Marché des plates-formes de communication cloud – Analyse des tendances et de la croissance | Année de prévision 2031

  • Report Code : TIPRE00009720
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 216
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Le marché des plates-formes de communication cloud devrait passer de 4 632,3 millions de dollars US en 2021 à 22 408,5 millions de dollars US d'ici 2028 ; on estime qu'il augmentera à un TCAC de 25,3 % entre 2021 et 2028.



Les plates-formes de communication cloud permettent aux développeurs de modifier l'interface de programme d'application (API), leur permettant ainsi de décider de l'interaction des produits de la plate-forme de communication cloud avec SMS, voix, vidéo et fonctionnalités de vérification. La tendance croissante à apporter votre propre appareil (BYOD) en mettant l'accent sur l'offre d'options de travail flexibles favorise la croissance du marché des plates-formes de communication cloud. L'augmentation des politiques BYOD sur le lieu de travail surcharge les réseaux de communication sur les lieux de travail, et le déploiement de plates-formes de communication cloud aide à résoudre les problèmes de congestion du réseau. L'augmentation de la demande d'appareils connectés et l'augmentation de l'adoption de l'IoT (Internet des objets) et des services basés sur le cloud sont les principaux moteurs de la croissance du marché. En outre, la vitesse de la connexion Internet est un facteur clé régissant la croissance du marché des plateformes de communication cloud.

Impact de la pandémie de COVID-19 sur le marché des plateformes de communication cloud



La crise du COVID-19 a a affecté diverses industries dans le monde de manière négative et, par conséquent, l'économie mondiale a fait face à une récession en 2020 et elle se poursuit également en 2021. Cependant, quelques industries, telles que la visioconférence, le déploiement cloud et la virtualisation des postes de travail, subissent un impact positif de l'épidémie de COVID-19. Avec les mesures de confinement et l'interdiction de voyager des individus, la politique de travail à domicile a gagné en popularité dans le monde entier. Il a propulsé la croissance du marché des plates-formes de communication cloud.

Régions lucratives pour les fournisseurs de plates-formes de communication cloud



Aperçu du marché des plates-formes de communication cloud



Besoin croissant d'amener votre Le propre appareil alimente la croissance du marché des plates-formes de communication cloud



La politique BYOD (apportez votre propre appareil) permet aux employés d'utiliser leurs appareils personnels à des fins professionnelles. Cette pratique consiste à stocker des données sur le cloud. Les données peuvent être consultées de n'importe où, n'importe quand, sans aucun problème. La tendance croissante du BYOD dans le secteur des entreprises est un catalyseur clé du marché des plates-formes de communication cloud à travers le monde. La mobilité a été notée comme l'une des trois tendances de collaboration les plus importantes pour les PME (petites et moyennes entreprises) avec environ 67 % des employés traitant désormais avec leurs propres appareils au travail, et près de 39 % des entreprises adoptant un BYOD formel politique. En permettant aux employés’ appareils personnels avec des services cloud, les PME offrent à leurs employés un accès à tout ce dont ils ont besoin pour effectuer leurs tâches, que ce soit à la maison ou au bureau. En outre, selon le rapport de Cisco Systems, Inc., le concept BYOD améliore la productivité des employés. Il montre également que 36% des utilisateurs se sont avérés hyper-productifs. Les fournisseurs de plates-formes de communication cloud construisent en permanence une infrastructure pour prendre en charge la mise en œuvre du BYOD dans le secteur des entreprises en connectant des applications, telles que les médias sociaux d'entreprise et les portails de politique de sécurité, dont beaucoup mènent vers des services de mobilité gérés (MMS).De plus, dans Au Royaume-Uni, le marché des plates-formes de communication cloud est en croissance en raison de la forte adoption des politiques BYOD dans les bureaux. La plupart des entreprises se concentrent sur les stratégies commerciales et les compétences de base, qui alimentent l'utilisation et l'adoption du BYOD. Par exemple, selon une enquête menée en 2018 par le Department for Digital, Culture, Media, and Sport (Royaume-Uni), environ 45 % des entreprises britanniques soutiennent la politique BYOD. Parmi le nombre total d'entreprises britanniques, 60 % des sociétés de financement ou d'assurance (105 entreprises sur les 1 519 entreprises) ont adopté la tendance BYOD.

Aperçu du marché basé sur les composants



Basé sur les composants , le marché des plateformes de communication cloud est segmenté en solutions et services. En 2020, le segment des solutions représentait la plus grande part du marché.

Marché des plateformes de communication cloud, par application, 2020 et 2028 (%)



Perspectives du marché basées sur l'industrie

Sur la base du secteur, le marché des plates-formes de communication cloud est segmenté en BFSI, informatique et télécommunications, soins de santé, vente au détail, gouvernement, éducation et autres. En 2020, le segment BFSI représentait la plus grande part de marché.

Aperçus stratégiques



Les acteurs opérant sur le marché des plateformes de communication cloud adoptent des stratégies telles que les fusions, les acquisitions et les initiatives de marché pour maintenir leur position sur le marché. Quelques développements par des acteurs clés sont répertoriés ci-dessous :
  • En août 2021, 8x8, Inc. a signé un accord de distribution stratégique avec SYNNEX Corporation, un fournisseur leader de services de distribution, de conception de systèmes et d'intégration pour l'industrie technologique. Selon les termes de l'accord, 8x8 fournit 8x8 XCaaS (eXperience Communications as a Service) à la communauté de partenaires de SYNNEX composée de revendeurs traditionnels à valeur ajoutée (VAR), de fournisseurs de services gérés (MSP) et d'intégrateurs de systèmes.

  • En juin 2021, Avaya et RingCentral Inc. ont lancé une large gamme de nouvelles fonctionnalités pour la solution Avaya Cloud Office by RingCentral Unified Communications as a Service (UCaaS), y compris de nombreuses améliorations spécifiques aux appareils Avaya offrant une migration facile, des vidéos supplémentaires, et d'autres fonctionnalités d'extension.


Le marché mondial des plates-formes de communication cloud a été segmenté comme indiqué ci-dessous :



Par composant




  • Solutions < ul>
  • UCaaS

  • WebRTC

  • IVR

  • VoIP

  • API



  • Services
    • Formation et conseil

    • Support et maintenance

    • Services gérés




  • Par taille d'entreprise




    • PME

    • Grandes entreprises


    Par secteur vertical




    • BFSI
    • Informatique et télécommunications

    • Santé

    • Commerce de détail

    • Gouvernement

    • Éducation

    • Autres

    • li>

    Par géographie




    • Amérique du Nord
      • États-Unis

      • Canada

      • Mexique



    • Europe
      • France

      • Allemagne

      • Italie

      • Royaume-Uni

      • Russie

      • Reste de l'Europe



    • Asie-Pacifique (APAC)
      • Chine

      • Inde

      • Corée du Sud

      • Japon

      • Australie

      • Reste de l'APAC



    • Moyen-Orient et Afrique (MEA)
      • Afrique du Sud

      • Arabie saoudite

      • EAU

      • Reste de la MEA



    • Amérique du Sud (SAM)
      • Brésil

      • Argentine

      • Reste de SAM




    < h3>Profils d'entreprise


    • 8X8, INC

    • Avaya Inc.

    • CallFire

    • Cisco Systems, Inc.
    • NetFortris

    • Vonage

    • Plivo Inc.

    • Telestax, Inc.

    • TWILIO INC.

    • Intrados


    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    This text is related
    to segments covered.

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    This text is related
    to country scope.

    Frequently Asked Questions


    Which region is leading the cloud communication platform market in 2020?

    North America is the largest revenue generator in the Cloud Communication Platform market compared to the other regions. The cloud communication platform market in North America region is antiquated to offer ample revenue opportunities to players, attributed to the existence of widespread communication technologies as well as the world’s leading providers such as CallFire Inc.; Avaya Inc.; Cisco Systems, Inc.; NetFortris; Plivo Inc.; Telestax, Inc.; Twilio Inc; Vonage Holdings Corp.; Intrado Corporation; and 8x8, Inc. The businesses across North America region are making several efforts to create flexible work options, cloud communication platforms are becoming more famous across the region.

    Which primary factor is driving the cloud communication platform market?

    Cloud communication platforms are efficient and cost-effective due to which organizations are training their sights on cloud telephony solutions. These platforms do not require any investment in the entire setup replete with several types of equipment as they are adaptable to emerging communication functionalities. A private branch exchange (PBX), a phone communication used within an organization. With cloud communication platforms, the PBX can be facilitated on a cloud at a lower cost.

    Which segment by industry led the cloud communication platform market in 2020?

    Based on Industry, the Cloud Communication Platform market is segmented into BFSI, IT and Telecom, Healthcare, Retail, Government, Education, Others. In 2020, the BFSI accounted for the largest market share. The financial world and BFSI sector are nowadays experiencing from traditional methods to app-based methods including cloud based platform. Banks, insurance companies, Payment Service Providers and Fintech startups are nowadays extensively looking for innovative and reliable services, identification methods and fraud prevention.

    Which are the five key companies in the global cloud communication platform market?

    8x8 Inc., Vonage, Twilio, Avaya, and Plivo, Inc. are the five key players in the global Cloud Communication Platform market. These companies have shown consistent growth in revenue and larger volumes of sales. In addition, the well-established top five players are offering a comprehensive product portfolio and have a prominent presence in terms of share in the global market.

    At what CAGR is the cloud communication platform market expected to grow during the forecast period?

    The cloud communication platform market is expected to grow at a CAGR of more than 20% during the forecast period. Rising need of bring your own device and cost-effectiveness of cloud communication platform solutions are influencing the market growth. However, the security and privacy concerns are restraining the cloud communication platform market growth. Moreover, growth of BPO sector and growing preference for cloud-based solutions, increase in the number of internet users worldwide, growth of cloud-based IoT platform, and rising need of voice over internet protocol are the other factors contributing towards the market growth.

    Which segment by services is expected to grow at the fastest CAGR during the forecast period?

    By services, the Support and Maintenance segment is expected to grow at the fastest CAGR during the forecast period. It is important to offer proper support and maintenance while offering cloud communication platform. The secret to delivering quality cloud communication lies in pursuing a tiered approach to managing Service-Level Agreements (SLA). A Service-Level Agreements reflects the user’s expectations of service and quality from a provider. Service-Level Agreements may include penalties for non-performance, but the objective must be to encourage a service provider to provide top-notch service, not pay penalties. The companies offers support and maintenance which includes skills and requirements for supporting application systems which includes troubleshooting, modifying, maintaining and enhancing legacy systems.

    The List of Companies - Cloud Communication Platform Market

    1. CallFire Inc.
    2. Avaya Inc.
    3. Cisco Systems, Inc.
    4. NetFortris
    5. Plivo Inc.
    6. Telestax, Inc.
    7. Twilio Inc
    8. Vonage Holdings Corp.
    9. Intrado Corporation
    10. 8x8, Inc

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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