South and Central America False Eyelashes Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Strip Lashes and Individual Lashes), Material (Human Hair, Synthetic, and Animal Hair & Fur), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
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The false eyelashes market in SCAM is expected to grow from US$ 124.09 million in 2021 to US$ 188.70 million by 2028; it is estimated to grow at a CAGR of 6.2% from 2021 to 2028.
The Brazil and Argentina are major economies in SCAM. Upsurge in cosmetic industry is the major factor driving the growth of the SCAM false eyelashes market. Fashion has always been perceived as pushing the envelope. With new trends and ideas, fashion has an eye toward the future. The fashion industry is expected to witness numerous innovations in the coming years as new technology and changing customer trends and demands will transform the industry. There has been rising acceptance of eye-based beauty and personal care products among consumers of varying ages for permanent, occasional, temporary, or regular use. False eyelashes add volume to one’s natural eyelashes and can have a transformational impact on one’s appearance. Growing demand for customized and unique makeup looks will influence the market growth. Moreover, intensifying the look and physical appearance has become a trend, especially among women, by using false eyelashes. Willingness to spend significant amount of money on cosmetics has increased the growth of the cosmetic industry. The global middle-class population, which is the next potential consumer segment for the cosmetic industry, has grown significantly. With the increase in per capita disposable income among the middle-class population, their shopping behaviour and living standards are changing rapidly. Hence, such changing lifestyles, have led to growth of the cosmetics industry, which is further anticipated to drive the market in SCAM.
The COVID-19 outbreak has impacted distinguished industries differently. Due to the pandemic, the lockdown scenario has affected and hampered the supply chain of the false eyelashes market. The non-availability of raw materials and labor, owing to the restrictions on the movement of people, has hindered the production of the false eyelashes. The COVID-19 outbreak has been considered a pandemic and has badly affected several businesses. The pandemic has had the most influence on the production, logistics, and tourism & travel industries. The virus outbreak propelled the governments of numerous countries to impose a lockdown to decrease the spread of the virus. Thus, several companies are undergoing downtime and have driven some companies to work remotely, leading to low productivity and income. In consumer goods, personal care industry had been significantly growing before the COVID-19 outbreak; however, it has experienced an irregularity in recent time, as consumers are selective in their purchases. The disruption of the supply chain has further halted the accessibility of products Brazil has the highest number of COVID-19 cases in South and Central America, followed by Ecuador, Chile, Peru, and Argentina, among others. Governments of these countries have taken an array of actions to protect their citizens and contain COVID-19 spread. The region is experiencing lower export revenues, both, from the dropping commodity prices and reduction in export volumes, especially due to lowered export performance in China, Europe, and the US. Containment measures in several South and Central American countries have reduced economic activity in the personal care and consumer goods industries; however, the sector is likely to rebound once the country manages to control the epidemic
SCAM False Eyelashes Market Segmentation
SCAM False Eyelashes Market – By Type
- Strip Lashes
- Individual Lashes
SCAM False Eyelashes Market – By Material
- Human Hair
- Synthetic
- Animal Hair & Fur
SCAM False Eyelashes Market – By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Retail
- Others
SCAM False Eyelashes Market – By Country
- Brazil
- Argentina
- Rest of SCAM
SCAM False Eyelashes Market -Companies Mentioned
- American International Industries
- Esqido
- House of Lashes
- Huda Beauty
- Kiss Products, Inc.
- Kosé Corporation
- Lilly Lashes
- MAC Cosmetics
- PDC Brands
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