2031 年强力运动服装市场规模报告分析与预测

Publication Month : Feb 2024

  • Report Code : TIPRE00030304
  • Category : Consumer Goods
  • Status : Upcoming
  • No. of Pages : 150
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【研究报告】动力运动服装市场预计将从2022年的550亿美元增长到2030年的949.8亿美元;预计 2022 年至 2030 年复合年增长率将达到 7.1%。



市场洞察和分析师观点:

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由于多种因素,强力运动服装市场一直在稳步增长。关键驱动因素之一是摩托车、越野、雪地摩托、足球、体操和其他赛车运动等力量体育活动的日益普及。随着越来越多的爱好者参与这些活动,对安全、舒适和时尚的专业服装的需求显着上升。此外,织物技术的进步在市场扩张中发挥了至关重要的作用。制造商正在投资研发,以创造创新材料,提供更好的耐磨、抗冲击和耐候性面料已成为标准功能,增强了力量运动爱好者的整体体验。因此,预计所有上述因素将在预测期内推动运动服装市场的发展。

增长动力和挑战:

全球强力运动服装市场的受欢迎程度大幅上升。人们对摩托车、越野和水上运动等力量体育活动的热情日益高涨是主要推动力。促成这一趋势的关键因素之一是全球体育消费者的可支配收入和购买力不断增加。随着经济持续增长,越来越多的人有财力参与力量运动,从而导致对为其活动设计的专用服装的需求更高。收入水平的提高使消费者能够投资于高品质和技术先进的强力运动服装,从而增强他们在这些活动中的整体体验和安全性。

此外,社交媒体的影响力数字平台在普及力量运动及相关服装方面发挥了关键作用。力量运动爱好者经常在社交媒体平台上分享他们的经验、冒险和装备推荐,创建社区并培养爱好者的归属感。这种在线存在提高了人们对力量运动的认识,并成为运动服装销售的催化剂。当世界各地的人们参与这些内容时,他们更有可能受到启发参与力量运动并投资合适的装备,从而推动力量运动服装市场的增长。

战略见解

报告细分和范围:



“全球强力运动服装市场”根据产品类型、运动类型、最终用户、分销渠道和地理位置进行细分。根据产品类型,力量运动服装市场分为上衣、下装和配饰。根据运动类型,力量运动服装市场分为举重、体操、赛车运动、足球、棒球等。根据最终用户,全球力量运动服装市场进一步细分为男士、女士、儿童和男女通用。动力运动服装市场根据分销渠道分为超市和大卖场、专卖店、网上零售等。强力运动服装市场根据地理位置分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、韩国和亚太地区其他地区)、中东和非洲非洲(南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区)以及南美和非洲中美洲(巴西、智利以及南美洲和中美洲其他地区)。


细分分析:


细分分析:



根据产品类型,强力运动服装市场分为上衣、下装和配饰。推动力量运动服装市场的重要因素之一是越野自行车、雪地摩托、足球、体操和水上运动等力量运动活动的日益普及。随着越来越多的爱好者参与这些活动,对专业服装(包括夹克、运动衫和背心等上衣)的需求激增。消费者可支配收入的不断增长进一步推动了这一趋势,使他们能够投资于高品质、以性能为导向的强力运动服装。因此,所有上述因素,推动了上衣细分市场,从而推动了动力运动服装市场的增长。


区域分析:



基于地理位置动力运动服装市场细分为五个关键区域——北美、欧洲、亚太、南美和非洲。中美洲、中东和非洲非洲。全球强力运动服装市场由北美主导。由于运动员对专业服装和运动配件的独特偏好和需求,北美力量运动服装市场是力量运动服装的重要市场之一。织物技术的进步在市场的扩张中发挥着至关重要的作用。轻质、透气、吸湿排汗材料的开发增强了整体用户体验,使力量运动服装对消费者更具吸引力。此外,职业运动员和赛车赛事对消费者偏好的影响也不容忽视。代言和赞助在成功的运动员和他们所穿的服装之间建立了直接联系,激励粉丝效仿他们的偶像,从而刺激市场需求。

另一方面,一些限制因素也带来了挑战动力运动服装市场的增长。经济波动和消费者可支配收入直接影响购买力。在经济低迷时期,消费者往往会减少非必需开支,这可能导致强力运动服装销量下降。此外,动力运动行业严格的法规和安全标准也可能给制造商带来挑战。

此外,市场竞争激烈,众多老牌企业和新兴企业争夺市场份额。这种竞争格局常常导致价格战和对成本削减措施的关注,这可能会损害产品质量。时尚趋势和消费者偏好的快速变化也给制造商带来了挑战,要求他们保持敏捷和创新,以满足不断变化的市场需求。

但是,诸如国际足联世界杯导致球衣和相关商品的需求激增。受足球启发的时尚和街头服饰推动了足球服装在球场外的流行。电子商务平台为球迷提供了一种随时随地获取各种足球服装的便捷方式。此外,当地俱乐部和业余足球俱乐部也产生了对定制球队球衣和装备的需求。体育运动和健身活动的日益普及促进了力量运动服装的增长。

行业发展和未来机遇:



动力运动服装市场主要参与者采取的各种举措如下:

1. 2023 年 5 月,PUMA SE 推出了 2023/24 赛季曼城主场球衣,庆祝俱乐部历史性搬迁至阿提哈德球场 20 周年。

COVID-19 影响:



COVID-19 大流行影响了各国的经济和行业。北美、欧洲、亚太地区 (APAC)、南美和非洲主要国家/地区的旅行禁令、封锁和企业关闭中美洲 (SAM)、中东和非洲非洲(MEA)对各个行业的增长产生了负面影响,包括体育行业的消费品。制造单位的关闭扰乱了全球供应链、交货时间表、制造活动以及各种必需品和非必需品的销售,包括运动上衣、下装和其他运动装备及运动用品。齿轮。多家公司宣布2020年产品交付可能会延迟,未来产品销量也会大幅下滑。此外,欧洲、亚洲和北美各国政府对国际旅行的禁令迫使各公司搁置了合作和伙伴关系计划。暂时搁置。所有这些因素都阻碍了2020年和2021年初玩具行业的发展,从而抑制了动力运动服装市场的增长。

竞争格局和主要公司:



Fila Holdings Corp.、Columbia Sportswear Company、Lululemon Athletica Inc.、Under Armour, Inc.、阿迪达斯 AG、Iconix International、Ralph Lauren Corporation、Puma SE、New Balance Athletics, Inc. 和 Nike, Inc. 是全球强力运动服装市场的知名企业。这些力量运动服装制造商提供具有创新功能的现代高科技各种力量运动服装产品,为孩子们提供卓越的体验。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

1.Fila Holdings Corp.
2.Columbia Sportswear Company
3.Lululemon Athletica Inc
4.Under Armour Inc
5.Adidas AG
6.Iconix International
7.Ralph Lauren Corporation
8.Puma SE
9.New Balance Athletics Inc
10.Nike Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

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As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

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