Marché des logiciels d’événements virtuels – Analyse des tendances et de la croissance | Année de prévision 2031

  • Report Code : TIPRE00011724
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 156
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Le marché des logiciels d'événements virtuels devrait passer de 9 675,8 millions de dollars américains en 2021 à 24 201,6 millions de dollars américains d'ici 2028 ; on estime qu'il enregistrera un TCAC de 12,4 % de 2021 à 2028.



L'inclinaison croissante pour les événements virtuels dans le monde et l'émergence de la diffusion en direct sont parmi les facteurs qui stimulent la demande de logiciels d'événements virtuels. Les événements virtuels ont gagné en popularité principalement depuis l'épidémie de pandémie de COVID-19. Stimulées par les confinements, les organisations ont eu recours à l'organisation d'événements virtuels. Il a également été remarqué que même si les événements en direct sont désormais autorisés, 90 % des entreprises envisagent toujours d'organiser des événements virtuels. Les développements technologiques, tels que les événements virtuels basés sur le logiciel en tant que service, génèrent un impact énorme sur la tendance à organiser des événements virtuellement. L'outil basé sur le cloud permet aux utilisateurs finaux de fournir une expérience interactive tout en améliorant l'expérience de vente globale grâce au podcasting, à la messagerie instantanée et à l'expérience virtuelle du produit. De plus, une autre solution ayant un impact positif sur la croissance des événements virtuels est la connexion via la diffusion en direct. Les événements de diffusion en direct permettent à un plus grand nombre de participants d'accéder aux ressources de contenu pour les aider à mieux s'adapter au contexte. Ainsi, en raison de l'adoption croissante de la plateforme d'événements virtuels par près de 80 % des organisateurs/planificateurs d'événements, la croissance du marché des logiciels d'événements virtuels est considérablement stimulée.



Insights stratégiques



Impact de la pandémie de COVID-19 sur le marché des logiciels d'événements virtuels



Le secteur de l'organisation d'événements en personne a connu une perturbation du réseautage en face à face, des événements en direct et du buzz d'une exposition en raison du COVID- 19 pandémie. Cette perturbation a déclenché la portée des événements virtuels et s'étend à travers le monde. L'épidémie soudaine de COVID-19 a également contraint de nombreuses personnes à travailler à domicile et à passer plus de temps en ligne.



Régions lucratives du marché des logiciels d'événements virtuels



Market Insights - Logiciel d'événements virtuels Marché



Inclinaison croissante pour les événements virtuels dans le monde



L'inclination croissante pour les événements virtuels dans le monde et l'émergence de la diffusion en direct sont parmi les facteurs qui stimulent la demande de logiciels d'événements virtuels. Les événements virtuels ont gagné en popularité principalement depuis l'épidémie de pandémie de COVID-19. Stimulées par les confinements, les organisations ont eu recours à l'organisation d'événements virtuels. Il a également été remarqué que, bien que les événements en direct soient désormais autorisés, 90 % des entreprises envisagent toujours d'organiser des événements virtuels. Les congrès, événements et conférences virtuels sont des facteurs économiques cruciaux pour l'industrie de l'événementiel ; cependant, de tels événements impliquent des dépenses énormes et de longs voyages pour les hôtes et les publics/participants. Par conséquent, pour proposer des alternatives bénéfiques, écologiques et rentables, des événements virtuels, des foires et des conférences en ligne entrent en scène. Les facteurs attribuant à la croissance de l'événement virtuel comprennent l'urbanisation rapide et la forte propension à utiliser l'infrastructure, les produits et les services virtuels par les sociétés d'événements. L'intégration de différents outils interactifs, notamment les sondages des participants, les forums, le réseautage individuel ou en petits groupes et les questions et réponses en direct, qui contribuent à améliorer l'efficacité des événements, continuera de stimuler la croissance du marché des logiciels d'événements virtuels.



Insights basés sur l'utilisateur final



En fonction de l'utilisateur final, le marché des logiciels d'événements virtuels est segmenté en organisateurs de salons, agences de gestion d'événements, entreprises , organisations académiques et autres. Le segment des organisateurs de salons détenait la plus grande part de marché en 2020.



Les acteurs opérant sur le marché des logiciels d'événements virtuels se concentrent principalement sur le développement de produits avancés et efficaces.




  • En 2021, Hopin acquiert Boomset pour étendre son offre aux événements hybrides et en personne. L'acquisition de Boomset ajoute une gamme d'outils et de services axés sur le site à l'offre multiproduits déjà impressionnante de Hopin, actuellement principalement axée sur les événements virtuels. Avec Boomset, Hopin sera une destination pour la technologie et les services sur site, y compris les badges, les kiosques en libre-service et l'enregistrement par code QR ; l'accès à des solutions technologiques innovantes telles que la gestion du suivi avec RFID/UHF/NFC, et les paiements sans numéraire ; et des informations significatives sur les données, notamment les données d'enregistrement et de départ, la participation aux sessions, la récupération des prospects et les données démographiques complètes de l'événement.

  • En 2021, Hubilo a annoncé sa dernière version avec de nouvelles fonctionnalités conçues pour améliorer l'engagement des participants, favoriser une plus grande connexion humaine et élever le retour sur investissement des événements. La nouvelle version de la plateforme Hubilo comprend environ 50 améliorations globales et offre plus de capacités d'engagement que toute autre plateforme d'événements actuellement sur le marché.


Le marché des logiciels d'événements virtuels a été segmenté comme suit :< /h3>

Marché des logiciels d'événements virtuels - par solution




  • Logiciels

  • Service


Marché des logiciels d'événements virtuels - par entreprise Taille




  • PME

  • Grandes entreprises


Marché des logiciels d'événements virtuels - par utilisateur final




  • Organisateurs de salons professionnels

  • Agences de gestion d'événements

  • Entreprises

  • Organisations universitaires

  • Autres


Virtuel Marché des logiciels d'événement – par géographie




  • Amérique du Nord
    • États-Unis

    • Canada

    • Mexique


    < /li>
  • Europe
    • Allemagne

    • France

    • Italie

    • Royaume-Uni

    • Russie

    • Reste de l'Europe



  • Asie-Pacifique (APAC)
    • Australie

    • Chine

    • Inde< /li>
    • Japon

    • Corée du Sud

    • Reste de l'APAC



  • Afrique du Moyen-Orient (MEA)
    • Afrique du Sud

    • Arabie saoudite

    • EAU

    • Reste de la MEA



  • Amérique du Sud < ul>
  • Brésil

  • Argentine

  • Reste de SAM




Marché des logiciels d'événements virtuels - Profils des entreprises




  • Cvent Inc.

  • EventMobi (5Touch Solutions Inc.)

  • Hopin

  • Hubilo Technologies Inc.

  • InEvent, Inc.

  • Pathable, Inc.

  • Remo.co

  • ubivent GmbH

  • vFairs LLC

  • Whova Inc.


Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are reasons behind virtual event software market growth?

The in-person host event industry has experienced a disruption in face-to-face networking, live events, and buzz of an exhibition events owing to COVID-19. This disruption has triggered the scope of virtual events and is expanding across the globe. Therefore, factors such as, Flexible ticketing and smaller micro events are reshaping the event industry and especially virtual events.

What are market opportunities for virtual event software market?

Technological developments such as software-as-a-service based virtual events is generating a huge impact on the trend of conducting events virtually. The cloud-based tool allows the end user to provide interactive experience while enhancing overall sales experience through podcasting, instant messaging, and virtual product experience. Also, another Solution making a positive impact in the growth of virtual events is Connect through Live Streaming. Live streaming events enable larger number of participants to access content resources to assist them align with context better. Connect through live streaming is a process of streaming entire live video in real-time. The participants can enjoy presentations as live streaming are real and more authentic; unlike edited videos which feels distant and manipulated. For instance, companies such as Airmeet provides live video streaming in a HD quality with different engagement features such as group chat, Q&A, “social lounge with agenda”, and “raise hand”. The new product is accessible on any modern browser”.

Which solution is expected to dominate the virtual event software market in the forecast period?

The virtual event software is receiving high moment among associations, corporates, academic institutions, trade fair organizers, and many more parties. By conducting exhibitions, awards, and conferences/fairs, the event industry is growing exponentially. Moreover, the COVID-19 pandemic has also transformed the event industry to help companies and planners make decisions using virtual event Solution. In comparison to earlier used conferencing tools, the virtual events provide personalized experience with highly cost-effective solution; while improving audience reach of the organization. Because of mentioned benefit, virtual events are getting adopted among numerous sectors, including healthcare, corporate, hospitality, education, and BFSI. Hexafair; Communiqué Conferencing, Inc.; We Virtual Pty Ltd.; Cvent; EventMobi’; Hopin; Hubilo; and InEvent, Inc., are some of the players existing in virtual event software market.

Which enterprise size is expected to dominate the virtual event software market in the forecast period?

The benefits conferred by event software such as simplifying event processes and real-time visibility are attracting large enterprises to adopt it. The market for virtual event software for large enterprises is well-established and is expected to dominate the market during the forecast period. Companies specialized in hosting large events are connected to immediate online events. The large businesses prior to use event software seeks for features which that synchronize both offline and online event registration. The large enterprises can make huge investments on high-end software to increase productivity in the company. Management of activities related to events and conferences conducted by large enterprises help the companies to achieve high goals in events.

Which end-user is expected to dominate the virtual event software market in the forecast period?

Trade show organizers is a first category of end users of virtual events software. With rising number of trade show organizers across the globe, presence of companies offering trade show platform is also increasing which in turn is impacting the scope of virtual event software. At present, it takes more than a promotion plan and landing page to market products & services. Therefore, with technological developments, a virtual trade show is a perfect multi-functional space to draw attention of leads and sell more.

The List of Companies - Global Virtual Event Software Market

  1. Cvent Inc.
  2. EventMobi (5Touch Solution Inc.)
  3. Hopin
  4. InEvent Inc
  5. Pathable, Inc
  6. Hubilo Technologies Inc.
  7. Remo.Co
  8. Ubivent
  9. vFairs LLC
  10. Whova Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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