The Programmatic Display Market is expected to register a CAGR of 8.1% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by Ad Format (Online Display, Online Video, Mobile Display, Mobile Video), Sales Channel (Real-Time Bidding (RTB), Private Marketplaces (PMP), Automated Guaranteed (AG)). The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
Purpose of the ReportThe report Programmatic Display Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Programmatic Display Market Segmentation
Ad Format- Online Display
- Online Video
- Mobile Display
- Mobile Video
- Real-Time Bidding
- Private Marketplaces
- Automated Guaranteed
Strategic Insights
Programmatic Display Market Growth Drivers- Growing Demand for High-Speed Data Transmission: The growing demand for high-speed data transmission in telecommunications and data centers is a major driving force behind the optical connectors market. Optical connectors support faster and more efficient data transfer, making them crucial for meeting the increasing bandwidth requirements of modern applications.
- Expansion of Fiber Optic Networks: The increasing fiber optic networks around the world are demanding optical connectors. As more organizations invest in fiber infrastructure to enhance connectivity and performance, the need for reliable and efficient optical connectors becomes critical to ensure seamless communication.
- Rise in Internet of Things (IoT) Applications: The growth of the optical connectors market is attributed to the high proliferation of IoT devices in recent times. These products generate vast amounts of data and require robust and high-speed connectivity. Optical connectors provide all this necessary infrastructure.
- Integration of Cross-Channel Programmatic Advertising: One prominent trend in the programmatic display market is the integration of cross-channel advertising, where programmatic display solutions are being extended across multiple platforms such as social media, email, mobile apps, and websites. Advertisers are increasingly looking for ways to deliver cohesive campaigns that target consumers at different touchpoints throughout their digital journey. Cross-channel programmatic advertising allows for consistent messaging and better customer targeting across various platforms, improving the effectiveness and reach of ad campaigns.
- Emphasis on Transparency and Brand Safety: As the programmatic display market continues to evolve, there is a growing emphasis on transparency, trust, and brand safety. Advertisers and agencies are focusing more on ensuring that their ads appear in safe, relevant, and brand-appropriate contexts. This trend is driven by concerns over ad fraud, inappropriate content placements, and poor-quality inventory. As a result, programmatic display platforms are adopting more advanced technologies to provide better visibility, control, and reporting for advertisers, ensuring that ads are shown to the right audience in the right environments while maintaining brand integrity.
- Integration with 5G Technology: The rollout of 5G technology offers a tremendous opportunity for optical connectors as it forms the backbone of support needed by 5G networks in terms of high speed and low latency. Manufacturers can capitalize on this trend by designing connectors specifically for 5G applications.
- Focus on Data Center Optimization: With organizations trying to optimize operations in the data center, optical connectors will have an excellent opportunity to come into play there. Solutions that increase connectivity and reduce latency can help data centers drive efficiency, creating demand for advanced optical connector technologies.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Programmatic Display Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Programmatic Display Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Enhancing the focus on high-density connectivity
Growing Demand for High-Speed Data Transmission, Expansion of Fiber Optic Networks, Rise in Internet of Things (IoT) Applications
The Programmatic Display Market is estimated to witness a CAGR of 8.1% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Programmatic Display Market - By Ad Format
1.3.2 Programmatic Display Market - By Sales Channel
1.3.3 Programmatic Display Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. PROGRAMMATIC DISPLAY MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. PROGRAMMATIC DISPLAY MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. PROGRAMMATIC DISPLAY MARKET - GLOBAL MARKET ANALYSIS
6.1. PROGRAMMATIC DISPLAY - GLOBAL MARKET OVERVIEW
6.2. PROGRAMMATIC DISPLAY - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. PROGRAMMATIC DISPLAY MARKET - REVENUE AND FORECASTS TO 2028 - AD FORMAT
7.1. OVERVIEW
7.2. AD FORMAT MARKET FORECASTS AND ANALYSIS
7.3. ONLINE DISPLAY
7.3.1. Overview
7.3.2. Online Display Market Forecast and Analysis
7.4. ONLINE VIDEO
7.4.1. Overview
7.4.2. Online Video Market Forecast and Analysis
7.5. MOBILE DISPLAY
7.5.1. Overview
7.5.2. Mobile Display Market Forecast and Analysis
7.6. MOBILE VIDEO
7.6.1. Overview
7.6.2. Mobile Video Market Forecast and Analysis
8. PROGRAMMATIC DISPLAY MARKET - REVENUE AND FORECASTS TO 2028 - SALES CHANNEL
8.1. OVERVIEW
8.2. SALES CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. REAL-TIME BIDDING (RTB)
8.3.1. Overview
8.3.2. Real-Time Bidding (RTB) Market Forecast and Analysis
8.4. PRIVATE MARKETPLACES (PMP)
8.4.1. Overview
8.4.2. Private Marketplaces (PMP) Market Forecast and Analysis
8.5. AUTOMATED GUARANTEED (AG)
8.5.1. Overview
8.5.2. Automated Guaranteed (AG) Market Forecast and Analysis
9. PROGRAMMATIC DISPLAY MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Programmatic Display Market Overview
9.1.2 North America Programmatic Display Market Forecasts and Analysis
9.1.3 North America Programmatic Display Market Forecasts and Analysis - By Ad Format
9.1.4 North America Programmatic Display Market Forecasts and Analysis - By Sales Channel
9.1.5 North America Programmatic Display Market Forecasts and Analysis - By Countries
9.1.5.1 United States Programmatic Display Market
9.1.5.1.1 United States Programmatic Display Market by Ad Format
9.1.5.1.2 United States Programmatic Display Market by Sales Channel
9.1.5.2 Canada Programmatic Display Market
9.1.5.2.1 Canada Programmatic Display Market by Ad Format
9.1.5.2.2 Canada Programmatic Display Market by Sales Channel
9.1.5.3 Mexico Programmatic Display Market
9.1.5.3.1 Mexico Programmatic Display Market by Ad Format
9.1.5.3.2 Mexico Programmatic Display Market by Sales Channel
9.2. EUROPE
9.2.1 Europe Programmatic Display Market Overview
9.2.2 Europe Programmatic Display Market Forecasts and Analysis
9.2.3 Europe Programmatic Display Market Forecasts and Analysis - By Ad Format
9.2.4 Europe Programmatic Display Market Forecasts and Analysis - By Sales Channel
9.2.5 Europe Programmatic Display Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Programmatic Display Market
9.2.5.1.1 Germany Programmatic Display Market by Ad Format
9.2.5.1.2 Germany Programmatic Display Market by Sales Channel
9.2.5.2 France Programmatic Display Market
9.2.5.2.1 France Programmatic Display Market by Ad Format
9.2.5.2.2 France Programmatic Display Market by Sales Channel
9.2.5.3 Italy Programmatic Display Market
9.2.5.3.1 Italy Programmatic Display Market by Ad Format
9.2.5.3.2 Italy Programmatic Display Market by Sales Channel
9.2.5.4 United Kingdom Programmatic Display Market
9.2.5.4.1 United Kingdom Programmatic Display Market by Ad Format
9.2.5.4.2 United Kingdom Programmatic Display Market by Sales Channel
9.2.5.5 Russia Programmatic Display Market
9.2.5.5.1 Russia Programmatic Display Market by Ad Format
9.2.5.5.2 Russia Programmatic Display Market by Sales Channel
9.2.5.6 Rest of Europe Programmatic Display Market
9.2.5.6.1 Rest of Europe Programmatic Display Market by Ad Format
9.2.5.6.2 Rest of Europe Programmatic Display Market by Sales Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Programmatic Display Market Overview
9.3.2 Asia-Pacific Programmatic Display Market Forecasts and Analysis
9.3.3 Asia-Pacific Programmatic Display Market Forecasts and Analysis - By Ad Format
9.3.4 Asia-Pacific Programmatic Display Market Forecasts and Analysis - By Sales Channel
9.3.5 Asia-Pacific Programmatic Display Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Programmatic Display Market
9.3.5.1.1 Australia Programmatic Display Market by Ad Format
9.3.5.1.2 Australia Programmatic Display Market by Sales Channel
9.3.5.2 China Programmatic Display Market
9.3.5.2.1 China Programmatic Display Market by Ad Format
9.3.5.2.2 China Programmatic Display Market by Sales Channel
9.3.5.3 India Programmatic Display Market
9.3.5.3.1 India Programmatic Display Market by Ad Format
9.3.5.3.2 India Programmatic Display Market by Sales Channel
9.3.5.4 Japan Programmatic Display Market
9.3.5.4.1 Japan Programmatic Display Market by Ad Format
9.3.5.4.2 Japan Programmatic Display Market by Sales Channel
9.3.5.5 South Korea Programmatic Display Market
9.3.5.5.1 South Korea Programmatic Display Market by Ad Format
9.3.5.5.2 South Korea Programmatic Display Market by Sales Channel
9.3.5.6 Rest of Asia-Pacific Programmatic Display Market
9.3.5.6.1 Rest of Asia-Pacific Programmatic Display Market by Ad Format
9.3.5.6.2 Rest of Asia-Pacific Programmatic Display Market by Sales Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Programmatic Display Market Overview
9.4.2 Middle East and Africa Programmatic Display Market Forecasts and Analysis
9.4.3 Middle East and Africa Programmatic Display Market Forecasts and Analysis - By Ad Format
9.4.4 Middle East and Africa Programmatic Display Market Forecasts and Analysis - By Sales Channel
9.4.5 Middle East and Africa Programmatic Display Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Programmatic Display Market
9.4.5.1.1 South Africa Programmatic Display Market by Ad Format
9.4.5.1.2 South Africa Programmatic Display Market by Sales Channel
9.4.5.2 Saudi Arabia Programmatic Display Market
9.4.5.2.1 Saudi Arabia Programmatic Display Market by Ad Format
9.4.5.2.2 Saudi Arabia Programmatic Display Market by Sales Channel
9.4.5.3 U.A.E Programmatic Display Market
9.4.5.3.1 U.A.E Programmatic Display Market by Ad Format
9.4.5.3.2 U.A.E Programmatic Display Market by Sales Channel
9.4.5.4 Rest of Middle East and Africa Programmatic Display Market
9.4.5.4.1 Rest of Middle East and Africa Programmatic Display Market by Ad Format
9.4.5.4.2 Rest of Middle East and Africa Programmatic Display Market by Sales Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Programmatic Display Market Overview
9.5.2 South and Central America Programmatic Display Market Forecasts and Analysis
9.5.3 South and Central America Programmatic Display Market Forecasts and Analysis - By Ad Format
9.5.4 South and Central America Programmatic Display Market Forecasts and Analysis - By Sales Channel
9.5.5 South and Central America Programmatic Display Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Programmatic Display Market
9.5.5.1.1 Brazil Programmatic Display Market by Ad Format
9.5.5.1.2 Brazil Programmatic Display Market by Sales Channel
9.5.5.2 Argentina Programmatic Display Market
9.5.5.2.1 Argentina Programmatic Display Market by Ad Format
9.5.5.2.2 Argentina Programmatic Display Market by Sales Channel
9.5.5.3 Rest of South and Central America Programmatic Display Market
9.5.5.3.1 Rest of South and Central America Programmatic Display Market by Ad Format
9.5.5.3.2 Rest of South and Central America Programmatic Display Market by Sales Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. PROGRAMMATIC DISPLAY MARKET, KEY COMPANY PROFILES
11.1. ADFORM
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. BEESWAX
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. BETWEEN DIGITAL
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. CENTRO, INC.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. CONNEXITY, INC.
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. FLUCT
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. IPONWEB HOLDING LIMITED (BIDSWITCH)
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. RADIUMONE, INC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. THE TRADE DESK
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. TURN INC.
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Adform
2. Beeswax
3. Between Digital
4. Centro, Inc.
5. Connexity, Inc.
6. Fluct
7. IPONWEB Holding Limited (BidSwitch)
8. RadiumOne, Inc.
9. The Trade Desk
10. Turn Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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