活动应用市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00029815
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 167
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活动应用市场预计将从 2022 年的 12.0389 亿美元增长到 2028 年的 26.4846 亿美元;预计 2022 年至 2028 年间复合年增长率为 14.0%。

活动应用程序的一些优势(例如更好的受众价值、快速访问活动信息以及改进的规划和管理解决方案)正在推动增长北美的活动应用市场。 Crowd Compass 是一家总部位于美国的移动活动应用程序提供商,提供虚拟和现场活动,使人们能够参加活动以吸收内容和网络,为与会者提供引人入胜的内容,并将活动的管理流程集中在一个公共渠道上。会议、贸易展览、大学甚至娱乐活动的需求不断增长预计将推动活动应用市场的发展。网络、内容吸收和观众参与等先进解决方案的集成增加了与会者的便利性并提高了策划者的管理效率,预计这将推动活动应用程序市场的增长。

主要最终用户活动应用市场是活动策划者和组织者。规划者、企业、政府、教育等活动应用程序为最终用户提供了一个互联平台,使其能够随时随地与团队、志愿者、物流经理和与会者保持联系。当最终用户离开活动场地时,他们可以通过手机监控活动计划并与团队成员进行沟通。在规划过程中,活动组织者与客户密切合作,监督活动的每一个细节。他们负责确保活动顺利进行,并确保所有参与者尽自己的一份力量。活动策划者确保与活动相关的一切都得到妥善处理,从创意的产生到活动当天的准备和后勤工作。活动策划者有能力平衡多项职责。例如,社交表是一种有用的活动布局工具,可以帮助可视化用户位置、规划座位安排以及与参与者互动。所有这些因素都支持活动应用市场的增长

战略见解

COVID-19 大流行对欧洲活动应用市场的影响

COVID -19大流行对公司运营产生了负面影响。由于政府为遏制 SARS-CoV-2 的快速传播制定了严格的法规,公司、学校和大学采用了远程工作。会议和课程是通过虚拟平台举行的。该地区的几项活动也被取消。例如,2020 年欧洲杯因 COVID-19 大流行而被推迟。欧洲足球锦标赛改期为2021年6月和7月。这些因素影响了2020年前两个季度赛事应用的采用。但随着影响的持续,对举办赛事的虚拟平台的需求增加,这有助于重新激活市场。 。企业、教育、媒体和通信等各个行业迅速采用虚拟活动。娱乐、时尚和零售进一步刺激了对活动应用的需求,从而促进了市场的增长。

活动应用市场利润丰厚的区域

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市场洞察:活动应用市场

虚拟和混合活动增加了对活动应用的需求

自 2020 年以来,混合活动变得越来越重要。混合活动作为替代品的趋势现场活动正在推动北美活动应用市场的增长。根据专业活动社区EventMB的调查,2021年,71%的活动组织者表示将采用数字化策略,67%的活动组织者表示混合动力是活动的未来。活动管理解决方案 Bizzabo 进行的一项类似研究发现,97% 的受访者希望看到更多混合活动,因为它们允许虚拟活动的灵活性和影响范围。对现场和在线活动无缝体验的需求不断增长,这鼓励初创公司进入活动应用程序市场,设计和开发技术先进的解决方案,以轻松创建和规划混合活动。 Communique Conferencing, Inc. 是一家领先的虚拟和混合活动平台提供商,于 2021 年 11 月为 Apple 和 Android 用户推出了一体化虚拟和混合活动移动应用程序。该移动应用程序是虚拟活动平台的扩展,其功能包括现场与会者注册、网络、名片交换和实时观看会话。这些因素推动了虚拟和混合活动的增长,从而推动了活动应用市场的增长。

基于类型的市场洞察

根据类型,活动应用市场是分为商业活动混合应用程序、公司会议应用程序、会议应用程序、贸易展览应用程序、节日应用程序和体育赛事应用程序。企业活动应用程序细分市场在 2021 年占据了最大的市场份额。大多数企业活动策划团队都专注于需要大量资源的大型、引人注目的活动的核心组合。移动活动应用程序在这些活动中越来越常见。根据 Verizon 的美国会议白皮书,员工可能会花费高达 37% 的时间参加会议。文章称,92% 的受访者表示,他们在 2021 年将参加与 2020 年相同或更多的会议。移动活动应用程序是一种可靠的工具,相对于传统会议模式而言,它更受欢迎,因为它可以提高生产力。通过利用技术促进参与并减少费用。例如,Whova 是一款一体化活动管理系统,它使活动变得更加现代和时尚,有效地吸引和参与参与者,并节省活动组织者的后勤管理时间。这些因素支撑着活动应用市场的增长。

活动应用市场的参与者主要专注于开发先进、高效的产品。

  • 在2021 年,最大的工作场所活动技术提供商 Eventbase 与 LiveSafe 合作,纳入用于会议和活动安全的核心 LiveSafe 功能。对于 Eventbase 客户来说,LiveSafe 平台现在可以作为按需选项进行访问,从而使活动参加者和负责确保其安全的安保人员之间能够实现无缝沟通。
  • 2022 年,在 Cvent 客户端会议上,该公司展示了新的 Cvent App Marketplace。新市场还为其他领先技术合作伙伴提供了一个协作区域,以便他们在 Cvent 平台上构建开箱即用的应用程序,从而扩展和定制该平台的功能。

A 活动应用市场的一些主要参与者是 Whova;科文特公司;埃文纽斯; Eventbase 技术公司;活力风暴公司;会议要求; ON24 公司;找我;网讯活动;和亚普公司。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What are reasons behind event apps market growth?

Growing demands for conferences, trade shows, universities, and even entertainment events are anticipated to boost the market for event apps. Integration of advanced solutions such as networking, content absorption, and audience engagement increases convenience for attendees and improves management efficiency for planners, which is further anticipated to propel market growth.

What are the market opportunities for the event apps market?

Growth in public-private partnerships is helping corporations to identify reasons to host meetings. In addition, event apps are witnessing a significant demand owing to the benefits such as real-time analysis, efficient meetings, and event management that fuels organizational progress. Market providers are integrating event management software into systems, including marketing automation software, customer relationship management (CRM), and collaboration platforms, to enable companies to cater to their business objectives, thereby anticipated to create lucrative growth opportunities in the coming years.

Which region to dominate the event apps market in the forecast period?

Europe held the largest global event apps market share in 2021. The innovative initiatives by the market players, such as marketing programs and digital campaigns, are largely responsible for the European events industry's rapid expansion. Furthermore, the event apps market in Europe is expected to undergo substantial changes during the forecast period owing to the growing application of big data analytics. The big data analytics enables exhibitors in the region to create well-researched marketing initiatives, digital campaigns, and effective methods to boost the market growth.

What is the future trend for the event apps market?

Rapidly growing trends of hybrid events as a substitute for in-person events are bolstering the growth of the event apps market. Growing demands for a seamless experience in in-person and online events encourage start-ups entering the event apps market to design and develop technologically advanced solutions for creating and planning hybrid events easily. The mobile app is an extension to the virtual event platform with features including In-person attendee check-in, networking, exchange of business cards, and live view sessions. Such factors bolstered the growth of virtual and hybrid events, becoming major trends in the event apps market.

Who are the major vendors in the event apps market?

Whova; Cvent Inc.; Evenium; Eventbase Technology Inc.; Livestorm; Meeting Application; On24; SpotMe; Webex Events (Formerly Socio); and Yapp Inc. are the leading companies in the event apps market.

The List of Companies - Event Apps Market

  1. Whova
  2. Cvent Inc.
  3. Evenium
  4. Eventbase Technology Inc.
  5. Livestorm
  6. Meeting Application
  7. On24
  8. SpotMe
  9. Webex Events (Formerly Socio)
  10. Yapp Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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