UAE Freeze-Dried Berries Market Overview, Growth, Trends, Analysis, Research Report (2021-2031)

The UAE freeze-dried berries market size is projected to reach US$ 6.15 million by 2031 from US$ 3.61 million in 2024. The market is expected to register a CAGR of 7.9% from 2025 to 2031. The rising demand for organic, clean, and 100% natural food and beverages is likely to remain a key trend in the UAE freeze-dried berries market

UAE Freeze-Dried Berries Market Analysis

As manufacturers of freeze-dried berries are witnessing a massive demand in the UAE, they are expanding their operations in the country to cater to the rising demand and boost their revenues. For instance, Thailand-based 3 Seasons Holding, a manufacturer of freeze-dried fruits and vegetables, is looking to Dubai as a strategic entry point to expand its operations across the Middle East. Dubai is a strategic hub for trade in the Middle East, and there is a strong demand for freeze-dried fruits, including freeze-dried berries, in the country. The company plans to expand its operations in Dubai within the next two years, based on its announcement in October 2024. Similarly, yourharvest, a Switzerland-based company known for its dried fruit snacks, is targeting the Middle East, especially the UAE, Saudi Arabia, and Turkey, as the next step in its international expansion strategy. The company plans to expand its footprint across the Middle East amid the growing dried fruit demand. The company has a vast portfolio of freeze-dried berries, including blueberries, blackberries, bilberries, cranberries, elderberries, mulberries, lingonberries, raspberries, and strawberries.

UAE Freeze-Dried Berries Market Overview

The freeze-dried berries market in the UAE has experienced massive growth over the past few years, primarily because of the rising awareness regarding the benefits of freeze-drying and the surging demand for healthy snacking alternatives. Consumers are becoming more health-conscious, seeking nutritious snacks that retain fresh produce's natural flavors and nutrients without additives or preservatives. Freeze-dried berries, such as strawberries and raspberries, offer a convenient, long-shelf-life alternative to fresh fruits, aligning with the region's busy lifestyles and preference for on-the-go options. In addition, the UAE's diverse expatriate population introduces a variety of culinary preferences, further boosting the appeal of freeze-dried berries as versatile ingredients in smoothies, cereals, and snacks. Key players are expanding their product lines, concentrating on new flavors and healthier options to attract health-conscious consumers.

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UAE Freeze-Dried Berries Market: Strategic Insights

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UAE Freeze-Dried Berries Market Drivers and Opportunities

Rise in Demand for Healthy Snacking Alternatives

In recent years, the UAE has witnessed a significant shift in consumer preferences toward healthier lifestyles, fueling a growing demand for nutritious snacking options. With the increasing awareness about the impact of diet on overall well-being, more consumers are opting for snacks that are low in sugar, free from artificial additives, and rich in natural ingredients. According to the International Diabetes Federation, 12.3% of the adult population in the UAE had diabetes in 2021. According to the World Obesity Federation, more than 17.8% of the adults in the UAE were obese, and 39.8% were overweight as of 2019. Due to the high prevalence of lifestyle diseases such as diabetes and obesity and their negative health implications, people are shifting toward healthy food that is tasty as well. As awareness grows around lifestyle-related health issues such as diabetes and obesity, the demand for sugar-free fruit options in the UAE is rapidly increasing. Freeze-dried berries, with their naturally sweet taste and no added sugars, have become popular among individuals managing diabetes or those seeking healthier, sugar-free snacking alternatives.

Berries are packed with antioxidants, vitamins, and minerals that help reduce oxidative stress and protect against free radical action. The consumption of berries also helps regulate blood sugar levels and improve gut health due to their high fiber content. With the rising awareness of the health benefits of berries, there is an increasing demand for blueberries, strawberries, blackberries, mulberries, and acai berries in the UAE. Freeze-dried berries retain 97% of the fresh fruit's nutritional value and are widely available across various retail establishments in the country, attracting many consumers.

Freeze-dried berries are also witnessing high demand among consumers seeking natural weight loss or weight management food products. Freeze-dried berries are naturally sweet and do not contain added sugar. A growing number of registered dietitians in Dubai suggest freeze-dried fruits as a healthy addition to balanced snacking habits. A nutrition expert practicing in Dubai Marina shared that individuals aiming to lose weight often find it challenging to manage sugar cravings. In such cases, she recommends freeze-dried options such as strawberries or mangoes, as they help curb those cravings without causing sharp blood sugar fluctuations, making them one of her preferred snack choices.

Thus, the rising demand for healthy snacking options in the UAE is driving the growth of the freeze-dried berries market.

Strong Growth of UAE's Food Service Sector

The UAE's food service sector is experiencing robust growth driven by increasing tourism, a diverse and multicultural consumer base, high economic stability, and favorable government regulations. The rising demand for convenience and diverse culinary experiences is also driving the growth of the UAE's food service sector. In 2023, Dubai set a new tourism record by attracting 17.15 million international visitors, according to the city's Department of Economy and Tourism (DET). This figure surpassed the previous peak of 16.73 million in 2019 and marked a more than 19% increase compared to 2022. The consistent growth in visitor numbers is largely due to the government's strategic efforts to enhance accessibility and implement a diverse, year-round calendar of events. These initiatives have been instrumental in driving tourism throughout peak and off-peak seasons, strengthening the overall economy and significantly benefiting the food service sector. The UAE has been experiencing an increasing number of fast-casual, casual dining, and all-day dining establishments that embrace traditional and international cuisines, attracting many people.

UAE Report Segmentation Analysis

Key segments that contributed to the derivation of the UAE analysis are type, category, and end user.

• Based on type, the market is segmented into strawberry, raspberry, blueberries, blackberry, mulberry, and others. The strawberry segment held the largest share of the market in 2024.
• In terms of category, the market is segmented into conventional and organic. The conventional segment held a larger share of the market in 2024.
• Based on end user, the market is segmented into food retail, food processing, and food service. The food retail segment held the largest share of the market in 2024.

UAE Freeze-Dried Berries Market Share Analysis

The scope of the UAE freeze-dried berries market report focuses on the market scenario in terms of historical market revenues and forecasts. The UAE is one of the rapidly growing markets for freeze-dried berries. Due to rising health consciousness and increasing preference for premium and functional ingredients, consumers are shifting from sugary, preserved fruits to nutrient-dense, flavorful, dried fruits. Freeze-dried berries retain the maximum nutritional value of fresh berries. They are versatile ingredients used in baked goods, nutritional bars, breakfast cereals, baby food, ice creams, and frozen desserts, among other foods and beverages.

UAE Freeze-Dried Berries Market Regional Insights

The regional trends and factors influencing the UAE Freeze-Dried Berries Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses UAE Freeze-Dried Berries Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

UAE Freeze-Dried Berries Market Report Scope

UAE Freeze-Dried Berries Market Players Density: Understanding Its Impact on Business Dynamics

The UAE Freeze-Dried Berries Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the UAE Freeze-Dried Berries Market are:

1. YallaYum
2. FreezeCrust
3. CrispyPlusSweets
4. Bancasa
5. dfduae
6. Kravez

Disclaimer: The companies listed above are not ranked in any particular order.

UAE Freeze-Dried Berries Market News and Recent Developments

UAE freeze-dried berries market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the UAE freeze-dried berries market are listed below:

• Plenty partners with Driscoll's and Mawarid to bring a vertical strawberry farm to the UAE. (Source: Plenty Partners, Press Release, July 2024)

UAE Freeze-Dried Berries Market Report Coverage and Deliverables

The "UAE Freeze-Dried Berries Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• The UAE freeze-dried berries market size and forecast at country levels for all the key market segments covered under the scope
• The UAE freeze-dried berries market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's Five Forces and SWOT analysis
• The UAE freeze-dried berries market analysis covering key market trends, country framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the UAE freeze-dried berries market
• Detailed company profiles