User-Generated Content Platform Market Growth Analysis Report & Share by 2030

User-Generated Content Platform Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Content Type (Social Media Content, Audio and Video, Advertising and Promotions, Blogs, Websites, and Others) and Organization Size (Large Enterprises and SMEs)

Publication Month : Nov 2023

  • Report Code : TIPRE00014309
  • Category : Technology, Media and Telecommunications
  • Status : Data Released
  • No. of Pages : 150
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[Research Report] The user-generated content platform market size was valued at US$ 4.38 billion in 2022 and is expected to reach US$ 36.20 billion by 2030; it is estimated to register a CAGR of 30.2% from 2022 to 2030.

Analyst Perspective:

The user-generated content platform market has been growing rapidly in recent years owing to factors such as the rise in the adoption of social media platforms, the increase in the use of influencer marketing, and the emergence of online shopping. Audio and video content are increasingly becoming popular forms of user generated content. Many brands are preferring audio and video content in their advertising and marketing campaigns. Platforms such as YouTube, Facebook, and Instagram have immense popularity. Moreover, user generated content platforms are advancing with growing technologies such as artificial intelligence, virtual reality, and augmented reality to innovate the ways to create and share content for users. Thus, the user-generated content platform market is growing constantly with emerging technologies.

User-Generated Content Platform Market Overview:

A user generated content platform is a software-as-a-service (SaaS) that helps users to share images, videos, and other online media to support marketing efforts for brands. A user generated content platform curates and cultivates user generated, influencer, and short-form video content to scale content efforts. This content is then used across channels, including website, email, advertising, events, and in-store. A user generated content platform is majorly used by travel agencies, the hospitality industry, consumer packaged goods (CPG) providers, retailers, and many other industries. The content curated and cultivated by user generated content platform fills content gaps, adds scale, builds trust, and enhances credibility to deliver against objectives such as awareness, conversion, and advocacy. There are various types of user generated content, such as videos, images, social media content, product reviews, testimonials, live streams, blog posts, and YouTube content. The adoption of user-generated content (UGC) is essential as it builds trust and engages consumers. It also saves time and resources for brands. User generated content helps brands increase their reach, awareness, and conversions while fostering customer loyalty. With the tough competition requiring huge marketing costs, brands struggle to reach the right audience effectively. In such a scenario, user generated content platform is an essential tool.

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User-Generated Content Platform Market: Strategic Insights

user-generated-content-platform-market
Market Size Value inUS$ 4.38 billion in 2022
Market Size Value byUS$ 36.20 billion by 2030
Growth rateCAGR of 30.2% from 2022 to 2030
Forecast Period2022-2030
Base Year2022
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User-Generated Content Platform Market Driver:

Surge in Use of Social Media Platforms to Drive User-Generated Content Platform Market

With strong internet connectivity and the huge adoption of smartphones, the use of social media has become one of the most popular online activities these days. Social media usage is an integral part of daily internet usage among users. According to the Datareportal April 2023,  more than half of the world, i.e., 60%, uses social media. 4.80 billion people worldwide use social media, and 150 million new users have come online within the last 12 months. According to Target Internet, the top three social networks are Facebook, YouTube, and WhatsApp in terms of user counts. Facebook has over 65.86% of its monthly users logging in to social media daily. Between 2020 and 2022, TikTok, Instagram, Snapchat, Pinterest, and Twitter were the networks with the highest growth rates. However, TikTok is now banned in many countries. From 2020 to 2022, Instagram also grew massively, adding 478 million users. Further, according to a report by Sprout Social, 53% of consumers reported higher social media usage from 2020 to 2022. Sprout Social's report highlights that 68% of consumers primarily use social media platforms to stay informed about new products and services. The second biggest reason for consumers to engage with brands on social media is their desire to access exclusive promotions or deals.

With consumers spending more time on social media, marketers are leveraging the opportunities to engage consumers with their brands. With the huge adoption of social media, users with a smartphone create and share their content worldwide. With the adoption of user generated content platforms, companies can tap into the creative potential of their audience, drive engagement, and build stronger relationships with their customers. Instagram's high user count and effective marketing and advertising options have made it a key platform of focus for many marketers. The majority of businesses do all of their social media marketing on Facebook and on one or two other social media platforms.

Social media plays a significant role in the rise of user-generated content (UGC). By using social media to encourage user generated content, businesses can engage with their customers effectively, receive real-time feedback, and increase visibility while building their brand and staying cost-effective. When it comes to user generated content, social media provides huge benefits such as wider reach, user engagement, real-time feedback, and increased visibility. Thus, a surge in the usage of social media platforms drives the user-generated content platform market.

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User-Generated Content Platform Market Report Segmentation and Scope:

The user-generated content platform market is segmented based on content type, organization size, and geography. Based on content type, the user-generated content platform market is segmented into social media content, audio and video, advertising and promotions, blogs, websites, and others. Based on organization size, the user-generated content platform market is segmented into large enterprises and SMEs. The user-generated content platform market, based on geography, is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

User-Generated Content Platform Market Regional Analysis:

North America is one of the fastest-growing regions in terms of both technological innovations and the adoption of advanced technologies. The region also has a well-established IT and cloud infrastructure. In the past three years, North America has witnessed a huge adoption of emerging technologies such as artificial intelligence, machine learning, and blockchain across all the major industry verticals. With the increasing penetration of digitization in various industries, user generated content platform has become a vital component of business ecosystems. Moreover, the number of social media users is increasing year after year in countries in North America, such as the US, Canada, and Mexico. Nearly 74.2% of adults use Facebook, and 60.5% of adults use Instagram in the US. Furthermore, according to Kepios, there were 311.3 million internet users and 246.0 million social media users in the US as of January 2023. The number of social media users in the US in January 2023 was equivalent to 72.5% of the total population. All such factors contribute to the growth of the user-generated content platform market.

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
  • Request discounts available for Start-Ups & Universities

User-Generated Content Platform Market Key Player Analysis:

The user-generated content platform market analysis consists of players such as Bazaarvoice; CrowdRiff; Pixlee TurnTo; NOSTO SOLUTIONS OY; TINT; Yotpo; Wyng, Inc.; BrandChamp; and Grin Technologies Inc. are among the key user-generated content platform market players profiled in the report.

Recent Developments: 

Inorganic and organic strategies such as mergers and acquisitions are highly adopted by companies operating in the market. A few recent key market developments are listed below: 

  • In April 2023, Instagram tested out a new option to help brands discover relevant user-generated content in the app that users can share as examples to promote their products in-stream better. Further, Instagram is prompting Shop managers to add user-generated content to their product listings to encourage potential purchasers.
  • In November 2023, Attentive announced integration with Bazaarvoice, a provider of full-funnel authentic user-generated content (UGC) solutions that allow brands to send review requests via SMS and email. The incorporation of UGC from Bazaarvoice, such as ratings, reviews, and customer surveys, into Attentive's SMS and email platform combines two powerful conversion technologies into one unified experience for marketers. This enables brands to encourage more review generation and other types of UGC, driving more connections with customers and enriching the consumer shopping journey.
  • In September 2023, Catch+Release announced the launch of an AI-powered search that lets users look for user-generated content in natural language queries. This new search engine lets consumers look for suitable content without requiring them to move from one platform to another.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Content Type, and Organization Size

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are the driving factors impacting the user generated content platform market?

Surge in the usage of social media platforms, increase in use of influencer marketing, and emergence of online shopping are the driving factors impacting the user generated content platform market.

What are the future trends of the user generated content platform market?

Technological advancement is the future trend of the user generated content platform market.

Which are the key players holding the major market share of user generated content platform market?

The key players, holding majority shares, in user generated content platform market includes Bazaarvoice.; Yotpo; Grin Technologies Inc.; Wyng, Inc.; and NOSTO SOLUTIONS OY.

Which is the fastest growing regional market?

Asia Pacific is anticipated to grow with the highest CAGR over the forecast period.

Which region is holding the major market share of global user generated content platform market?

The North America held the largest market share in 2022, followed by Europe and Asia Pacific.

What is the estimated global market size for the user generated content platform market in 2022?

The user generated content platform market was valued at US$ 4.38 billion in 2022 and is projected to reach US$ 36.20 billion by 2030; it is expected to grow at a CAGR of 30.2% during 2022–2030.

The List of Companies - User-Generated Content Platform Market 

  • Bazaarvoice
  • CrowdRiff
  • Pixlee TurnTo
  • NOSTO SOLUTIONS OY
  • TINT
  • Yotpo
  • Wyng, Inc.
  • BrandChamp
  • Grin Technologies Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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