가상 이벤트 소프트웨어 시장 조사 – 규모, 점유율, 개발 및 미래 범위 2031

  • Report Code : TIPRE00011724
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 156
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가상 이벤트 소프트웨어 시장은 2021년 96억 7580만 달러에서 2028년 242억 160만 달러로 성장할 것으로 예상된다. 2021년부터 2028년까지 연평균 성장률(CAGR)은 12.4%에 달할 것으로 추정됩니다.

전 세계적으로 가상 이벤트에 대한 성향이 높아지고 라이브 스트리밍의 출현이 수요를 이끄는 요인 중 하나입니다. 가상 이벤트 소프트웨어. 가상 이벤트는 코로나19 대유행 이후 크게 인기를 얻었습니다. 봉쇄로 인해 조직은 가상 이벤트 개최에 의지해 왔습니다. 이제 라이브 이벤트가 허용되었음에도 불구하고 90%의 기업이 여전히 가상 이벤트 개최를 고려하고 있는 것으로 나타났습니다. SaaS(Software-as-a-Service) 기반 가상 이벤트와 같은 기술 발전은 이벤트를 가상으로 진행하는 추세에 큰 영향을 미치고 있습니다. 클라우드 기반 도구를 사용하면 최종 사용자는 대화형 경험을 제공하는 동시에 팟캐스팅, 인스턴트 메시징 및 가상 제품 경험을 통해 전반적인 판매 경험을 향상시킬 수 있습니다. 또한 가상 이벤트의 성장에 긍정적인 영향을 미치는 또 다른 솔루션은 라이브 스트리밍을 통한 연결입니다. 라이브 스트리밍 이벤트를 통해 더 많은 참가자가 콘텐츠 리소스에 액세스하여 상황에 맞게 조정할 수 있습니다. 따라서 거의 80%에 달하는 이벤트 주최자/기획자의 가상 이벤트 플랫폼 채택이 증가함에 따라 가상 이벤트 소프트웨어 시장의 성장이 크게 주도되고 있습니다.

전략적 통찰력

COVID-19 팬데믹이 가상 이벤트 소프트웨어 시장에 미치는 영향

대면 호스트 이벤트 업계는 대면 네트워킹, 라이브 이벤트 및 버즈에 혼란을 겪었습니다. 코로나19로 인한 전시행사 안내입니다. 이러한 혼란으로 인해 가상 이벤트의 범위가 촉발되었으며 전 세계적으로 확대되고 있습니다. 갑작스러운 코로나19의 발생으로 인해 많은 사람들이 집에서 일하고 온라인에서 더 많은 시간을 보내게 되었습니다.

가상 이벤트 소프트웨어 시장의 수익성이 높은 지역


 

시장 통찰력– 가상 이벤트 소프트웨어 시장


전 세계적으로 가상 이벤트에 대한 성향 증가

전 세계적으로 가상 이벤트에 대한 성향 증가와 라이브 스트리밍의 출현은 가상 이벤트 소프트웨어 수요를 이끄는 요인 중 하나입니다. . 가상 이벤트는 코로나19 대유행 이후 크게 인기를 얻었습니다. 봉쇄로 인해 조직은 가상 이벤트 개최에 의지해 왔습니다. 또한 현재 라이브 이벤트가 허용됨에도 불구하고 90%의 기업이 여전히 가상 이벤트 개최를 고려하고 있는 것으로 나타났습니다. 가상 회의, 이벤트, 컨퍼런스는 이벤트 산업에 있어 중요한 경제적 요소입니다. 그러나 이러한 이벤트는 호스트와 청중/참석자들에게 막대한 비용과 장거리 여행을 포함합니다. 따라서 유익하고 환경 친화적이며 비용 효율적인 대안을 마련하기 위해 가상 이벤트, 박람회 및 온라인 컨퍼런스가 등장하고 있습니다. 가상 이벤트의 성장 요인으로는 급속한 도시화와 이벤트 기업의 가상 인프라, 제품, 서비스 활용에 대한 높은 성향 등이 있다. 참석자 투표, 포럼, 일대일 또는 소그룹 네트워킹, 실시간 질문과 답변 등 다양한 대화형 도구를 통합하여 이벤트 효율성을 높이는 데 도움이 되므로 가상 이벤트 소프트웨어 시장의 성장을 계속해서 주도할 것입니다.  ;


최종 사용자 기반 통찰력

최종 사용자를 기준으로 가상 이벤트 소프트웨어 시장은 무역 박람회 주최자, 이벤트 관리기관, 기업, 학술단체 등 무역 박람회 주최자 부문은 2020년에 가장 큰 시장 점유율을 차지했습니다.

가상 이벤트 소프트웨어 시장에서 활동하는 플레이어는 주로 고급스럽고 효율적인 제품 개발에 중점을 두고 있습니다.< /p>

  • 2021년에 Hopin은 Boomset을 인수하여 하이브리드 및 대면 이벤트로 제품을 확장할 예정입니다. Boomset 인수로 현재 주로 가상 이벤트에 맞춰져 있는 Hopin의 이미 인상적인 다중 제품 제공에 다양한 현장 중심 도구 및 서비스가 추가되었습니다. Boomset을 통해 Hopin은 배지, 셀프 서비스 키오스크 및 QR 코드 체크인을 포함한 현장 기술 및 서비스의 목적지가 될 것입니다. RFID/UHF/NFC를 통한 추적 관리 및 무현금 결제와 같은 혁신적인 기술 솔루션에 대한 액세스 체크인/아웃 데이터, 세션 참석, 리드 검색 및 전체 이벤트 인구 통계를 포함하는 의미 있는 데이터 통찰력을 제공합니다.
  • 2021년 Hubilo는 참석자 참여를 개선하고 육성하기 위해 설계된 새로운 기능이 포함된 최신 릴리스를 발표했습니다. 인간관계를 강화하고 이벤트의 ROI를 높입니다. Hubilo 플랫폼의 새 버전에는 전체적으로 약 50가지 개선 사항이 포함되어 있으며 현재 시장에 나와 있는 다른 어떤 이벤트 플랫폼보다 더 많은 참여 기능을 제공합니다.

가상 이벤트 소프트웨어 시장은 다음과 같이 분류되었습니다:


가상 이벤트 소프트웨어 시장 – 솔루션별

  • 소프트웨어
  • 서비스

가상 이벤트 소프트웨어 시장 – 기업 규모별                         ;        

  • 중소기업
  • 대기업

가상 이벤트 소프트웨어 시장 – 최종 사용자별                         ;                 

  • 무역 박람회 주최자
  • 이벤트 관리 대행사
  • 기업
  • 학술 기관
  • 기타
  • li>

가상 이벤트 소프트웨어 시장 – 지역별

  • 북미
    • 미국
    • 캐나다
    • 멕시코
  • < li>유럽
    • 독일
    • 프랑스
    • 이탈리아
    • 영국
    • 러시아
    • 나머지 유럽
  • 아시아 태평양(APAC)
    • 호주
    • 중국
    • 인도
    • < li>일본
    • 대한민국
    • 나머지 APAC
  • 중동 아프리카(MEA)
    • 남부 아프리카
    • 사우디아라비아
    • UAE
    • 나머지 MEA
  • 남미
    • 브라질
    • 아르헨티나
    • SAM의 나머지 지역

가상 이벤트 소프트웨어 시장 – 회사 프로필

  • Cvent Inc.
  • EventMobi(5Touch Solutions Inc.)
  • Hopin
  • Hubilo Technologies Inc.
  • InEvent, Inc.
  • Pathable, Inc.
  • Remo.co
  • ubivent GmbH
  • vFairs LLC
  • li>
  • 후바(주)
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are reasons behind virtual event software market growth?

The in-person host event industry has experienced a disruption in face-to-face networking, live events, and buzz of an exhibition events owing to COVID-19. This disruption has triggered the scope of virtual events and is expanding across the globe. Therefore, factors such as, Flexible ticketing and smaller micro events are reshaping the event industry and especially virtual events.

What are market opportunities for virtual event software market?

Technological developments such as software-as-a-service based virtual events is generating a huge impact on the trend of conducting events virtually. The cloud-based tool allows the end user to provide interactive experience while enhancing overall sales experience through podcasting, instant messaging, and virtual product experience. Also, another Solution making a positive impact in the growth of virtual events is Connect through Live Streaming. Live streaming events enable larger number of participants to access content resources to assist them align with context better. Connect through live streaming is a process of streaming entire live video in real-time. The participants can enjoy presentations as live streaming are real and more authentic; unlike edited videos which feels distant and manipulated. For instance, companies such as Airmeet provides live video streaming in a HD quality with different engagement features such as group chat, Q&A, “social lounge with agenda”, and “raise hand”. The new product is accessible on any modern browser”.

Which solution is expected to dominate the virtual event software market in the forecast period?

The virtual event software is receiving high moment among associations, corporates, academic institutions, trade fair organizers, and many more parties. By conducting exhibitions, awards, and conferences/fairs, the event industry is growing exponentially. Moreover, the COVID-19 pandemic has also transformed the event industry to help companies and planners make decisions using virtual event Solution. In comparison to earlier used conferencing tools, the virtual events provide personalized experience with highly cost-effective solution; while improving audience reach of the organization. Because of mentioned benefit, virtual events are getting adopted among numerous sectors, including healthcare, corporate, hospitality, education, and BFSI. Hexafair; Communiqué Conferencing, Inc.; We Virtual Pty Ltd.; Cvent; EventMobi’; Hopin; Hubilo; and InEvent, Inc., are some of the players existing in virtual event software market.

Which enterprise size is expected to dominate the virtual event software market in the forecast period?

The benefits conferred by event software such as simplifying event processes and real-time visibility are attracting large enterprises to adopt it. The market for virtual event software for large enterprises is well-established and is expected to dominate the market during the forecast period. Companies specialized in hosting large events are connected to immediate online events. The large businesses prior to use event software seeks for features which that synchronize both offline and online event registration. The large enterprises can make huge investments on high-end software to increase productivity in the company. Management of activities related to events and conferences conducted by large enterprises help the companies to achieve high goals in events.

Which end-user is expected to dominate the virtual event software market in the forecast period?

Trade show organizers is a first category of end users of virtual events software. With rising number of trade show organizers across the globe, presence of companies offering trade show platform is also increasing which in turn is impacting the scope of virtual event software. At present, it takes more than a promotion plan and landing page to market products & services. Therefore, with technological developments, a virtual trade show is a perfect multi-functional space to draw attention of leads and sell more.

The List of Companies - Global Virtual Event Software Market

  1. Cvent Inc.
  2. EventMobi (5Touch Solution Inc.)
  3. Hopin
  4. InEvent Inc
  5. Pathable, Inc
  6. Hubilo Technologies Inc.
  7. Remo.Co
  8. Ubivent
  9. vFairs LLC
  10. Whova Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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