A2P SMS 시장 조사 - 규모, 점유율, 개발 및 미래 범위 2031

  • Report Code : TIPTE100000559
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 215
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A2P SMS 시장은 2016~2025년 예측 기간 동안 CAGR 4.4%로 성장할 것으로 예상되며 2025년에는 미화 621억 달러에 달할 것으로 예상됩니다.



A2P SMS는 커뮤니케이션에서 발생합니다. 다양한 목적으로 메시징 서비스를 통해 애플리케이션과 가입자 사이에 연결됩니다. 시장에 OTT 플레이어가 등장하면서 스마트폰이 발전하면서 MNO는 P2P(Peer-to-Peer) 메시징 서비스에서 얻은 수익이 급격히 감소했습니다. 그러나 전 세계적으로 MNO의 A2P SMS 수익도 동시에 증가했습니다.



SMS는 네트워크가 연결된 가장 먼 지역에서도 고객에게 도달할 수 있습니다. 결국 고객과의 가장 쉬운 의사소통 방식이 됩니다. 인스턴트 메시징 서비스와 달리 SMS 서비스는 표준 및 기본 모바일에서 작동할 수 있으며 작동하기 위해 인터넷 연결에 의존하지 않습니다. 온라인 서비스에 비해 SMS 서비스의 도달 범위와 유연성은 훨씬 더 크며, 선불 모바일 사용자가 잔액이 부족하더라도 문자 메시지를 계속 받을 수 있다는 장점이 있어 이 모드가 우위를 점할 수 있습니다. 메시징의 주요 특징 중 일부는 이메일 및 OTT 모바일 메시징 앱과 비교할 때 몇 분 내에 더 높은 읽기 속도를 달성하고 가장 높은 참여율을 자랑한다는 것입니다. 결국 고객이 이메일보다 메시지를 열 가능성이 높기 때문에 이로 인해 A2P SMS 시장이 주도될 것이 분명합니다.



보고 범위



우리 연구에서는 유형, 애플리케이션, 비즈니스 모델 및 업종별 A2P SMS 시장. A2P SMS 시장의 유형 부문에는 클라우드 API 메시징 플랫폼과 기존 및 관리형 메시징 서비스가 포함됩니다. 애플리케이션을 기반으로 A2P SMS 시장은 푸시된 콘텐츠 서비스, 대화형 서비스, 프로모션 캠페인, CRM 서비스 및 기타 서비스로 광범위하게 분류됩니다. 또한 A2P SMS 시장은 BFSI, 소매, 미디어 및 엔터테인먼트, 여행 및 운송, 숙박업 및 A2P SMS의 대규모 응용 프로그램을 찾는 기타 수직 부문을 포함하여 A2P SMS의 대규모 응용 프로그램이 있는 업종을 기준으로 두 갈래로 나뉩니다. 지리를 기준으로 A2P SMS 시장은 북미, 유럽, 아시아 태평양(APAC), 중동 및 아프리카(MEA) 및 남미(SAM)로 분석됩니다. 수요를 주도하는 주요 요인 중 하나 A2P SMS 채택으로 인해 전 세계적으로 휴대폰 가입자 수가 증가하고 있어 휴대폰이 통신 목적을 위한 유비쿼터스 장치로 자리잡고 있습니다. BFSI 부문은 지난 10년 동안 큰 발전을 이루었습니다. 모든 산업 분야에 대한 A2P 캠페인을 설계하는 동안 소비자 데이터 안전과 마케팅 전략의 중요성이 주요 요소로 제시되었습니다. SMS 서비스의 유비쿼터스 특성은 A2P SMS 시장의 성장을 크게 촉진했습니다. A2P 메시지는 은행, 의료 기관에서 알림, 모바일 이벤트 티켓팅, 일회용 비밀번호(OTP), 항공편 및 기차 업데이트, 판촉 활동 및 여론 조사 콘테스트 등을 위해 사용되고 있습니다. .몇 가지 예를 들자면. 고객에게 최대한의 접근을 보장하려면 OTT 플레이어의 서비스에만 의존할 수 없습니다. 대신 SMS 서비스를 통해 최대한의 도달 범위를 달성할 수 있습니다. 그 이유는 전 세계적으로 여전히 많은 지역에 모바일 인터넷 서비스에 가입하지 않은 휴대전화 사용자가 있기 때문입니다. OTT 플레이어는 일반적으로 메시지 전달을 보장하기 위해 인터넷 연결이 필요하므로 최근 조직에서는 SMS 서비스를 선호했습니다. 전 세계 휴대 전화 사용자 인터넷 보급률은 여전히 낮습니다. 선진국에서는 휴대전화 사용자 인터넷 보급률이 높은 반면, 많은 개발도상국과 저개발국에서는 휴대전화 인터넷 보급률이 매우 낮으며 SMS는 최대한의 도달률을 보장하기 위해 가장 선호되는 통신 매체입니다. 이는 A2P SMS 시장의 사용량이 증가하고 있음을 입증합니다. 보고서에 소개된 주요 업체로는 DIMOCO Messaging GmBH, AANAM Technologies, Twilio Inc., CLX Communications AB, Infobip Ltd., Syniverse Technologies, Vonage, tyntec, Tanla Solutions 및 Trillian Group Ltd.가 있습니다.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies

1. ANAM Technologies
2. CLX Communications AB.
3. DIMOCO Messaging GmBH
4. Infobip Ltd.
5. Nexmo Inc. (acquired by Vonage)
6. Syniverse Technologies, LLC
7. Tanla Solutions
8. Trillian Group Ltd.
9. Twilio Inc.
10. tyntec

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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