基于(关键地区、市场参与者、规模和份额)的功能性食品市场 - 到 2031 年的预测

  • Report Code : TIPRE00018000
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 150
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2021年功能性食品市场价值为233,620.18百万美元,预计到2028年将达到418,439.42百万美元。预计2021年至2028年复合年增长率为8.7%。

功能性食品是完整的、强化的、浓缩的或改良的食品,当作为多样化饮食的一部分定期摄入足够量时,它们可以提供健康益处和必需营养素(例如维生素和矿物质)。功能性食品除了典型的每日营养素摄入量之外还具有独特的健康益处,例如增强骨骼健康、控制胆固醇和改善心脏健康。此外,功能性食品市场的扩张预计将受到对营养和强化食品添加剂不断增长的需求的推动。食品制造商正在使用 omega-3 脂肪酸、纤维、维生素和矿物质等健康添加剂来强化其产品。在食品工业中添加上述添加剂的目的是为了提高食品的营养价值。

亚太地区在全球功能性食品市场中占有最大份额2020 年,亚太地区预计将在预测期内显着增长。消费者兴趣的增加以及对适当饮食和饮食习惯的增强免疫力特性的更好理解是推动该地区功能性食品扩张的主要驱动力。此外,快餐摄入还会导致健康状况发生有害变化,并增加糖尿病和肥胖等慢性病的发病率。随着消费者越来越意识到这些健康问题,他们在营养食品上花费更多的钱来改善他们的整体健康,从而促进了该地区功能性食品市场的增长。


战略见解

COVID-19 大流行对功能性食品市场的影响

由于全国范围内的封锁、企业关闭和供应链中断,COVID-19 大流行影响了许多行业。大流行对功能食品市场产生了复杂的影响。最初,由于封锁和停业,制造商遭遇原材料和劳动力短缺,影响了生产和供应。然而,随着人们健康意识的增强,他们更喜欢促进健康的产品。功能性食品的需求量很大,因为它们有助于改善骨骼健康、控制胆固醇水平和心脏健康。此外,由于企业积极而激烈的营销以及医生、营养师等健康专家的建议,许多地区对功能性或强化食品的需求不断扩大。例如,根据功能食品和Hartman Group 的 2020 年饮料报告显示,根据 4 月份的研究,受疫情影响,31% 的消费者正在服用更多补充剂,29% 的消费者正在消费更多功能性食品/饮料。此外,许多国家都接种了疫苗,各国政府也放松了对制造业和贸易的限制。因此,COVID-19 大流行对功能性食品市场产生了重大影响。

功能性食品市场细分 –按地区划分

市场洞察

对健康零食的需求不断增长

由于近期消费者行为的变化,全球零食市场正在从油腻的辣味零食转向更健康、无糖、营养丰富、小批量低油的零食。这促进了功能性食品市场的增长,因为这些食品通常富含重要营养素,包括维生素、矿物质、健康脂肪和纤维。新时代的消费者寻求营养丰富、方便携带且价格实惠的零食选择,既能满足他们的日常营养需求,又能吸引他们的味蕾。例如,根据 Mondelez 最近的一项调查,全球超过 59% 的成年人更喜欢全天吃多次小餐,而不是几顿大餐。消费者对补充能量、集中注意力和放松的功能性零食越来越感兴趣,特别是能量棒和代餐食品。此外,将个性化营养预混料加入休闲食品中是一种有效的策略,可以融入 omega-3 脂肪酸、维生素和矿物质等有益营养素。功能性零食不仅能填饱肚子,还能更持久地消除饥饿。这些成分在食用营养丰富的食物时提供身体所需的组成部分。结果,人们一整天都不会感到饥饿。预计这一因素将提供几个关键趋势,这些趋势将在未来几年影响全球功能食品市场。

类别洞察

基于类别,功能食品市场分为有机食品和传统食品。传统细分市场占有较大的市场份额。预计有机细分市场在预测期内将以更快的复合年增长率增长。消费者对有机功能食品日益增长的需求促使公司和种植者推广有机农业,从而推动了该领域的发展。制造商正在开发有机功能食品,以满足消费者日益增长的需求。例如,美国包装认证有机早餐麦片制造商 Nature's Path Foods 报告称,其有机最佳能量早餐麦片取得了显着增长。因此,由于健康意识的提高以及对农药有害影响的认识,对有机食品的需求增加正在推动有机功能食品领域的发展。

产品类型洞察

根据产品类型,功能性食品市场分为烘焙和糖果、乳制品和冷冻甜点、甜味和咸味零食、早餐谷物等。预计在预测期内,乳制品和冷冻甜点领域将在全球功能性食品市场中占据最大的市场份额。发酵乳制品具有健康益处,并正在扩大功能性乳制品的范围。除此之外,牛奶提供的营养益处在控制慢性疾病方面发挥着重要作用。强化奶含有多种营养素,是维生素A和D的良好来源,有助于预防儿童缺铁性贫血。它还有助于改善骨骼健康,因为强化牛奶是钙、磷和维生素 D 的良好来源。冷冻甜点基本上是通过冷冻液体、半固体(有时还包括固体)制成的甜点。功能性冷冻甜点为消费者带来健康益处,因为它们包含益生元和益生菌等各种功能性成分。因此,功能性冷冻甜点提供的健康益处正在推动该细分市场在全球功能性食品市场的增长。

功能性食品市场,按类别划分 – 2020年和2028年

分销渠道洞察

根据分销渠道,功能性食品市场分为超市和大卖场、便利店、在线零售等。 2020年,超市和大卖场占据了功能性食品市场最大的市场份额,而在线零售领域预计将成为预测期内增长最快的领域。电商的蓬勃发展,有效地为功能性食品的网上零售提供了重要机遇。疫情爆发后,领先制造商更加积极地接入热门电商平台,为消费者提供诱人的价格、强劲的销售和支持以及升级的购物体验。这方面预计将帮助在线平台成为全球增长最快的分销渠道之一。这些因素正在推动功能性食品市场的在线零售渠道领域的发展。

功能性食品市场的主要参与者包括联合利华;克利夫酒吧及酒吧公司。;莱尔德超级食品;雅培;达能公司;通用磨坊公司;希尔杜尔;雀巢;; 家乐氏公司;和 Good Source Foods, LLC。这些参与者致力于开发创新产品,以满足新兴的消费趋势。此外,他们还参与合并和重组。收购、业务扩张和合作伙伴关系,以扩大其全球市场份额。

报告聚焦

  • 功能性食品市场的进步行业趋势帮助参与者制定有效的长期战略
  • 发达和发展中市场采用的业务增长战略
  • 2019年至2028年功能食品市场的定量分析
  • 对功能性食品的全球需求进行估算
  • 波特的五力分析,以说明该行业中买家和供应商的效率
  • 了解竞争市场情况的最新进展
  • < li>市场趋势和前景,以及推动和限制功能食品市场增长的因素
  • 通过强调支持商业利益的市场策略来协助决策过程,从而促进市场增长< /li>
  • 各个节点的功能性食品市场规模
  • 市场的详细概述和细分,以及功能性食品行业动态
  • 功能性食品的规模各地区功能食品市场前景广阔
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global functional foods market?

The major key players operating in the global functional foods market include Abbott Laboratories; Clif Bar and Company; Danone S.A.; General Mills, Inc; Good Source Foods, LLC; Hildur Functional Foods Pvt. Ltd; Kellogg Company; Laird Superfood; Nestlé S.A.; and Unilever Plc.

Which region held the largest share of the global functional foods market?

In 2020, Asia Pacific dominated the global functional foods market. The region is expected to continue its dominance during the forecast period. Trends in this market are influenced by the increased demand for nutrient-rich foods as well as the rising trend of healthy snacking across the region. The increased prevalence of chronic diseases across the region is also driving the demand for functional foods to support the healthier lifestyle of the consumers.

Based on category, why does the organic segment account for the fastest-growing share in the global functional foods market?

The market for the organic segment is expected to grow at a faster pace during the forecast period due to the increased concern regarding personal health, the environment, and animal welfare. The growing environmental concerns over the use of harmful chemicals in agriculture and farming and its harmful effects on consumers’ health have led to an increased demand for organic functional foods.

What is driving the functional foods market?

The increased demand for nutrient-rich foods as well as the increased prevalence of chronic diseases across the world is driving the growth of the functional foods market. Along with this, the COVID-19 pandemic has had a significant impact on consumer buying behavior and eating habits. There has been an increase in health concerns and the growing awareness regarding the consumption of natural and functional food post-pandemic which is also driving the growth of the functional foods market. Along with this, the rising trend of healthy snacking across the world is also increasing the demand for functional foods.

Based on product type, which segment dominated the global functional foods market in 2020?

In 2020, the dairy & frozen dessert segment accounted for the largest functional foods market share, based on product type. Consumers are increasingly consuming dairy products as it is important for building healthy bones and for maintaining a healthy weight. Yogurt is the most popular functional dairy product and is an excellent source of protein, calcium, and potassium. Also, there is a growing trend of fortification of dairy products which further drives the growth of the segment.

Based on product type, which segment held the fastest CAGR in the global functional foods market during the forecasted period?

Based on product type, the sweet and savory snacks segment was the fastest-growing segment in the market. The growing trend of healthy snacking across regions such as North America, Europe, and the Asia Pacific is driving the demand for savory snacks across the world. Consumers are increasingly interested in functional snacks for energy, focus, and relaxation, particularly in the form of bars and meal replacement foods.

The List of Companies - Functional Foods Market

  1. ABBOTT LABORATORIES
  2. CLIF BAR AND COMPANY
  3. DANONE S.A.
  4. GENERAL MILLS, INC
  5. GOOD SOURCE FOODS, LLC
  6. HILDUR FUNCTIONAL FOODS PVT. LTD
  7. KELLOGG COMPANY
  8. LAIRD SUPERFOOD
  9. NESTLé S.A.
  10. UNILEVER PLC

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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