Markteinblicke und Analystenmeinung:
Kunsthaarprodukte sind künstliche Haarteile, die dazu dienen, die natürliche Haarpracht zu verbessern oder zu verändern Aussehen der Haare. Diese Produkte sind in verschiedenen Formen erhältlich, darunter Haarverlängerungen, Haarperücken und Haarteile. Sie werden häufig verwendet, um dem Haar Länge, Volumen oder verschiedene Farben zu verleihen. Kunsthaarprodukte können aus synthetischen Fasern oder natürlichem Echthaar hergestellt werden und bieten dem Einzelnen die Flexibilität, mit verschiedenen Frisuren zu experimentieren, ohne sich auf dauerhafte Veränderungen einzulassen. Obwohl diese Produkte sofortige Veränderungen bewirken können, ist es wichtig, qualitativ hochwertige Optionen auszuwählen und sie richtig zu verwenden, um ein natürliches und nahtloses Aussehen zu erzielen.
Wachstumstreiber und Herausforderungen:
Chemotherapie, Strahlentherapie und andere medizinische Behandlungen gegen Krebs zielen darauf ab, sich schnell teilende Zellen zu eliminieren, zu denen leider auch Haarfollikel gehören. Infolgedessen leiden Patienten, die sich einer Krebsbehandlung unterziehen, häufig unter erheblichem Haarausfall, der emotional belastend sein und ihr Selbstwertgefühl beeinträchtigen kann.
Nach Schätzungen der Internationalen Agentur für Krebsforschung (IARC) in Im Jahr 2018 wurden weltweit 17,0 Millionen neue Krebsfälle und 9,5 Millionen Krebstodesfälle gemeldet. Bis 2040 wird erwartet, dass die Zahl der neuen Krebsfälle und Todesfälle aufgrund der veränderten Lebens- und Ernährungsgewohnheiten, des Alkoholkonsums und des Rauchens auf 27,5 Millionen bzw. 16,3 Millionen ansteigt. In wirtschaftlich aufstrebenden Ländern dürfte die Belastung durch den zunehmenden Konsum ungesunder Ernährung, zunehmender Rauchsucht und körperlicher Inaktivität in Zukunft noch größer sein.
Die Nachfrage nach Produkten für künstliches Haar ist deutlich gestiegen aufgrund des weit verbreiteten Haarausfalls, der durch Krebsbehandlungen verursacht wird. Kunsthaarprodukte wie Perücken, Extensions usw. bieten eine wirksame Lösung für Patienten, die im Kampf gegen den Krebs ihr Aussehen bewahren und ein Gefühl der Normalität zurückgewinnen möchten. Um den Bedürfnissen von Krebspatienten gerecht zu werden, bieten Marktteilnehmer für Kunsthaarprodukte eine breite Produktpalette an, darunter Naturhaarperücken, Kunsthaarperücken, Kunsthaarteile, Naturhaarteile und personalisierte Designs. Hersteller von Kunsthaarprodukten haben die Qualität und den Komfort ihrer Produkte verbessert und stellen so sicher, dass Krebspatienten Zugang zu bequemen und realistisch aussehenden Kunsthaarprodukten haben, die ihr Selbstvertrauen in einer schwierigen Zeit stärken.
Das Kunsthaar Das Wachstum des Produktmarktes wird auch durch ein zunehmendes Bewusstsein und Verständnis für Krebs und seine Auswirkungen auf Patienten vorangetrieben. Hilfsorganisationen, medizinische Zentren und Gemeinschaftsinitiativen haben aktiv für die Verfügbarkeit und den Nutzen von Perücken und Extensions für Krebspatienten geworben und sie dazu ermutigt, Produkte für künstliches Haar als eine stärkende Option anzunehmen. Die Cherian Foundation (TCF), eine private gemeinnützige Stiftung mit Sitz in Chennai, Indien, startete eine Kampagne mit dem Titel „Gift Hair Gift Confidence“. Bei dieser Kampagne hat sich die Stiftung mit Dabur Amla Hair Oil zusammengetan, um am Weltkrebstag 2022 eine Haarspende- und Perückenspendeaktion durchzuführen. Ziel der Kampagne war es, die Stigmatisierung von Krebs zu beseitigen und die Früherkennung von Krebs bei Frauen zu fördern. Ziel dieser Kampagne ist es, benachteiligten Krebspatienten 150 Perücken kostenlos zur Verfügung zu stellen, damit sie das Leben mit neuem Selbstvertrauen meistern können. Daher treiben die zunehmenden Fälle von Haarausfall aufgrund von Krebsbehandlungen das Wachstum des Marktes für künstliche Haarprodukte voran.
Unethische Praktiken in der Haarindustrie haben zu verbotenen Aktivitäten wie dem illegalen Verkauf von Haaren und der Reduzierung der Vergütung geführt der Arbeiter, die in der Haarindustrie arbeiten. Der Hauptverkauf der Haare erfolgt über kleine Agenten und Vermittler, die Dörfer in Ländern wie China, Indien und osteuropäischen Ländern bereisen und von Armut betroffenen Frauen kleine Zahlungen anbieten, damit sie sich von ihren Haaren trennen können. Jüngsten Untersuchungen zufolge verkaufen Menschen, die in einkommensschwachen Regionen in finanzielle Schwierigkeiten geraten, ihre Haare. In Indien gibt es verschiedene unethische Praktiken im Zusammenhang mit dem Verkauf von Haaren. Beispielsweise werden Slumkinder dazu verleitet, sich im Tausch gegen Spielzeug die Köpfe zu rasieren; Manchmal zwingen Ehemänner ihre Frauen, ihre Haare zu verkaufen. Darüber hinaus sind sogar Schmuggler am illegalen Handel mit rohem Menschenhaar indischer Herkunft über Landwege nach China beteiligt. Durch den Schmuggel durch das Land entfallen über 28 % der Einfuhrzölle, während Kindern, die Haarsträhnen in rohem und unverarbeitetem Menschenhaar aussortieren und isolieren, nur ein Hungerlohn gezahlt wird. Somit wirken sich alle oben genannten Faktoren negativ auf den globalen Markt für künstliche Haarprodukte aus.
Strategische Erkenntnisse
Segmentierung und Umfang des Berichts:
Der globale Markt für Kunsthaarprodukte ist nach Produkttyp, Material und Endbenutzer segmentiert , Vertriebskanal und Geografie. Der Markt für Kunsthaarprodukte ist je nach Produkttyp in Haarverlängerungen, Haarperücken und Haarteile unterteilt. Je nach Material ist der Markt für Kunsthaarprodukte in Echthaar und Kunsthaar unterteilt. Basierend auf dem Endbenutzer werden die Märkte in Männer, Frauen und Kinder unterteilt. Basierend auf dem Vertriebskanal ist der Markt in Supermärkte und Hypermärkte, Fachgeschäfte, Online-Einzelhandel und andere unterteilt. Geografisch ist der globale Markt für Kunsthaarprodukte grob in Nordamerika, Europa, den asiatisch-pazifischen Raum, den Nahen Osten und Afrika sowie Süd- und Mittelamerika unterteilt.
Segmentanalyse:
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Based on material, the false hair products market is bifurcated into human hair and synthetic hair. By end user, the market is segmented into men, women, and kids. Based on distribution channel, the false hair products market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the global false hair products market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America.
Social media platforms have integrated shopping facilities, which allow several influencers and hairstylists to promote and sell false hair products online. Consumers tend to purchase false hair products and skin-related products to enhance their appearance on social media platforms. Moreover, the growing adoption of false hair products by famous Hollywood and social media celebrities, especially in emerging countries such as China and India, influences viewers to use false hair products to create looks inspired by these celebrities.
Several false hair products companies prefer Instagram, Facebook, Pinterest, YouTube, and other social media platforms to endorse their brand and work. Such organizations record clients' best hair transformation videos and upload them on social media platforms to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the most used social media platforms to sell false hair products. False hair products are best shown off in consumer-generated content, where they exhibit their hair wig or hair extension in video and picture tutorials. Therefore, the rising use of social media platforms to promote false hair products is expected to bolster the false hair products market in the coming years.
Based on product type, the false hair products market is segmented into hair extension, hair wig, and hair pieces. The hair extension segment is expected to register the highest CAGR during the forecast period. Hair extensions have become a revolutionary solution in the beauty and fashion world. With the ability to instantly add length, volume, and even highlights to natural hair, they offer a versatile way to achieve a variety of looks. The market for the hair extensions segment is experiencing rapid growth due to the increasing demand for quick and temporary hairstyle changes. Social media platforms, beauty influencers, and celebrities regularly showcase different hairstyles, inspiring individuals to experiment with their appearance. Moreover, hair extensions cater to those with shorter hair and to people with fine or thin hair seeking additional volume. As the quality and variety of extensions continue to improve and people embrace the idea of using extensions as a means of creative expression, the false hair products market for the hair extensions segment is expected to expand in the coming years.
The major players operating in the global false hair products market are Evergreen Products Group Ltd, Hairuwear Inc, Henan Ruimei Products Co Ltd, Artnature Co Ltd, Shake-N-Go Inc, Papillon Hair World, Locks & Bonds, Klix Hair Inc, Easihair Pro, and Balmain Hair Group BV, among others.
In 2022, North America region accounted for the largest share of the global false hair products market. The false hair products market in North America is segmented into the US, Canada, and Mexico. The market is growing due to the increasing demand for trending hair products such as wigs, extensions, etc. and the rising prevalence of hair loss issues due to aging, stressful schedules, and medical conditions. According to the American Academy of Dermatology Association, the common cause of hair loss is hereditary-patterned baldness, also known as androgenetic alopecia. In this type of hair loss, hair thinning occurs first, and then total hair loss develops on some areas of the scalp. This condition has affected ~80 million Americans—50 million men and 30 million women. Rising hair loss issues among Americans have driven the demand for false hair products across North America. Therefore, the region accounted for a remarkable share of the global false hair products market in 2022.
Many domestic and international false hair products companies have a strong foothold in North America. HairUWear Inc, Shake-N-Go Inc, UniWigs Inc, and Indique Hair LLC are among the key players operating in the North American false hair products market. Key participants operating in the regional market continuously enhance their overall business processes to meet the rising customer demands. Also, key manufacturers in the region focus on developing innovative and stylish false hair products to attract new consumers. This gives them a huge opportunity to expand their business in North American countries such as the US, Canada, and Mexico. Consumers in the region mainly prefer advanced forms of false hair products. Manufacturers in the region are investing heavily in the research and development of false hair products, which is expected to boost its market in North America. In March 2023, HairUWear Inc launched 'Textured Hair Wigs' in the US. Celebrity Hairstylist Kim Kimble has joined forces with HairUWear Inc to create the wig collection, designed specifically for those with textured hair. The collection has eight styles in 14 shades, ranging in price from US$ 299 to US$ 479. Hair wigs and extensions have gained popularity as a fashion accessory, allowing North Americans to experiment with different hairstyles and colors without committing to permanent changes. Additionally, demand for false hair products has upsurged across North America due to growing celebrity fashion trends and elevated grooming and beauty activities. Caucasian consumers from North America generally hold higher incomes than customers in other regions. They also pay more attention to the quality of their hair products, which propels the demand for human false hair products. These above-mentioned factors boost the false hair products market in North America.
Chemotherapy, radiation therapy, and some other medical treatments for cancer are designed to target rapidly dividing cells, which unfortunately include hair follicles. As a result, patients undergoing cancer treatment often experience significant hair loss, which can be emotionally distressing and affect their self-esteem.
According to estimates from the International Agency for Research on Cancer (IARC), in 2018, 17.0 million new cancer cases and 9.5 million cancer deaths were reported across the world. By 2040, the new cancer cases and deaths are expected to grow to 27.5 million and 16.3 million, respectively, due to the changing lifestyles, dietary habits, alcohol, smoking, etc. The burden will probably be even more significant in economically transitioning countries in the future due to the increasing consumption of unhealthy diets, rising addiction to smoking, and physical inactivity.
The demand for false hair products has significantly increased due to the prevalent hair loss caused by cancer treatments. False hair products such as wigs, extensions, etc. provide an effective solution for patients looking to maintain their appearance and regain some sense of normalcy amidst their battle with cancer. To meet the needs of cancer patients, false hair products market players are offering a wide range of products, including natural hair wigs, synthetic wigs, synthetic hair extensions and hair pieces, natural hair extensions and hair pieces, and personalized designs. False hair products manufacturers have improved the quality and comfort of their products, ensuring that cancer patients have access to comfortable and realistic-looking false hair products that help boost their confidence during a challenging period.
The false hair products market growth is also driven by increasing awareness and understanding of cancer and its effects on patients. Support organizations, medical centers, and community initiatives have actively promoted the availability and benefits of wigs and extensions for cancer patients, encouraging them to embrace false hair products as an empowering option. The Cherian Foundation (TCF), a private charitable trust based out of Chennai, India, started a campaign called "Gift Hair Gift Confidence." In this campaign, the trust joined hands with Dabur Amla Hair Oil to conduct a hair donation and wig donation drive on World Cancer Day 2022. The campaign aimed to eradicate the stigma around cancer and encourage early cancer detection among women. This campaign is committed to provide 150 wigs free of cost to underprivileged cancer patients to help them face life with renewed confidence. Therefore, the increasing hair loss cases due to cancer treatments drive the false hair products market growth.
The List of Companies - False Hair Products Market
- Evergreen Products Group Ltd
- Hairuwear Inc
- Henan Ruimei Products Co Ltd
- Artnature Co Ltd
- Shake-N-Go Inc
- Papillon Hair World
- Locks & Bonds
- Klix Hair Inc
- Easihair Pro
- Balmain Hair Group BV,
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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