Marché de l’authentification sécurisée 3D – Analyse des tendances et de la croissance | Année de prévision 2031

  • Report Code : TIPRE00021739
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 135
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Le marché de l'authentification sécurisée 3D était évalué à 557,9 millions de dollars américains en 2020, il devrait croître à un TCAC de 11,4 % de 2021 à 2028.



Des facteurs tels que l'augmentation du commerce électronique et Les ventes de m-commerce à travers le monde liées à l'augmentation des ventes de smartphones et à la pénétration d'Internet stimulent la croissance du marché de l'authentification 3D Secure. Avec la croissance des portails d'achat en ligne et la disponibilité des méthodes de paiement en ligne, il y a une augmentation significative des fraudes en ligne. Ce facteur est à l'origine de l'adoption de la technologie d'authentification 3D. De plus, l'émergence de 3D Secure 2.0 et les perspectives élevées dans les économies asiatiques devraient en outre offrir de nombreuses opportunités de croissance aux fournisseurs de technologie d'authentification 3D Secure.



Impact de la pandémie de COVID-19 sur le marché 3D Secure

En raison de l'épidémie de COVID-19 et de la flambée des ventes en ligne qui en a résulté, les tendances à la fraude ont considérablement augmenté. Pour limiter cela, les fournisseurs de services de paiement (PSP), les commerçants et les banques adoptent volontiers le cadre d'authentification sécurisée 3D, qui, à son tour, alimente la croissance du marché de l'authentification sécurisée 3D. En outre, l'émergence de la pandémie de COVID-19 a entraîné une augmentation de la transformation numérique dans les banques, permettant aux clients d'effectuer des paiements en ligne. Ce facteur est à l'origine d'un résultat fructueux dans les modes de paiement en ligne, et il augmentera la pénétration de la technologie d'authentification. L'inclinaison croissante vers une solution numérique dans le secteur bancaire crée une excellente opportunité pour le marché d'améliorer et de promouvoir la technologie d'authentification à un rythme plus élevé.



Croissance fulgurante du marché asiatique



L'économie asiatique connaît une augmentation de l'adoption de la technologie d'authentification sécurisée 3D, en raison de l'utilisation intensive des portails d'achat en ligne. Des pays comme la Chine, l'Inde, le Japon et Singapour adoptent la technologie d'authentification sur leur territoire. La demande croissante de transformation numérique dans les banques a entraîné une augmentation de l'utilisation de l'authentification sécurisée 3D en Asie. Sur le marché asiatique, l'introduction des paiements en temps réel a entraîné une augmentation drastique de la fraude aux paiements, avec quatre banques APAC sur cinq subissant une augmentation des pertes, selon les résultats de l'enquête Fico en janvier 2020. De plus, les changements réglementaires et les individus visant à facilitant l'adoption du système bancaire ouvert entraînent également une fraude bancaire numérique. Les facteurs mentionnés ci-dessus devraient générer des opportunités de croissance lucratives pour l'adoption de la technologie d'authentification sécurisée 3D.



Aperçu du marché basé sur les composants



Sur la base des composants, le marché est segmenté en solutions et services. Le segment des solutions a dominé le marché de l'authentification sécurisée 3D en 2020 et devrait continuer à détenir une part majoritaire du marché au cours de la période de prévision. Dans le scénario actuel, avec les développements technologiques continus, les achats en ligne augmentent, ce qui entraîne une augmentation de la fraude en ligne. L'écosystème des achats en ligne est également entouré de fraudes ; qui encourage les commerçants, les banques et les acquéreurs à investir de l'argent pour offrir des solutions de paiement en ligne rapides, simples et fiables avec un haut niveau de sécurité.



Marché de l'authentification 3D Secure, par utilisateur final (2020 et 2028)



Aperçu du marché basé sur l'utilisateur final



En termes d'utilisateur final, le marché est segmenté en banques, commerçants et processeurs de paiement. Le segment des commerçants et des processeurs de paiement était en tête du segment des utilisateurs finaux. Les marchands sont les autres utilisateurs de solutions d'authentification 3D sécurisées pour limiter le risque de fraude en ligne. Dans le scénario actuel, tous les commerçants n'ont pas complètement migré de 3D Secure 1 à 3D Secure 2. Néanmoins, des acteurs comme Marqeta prennent en charge à la fois 3D Secure 2 et 3D Secure 1 pour Visa.



Insights stratégiques



Les acteurs opérant sur le marché de l'authentification sécurisée 3D se concentrent sur des stratégies telles que les fusions, les acquisitions et les initiatives de marché pour maintenir leurs positions sur le marché. Quelques développements d'acteurs clés sont répertoriés ci-dessous :



En mai 2021, Netcetera et Nok Nok Labs ont conclu un partenariat pour proposer des solutions d'authentification déléguée aux commerçants et aux fournisseurs de paiement pour répondre aux protocoles PSD2-SCA et 3DS 2.x conformité.



En janvier 2021, Omise, un fournisseur de services de paiement, a exécuté le serveur Netcetera 3-D Secure pour les transactions de paiement en ligne sécurisées dans la région APAC, faisant d'Omise l'un des premiers clients PSP à mettre en œuvre EMV 3DS 2.2.



En août 2019, mSIGNIA et Signifyd se sont associés pour créer une nouvelle génération de services de paiement sécurisés pour l'authentification forte du consommateur (SCA) PSD2 et garantir davantage de paiements à l'aide d'un environnement marchand conforme à la norme EMV 3DS et analytiquement amélioré.



Par composant




  • Solution

  • Services



Par utilisateur final



    < li>Banques
  • Commerçants et processeur de paiement



Par géographie




  • Amérique du Nord

    • États-Unis

    • Canada

    • Mexique



  • Europe

    • France

    • Allemagne

    • Italie

    • Royaume-Uni

    • Russie

    • Reste de l'Europe


  • Asie Pacifique (APAC)

    • Chine

    • Inde

    • Corée du Sud

    • Japon

    • Australie
    • Reste de l'APAC


  • Moyen-Orient et Afrique (MEA)

    • Afrique du Sud

    • Arabie saoudite

    • EAU

    • Reste de la MEA


  • Amérique du Sud (SAM)

    • Brésil

    • Argentine

    • Reste de SAM




Profils d'entreprise




  • Netcetera

  • GPayments Pvt. Ltd.

  • Groupe ASEE

  • AsiaPay Limited

  • Modirum

  • mSignia, Inc

  • Ravelin Technology Ltd
  • Logiciel RS

  • UL, LLC

  • iZealiant Technologies Pvt. Ltd.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which region led the 3D secure authentication market in 2020?

Presently, North America held the largest revenue share of global 3D secure authentication market. With the rising adoption of digital technologies for making payments, the implementation of authentication technologies is increasing. Significant innovations in online banking through digital technologies improve customer’s personal banking experience, while commercial banking is pressurized to catch up. The increasing demand for advanced technologies for making payments faster, safer, and smooth is driving the market in North America.

Which factor is driving growth of the 3D secure authentication market?

As an e-commerce transaction process includes multiple parties like merchants, marketplace, financial institutes, and payment gateways, apart from customers, emerge at different stages. The mentioned parties act as an attack point or vulnerability for malicious issues. Due to the adoption of advanced technologies, there has been a rise in digital payment methods across the world. The rise in digital payment methods has also boosted a threat of online frauds. In India, the Data Security Council of India have conducted a joint study with PayPal in context to addressing the rising concerns for putting light on sophisticated online payment threats & frauds included in a payment ecosystem.

Which component led the 3D secure authentication market?

The solution segment is leading the global 3D secure authentication market. In the current scenario, with continuous technological developments, online shopping is increasing, which is resulting into rise in online fraud. The ecosystem of online shopping is surrounded with fraud also; which is encouraging merchants, banks, and acquirers to invest money to offer fast, simple, and reliable online payment solutions with high level of security. Therefore, by using 3D secure as a way to combat online fraud, the banks and merchants can work together

The List of Companies - 3D Secure Authentication Market

  1. Netcetera
  2. Gpayment Pvt Ltd.
  3. ASEE GROUP
  4. Asiapay Limited
  5. Modirum,
  6. Msignia, Inc.
  7. Ravelin Technology Ltd
  8. RS Software
  9. UL LLC
  10. Izealiant Technologies Pvt. Ltd.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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