视频即服务市场基于(关键地区、市场参与者、规模和份额)- 到 2030 年的预测

  • Report Code : TIPRE00006179
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 154
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【研究报告】视频即服务市场预计将从2022年的40.2亿美元增长到2030年的154.7亿美元;预计 2022 年至 2030 年复合年增长率为 18.3%。
分析师观点:
消费者对视频通信的需求不断增长,从全职现场工作转向远程或混合工作模式、视频会议服务在医疗保健行业的使用不断增加、对视频会议解决方案的投资增加以及云技术的日益采用推动了视频即服务市场的增长。然而,由于缺乏网络安全措施,日益增长的数据隐私和安全问题阻碍了视频即服务市场的增长。发达国家和发展中国家的人们越来越多地在各种系统中采用和实施先进技术。为了提高工作效率并降低业务运营的基础设施成本,对技术先进的视频即服务的需求不断增长,这支持了视频即服务市场的增长。此外,对5G、人工智能(AI)、增强现实、虚拟现实和数据分析等先进技术的需求不断增长,预计将在预测期内为全球视频即服务市场创造机会。此外,视频即服务软件的一些优势(例如实时可见性、简化业务运营和参与客户沟通)推动了全球视频即服务市场的增长。
市场概述:
视频即服务( VaaS)也称为“视频会议即服务 (VCaaS)”,是一种托管服务,允许客户使用提供商的基础设施进行视频通话。视频通话通信发生在不同位置(点对点)的两个人或两个以上人和设备(多点)之间。该服务通常托管在云中,因此无需下载应用程序即可使用该服务。 VaaS 通过减少构建和维护视频会议基础设施所需的时间和精力,使最终使用组织能够专注于其核心功能。这种基于云的服务为用户带来了显着的好处,包括可扩展性、获得技术支持、降低投资成本以及减少对内部专家的需求,从而提高了行业的采用率。此外,与 VaaS 服务相关的成本节约优势促进了视频即服务市场的增长。
市场驱动因素:
消费者对基于视频的通信的需求不断增长,推动了视频即服务市场的增长
视频会议和近年来,通信服务持续增长。公司的日益全球化以及消费者对经济高效且可扩展的通信解决方案日益增长的需求推动了对视频即服务软件的需求。 WebinarCare 2023 年 9 月的数据显示,超过 76% 的人使用视频通话进行远程工作。这使得员工能够通过保持更好的工作与生活平衡来提高工作效率。视频通话的日益普及提高了消费者对视频即服务的需求。视频即服务具有屏幕共享、日历安排、文件共享、跨平台消息传递、密码保护、会议录音、等候室、会议提醒和联系渠道等许多功能。这些功能支持用户通过提高整体运营效率和维护数据隐私来处理和管理日常业务活动,从而推动了对视频即服务解决方案的需求。
据 Quixy 称,虚拟会议的需求从 48% 增长到2022 年至 2022 年间将增长 77%,这增加了消费者对视频即服务的需求,以简化员工之间的协作。该服务支持个人更加关注上级分配的项目或任务。视频即服务还可以帮助用户有效地工作并通过视频通话进行简短的讨论。虚拟会议活动的增加增加了消费者对视频即服务的需求,以保持日常活动的顺利进行。
战略见解
报告细分和范围:
视频即服务市场细分为部署模式和行业垂直的基础。根据部署模式,视频即服务市场分为公有云、私有云和混合云。从垂直行业来看,视频即服务市场分为IT与电信、医疗保健与生命科学、零售与电子商务、BFSI、教育、媒体与娱乐、政府与公共部门等。按地区划分,视频即服务市场分为北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲 (SAM)。
细分分析:
基于部署模式上,视频即服务市场分为公有云、私有云和混合云。到 2022 年,公共云细分市场将占据更大的视频即服务市场份额,并且预计在预测期内将会增长。云平台为视频内容提供广泛的存储能力,并为视频编码、解码和分析提供强大的处理单元。公共云服务遍布全球,数据中心分布在世界各地。这使得能够向不同地理位置的用户高效地交付视频内容。公共云提供商与 CDN 集成以优化视频内容的交付。这对于减少延迟并确保流畅的流媒体体验至关重要。公共云服务与 VaaS 的集成增强了视频应用程序的敏捷性、可扩展性和可访问性。它使企业能够专注于构建创新的视频解决方案,而无需管理复杂的基础设施组件,从而促进更高效、更具成本效益的视频相关服务方法。
区域分析:
北美拥有最大的视频作为2022 年服务市场份额。北美视频即服务市场分为美国、加拿大和墨西哥。由于云技术的广泛采用和投资以及该地区行业数量的不断增加,该地区在全球视频即服务市场中贡献了显着的份额。视频即服务允许组织通过促进来自不同地点的合作伙伴和团队成员之间的协作来进行远程视频会议。由于存在大量成熟的参与者,例如思科系统公司,预计北美的视频即服务市场未来将会扩大。 Zoom 视频通信公司;微软;谷歌;土坯;和别的。市场参与者不断开发和扩大其服务组合以吸引新客户。 2023 年 10 月,Zoom Video Communications, Inc. 与 Swoogo 合作,通过吸引更多、更积极的观众来实现混合活动的现代化。通过这种合作关系,两家公司正在将其技术集成到一个虚拟平台中,该平台专注于参与以及高质量的生产和规模。该集成可以支持客户使用 Zoom Events 或 Swoogo 在平台之间共享视频数据,预计将于 2024 年初投入商业使用。在该地区运营的市场参与者正在提高人们对视频即服务为中小企业带来的好处的认识。推动了该地区视频即服务市场的增长。此外,视频会议和其他基于云的通信服务的日益普及推动了北美视频即服务市场的发展。此外,组织之间对高质量互联网和持续访问视频会议的需求有助于视频即服务市场的区域增长。
思科系统公司、Zoom Video Communications、 Inc.、微软、谷歌和 Adobe 正在推动美国视频即服务市场的发展。这些参与者致力于开发新的创新技术,以支持企业在视频会议期间更好地参与和互动。例如,2023 年 9 月,Zoom Video Communications, Inc. 在 Zoom 平台上推出了 Zoom AI Companion。 Zoom AI Companion是一款新型生成式AI助手,它存储会议的整体内容,并允许用户提出与会议内容相关的具体问题。它还通过帮助用户提高工作效率、提高技能、与团队成员联系和协作以及提供额外的语言支持来增强用户的能力,从而增加了消费者的需求。因此,推动了该地区的视频即服务市场。
主要参与者分析:
Cisco Systems Inc、Zoom Video Communications Inc、Microsoft Corp、Amazon Web Services Inc、Avaya Holdings Corp、Google LLC、Adobe Inc、 RingCentral Inc、Dekom AG 和 BlueJeans 是报告中介绍的主要视频即服务市场参与者。
最新动态:
视频即服务市场参与者高度采用无机和有机策略。下面列出了近期的一些关键市场动态:
2023 年 6 月,索尼电子公司宣布 Zoom Video Communications Inc. 将推出与 BRAVIA CAM1 兼容的 BRAVIA 电视。此次合作将使用户能够在舒适的客厅通过视频通话和会议轻松与家人、朋友和同事联系。索尼旗下的 BRAVIA 是首个在 Google Play 商店支持 Zoom for TV 应用的电视品牌。 2023 年 4 月,Adobe 在其视频应用系列中引入了业界首创的 Premiere Pro,Premiere Pro 涉及基于人工智能的文本视频编辑和自动色调映射功能以及 GPU 加速和数十项工作流程增强功能使其成为有史以来发布的 Premiere Pro 最快版本。该公司还庆祝 After Effects 诞生 30 周年,After Effects 是全球视频专业人士最受欢迎的运动设计软件,提供一致的色彩支持、添加上下文相关的属性面板以提高用户工作效率和性能优化。2022 年 8 月,RingCentral, Inc. 宣布AI 支持的视频功能的可用性,以及对 RingCentral MVP 和 RingCentral Video 客户的扩展浏览器支持。2022 年 7 月,思科推出了新的 Webex 批发市场路由 (RTM),以满足中小型服务不断增长的需求提供商合作伙伴。新的 Webex 批发市场路由 (RTM) 模型包括自助服务平台和与每个合作伙伴签订的单一商业协议,为 Webex 提供托管服务,以及创建自己的联合品牌的可扩展性、敏捷性和灵活性优惠。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
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Frequently Asked Questions


What is the estimated market size for the global video as a service market in 2022?

The global video as a service market was estimated to be US$ 4.02 billion in 2022 and is expected to grow at a CAGR of 18.3% during the forecast period 2022 - 2030.

What are the driving factors impacting the global video as a service market?

Growing demand for video-based communications among consumers, increasing adoption of remote working model, and rising use of video conferencing services in healthcare industry are the major factors that propel the global video as a service market.

What are the future trends of the global video as a service market?

Growing video marketing and selling trends is impacting the video as a service market, which is anticipated to play a significant role in the global video as a service market in the coming years.

Which are the key players holding the major market share of the global video as a service market?

The key players holding majority shares in the global video as a service market are Zoom Video Communications Inc, Cisco Systems Inc, Microsoft Corp, Adobe Inc, And Google LLC.

What will be the market size of the global video as a service market by 2030?

The global video as a service market is expected to reach US$ 15.47 billion by 2030.

What is the incremental growth of the global video as a service market during the forecast period?

The incremental growth expected to be recorded for the global video as a service market during the forecast period is US$ 11.44 billion.

The List of Companies – Video as a Service Market

  1. Cisco Systems, Inc.
  2. Zoom Video Communications, Inc.
  3. Microsoft Corp
  4. Amazon Web Services Inc.
  5. BlueJeans by Verizon
  6. Avaya Holdings Corp
  7. Google LLC.
  8. RingCentral Inc.
  9. Adobe Inc.
  10. DEKOM AG

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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