Se espera que el mercado de software para eventos virtuales crezca de 9.675,8 millones de dólares en 2021 a 24.201,6 millones de dólares en 2028; se estima que registrará una tasa compuesta anual del 12,4 % entre 2021 y 2028.
La creciente inclinación hacia los eventos virtuales a nivel mundial y la aparición de la transmisión en vivo se encuentran entre los factores que impulsan la demanda de software para eventos virtuales. Los eventos virtuales han ganado popularidad principalmente desde el brote de la pandemia de COVID-19. Estimuladas por los bloqueos, las organizaciones han recurrido a la realización de eventos virtuales. También se ha observado que, a pesar de que ahora se permiten eventos en vivo, el 90% de las empresas todavía están considerando organizar eventos virtuales. Los desarrollos tecnológicos, como los eventos virtuales basados en software como servicio, están generando un gran impacto en la tendencia de realizar eventos de forma virtual. La herramienta basada en la nube permite a los usuarios finales brindar una experiencia interactiva mientras mejora la experiencia de ventas general a través de podcasting, mensajería instantánea y experiencia de producto virtual. Además, otra solución que está impactando positivamente en el crecimiento de los eventos virtuales es la conexión a través de transmisión en vivo. Los eventos de transmisión en vivo permiten que un mayor número de participantes accedan a recursos de contenido para ayudarlos a alinearse mejor con el contexto. Por lo tanto, debido a la creciente adopción de plataformas de eventos virtuales por parte de casi el 80% de los organizadores/planificadores de eventos, el crecimiento del mercado de software de eventos virtuales se ve impulsado significativamente.
Estratégico Perspectivas
Impacto de la pandemia de COVID-19 en el mercado de software para eventos virtuales
La industria de eventos organizados en persona ha experimentado una interrupción en las redes cara a cara, los eventos en vivo y los rumores. de una exposición debido a la pandemia de COVID-19. Esta disrupción ha desencadenado el alcance de los eventos virtuales y se está expandiendo por todo el mundo. El repentino brote de COVID-19 también ha obligado a muchas personas a trabajar desde casa y pasar más tiempo en línea.
regiones lucrativas del mercado de software para eventos virtuales
Perspectivas del mercado: Mercado de software para eventos virtuales
La creciente inclinación hacia los eventos virtuales a nivel mundial
La creciente inclinación hacia los eventos virtuales a nivel mundial y la aparición de la transmisión en vivo se encuentran entre los factores que impulsan la demanda de software para eventos virtuales . Los eventos virtuales han ganado popularidad principalmente desde el brote de la pandemia de COVID-19. Estimuladas por los bloqueos, las organizaciones han recurrido a la realización de eventos virtuales. También se ha observado que, a pesar de que ahora se permiten eventos en vivo, el 90% de las empresas todavía están considerando organizar eventos virtuales. Los congresos, eventos y conferencias virtuales son factores económicos cruciales para la industria de eventos; sin embargo, dichos eventos implican enormes gastos y largos viajes para los anfitriones y el público/asistentes. Por lo tanto, para encontrar alternativas beneficiosas, ecológicas y rentables, están surgiendo eventos virtuales, ferias y conferencias en línea. Los factores que se atribuyen al crecimiento de los eventos virtuales incluyen la rápida urbanización y una alta inclinación hacia el uso de infraestructura, productos y servicios virtuales por parte de las empresas de eventos. La integración de diferentes herramientas interactivas, incluidas encuestas de asistentes, foros, networking individual o en grupos pequeños y preguntas y respuestas en vivo, que ayudan a mejorar la eficiencia de los eventos, seguirá impulsando el crecimiento del mercado de software para eventos virtuales. ;
Información basada en el usuario final
Según el usuario final, el mercado de software para eventos virtuales se segmenta en organizadores de ferias comerciales, agencias de gestión, corporaciones, organizaciones académicas y otros. El segmento de organizadores de ferias comerciales tuvo la mayor cuota de mercado en 2020.
Los actores que operan en el mercado de software para eventos virtuales se centran principalmente en el desarrollo de productos avanzados y eficientes.< /p>
- En 2021, Hopin adquirirá Boomset para ampliar su oferta a eventos híbridos y presenciales. La adquisición de Boomset añade una gama de herramientas y servicios centrados en el sitio a la ya impresionante oferta de múltiples productos de Hopin, actualmente orientada principalmente a eventos virtuales. Con Boomset, Hopin será un destino para tecnología y servicios en el sitio, incluidas credenciales, quioscos de autoservicio y registro con códigos QR; acceso a soluciones tecnológicas innovadoras como gestión de seguimiento con RFID/UHF/NFC y pagos sin efectivo; e información de datos significativa que incluye datos de entrada y salida, asistencia a sesiones, recuperación de clientes potenciales y datos demográficos completos del evento.
- En 2021, Hubilo anunció su último lanzamiento con nuevas funciones diseñadas para mejorar la participación de los asistentes, fomentar mayor conexión humana y elevar el ROI de los eventos. La nueva versión de la plataforma Hubilo incluye aproximadamente 50 mejoras en general y ofrece más capacidades de participación que cualquier otra plataforma de eventos actualmente en el mercado.
El evento virtual El mercado de software se ha segmentado de la siguiente manera:
Mercado de software de eventos virtuales:
Mercado de software de eventos virtuales:
Mercado de software de eventos virtuales: por solución
- Software
- Servicio
Mercado de software para eventos virtuales: por tamaño de empresa ;
- PYMES
- Grandes empresas
Mercado de software para eventos virtuales: por Usuario Final ;
- Organizadores de ferias comerciales
- Agencias de gestión de eventos
- Corporaciones
- Organizaciones académicas
- Otros
Mercado de software para eventos virtuales: por Geografía
- América del Norte
- Estados Unidos
- Canadá
- México
< li>Europa - Alemania
- Francia
- Italia
- Reino Unido
- Rusia
- Resto de Europa
- Asia Pacífico (APAC)
- Australia
- China
- India < li>Japón
- Corea del Sur
- Resto de APAC
- Sur África
- Arabia Saudita
- EAU
- Resto de MEA
- Brasil
- Argentina
- Resto de SAM
Mercado de software para eventos virtuales – Perfiles de la empresa
- Cvent Inc.
- EventMobi (5Touch Solutions Inc.)
- Hopin
- Hubilo Technologies Inc.
- InEvent, Inc.
- Pathable, Inc.
- Remo.co
- ubivent GmbH
- vFairs LLC
- Whova Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The in-person host event industry has experienced a disruption in face-to-face networking, live events, and buzz of an exhibition events owing to COVID-19. This disruption has triggered the scope of virtual events and is expanding across the globe. Therefore, factors such as, Flexible ticketing and smaller micro events are reshaping the event industry and especially virtual events.
Technological developments such as software-as-a-service based virtual events is generating a huge impact on the trend of conducting events virtually. The cloud-based tool allows the end user to provide interactive experience while enhancing overall sales experience through podcasting, instant messaging, and virtual product experience. Also, another Solution making a positive impact in the growth of virtual events is Connect through Live Streaming. Live streaming events enable larger number of participants to access content resources to assist them align with context better. Connect through live streaming is a process of streaming entire live video in real-time. The participants can enjoy presentations as live streaming are real and more authentic; unlike edited videos which feels distant and manipulated. For instance, companies such as Airmeet provides live video streaming in a HD quality with different engagement features such as group chat, Q&A, “social lounge with agendaâ€, and “raise handâ€. The new product is accessible on any modern browserâ€.
The virtual event software is receiving high moment among associations, corporates, academic institutions, trade fair organizers, and many more parties. By conducting exhibitions, awards, and conferences/fairs, the event industry is growing exponentially. Moreover, the COVID-19 pandemic has also transformed the event industry to help companies and planners make decisions using virtual event Solution. In comparison to earlier used conferencing tools, the virtual events provide personalized experience with highly cost-effective solution; while improving audience reach of the organization. Because of mentioned benefit, virtual events are getting adopted among numerous sectors, including healthcare, corporate, hospitality, education, and BFSI. Hexafair; Communiqué Conferencing, Inc.; We Virtual Pty Ltd.; Cvent; EventMobi’; Hopin; Hubilo; and InEvent, Inc., are some of the players existing in virtual event software market.
The benefits conferred by event software such as simplifying event processes and real-time visibility are attracting large enterprises to adopt it. The market for virtual event software for large enterprises is well-established and is expected to dominate the market during the forecast period. Companies specialized in hosting large events are connected to immediate online events. The large businesses prior to use event software seeks for features which that synchronize both offline and online event registration. The large enterprises can make huge investments on high-end software to increase productivity in the company. Management of activities related to events and conferences conducted by large enterprises help the companies to achieve high goals in events.
Trade show organizers is a first category of end users of virtual events software. With rising number of trade show organizers across the globe, presence of companies offering trade show platform is also increasing which in turn is impacting the scope of virtual event software. At present, it takes more than a promotion plan and landing page to market products & services. Therefore, with technological developments, a virtual trade show is a perfect multi-functional space to draw attention of leads and sell more.
The List of Companies - Global Virtual Event Software Market
- Cvent Inc.
- EventMobi (5Touch Solution Inc.)
- Hopin
- InEvent Inc
- Pathable, Inc
- Hubilo Technologies Inc.
- Remo.Co
- Ubivent
- vFairs LLC
- Whova Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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