Augmented Reality and Virtual Reality in Sports and Entertainment Market Size, Trends, Shares, and Forecast - 2031

Name: Augmented Reality and Virtual Reality in Sports and Entertainment Market Size, Trends, Shares, and Forecast - 2031
Creator: The Insight Partners
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Historic Data: 2021-2023 | Base Year: 2024 | Forecast Period: 2025-2031

Coverage: Augmented Reality and Virtual Reality in Sports and Entertainment Market covers analysis by Software Type (Augmented Reality Software, Virtual Reality Content Creation); Device (Augmented Reality Head-Mounted Device, Virtual Reality Head-Mounted Device) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

Report Date : Sep 2025
Report Code : TIPRE00006628

Category : Technology, Media and Telecommunications
Status : Upcoming

Available Report Formats :
No. of Pages : 150

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

MARKET INTRODUCTION

Smart phones are the must have digital devices today, they have changed the way we communicate, travel, design, run business and many more. In recent years smartphones revolutionized the world and still the ongoing R&Ds to launch advanced features, improved and more customer centric and enterprise level applications holds the market for years to go. AR and VR are the technologies which immerse the user into virtual world and allows to interact with the virtual objects being in real environment. The new interface of communication offered by AR and VR technology will overtake the markets of existing interfaces in the gaming and entertainment activities.

MARKET DYNAMICS

Smartphone and tablets manufacturers are integrating more AR applications to increase the user experience and with growing smartphone market, AR integrations are expected to take a leap in near future which is anticipated to be the major driver for the augmented reality and virtual reality in sports and entertainment market. Lack of technological understanding and awareness about these products coupled with higher costs associated would pose a challenge to the growth of the augmented reality and virtual reality in sports and entertainment market. Huge investments towards technological advancements in the sports and entertainment sector would provide good opportunities to the players operating in the augmented reality and virtual reality in sports and entertainment market.

MARKET SCOPE

The "Global Augmented Reality and Virtual Reality in Sports and Entertainment Market Analysis to 2031" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The report aims to provide an overview of the augmented reality and virtual reality in sports and entertainment market with detailed market segmentation by software type, device and geography. The global augmented reality and virtual reality in sports and entertainment market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading augmented reality and virtual reality in sports and entertainment market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global augmented reality and virtual reality in sports and entertainment market is segmented on the basis of software type and device. Based on software type, the augmented reality and virtual reality in sports and entertainment market is segmented into augmented reality software and virtual reality content creation. The augmented reality and virtual reality in sports and entertainment market on the basis of the device is classified into augmented reality head-mounted device and virtual reality head-mounted device.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global augmented reality and virtual reality in sports and entertainment market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The augmented reality and virtual reality in sports and entertainment market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the augmented reality and virtual reality in sports and entertainment market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive Porter's Five Forces analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors affecting the augmented reality and virtual reality in sports and entertainment in these regions.

MARKET PLAYERS

The reports cover key developments in the augmented reality and virtual reality in sports and entertainment market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from augmented reality and virtual reality in sports and entertainment market are anticipated to lucrative growth opportunities in the future with the rising demand for augmented reality and virtual reality in sports and entertainment in the global market. Below mentioned is the list of few companies engaged in the augmented reality and virtual reality in sports and entertainment market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the augmented reality and virtual reality in sports and entertainment market. In addition, the report focuses on leading industry players with information such as company profiles, products and services offered, financial information of the last 3 years, the key development in the past five years.

Artoolworks, Inc.
Blippar
EON Reality, Inc.
Google, Inc.
HTC Corporation
Microsoft Corporation
Oculus VR
Samsung Electronics Co., Ltd.
Sony Corporation
Zugara, Inc.

Jasoren, SYNECHRON, Augmented Pixels Co., Innovega, Inc., Kishino Limited, Laster Technologies, Layar B. V., Total Immersion, Vuzix Corporation and Unity Technologies are few other market players from value chain in the augmented reality and virtual reality in sports and entertainment market which are not profiled in the report but the can be included based on request.

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

Augmented Reality and Virtual Reality in Sports and Entertainment Report Scope

Report Attribute	Details
Market size in 2024	US$ XX million
Market Size by 2031	US$ XX Million
Global CAGR (2025 - 2031)	XX%
Historical Data	2021-2023
Forecast period	2025-2031
Segments Covered	By Software Type Augmented Reality Software Virtual Reality Content Creation By Device Augmented Reality Head-Mounted Device Virtual Reality Head-Mounted Device
Regions and Countries Covered	North America US Canada Mexico Europe UK Germany France Russia Italy Rest of Europe Asia-Pacific China India Japan Australia Rest of Asia-Pacific South and Central America Brazil Argentina Rest of South and Central America Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	Artoolworks, Inc. Blippar EON Reality, Inc. Google, Inc. HTC Corporation Microsoft Corporation Oculus VR Samsung Electronics Co., Ltd. Sony Corporation

Research Manager

Ankita Mittal

Manager,
Market Research & Consulting

Ankita is a dynamic market research and consulting professional with over 8 years of experience across the technology, media, ICT, and electronics & semiconductor sectors. She has successfully led and delivered 100+ consulting and research assignments for global clients such as Microsoft, Oracle, NEC Corporation, SAP, KPMG, and Expeditors International. Her core competencies include market assessment, data analysis, forecasting, strategy formulation, competitive intelligence, and report writing.

Ankita is adept at handling complete project cycles—from pre-sales proposal design and client discussions to post-sales delivery of actionable insights. She is skilled in managing cross-functional teams, structuring complex research modules, and aligning solutions with client-specific business goals. Her excellent communication, leadership, and presentation abilities have enabled her to consistently deliver value-driven outcomes in fast-paced and evolving market environments.

What are the Augmented Reality and Virtual Reality in Sports and Entertainment Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

Augmented Reality and Virtual Reality in Sports and Entertainment Market Report Snapshots

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