The blockchain in media, advertising, and entertainment market size is expected to grow from US$ 1.1 billion in 2023 to US$ 118.2 billion by 2031; it is anticipated to expand at a CAGR of 79.4% from 2023 to 2031. Increasing cases of data piracy in the media, entertainment, and advertising sectors are expected to boost the blockchain in media, advertising, and entertainment market growth.
Blockchain in Media, Advertising, and Entertainment Market Analysis
The rising requirement for blockchain technology in the media and entertainment sector is attributed to the increasing commercialization of content and widespread infringement of intellectual property (IP). The escalating necessity to remove intermediaries between content creators and end-users, the surging demand for secure and expedited transactions, and the escalating occurrences of data piracy in the entertainment and media industries are significant factors propelling the market forward.
Blockchain in Media, Advertising, and Entertainment Market
Overview
- Blockchain in media, advertising, and entertainment refers to the application of blockchain technology within these industries to address various challenges and capitalize on opportunities. This technology enables the creation of transparent, secure, and efficient systems for content distribution, consumption, and monetization.
- Key use cases include facilitating micropayments for content consumption, peer-to-peer sales and distribution, streamlined royalty payments, and usage-based billing models. Blockchain technology offers benefits such as enhanced transparency, trust, efficiency, speed, security, and control across the media supply chain, impacting areas such as content delivery, consumption, and payment, as well as advertising.
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Blockchain in Media, Advertising, and Entertainment Market: Strategic Insights
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Blockchain in Media, Advertising, and Entertainment Market: Strategic Insights
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Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
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Blockchain in Media, Advertising, and Entertainment Market Drivers and Opportunities
Increasing Occurrences of Data Piracy to Drive the Blockchain in Media, Advertising, and Entertainment Market Growth
- The increasing occurrences of data piracy in media and entertainment are contributing to the demand for blockchain solutions due to the enhanced security and transparency that blockchain technology can provide in content distribution and consumption.
- Blockchain technology has the potential to make it extremely difficult for pirates to share and profit from media content unlawfully. It allows for the tracking of unlawful actions via distributed ledger technology, making it difficult for individuals to hide their piracy activities.
Blockchain in Media, Advertising, and Entertainment Market Report Segmentation Analysis
- Based on type of blockchain, the market is segmented into public and private. The public segment is expected to hold a substantial blockchain in media, advertising, and entertainment market share in 2023.
- A public blockchain, in the context of the media, advertising, and entertainment market, refers to a decentralized and transparent digital ledger accessible to anyone. This type of blockchain enables various use cases in the industry, such as micropayments, peer-to-peer sales and content distribution, streamlined royalty payments, and usage-based billing models.
Blockchain in Media, Advertising, and Entertainment Market Share Analysis by Geography
The scope of the blockchain in media, advertising, and entertainment market report is primarily divided into five regions - North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is experiencing rapid growth and is anticipated to hold a significant blockchain in media, advertising, and entertainment market share. The region's adoption of blockchain technologies in media, entertainment, and advertising verticals for various applications, such as licensing and rights management, digital advertising, smart contracts, content security, online gaming, and payments, is a significant contributing factor to its market growth.
Blockchain in Media, Advertising, and Entertainment Market Report Scope
The "Blockchain in Media, Advertising, and Entertainment Market Analysis" was carried out based on component, type of blockchain, enterprise size, application, and geography. In terms of component, the market is segmented into solution and services. Based on type of blockchain, the market is segmented into public and private. Based on enterprise size, the market is segmented into SMEs and large enterprise. Based on application, the market is segmented into licensing and rights management, digital advertising, smart contracts, content security, online gaming, and payments. Based on geography, the market is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.
Blockchain in Media, Advertising, and Entertainment Market News and Recent Developments
Companies adopt inorganic and organic strategies such as mergers and acquisitions in the market. The blockchain in media, advertising, and entertainment market forecast is estimated based on various secondary and primary research findings, such as key company publications, association data, and databases. A few recent key market developments are listed below:
- In February 2024, Xfinite and Eros Now, a leading over-the-top (OTT) South Asian entertainment platform owned by global entertainment company Eros STX Global Corporation, announced it had deepened its partnership with Xfinite's Mzaalo platform, a gamified video streaming service on track to have 10M users by year-end.
[Source: Eros Now, Company Website]
Blockchain in Media, Advertising, and Entertainment Market Report Coverage & Deliverables
The market report on “Blockchain in Media, Advertising, and Entertainment Market Size and Forecast (2021–2031)”, provides a detailed analysis of the market covering below areas-
- Market size & forecast at global, regional, and country- level for all the key market segments covered under the scope.
- Market dynamics such as drivers, restraints, and key opportunities.
- Key future trends.
- Detailed PEST & SWOT analysis
- Global and regional market analysis covering key market trends, key players, regulations, and recent market developments.
- Industry landscape and competition analysis covering market concentration, heat map analysis, key players, recent developments.
- Detailed company profiles.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Streamlined royalty payments and usage-based billing models are anticipated to play a significant role in the market in the coming years.
The key players holding majority shares in the market are IBM; Amazon Web Services, Inc.; Microsoft; Oracle; and Infosys Limited.
The market was estimated to be US$ 1.1 billion in 2023 and is expected to grow at a CAGR of 79.4% during the forecast period 2023 - 2031.
The market is expected to reach US$ 118.2 billion by 2031.
The growing need for secure and faster transactions and the rising demand for eliminating intermediaries between content creators and end-users are the major factors that propel the market.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
-Blockchain in Media, Advertising, and Entertainment Market - By Application
-Blockchain in Media, Advertising, and Entertainment Market - By Region
- By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET LANDSCAPE
4.1. OVERVIEW
4.2. ECOSYSTEM ANALYSIS
4.3. PEST ANALYSIS
4.3.1. North America - PEST Analysis
4.3.2. Europe - PEST Analysis
4.3.3. Asia Pacific (APAC) - PEST Analysis
4.3.4. Middle East & Africa (MEA) - PEST Analysis
4.3.5. South America (SAM)- PEST Analysis
5. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET - KEY INDUSTRY DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET - GLOBAL MARKET ANALYSIS
6.1. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT- GLOBAL MARKET OVERVIEW
6.2. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT- GLOBAL MARKET AND FORECAST T-2028
6.3. MARKET POSITIONING/ MARKET SHARE
6. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET REVENUE AND FORECASTS T-2028 - APPLICATION
6.4. OVERVIEW
6.5. APPLICATION MARKET FORECASTS AND ANALYSIS
6.6. LICENSING AND RIGHTS MANAGEMENT
6.6.1. Overview
6.6.2. Licensing and Rights Management Market Forecast and Analysis
6.7. DIGITAL ADVERTISING
6.7.1. Overview
6.7.2. Digital Advertising Market Forecast and Analysis
6.8. SMART CONTRACTS
6.8.1. Overview
6.8.2. Smart Contracts Market Forecast and Analysis
6.9. CONTENT SECURITY
6.9.1. Overview
6.9.2. Content Security Market Forecast and Analysis
6.10. ONLINE GAMING
6.10.1. Overview
6.10.2. Online Gaming Market Forecast and Analysis
6.11. PAYMENTS
6.11.1. Overview
6.11.2. Payments Market Forecast and Analysis
6.12. OTHERS
6.12.1. Overview
6.12.2. Others Market Forecast and Analysis
7. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET REVENUE AND FORECASTS T-2028 - GEOGRAPHICAL ANALYSIS
7.1. NORTH AMERICA
7.1.1. North America Blockchain in Media, Advertising, and Entertainment Market Overview
7.1.2. North America Blockchain in Media, Advertising, and Entertainment Market Forecasts and Analysis
7.1.3. North America Market Forecasts and Analysis - By Application
7.1.4. North America Market Forecasts and Analysis - By Countries
7.1.4.1. US market
7.1.4.1.1. US Market by Application
7.1.4.2. Canada market
7.1.4.2.1. Canada Market by Application
7.1.4.3. Mexic-market
7.1.4.3.1. Mexic-Market by Application
7.2. EUROPE
7.2.1. Europe Blockchain in Media, Advertising, and Entertainment Market Overview
7.2.2. Europe Blockchain in Media, Advertising, and Entertainment Market Forecasts and Analysis
7.2.3. Europe Market Forecasts and Analysis - By Application
7.2.4. Europe Market Forecasts and Analysis - By Countries
7.2.4.1. France market
7.2.4.1.1. France Market by Application
7.2.4.2. Germany market
7.2.4.2.1. Germany Market by Application
7.2.4.3. Italy market
7.2.4.3.1. Italy Market by Application
7.2.4.4. Russia market
7.2.4.4.1. Russia Market by Application
7.2.4.5. UK market
7.2.4.5.1. UK Market by Application
7.2.4.6. Rest of Europe market
7.2.4.6.1. Rest of Europe Market by Application
7.3. ASIA PACIFIC (APAC)
7.3.1. Asia Pacific Blockchain in Media, Advertising, and Entertainment Market Overview
7.3.2. Asia Pacific Blockchain in Media, Advertising, and Entertainment Market Forecasts and Analysis
7.3.3. Asia Pacific Market Forecasts and Analysis - By Application
7.3.4. Asia Pacific Market Forecasts and Analysis - By Countries
7.3.4.1. South Korea
7.3.4.1.1. South Korea Market by Application
7.3.4.2. China market
7.3.4.2.1. China Market by Application
7.3.4.3. India market
7.3.4.3.1. India Market by Application
7.3.4.4. Japan market
7.3.4.4.1. Japan Market by Application
7.3.4.5. Australia market
7.3.4.5.1. Australia Market by Application
7.3.4.6. Rest of APAC market
7.3.4.6.1. Rest of APAC Market by Application
7.4. MIDDLE EAST AND AFRICA (MEA)
7.4.1. Middle East and Africa Blockchain in Media, Advertising, and Entertainment Market Overview
7.4.2. Middle East and Africa Blockchain in Media, Advertising, and Entertainment Market Forecasts and Analysis
7.4.3. Middle East and Africa Market Forecasts and Analysis - By Application
7.4.4. Middle East and Africa Market Forecasts and Analysis - By Countries
7.4.4.1. South Africa market
7.4.4.1.1. South Africa Market by Application
7.4.4.2. Saudi Arabia market
7.4.4.2.1. Saudi Arabia Market by Application
7.4.4.3. UAE market
7.4.4.3.1. UAE Market by Application
7.4.4.4. Rest of MEA market
7.4.4.4.1. Rest of MEA Market by Application
7.5. SOUTH AMERICA (SAM)
7.5.1. South America Blockchain in Media, Advertising, and Entertainment Market Overview
7.5.2. South America Blockchain in Media, Advertising, and Entertainment Market Forecasts and Analysis
7.5.3. South America Market Forecasts and Analysis - By Application
7.5.4. South America Market Forecasts and Analysis - By Countries
7.5.4.1. Brazil market
7.5.4.1.1. Brazil Market by Application
7.5.4.2. Argentina market
7.5.4.2.1. Argentina Market by Application
7.5.4.3. Rest of SAM market
7.5.4.3.1. Rest of SAM Market by Application
8. INDUSTRY LANDSCAPE
8.1. MERGERS & ACQUISITIONS
8.2. MARKET INITIATIVES
8.3. NEW DEVELOPMENTS
9. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET, KEY COMPANY PROFILES
9.1. IBM CORPORATION
9.1.1. Key Facts
9.1.2. Business Description
9.1.3. Products & Services
9.1.4. Financial Overview
9.1.5. SWOT Analysis
9.1.6. Key Developments
9.2. MICROSOFT CORPORATION
9.2.1. Key Facts
9.2.2. Business Description
9.2.3. Products & Services
9.2.4. Financial Overview
9.2.5. SWOT Analysis
9.2.6. Key Developments
9.3. ORACLE CORPORATION
9.3.1. Key Facts
9.3.2. Business Description
9.3.3. Products & Services
9.3.4. Financial Overview
9.3.5. SWOT Analysis
9.3.6. Key Developments
9.4. SAP SE
9.4.1. Key Facts
9.4.2. Business Description
9.4.3. Products & Services
9.4.4. Financial Overview
9.4.5. SWOT Analysis
9.4.6. Key Developments
9.5. AMAZON WEB SERVICES
9.5.1. Key Facts
9.5.2. Business Description
9.5.3. Products & Services
9.5.4. Financial Overview
9.5.5. SWOT Analysis
9.5.6. Key Developments
9.6. FACTOM INC
9.6.1. Key Facts
9.6.2. Business Description
9.6.3. Products & Services
9.6.4. Financial Overview
9.6.5. SWOT Analysis
9.6.6. Key Developments
9.7. ACCENTURE
9.7.1. Key Facts
9.7.2. Business Description
9.7.3. Products & Services
9.7.4. Financial Overview
9.7.5. SWOT Analysis
9.7.6. Key Developments
9.8. GUARDTIME
9.8.1. Key Facts
9.8.2. Business Description
9.8.3. Products & Services
9.8.4. Financial Overview
9.8.5. SWOT Analysis
9.8.6. Key Developments
9.9. AUXESIS GROUP
9.9.1. Key Facts
9.9.2. Business Description
9.9.3. Products & Services
9.9.4. Financial Overview
9.9.5. SWOT Analysis
9.9.6. Key Developments
9.10. NYIAX, INC.
9.10.1. Key Facts
9.10.2. Business Description
9.10.3. Products & Services
9.10.4. Financial Overview
9.10.5. SWOT Analysis
9.10.6. Key Developments
10. APPENDIX
10.1. ABOUT THE INSIGHT PARTNERS
10.2. GLOSSARY OF TERMS
- IBM
- Amazon Web Services, Inc.
- Microsoft
- Oracle
- Infosys Limited
- Kaleido, Inc.
- Consensys
- Protokol
- Antier
- Accenture
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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