The digital signage market is expected to grow from US$ 20.40 billion in 2021 to US$ 36.89 billion by 2028; it is estimated to record a CAGR of 8.8% from 2022 to 2028.
Digital signage is a digital screen used to showcase visual information comprising of images, video, multimedia content, television programming, menus, advertising, and other messages in public and private environments, such as hotels, retail stores, restaurants, and corporate buildings. Digital signage systems are controlled remotely. The use of these systems allows consumers to save money by minimizing the need for workforce and printed materials. Also, digital signage helps improve sales and customer retention.
Market Dynamics
Ongoing innovations in the advertising industry such as digital out-of-home (DOOH), and 3D and interactive advertising boards and recent technological advancements in display technologies such as OLED and microLED are offering promising growth opportunities to the digital signage market. Furthermore, increasing investments in the improvement of product display technologies and rising demand for digital signage products from various commercial verticals are the major factors anticipated to drive the digital signage market growth in the coming years.
MARKET SCOPE
The "Global Digital Signage Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the digital signage market with detailed market segmentation based on component, display type, display size, and application. The report provides key statistics on the market based on the financial performance of leading players in the digital signage industry. It also explains key trends and opportunities prevailing in the market.
Strategic Insights
MARKET SEGMENTATION
The global digital signage market is segmented on the basis of component, display type, display size, application, and geography. Based on component, the market is segmented into hardware, software, and services. In terms of display type, the digital signage market is segmented into LED, LCD, OLED, and others. The digital signage industry, by display size, is segmented into less than 19 inches, 19–32 inches, 32–52 inches, and greater than 52 inches. Based on application, the market is segmented into retail, healthcare, corporate, hospitality, government, transportation, entertainment, BFSI, and others.
The report provides a detailed overview of the digital signage market, including qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South America. The digital signage market by each region is later sub-segmented by respective countries and segments. The report covers an analysis and forecast of 18 countries globally, along with current trends and opportunities prevailing in the region.
North America dominated the digital signage market with a ~35% share in 2021. The dominance of this region in the market is majorly attributed to the presence of a large number of market players; these companies are increasingly focusing on developing innovative solutions and ensuring their easy accessibility. A few of the key players in this region are Microsoft Corporation, Cisco Systems Inc., Intel Corporation, Panasonic Corporation, Samsung Electronics, LG Electronics, Sony Corporation, NEC Display Solutions, and Hewlett Packard Company. These digital signage market players have been witnessing constant demand from SMEs and large enterprises. The following figure depicts the revenue growth trend in the global digital signage market:
Source: The Insight Partners Analysis
The report analyzes factors affecting the digital signage market from both the demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides an exhaustive PEST analysis highlighting the factors affecting the Digital Signage Market in these regions.
IMPACT OF COVID-19 PANDEMIC
The digital signage market was majorly affected in the initial hit of the pandemic period as more and more people staying indoors and shopping online due to which retailers does not spend on indoor and outdoor digital signage. Also, many advertisers restricted investments into public advertising channels. Display manufacturing companies in China, South Korea, India, etc., also suspended their operations, which created major disruptions in the supply of displays. Moreover, lockdowns imposed in various countries led to the shutdown of major public places such as malls, hotels, and entertainment hubs for a certain period, which hampered the demand of digital signage from the commercial segment. However, post pandemic, the digital signage market was bounced back with increasing digital-out-of-home advertising.
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The report provides a detailed overview of the digital signage market, including qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South America. The digital signage market by each region is later sub-segmented by respective countries and segments. The report covers an analysis and forecast of 18 countries globally, along with current trends and opportunities prevailing in the region.
North America dominated the digital signage market with a ~35% share in 2021. The dominance of this region in the market is majorly attributed to the presence of a large number of market players; these companies are increasingly focusing on developing innovative solutions and ensuring their easy accessibility. A few of the key players in this region are Microsoft Corporation, Cisco Systems Inc., Intel Corporation, Panasonic Corporation, Samsung Electronics, LG Electronics, Sony Corporation, NEC Display Solutions, and Hewlett Packard Company. These digital signage market players have been witnessing constant demand from SMEs and large enterprises. The following figure depicts the revenue growth trend in the global digital signage market:
Source: The Insight Partners Analysis
The report analyzes factors affecting the digital signage market from both the demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides an exhaustive PEST analysis highlighting the factors affecting the Digital Signage Market in these regions.
IMPACT OF COVID-19 PANDEMIC
The digital signage market was majorly affected in the initial hit of the pandemic period as more and more people staying indoors and shopping online due to which retailers does not spend on indoor and outdoor digital signage. Also, many advertisers restricted investments into public advertising channels. Display manufacturing companies in China, South Korea, India, etc., also suspended their operations, which created major disruptions in the supply of displays. Moreover, lockdowns imposed in various countries led to the shutdown of major public places such as malls, hotels, and entertainment hubs for a certain period, which hampered the demand of digital signage from the commercial segment. However, post pandemic, the digital signage market was bounced back with increasing digital-out-of-home advertising.
MARKET PLAYERS
The reports cover key developments in the digital signage market organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others such as patents and events. Inorganic growth strategy activities witnessed in the market were acquisitions, partnerships & collaborations. These activities have paved the way for expanding market players' business and customer base. The market players in Digital Signage Market are anticipated to have lucrative growth opportunities in the future with the rising demand for digital signage. Below mentioned is the list of a few companies engaged in the digital signage industry.
The report also includes the profiles of key digital signage market companies, their SWOT analysis, and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information for the last three years, and key development in the past five years.
- Microsoft Corporation
- Cisco Systems Inc.
- Intel Corporation
- Panasonic Corporation
- Samsung Electronics
- LG Electronics
- Sony Corporation
- NEC Display Solutions
- Hewlett Packard Company
The dedicated research and analysis team of The Insight Partner's consists of experienced professionals with advanced statistical expertise and offers various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Component, Display Type, Display Size, Application, and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Digital Signage Market - By Component
1.3.2 Digital Signage Market - By Display Type
1.3.3 Digital Signage Market - By Display Size
1.3.4 Digital Signage Market - By Application
1.3.5 Digital Signage Market - By Region
1.3.5.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. DIGITAL SIGNAGE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. DIGITAL SIGNAGE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. DIGITAL SIGNAGE MARKET - GLOBAL MARKET ANALYSIS
6.1. DIGITAL SIGNAGE - GLOBAL MARKET OVERVIEW
6.2. DIGITAL SIGNAGE - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE
7. DIGITAL SIGNAGE MARKET - REVENUE AND FORECASTS TO 2027 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. HARDWARE
7.3.1. Overview
7.3.2. Hardware Market Forecast and Analysis
7.4. SOFTWARE
7.4.1. Overview
7.4.2. Software Market Forecast and Analysis
7.5. SERVICE
7.5.1. Overview
7.5.2. Service Market Forecast and Analysis
8. DIGITAL SIGNAGE MARKET - REVENUE AND FORECASTS TO 2027 - DISPLAY TYPE
8.1. OVERVIEW
8.2. DISPLAY TYPE MARKET FORECASTS AND ANALYSIS
8.3. LED
8.3.1. Overview
8.3.2. LED Market Forecast and Analysis
8.4. LCD
8.4.1. Overview
8.4.2. LCD Market Forecast and Analysis
8.5. OLED
8.5.1. Overview
8.5.2. OLED Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. DIGITAL SIGNAGE MARKET - REVENUE AND FORECASTS TO 2027 - DISPLAY SIZE
9.1. OVERVIEW
9.2. DISPLAY SIZE MARKET FORECASTS AND ANALYSIS
9.3. LESS THAN 19 INCHES
9.3.1. Overview
9.3.2. Less than 19 inches Market Forecast and Analysis
9.4. 19 INCHES TO 32 INCHES
9.4.1. Overview
9.4.2. 19 inches to 32 inches Market Forecast and Analysis
9.5. 32 INCHES TO 52 INCHES
9.5.1. Overview
9.5.2. 32 inches to 52 inches Market Forecast and Analysis
9.6. GREATER THAN 52 INCHES
9.6.1. Overview
9.6.2. Greater than 52 inches Market Forecast and Analysis
10. DIGITAL SIGNAGE MARKET - REVENUE AND FORECASTS TO 2027 - APPLICATION
10.1. OVERVIEW
10.2. APPLICATION MARKET FORECASTS AND ANALYSIS
10.3. RETAIL
10.3.1. Overview
10.3.2. Retail Market Forecast and Analysis
10.4. HEALTHCARE
10.4.1. Overview
10.4.2. Healthcare Market Forecast and Analysis
10.5. CORPORATE
10.5.1. Overview
10.5.2. Corporate Market Forecast and Analysis
10.6. HOSPITALITY
10.6.1. Overview
10.6.2. Hospitality Market Forecast and Analysis
10.7. GOVERNMENT
10.7.1. Overview
10.7.2. Government Market Forecast and Analysis
10.8. TRANSPORTATION
10.8.1. Overview
10.8.2. Transportation Market Forecast and Analysis
10.9. ENTERTAINMENT
10.9.1. Overview
10.9.2. Entertainment Market Forecast and Analysis
10.10. BFSI
10.10.1. Overview
10.10.2. BFSI Market Forecast and Analysis
10.11. OTHERS
10.11.1. Overview
10.11.2. Others Market Forecast and Analysis
11. DIGITAL SIGNAGE MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Digital Signage Market Overview
11.1.2 North America Digital Signage Market Forecasts and Analysis
11.1.3 North America Digital Signage Market Forecasts and Analysis - By Component
11.1.4 North America Digital Signage Market Forecasts and Analysis - By Display Type
11.1.5 North America Digital Signage Market Forecasts and Analysis - By Display Size
11.1.6 North America Digital Signage Market Forecasts and Analysis - By Application
11.1.7 North America Digital Signage Market Forecasts and Analysis - By Countries
11.1.7.1 United States Digital Signage Market
11.1.7.1.1 United States Digital Signage Market by Component
11.1.7.1.2 United States Digital Signage Market by Display Type
11.1.7.1.3 United States Digital Signage Market by Display Size
11.1.7.1.4 United States Digital Signage Market by Application
11.1.7.2 Canada Digital Signage Market
11.1.7.2.1 Canada Digital Signage Market by Component
11.1.7.2.2 Canada Digital Signage Market by Display Type
11.1.7.2.3 Canada Digital Signage Market by Display Size
11.1.7.2.4 Canada Digital Signage Market by Application
11.1.7.3 Mexico Digital Signage Market
11.1.7.3.1 Mexico Digital Signage Market by Component
11.1.7.3.2 Mexico Digital Signage Market by Display Type
11.1.7.3.3 Mexico Digital Signage Market by Display Size
11.1.7.3.4 Mexico Digital Signage Market by Application
11.2. EUROPE
11.2.1 Europe Digital Signage Market Overview
11.2.2 Europe Digital Signage Market Forecasts and Analysis
11.2.3 Europe Digital Signage Market Forecasts and Analysis - By Component
11.2.4 Europe Digital Signage Market Forecasts and Analysis - By Display Type
11.2.5 Europe Digital Signage Market Forecasts and Analysis - By Display Size
11.2.6 Europe Digital Signage Market Forecasts and Analysis - By Application
11.2.7 Europe Digital Signage Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Digital Signage Market
11.2.7.1.1 Germany Digital Signage Market by Component
11.2.7.1.2 Germany Digital Signage Market by Display Type
11.2.7.1.3 Germany Digital Signage Market by Display Size
11.2.7.1.4 Germany Digital Signage Market by Application
11.2.7.2 France Digital Signage Market
11.2.7.2.1 France Digital Signage Market by Component
11.2.7.2.2 France Digital Signage Market by Display Type
11.2.7.2.3 France Digital Signage Market by Display Size
11.2.7.2.4 France Digital Signage Market by Application
11.2.7.3 Italy Digital Signage Market
11.2.7.3.1 Italy Digital Signage Market by Component
11.2.7.3.2 Italy Digital Signage Market by Display Type
11.2.7.3.3 Italy Digital Signage Market by Display Size
11.2.7.3.4 Italy Digital Signage Market by Application
11.2.7.4 United Kingdom Digital Signage Market
11.2.7.4.1 United Kingdom Digital Signage Market by Component
11.2.7.4.2 United Kingdom Digital Signage Market by Display Type
11.2.7.4.3 United Kingdom Digital Signage Market by Display Size
11.2.7.4.4 United Kingdom Digital Signage Market by Application
11.2.7.5 Russia Digital Signage Market
11.2.7.5.1 Russia Digital Signage Market by Component
11.2.7.5.2 Russia Digital Signage Market by Display Type
11.2.7.5.3 Russia Digital Signage Market by Display Size
11.2.7.5.4 Russia Digital Signage Market by Application
11.2.7.6 Rest of Europe Digital Signage Market
11.2.7.6.1 Rest of Europe Digital Signage Market by Component
11.2.7.6.2 Rest of Europe Digital Signage Market by Display Type
11.2.7.6.3 Rest of Europe Digital Signage Market by Display Size
11.2.7.6.4 Rest of Europe Digital Signage Market by Application
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Digital Signage Market Overview
11.3.2 Asia-Pacific Digital Signage Market Forecasts and Analysis
11.3.3 Asia-Pacific Digital Signage Market Forecasts and Analysis - By Component
11.3.4 Asia-Pacific Digital Signage Market Forecasts and Analysis - By Display Type
11.3.5 Asia-Pacific Digital Signage Market Forecasts and Analysis - By Display Size
11.3.6 Asia-Pacific Digital Signage Market Forecasts and Analysis - By Application
11.3.7 Asia-Pacific Digital Signage Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Digital Signage Market
11.3.7.1.1 Australia Digital Signage Market by Component
11.3.7.1.2 Australia Digital Signage Market by Display Type
11.3.7.1.3 Australia Digital Signage Market by Display Size
11.3.7.1.4 Australia Digital Signage Market by Application
11.3.7.2 China Digital Signage Market
11.3.7.2.1 China Digital Signage Market by Component
11.3.7.2.2 China Digital Signage Market by Display Type
11.3.7.2.3 China Digital Signage Market by Display Size
11.3.7.2.4 China Digital Signage Market by Application
11.3.7.3 India Digital Signage Market
11.3.7.3.1 India Digital Signage Market by Component
11.3.7.3.2 India Digital Signage Market by Display Type
11.3.7.3.3 India Digital Signage Market by Display Size
11.3.7.3.4 India Digital Signage Market by Application
11.3.7.4 Japan Digital Signage Market
11.3.7.4.1 Japan Digital Signage Market by Component
11.3.7.4.2 Japan Digital Signage Market by Display Type
11.3.7.4.3 Japan Digital Signage Market by Display Size
11.3.7.4.4 Japan Digital Signage Market by Application
11.3.7.5 South Korea Digital Signage Market
11.3.7.5.1 South Korea Digital Signage Market by Component
11.3.7.5.2 South Korea Digital Signage Market by Display Type
11.3.7.5.3 South Korea Digital Signage Market by Display Size
11.3.7.5.4 South Korea Digital Signage Market by Application
11.3.7.6 Rest of Asia-Pacific Digital Signage Market
11.3.7.6.1 Rest of Asia-Pacific Digital Signage Market by Component
11.3.7.6.2 Rest of Asia-Pacific Digital Signage Market by Display Type
11.3.7.6.3 Rest of Asia-Pacific Digital Signage Market by Display Size
11.3.7.6.4 Rest of Asia-Pacific Digital Signage Market by Application
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Digital Signage Market Overview
11.4.2 Middle East and Africa Digital Signage Market Forecasts and Analysis
11.4.3 Middle East and Africa Digital Signage Market Forecasts and Analysis - By Component
11.4.4 Middle East and Africa Digital Signage Market Forecasts and Analysis - By Display Type
11.4.5 Middle East and Africa Digital Signage Market Forecasts and Analysis - By Display Size
11.4.6 Middle East and Africa Digital Signage Market Forecasts and Analysis - By Application
11.4.7 Middle East and Africa Digital Signage Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Digital Signage Market
11.4.7.1.1 South Africa Digital Signage Market by Component
11.4.7.1.2 South Africa Digital Signage Market by Display Type
11.4.7.1.3 South Africa Digital Signage Market by Display Size
11.4.7.1.4 South Africa Digital Signage Market by Application
11.4.7.2 Saudi Arabia Digital Signage Market
11.4.7.2.1 Saudi Arabia Digital Signage Market by Component
11.4.7.2.2 Saudi Arabia Digital Signage Market by Display Type
11.4.7.2.3 Saudi Arabia Digital Signage Market by Display Size
11.4.7.2.4 Saudi Arabia Digital Signage Market by Application
11.4.7.3 U.A.E Digital Signage Market
11.4.7.3.1 U.A.E Digital Signage Market by Component
11.4.7.3.2 U.A.E Digital Signage Market by Display Type
11.4.7.3.3 U.A.E Digital Signage Market by Display Size
11.4.7.3.4 U.A.E Digital Signage Market by Application
11.4.7.4 Rest of Middle East and Africa Digital Signage Market
11.4.7.4.1 Rest of Middle East and Africa Digital Signage Market by Component
11.4.7.4.2 Rest of Middle East and Africa Digital Signage Market by Display Type
11.4.7.4.3 Rest of Middle East and Africa Digital Signage Market by Display Size
11.4.7.4.4 Rest of Middle East and Africa Digital Signage Market by Application
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Digital Signage Market Overview
11.5.2 South and Central America Digital Signage Market Forecasts and Analysis
11.5.3 South and Central America Digital Signage Market Forecasts and Analysis - By Component
11.5.4 South and Central America Digital Signage Market Forecasts and Analysis - By Display Type
11.5.5 South and Central America Digital Signage Market Forecasts and Analysis - By Display Size
11.5.6 South and Central America Digital Signage Market Forecasts and Analysis - By Application
11.5.7 South and Central America Digital Signage Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Digital Signage Market
11.5.7.1.1 Brazil Digital Signage Market by Component
11.5.7.1.2 Brazil Digital Signage Market by Display Type
11.5.7.1.3 Brazil Digital Signage Market by Display Size
11.5.7.1.4 Brazil Digital Signage Market by Application
11.5.7.2 Argentina Digital Signage Market
11.5.7.2.1 Argentina Digital Signage Market by Component
11.5.7.2.2 Argentina Digital Signage Market by Display Type
11.5.7.2.3 Argentina Digital Signage Market by Display Size
11.5.7.2.4 Argentina Digital Signage Market by Application
11.5.7.3 Rest of South and Central America Digital Signage Market
11.5.7.3.1 Rest of South and Central America Digital Signage Market by Component
11.5.7.3.2 Rest of South and Central America Digital Signage Market by Display Type
11.5.7.3.3 Rest of South and Central America Digital Signage Market by Display Size
11.5.7.3.4 Rest of South and Central America Digital Signage Market by Application
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. DIGITAL SIGNAGE MARKET, KEY COMPANY PROFILES
13.1. CISCO SYSTEMS INC.
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. HEWLETT-PACKARD DEVELOPMENT COMPANY L.P.
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. LG ELECTRONICS
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. NEC DISPLAY SOLUTIONS LTD.
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. OMNIVEX CORPORATION
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. PANASONIC CORPORATION
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. PLANAR SYSTEMS, INC.
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. SAMSUNG ELECTRONICS CO., LTD.
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. SHARP CORPORATION
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. SONY CORPORATION
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
The List of Companies
1. Cisco Systems Inc.
2. Hewlett-Packard Development Company L.P.
3. LG Electronics
4. NEC Display Solutions Ltd.
5. Omnivex Corporation
6. Panasonic Corporation
7. Planar Systems, Inc.
8. Samsung Electronics Co., Ltd.
9. Sharp Corporation
10. Sony Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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