Event Apps Market Size and Trends | Forecasts 2028

Event Apps Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Type (Enterprise Event Apps, Hybrid Apps, Corporates Meeting Apps, Conference Apps, Trade Show Apps, Festival Apps, and Sports Event Apps), Operating System (iOS, Android, and Web-based), and End User (Event Organizer and Planners, Corporates, Government, Education, and Others)

Publication Month : Jan 2023

  • Report Code : TIPRE00029815
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 167
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The event apps market is expected to grow from US$ 1,203.89 million in 2022 to US$ 2,648.46 million by 2028; it is expected to grow at a CAGR of 14.0% from 2022 to 2028.

A few benefits of event apps such as better value to the audience, quick access to event information, and enhanced planning and management solutions are propelling the event apps market growth in North America. Crowd compass, a US-based mobile event app provider for in-person and virtual events, enables people to attend events to absorb content and network, provide attendees with interesting content, and centralizes the event management process into one common channel. Growing demands for conferences, trade shows, universities, and even entertainment events are anticipated to boost the event apps market. Integration of advanced solutions such as networking, content absorption, and audience engagement increases convenience for attendees and improves management efficiency for planners, which is further anticipated to propel the event apps market growth.

The major end users of the event apps market are event organizer & planners, corporates, government, education, etc. Event apps provide a connected platform for end users to stay connected from anywhere and at any time with their team, volunteers, logistics managers, and attendees. End users can monitor the event planning and communicate with their team members from their mobile phones when they are away from the event location. During the planning process, event organizers collaborate closely with their clients to oversee every detail of the event. They are in charge of making sure the event runs smoothly and that everyone participating performs their part. An event planner ensures that everything linked to an event is taken care of, from the inception of the idea through the preparations and logistics on the day of the event. An event planner is skilled at balancing several responsibilities. For instance, Social Tables is a useful event diagramming tool that may help envision user’s locations, plan seating arrangements, and engage with participants. All these factors support the growth of the event apps market

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Event Apps Market: Strategic Insights

Market Size Value inUS$ 1,203.89 million in 2022
Market Size Value byUS$ 2,648.46 million by 2028
Growth rateCAGR of 14.0% from 2022 to 2028
Forecast Period2022-2028
Base Year2022
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Impact of COVID-19 Pandemic on Europe Event Apps Market

The COVID-19 pandemic adversely impacted the operations of businesses. Owing to stringent government regulations for combating the rapid spread of SARS-CoV-2, businesses, schools, and universities adopted remote working. Meetings and classes were held through virtual platforms. Several events across the region were also canceled. For instance, Euro 2020 event was postponed due to the COVID-19 pandemic. The European football tournament was rescheduled for June and July 2021. These factors impacted the adoption of event apps in the first two quarters of 2020. However, with the prolonged impact, the demand for virtual platforms for conducting events increased, which helped the market revive. The rapid adoption of virtual events undertaken by several industries—including corporate, education, media & entertainment, fashion, and retail further catalyzed the demand for event apps, thereby contributing to the market growth. 

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Market Insights – Event Apps Market

Virtual and Hybrid Events Boost Demand for Event Apps

Hybrid events have gained importance since 2020. The trend of hybrid events as a substitute for in-person events is bolstering the growth of the event apps market in North America. According to a survey conducted by the event professional community, EventMB, in 2021, 71% of event planners stated they would employ a digital strategy, and 67% stated that hybrid is the future of events. A similar study by the Event management solution Bizzabo found that 97% of respondents expect to witness more hybrid events as they allow for the flexibility and reach of a virtual event. Growing demands for a seamless experience in-person and online events are encouraging start-ups entering the event apps market to design and develop technologically advanced solutions for creating and planning hybrid events easily. Communique Conferencing, Inc., a leading hybrid and virtual event platform provider, launched its all-in-one virtual and hybrid event mobile app in November 2021 for Apple and Android users. The mobile app is an extension to the virtual event platform with features including in-person attendee check-in, networking, exchange of business cards, and live view sessions. Such factors bolstered the growth of virtual and hybrid events, propelling the event apps market growth.

Type-based Market Insights

Based on type, the event apps market is segmented into enterprise event apps, hybrid apps, corporates meeting apps, conference apps, trade show apps, festival apps, and sports event apps. The enterprise event apps segment accounted for the largest market share in 2021. The majority of corporate event planning teams focus on a core portfolio of large-scale, high-profile events that need a significant amount of resources. Mobile event applications are becoming more frequent at these events. Employees can spend up to 37% of their time in meetings, according to Verizon's Meetings in America white paper. According to the article, 92% of respondents said they would attend the same number of meetings or more in 2021 as they did in 2020. A mobile event app is a strong tool that is comparatively preferred over the traditional meeting model as it increases productivity, promotes participation, and lowers expenses by harnessing technology. For instance, Whova is an all-in-one event management system that makes events more modern and stylish, efficiently attracts and engages attendees, and saves event organizers time on logistical administration. These factors are supporting the growth of the event apps market.

Players operating in the event apps market are mainly focused on developing advanced and efficient products.

  • In 2021, Eventbase, the biggest technology supplier for workplace events, has teamed with LiveSafe to include core LiveSafe capabilities for the conference and event security. For Eventbase clients, the LiveSafe platform is now accessible as an a-la-carte option, allowing for seamless communication between event goers and the security staff in charge of assuring their safety.
  • In 2022, at Cvent's client conference, the company unveiled the new Cvent App Marketplace. The new marketplace also provides a collaborative area for other prominent technology partners to build ready-to-use apps on top of the Cvent platform, allowing the platform's capabilities to be expanded and personalized.

A few of the key players operating in the event apps market are Whova; Cvent Inc.; Evenium; Eventbase Technology Inc.; Livestorm Inc.; Meeting Application; ON24, Inc.; SpotMe; WebEx Events; and Yapp Inc.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type, Operating System, and End User

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

What are reasons behind event apps market growth?

Growing demands for conferences, trade shows, universities, and even entertainment events are anticipated to boost the market for event apps. Integration of advanced solutions such as networking, content absorption, and audience engagement increases convenience for attendees and improves management efficiency for planners, which is further anticipated to propel market growth.

What are the market opportunities for the event apps market?

Growth in public-private partnerships is helping corporations to identify reasons to host meetings. In addition, event apps are witnessing a significant demand owing to the benefits such as real-time analysis, efficient meetings, and event management that fuels organizational progress. Market providers are integrating event management software into systems, including marketing automation software, customer relationship management (CRM), and collaboration platforms, to enable companies to cater to their business objectives, thereby anticipated to create lucrative growth opportunities in the coming years.

Which region to dominate the event apps market in the forecast period?

Europe held the largest global event apps market share in 2021. The innovative initiatives by the market players, such as marketing programs and digital campaigns, are largely responsible for the European events industry's rapid expansion. Furthermore, the event apps market in Europe is expected to undergo substantial changes during the forecast period owing to the growing application of big data analytics. The big data analytics enables exhibitors in the region to create well-researched marketing initiatives, digital campaigns, and effective methods to boost the market growth.

What is the future trend for the event apps market?

Rapidly growing trends of hybrid events as a substitute for in-person events are bolstering the growth of the event apps market. Growing demands for a seamless experience in in-person and online events encourage start-ups entering the event apps market to design and develop technologically advanced solutions for creating and planning hybrid events easily. The mobile app is an extension to the virtual event platform with features including In-person attendee check-in, networking, exchange of business cards, and live view sessions. Such factors bolstered the growth of virtual and hybrid events, becoming major trends in the event apps market.

Who are the major vendors in the event apps market?

Whova; Cvent Inc.; Evenium; Eventbase Technology Inc.; Livestorm; Meeting Application; On24; SpotMe; Webex Events (Formerly Socio); and Yapp Inc. are the leading companies in the event apps market.

The List of Companies - Event Apps Market

  1. Whova
  2. Cvent Inc.
  3. Evenium
  4. Eventbase Technology Inc.
  5. Livestorm
  6. Meeting Application
  7. On24
  8. SpotMe
  9. Webex Events (Formerly Socio)
  10. Yapp Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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