Americas Frozen Bakery Products Market Segments and Growth by 2031

The Americas frozen bakery products market is projected to grow from US$ 4.21 billion in 2023 to US$ 6.40 billion by 2031; the market is expected to register a CAGR of 5.4% during 2023–2031. The rising consumer preference for gluten-free products is expected to bring new trends to the market during the forecast period.

Americas Frozen Bakery Products Market Analysis

The Americas frozen bakery products market is competitive owing to the presence of several market players and their range of offerings. Several key players in the market are focusing on launching new products to compete in the market. For instance, in October 2023, Pepperidge Farm Inc. announced the launch of New Holiday Nog Cookies, which represents the classic seasonal drink eggnog. The Holiday Nog Cookies are available in different shapes, such as wreaths, pine trees, and candy canes. The newly launched cookies are an addition to its seasonal favorite portfolio, including Mint Brussels, Linzer, Snowball, and Milano Slices Peppermint, allowing the company to target a new customer base. The availability of Holiday Nog Cookies at all major grocers for a limited time widens the opportunities to generate substantial revenues in a short span.

With the rising penetration of e-commerce across the Americas, the manufacturers of frozen bakery products are enhancing their online presence by selling products through Amazon, Tesco, Walmart, and other established e-commerce platforms. The growing adoption of e-commerce platforms is eliminating the dependency on offline retail stores. Thus, the increasing sales of frozen food products via e-commerce platforms are expected to provide lucrative opportunities for frozen bakery product manufacturers to reach a wide consumer base during the forecast period.

Americas Frozen Bakery Products Market Overview

The Americas frozen bakery products market is experiencing steady growth, driven by increasing demand for convenience foods and the rise of busy lifestyles favoring ready-to-eat bakery products. Frozen bakery products, including bread, cakes, pastries, and pizza crusts, among others, offer consumers a wide range of choices that can be easily stored and prepared with minimal effort. The demand for frozen bakery products is strong, especially in urban areas, where consumers seek quick meal solutions without compromising taste or quality.

With the rising penetration of e-commerce across the Americas, the manufacturers of frozen bakery products are enhancing their online presence by selling products through Amazon, Tesco, Walmart, and other established e-commerce platforms. The growing adoption of e-commerce platforms is eliminating the dependency on offline retail stores. Thus, the increasing sales of frozen food products via e-commerce platforms are expected to provide lucrative opportunities for frozen bakery product manufacturers to reach a wide consumer base during the forecast period.

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Americas Frozen Bakery Products Market Drivers and Opportunities

Increasing Product Innovations and Launches by Key Market Players

Consumers increasingly seek convenience, nutrition, and artisanal quality while preparing or purchasing baked goods, prompting manufacturers to enhance product quality and develop innovative products to cater to evolving consumer demands. Manufacturers are investing significantly in strategic development initiatives such as product innovation, research and development, mergers and acquisitions, and business expansion to attract a broad customer base and enhance their market position. In March 2021, Rudi’s Gluten-Free Bakery, in collaboration with Rudi’s Organic Bakery, launched Rudi’s Rocky Mountain Bakery—a frozen bread brand making small-batch, artisanal, and gourmet packaged baked goods. In August 2024, T. Marzetti Co. (a subsidiary of Lancaster Colony Corp) launched New York Bakery gluten-free frozen bread with a patent-pending formulation. This new frozen bread portfolio includes Garlic Texas Toast and Five Cheese Texas Toast. Innovative ingredient sourcing and processing approaches have allowed manufacturers to offer high-quality, allergen-free, and gluten-free baked goods that align with these dietary restrictions. For instance, in October 2022, Cappello’s introduced the Low Carb Lifestyle Uncured Pepperoni Pizza. This frozen pizza is gluten-free and keto-friendly, containing high-fiber and a crust crafted with turnips, flaxseed, and almond flour for health and diet-conscious consumers. Thus, increasing product innovations and launches by key players drive the Americas frozen bakery products market.

Escalating Sales of Frozen Food Via E-Commerce Platforms

The emergence of e-commerce has transformed the way people shop and purchase food products. Increasing penetration of the Internet and smartphones, growing purchasing power of consumers, rising convenience provided by online retail shopping platforms, and rapid access to emerging technologies are among the key factors bolstering e-commerce. According to the US Department of Commerce Retail Indicator Division, e-commerce sales in the US reached US$ 870 billion in 2021, which is 14.2% more compared to 2020. Furthermore, online grocery sales increased by 170% in 2021 than 2020, accounting for 9.6% of total grocery sales in the US.

The online sales of food and beverages were driven significantly during the COVID-19 outbreak due to the shutdown of brick-and-mortar stores and the imposition of several social restrictions by governments. Consumers continue to prefer buying frozen food via online retail channels. According to the “2023 Power of Frozen in Retail” by The Food Industry Association and the American Frozen Food Institute, the number of online grocery shoppers who purchase frozen food through e-commerce channels is rising significantly. The research also revealed that 86% of shoppers who bought groceries online purchased frozen products in 2023, indicating a rise of 82% in 2020 in the US.

Americas Frozen Bakery Products Market Report Segmentation Analysis

Key segments that contributed to the derivation of the Americas frozen bakery products market analysis are packaging type, category, and distribution channel.

• Based on product type, the Americas frozen bakery products market is segmented into bread and rolls, cakes and pastries, biscuits and cookies, and others. The bread and rolls segment accounted for the largest share of the market in 2023.
• The market, by category, is bifurcated into gluten-free and conventional. The conventional segment held a higher share of the market in 2023.
• Based on distribution channel, the Americas frozen bakery products market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment accounted for the largest share of the market in 2023.

Americas Frozen Bakery Products Market Share Analysis by Country

The US is the largest contributor to the growth of the frozen bakery products market in North America. According to the American Frozen Food Institute (AFFI), frozen food sales reached US$ 74.2 billion in 2023, registering a growth of 7.9% compared to 2022. In the US, in 2021, online frozen foods sales witnessed a 75% increase in frozen meals and food compared to 2020. As per “The Power of Frozen in Retail 2023” by AFFI, consumers are paying an average of US$ 4.99/unit for frozen food products in 2023, an increase of 13.5% compared to 2022. More than 76% of shoppers compare prices across frozen food brands in stores prior to making a selection. Therefore, the expansion of the frozen food industry is expected to boost the frozen bakery products market growth in the US in the coming years.

Americas Frozen Bakery Products Market Regional Insights

The regional trends and factors influencing the Americas Frozen Bakery Products Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Americas Frozen Bakery Products Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Americas Frozen Bakery Products Market Report Scope

Americas Frozen Bakery Products Market Players Density: Understanding Its Impact on Business Dynamics

The Americas Frozen Bakery Products Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Americas Frozen Bakery Products Market News and Recent Developments

The Americas frozen bakery products market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A recent key development in the Americas frozen bakery products market is mentioned below:

• Conagra Brands Inc. entered into a partnership with Dolly Parton to develop a line of retail food items, including frozen products and refrigerated, grocery, and snack products. (Source: Conagra Brands Inc, Company Website, 2024)
• General Mills Inc. announced the expansion of its frozen dough plant in Joplin, Mo. The company has invested US$ 48 million to construct a new plant. The production site is expected to grow by more than 30,000 square feet by enhancing the workforce to 575 employees. The new frozen dough plant is expected to produce 1 billion pounds of frozen dough products annually. (Source: General Mills Inc, Company Website, 2023)

Americas Frozen Bakery Products Market Report Coverage and Deliverables

The “Americas Frozen Bakery Products Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Americas frozen bakery products market size and forecast for all the key market segments covered under the scope
• Americas frozen bakery products market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter’s Five Forces and SWOT analysis
• Americas frozen bakery products market analysis covering key market trends, country framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Americas frozen bakery products market
• Detailed company profiles