Retail Execution Software Market Drivers and Forecasts by 2027

Historic Data: 2017-2018 | Base Year: 2019 | Forecast Period: 2020-2027

Retail Execution Software Market Forecast to 2027 - COVID-19 Impact and Global Analysis By Enterprise Size (SMEs and Large Enterprises) and Application (Retail Operations, Field Service Management, Mobile Forms Automation, Field Sales, Trade Promotion Management, Employee Engagement, and Others), and Geography

Report Date : Feb 2021
Report Code : TIPRE00016464

Category : Technology, Media and Telecommunications
Status : Published

Available Report Formats :
No. of Pages : 129

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

The retail execution software market was valued at US$ 198.39 million in 2019 and it is projected to reach US$ 303.26 million by 2027; it is expected to grow at a CAGR of 7.2% from 2020 to 2027.

The global retail execution software market is witnessing substantial growth owing to the growing preference of retail and e-commerce platforms and increasing integration of payment gateways with retail execution software. Based on geography, North America led the market with 31.13% revenue share, followed by Europe and APAC. The presence of fast-growing economics, rising adoption of automated technology, increasing penetration of internet, and huge adoption of software by end users are among the prime factors expected to drive the growth of the retail execution software market in these regions. The retail execution software market in APAC is anticipated to grow at the highest CAGR during the forecast period. Rising adoption of advanced technologies in the retail industry drives the adoption rate of retail execution software. Companies invest in software to streamline their business operations. In APAC, the fastest-growing markets for retail and e-commerce are India and China. Consumers of these countries are highly inclined toward online shopping owing to rising internet penetration, and online shopping trends are transforming several areas of retail and e-commerce in the region. Thus, these factors are propelling the growth of the retail execution software market in APAC. Other developing regions, such as MEA and SAM, are also projected to grow at a steady pace owing to the increasing government initiatives to digitalize the economy with the adoption of advanced technologies.

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Retail Execution Software Market: Strategic Insights

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Impact of COVID-19 Pandemic on Retail Execution Software Market

According to the latest report from World Health Organization (WHO), the US, Spain, Italy, France, Germany, the UK, Russia, Turkey, Brazil, Iran, and China are among the worst affected countries due to the COVID-19 outbreak. The crisis is adversely affecting the industries worldwide. The global economy took the worst hit in 2020, and it is likely to continue in 2021 also. The outbreak has created significant disruptions in primary industries such as logistics, retail, and e-commerce. The sharp decline in the international logistics business industry is restraining the growth of the global retail execution software market.

Retail Execution Software Market Insights

Increasing Integration of Payment Gateways with Retail Execution Software

Fuels Growth of Retail Execution Software Market

Online payments are relatively popular in APAC as most consumers use mobiles to pay for goods. Several popular e-payment options are used for mobile digital purchases in countries, such as South Korea, Japan, Singapore, and Australia. Payment gateway companies in these countries are offering comprehensive e-payment solutions to various retail execution software providers in order to catch the wave of technological development. Further, the market growth is attributed to advancements in payment gateway technology and increase in use of mobile wallets. Rising integration of payment gateway systems with retail execution software and rising online shopping, together with advancements in billing methods, are further expected to fuel the demand for retail execution software during the forecast period.

Enterprise Size-Based Market Insights

Based on enterprise size, the retail execution software market is bifurcated into large enterprises and SMEs. In 2019, the large enterprises segment accounted for a significant share in the market. However, the SMEs segment is anticipated to register a significant CAGR during the forecast period.

Application-Based Market Insights

Based on application, the retail execution software market is segmented into retail operations, field service management, mobile forms automation, field sales, trade promotion management, employee engagement, and others. In 2019, the retail operations segment accounted for a significant share in the market. Retail operations involve the management of individuals, supply chain, store layout, cash operations, physical inventory, and management of master data, promotions, and pricing. Retail execution software for retail operations equips brick-and-mortar retail stores with tools to take advantage of their current information and leverage it in a way that benefits their business.

Companies are highly engaged in developing new products to gain traction in the retail execution software market. For instance, Salesforce launched a new industry product, namely, Consumer Goods Cloud, which allows consumer goods companies to fuel revenue growth and increase ROI through enhanced retail execution capabilities. A few developments by key players are listed below:

2020:StayinFront, Inc. retail data insight (RDI) extended its partnership with Field Sales Solutions for real-time analytics. StayinFront RDI’s field view and ROI view, provide actionable insights to field sales teams. The services facilitate and maximize in-store effectiveness, allowing Field Sales Solutions’ clients the ability to do more, know more, and sell more.
2018:Intelligence Retail approached IBM to enhance its main offering and allow its customers to take advantage of tracking the key store audit indicators in actual-time. A new analytical module of the Intelligence Retail solution, based on the embedded IBM Watson Analytics technologies, is designed to help effectively track the key indicators of the retail audit by actual-time processing big data, including the availability of goods on the shelf, shelf share, prices, and promotions

Retail Execution Software Market Regional Insights

The regional trends and factors influencing the Retail Execution Software Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Retail Execution Software Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

retail-execution-software-market-global-geography

Get the Regional Specific Data for Retail Execution Software Market

Retail Execution Software Market Report Scope

Report Attribute	Details
Market size in 2019	US$ 198.39 Million
Market Size by 2027	US$ 303.26 Million
Global CAGR (2019 - 2027)	7.2%
Historical Data	2017-2018
Forecast period	2020-2027
Segments Covered	By Enterprise Size SMEs and Large Enterprises By Application Retail Operations Field Service Management Mobile Forms Automation Field Sales Trade Promotion Management Employee Engagement
Regions and Countries Covered	North America US Canada Mexico Europe UK Germany France Russia Italy Rest of Europe Asia-Pacific China India Japan Australia Rest of Asia-Pacific South and Central America Brazil Argentina Rest of South and Central America Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	Bizom (Mobisy Technologies Private Limited) EdgeCG (StayinFront, Inc.), Intelligence Retail Mobisoft POPProbe Spring Mobile Solutions, Inc. Trax Technology Solutions Pte Ltd. Valomnia WINIT

Retail Execution Software Market Players Density: Understanding Its Impact on Business Dynamics

The Retail Execution Software Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Retail Execution Software Market are:

Bizom (Mobisy Technologies Private Limited)
EdgeCG (StayinFront, Inc.),
Intelligence Retail
Mobisoft
POPProbe

Disclaimer: The companies listed above are not ranked in any particular order.

Get the Retail Execution Software Market top key players overview

By Enterprise Size

Large Enterprises
SMEs

By Application

Retail Operations
Field Service Management
Mobile Forms Automation
Field Sales
Trade Promotion Management
Employee Engagement
Others

By Geography

North America
- US
- Canada
- Mexico
Europe
- France
- Germany
- Italy
- UK
- Russia
- Rest of Europe
Asia Pacific (APAC)
- China
- India
- South Korea
- Japan
- Australia
- Rest of APAC
Middle East & Africa (MEA)
- South Africa
- Saudi Arabia
- UAE
- Rest of MEA
South America (SAM)
- Brazil
- Argentina
- Rest of SAM

Company Profiles

Bizom (Mobisy Technologies Private Limited)
EdgeCG (StayinFront, Inc.)
Intelligence Retail
Mobisoft
POPProbe
Spring Mobile Solutions, Inc.
Trax Technology Solutions Pte Ltd.
Valomnia
WINIT
Kantar Group

Frequently Asked Questions

Which industry led the Retail Execution Software market?

The retail operations segment led the retail execution software market with a market share of 33.3% in 2019. Further, it is expected to garner 30.9% share by 2027. Retail operations involves the management of individuals, supply chain, store layout, cash operations, physical inventory, and management of master data, promotions and pricing, etc. Retail execution software for retail operations equips brick-and-mortar retail stores with tools to take advantage of their current information and leverage it in a way that benefits their business. This information is often obtained from POS systems, retail management systems, and other retail use software daily. This information is taken and analyzed by the retail operations platform, providing managers and business owners with usable insights. Pricing, inventory management, or store layout can be the focus of these insights. The objective is to optimize a store user data that the store is already collecting for maximum sales. Retail operations may be integrated to manage retail POS software, retail management systems, or retail task management software.

Which region held the largest share in 2019 of the Retail Execution Software market?

North America dominated the retail execution software market in 2019 with a share of 31.1%; and is expected to lose its market share during the forecast period. APAC is anticipated to hold the largest market share by 2027, followed by North America and Europe. APAC is anticipated to grow at the highest CAGR during the forecast period. The region comprises prime nations such as China, India, Japan, South Korea, and Australia. Rising adoption of advanced technologies in the retail industry is drives the adoption rate of retail execution software. Companies invest in software to streamline their business operations.

Which factor is driving growth of the Retail Execution Software market?

The retail and e-commerce industry provides a huge platform for shopping. It is increasing at an unprecedented rate across the globe. Retail and e-commerce platforms also help various businesses to reach their customers easily; hence, necessary exposure to business is achieved. According to the Census Bureau of the Department of Commerce, US retail e-commerce sales were US$ 160.3 billion for the first quarter of 2020, an increase of 2.4% from the fourth quarter of 2019. Growing retail and e-commerce industries in APAC and North America are thriving in the business for retail execution software. The retail execution software is used for planning, managing, and monitoring the in-store activities in the consumer packaged goods (CPG) industryâ€”such as retail operations, field sales, trade promotion management, field service management, mobile forms automation, and employee engagement. These software facilitate to enhance the collaboration between CPG companies and retailers to increase profits and optimize in-store sales. This factor is scaling up the retail execution software market size year-on-year.

Research Manager

Ankita Mittal

Manager,
Market Research & Consulting

Ankita is a dynamic market research and consulting professional with over 8 years of experience across the technology, media, ICT, and electronics & semiconductor sectors. She has successfully led and delivered 100+ consulting and research assignments for global clients such as Microsoft, Oracle, NEC Corporation, SAP, KPMG, and Expeditors International. Her core competencies include market assessment, data analysis, forecasting, strategy formulation, competitive intelligence, and report writing.

Ankita is adept at handling complete project cycles—from pre-sales proposal design and client discussions to post-sales delivery of actionable insights. She is skilled in managing cross-functional teams, structuring complex research modules, and aligning solutions with client-specific business goals. Her excellent communication, leadership, and presentation abilities have enabled her to consistently deliver value-driven outcomes in fast-paced and evolving market environments.

What are the Retail Execution Software Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

Retail Execution Software Market Report Snapshots

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