Demand Side Platform (DSP) Software Market 2027 By Deployment Type, Organization Size, End User and Geography | The Insight Partners

Demand Side Platform (DSP) Software Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Deployment Type (On-premise, Cloud); Organization Size (SMEs, Large Enterprises); End User (Retail, Automotive, Financial, Telecom, Others) and Geography

Report Code: TIPRE00012449 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
Covid
MARKET INTRODUCTION

A demand-side platform (DSP) is a kind of software that enables an advertiser to buy advertising with the assistance of automation. Because they enable mobile advertisers to buy high-quality traffic at scale with minimal friction, DSPs are considered a powerful marketing automation tool.

MARKET DYNAMICS

Real-time bidding, enhanced campaign reporting, and easy management are some of the major factors driving the growth of the demand side platform market. Moreover, sophisticated advertising, speed, precise targeting, and analysis are some of the other benefits anticipated to boost the growth of the demand side platform market.

MARKET SCOPE

The "Global Demand Side Platform (DSP) Software Market Analysis to 2027" is a specialized and in-depth study of the demand side platform software market with a special focus on the global market trend analysis. The report aims to provide an overview of demand side platform software market with detailed market segmentation by deployment type, organization size, end user. The global demand side platform software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading demand side platform software market players and offers key trends and opportunities in the demand side platform software market.

MARKET SEGMENTATION

The global demand side platform software market is segmented on the basis of deployment type, organization size, end user. On the basis of deployment type, the market is segmented as on-premise, cloud. On the basis of organization size, the market is segmented as large enterprises, SMEs. On the basis of end user, the market is segmented as retail, automotive, financial, telecom, others

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global demand side platform software market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The demand side platform software market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting demand side platform software market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the demand side platform software market in these regions.




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MARKET PLAYERS


The reports cover key developments in the demand side platform software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from demand side platform software market are anticipated to lucrative growth opportunities in the future with the rising demand for demand side platform software market. Below mentioned is the list of few companies engaged in the demand side platform software market.

The report also includes the profiles of key demand side platform software market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

  •   Adform
  •   Adobe
  •   Amazon Web Services
  •   Amobee, Inc.
  •   Centro, Inc.
  •   LiveRamp
  •   MediaMath, Inc
  •   RhythmOne, LLC
  •   StackAdapt
  •   The Trade Desk


The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS


1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Demand Side Platform (DSP) Software Market - By Deployment Type
1.3.2Demand Side Platform (DSP) Software Market - By Organization Size
1.3.3Demand Side Platform (DSP) Software Market - By End User
1.3.4Demand Side Platform (DSP) Software Market - By Region
1.3.4.1By Country

2.KEY TAKEAWAYS

3.RESEARCH METHODOLOGY

4.DEMAND SIDE PLATFORM (DSP) SOFTWARE MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS

5.DEMAND SIDE PLATFORM (DSP) SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6.DEMAND SIDE PLATFORM (DSP) SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1.DEMAND SIDE PLATFORM (DSP) SOFTWARE - GLOBAL MARKET OVERVIEW
6.2.DEMAND SIDE PLATFORM (DSP) SOFTWARE - GLOBAL MARKET AND FORECAST TO 2027
6.3.MARKET POSITIONING/MARKET SHARE

7.DEMAND SIDE PLATFORM (DSP) SOFTWARE MARKET - REVENUE AND FORECASTS TO 2027 - DEPLOYMENT TYPE
7.1.OVERVIEW
7.2.DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
7.3.ON-PREMISE
7.3.1.Overview
7.3.2.On-premise Market Forecast and Analysis
7.4.CLOUD
7.4.1.Overview
7.4.2.Cloud Market Forecast and Analysis
8.DEMAND SIDE PLATFORM (DSP) SOFTWARE MARKET - REVENUE AND FORECASTS TO 2027 - ORGANIZATION SIZE
8.1.OVERVIEW
8.2.ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
8.3.SMES
8.3.1.Overview
8.3.2.SMEs Market Forecast and Analysis
8.4.LARGE ENTERPRISES
8.4.1.Overview
8.4.2.Large Enterprises Market Forecast and Analysis
9.DEMAND SIDE PLATFORM (DSP) SOFTWARE MARKET - REVENUE AND FORECASTS TO 2027 - END USER
9.1.OVERVIEW
9.2.END USER MARKET FORECASTS AND ANALYSIS
9.3.RETAIL
9.3.1.Overview
9.3.2.Retail Market Forecast and Analysis
9.4.AUTOMOTIVE
9.4.1.Overview
9.4.2.Automotive Market Forecast and Analysis
9.5.FINANCIAL
9.5.1.Overview
9.5.2.Financial Market Forecast and Analysis
9.6.TELECOM
9.6.1.Overview
9.6.2.Telecom Market Forecast and Analysis
9.7.OTHERS
9.7.1.Overview
9.7.2.Others Market Forecast and Analysis

10.DEMAND SIDE PLATFORM (DSP) SOFTWARE MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
10.1.NORTH AMERICA
10.1.1North America Demand Side Platform (DSP) Software Market Overview
10.1.2North America Demand Side Platform (DSP) Software Market Forecasts and Analysis
10.1.3North America Demand Side Platform (DSP) Software Market Forecasts and Analysis - By Deployment Type
10.1.4North America Demand Side Platform (DSP) Software Market Forecasts and Analysis - By Organization Size
10.1.5North America Demand Side Platform (DSP) Software Market Forecasts and Analysis - By End User
10.1.6North America Demand Side Platform (DSP) Software Market Forecasts and Analysis - By Countries
10.1.6.1United States Demand Side Platform (DSP) Software Market
10.1.6.1.1United States Demand Side Platform (DSP) Software Market by Deployment Type
10.1.6.1.2United States Demand Side Platform (DSP) Software Market by Organization Size
10.1.6.1.3United States Demand Side Platform (DSP) Software Market by End User
10.1.6.2Canada Demand Side Platform (DSP) Software Market
10.1.6.2.1Canada Demand Side Platform (DSP) Software Market by Deployment Type
10.1.6.2.2Canada Demand Side Platform (DSP) Software Market by Organization Size
10.1.6.2.3Canada Demand Side Platform (DSP) Software Market by End User
10.1.6.3Mexico Demand Side Platform (DSP) Software Market
10.1.6.3.1Mexico Demand Side Platform (DSP) Software Market by Deployment Type
10.1.6.3.2Mexico Demand Side Platform (DSP) Software Market by Organization Size
10.1.6.3.3Mexico Demand Side Platform (DSP) Software Market by End User
10.2.EUROPE
10.2.1Europe Demand Side Platform (DSP) Software Market Overview
10.2.2Europe Demand Side Platform (DSP) Software Market Forecasts and Analysis
10.2.3Europe Demand Side Platform (DSP) Software Market Forecasts and Analysis - By Deployment Type
10.2.4Europe Demand Side Platform (DSP) Software Market Forecasts and Analysis - By Organization Size
10.2.5Europe Demand Side Platform (DSP) Software Market Forecasts and Analysis - By End User
10.2.6Europe Demand Side Platform (DSP) Software Market Forecasts and Analysis - By Countries
10.2.6.1Germany Demand Side Platform (DSP) Software Market
10.2.6.1.1Germany Demand Side Platform (DSP) Software Market by Deployment Type
10.2.6.1.2Germany Demand Side Platform (DSP) Software Market by Organization Size
10.2.6.1.3Germany Demand Side Platform (DSP) Software Market by End User
10.2.6.2France Demand Side Platform (DSP) Software Market
10.2.6.2.1France Demand Side Platform (DSP) Software Market by Deployment Type
10.2.6.2.2France Demand Side Platform (DSP) Software Market by Organization Size
10.2.6.2.3France Demand Side Platform (DSP) Software Market by End User
10.2.6.3Italy Demand Side Platform (DSP) Software Market
10.2.6.3.1Italy Demand Side Platform (DSP) Software Market by Deployment Type
10.2.6.3.2Italy Demand Side Platform (DSP) Software Market by Organization Size
10.2.6.3.3Italy Demand Side Platform (DSP) Software Market by End User
10.2.6.4United Kingdom Demand Side Platform (DSP) Software Market
10.2.6.4.1United Kingdom Demand Side Platform (DSP) Software Market by Deployment Type
10.2.6.4.2United Kingdom Demand Side Platform (DSP) Software Market by Organization Size
10.2.6.4.3United Kingdom Demand Side Platform (DSP) Software Market by End User
10.2.6.5Russia Demand Side Platform (DSP) Software Market
10.2.6.5.1Russia Demand Side Platform (DSP) Software Market by Deployment Type
10.2.6.5.2Russia Demand Side Platform (DSP) Software Market by Organization Size
10.2.6.5.3Russia Demand Side Platform (DSP) Software Market by End User
10.2.6.6Rest of Europe Demand Side Platform (DSP) Software Market
10.2.6.6.1Rest of Europe Demand Side Platform (DSP) Software Market by Deployment Type
10.2.6.6.2Rest of Europe Demand Side Platform (DSP) Software Market by Organization Size
10.2.6.6.3Rest of Europe Demand Side Platform (DSP) Software Market by End User
10.3.ASIA-PACIFIC
10.3.1Asia-Pacific Demand Side Platform (DSP) Software Market Overview
10.3.2Asia-Pacific Demand Side Platform (DSP) Software Market Forecasts and Analysis
10.3.3Asia-Pacific Demand Side Platform (DSP) Software Market Forecasts and Analysis - By Deployment Type
10.3.4Asia-Pacific Demand Side Platform (DSP) Software Market Forecasts and Analysis - By Organization Size
10.3.5Asia-Pacific Demand Side Platform (DSP) Software Market Forecasts and Analysis - By End User
10.3.6Asia-Pacific Demand Side Platform (DSP) Software Market Forecasts and Analysis - By Countries
10.3.6.1Australia Demand Side Platform (DSP) Software Market
10.3.6.1.1Australia Demand Side Platform (DSP) Software Market by Deployment Type
10.3.6.1.2Australia Demand Side Platform (DSP) Software Market by Organization Size
10.3.6.1.3Australia Demand Side Platform (DSP) Software Market by End User
10.3.6.2China Demand Side Platform (DSP) Software Market
10.3.6.2.1China Demand Side Platform (DSP) Software Market by Deployment Type
10.3.6.2.2China Demand Side Platform (DSP) Software Market by Organization Size
10.3.6.2.3China Demand Side Platform (DSP) Software Market by End User
10.3.6.3India Demand Side Platform (DSP) Software Market
10.3.6.3.1India Demand Side Platform (DSP) Software Market by Deployment Type
10.3.6.3.2India Demand Side Platform (DSP) Software Market by Organization Size
10.3.6.3.3India Demand Side Platform (DSP) Software Market by End User
10.3.6.4Japan Demand Side Platform (DSP) Software Market
10.3.6.4.1Japan Demand Side Platform (DSP) Software Market by Deployment Type
10.3.6.4.2Japan Demand Side Platform (DSP) Software Market by Organization Size
10.3.6.4.3Japan Demand Side Platform (DSP) Software Market by End User
10.3.6.5South Korea Demand Side Platform (DSP) Software Market
10.3.6.5.1South Korea Demand Side Platform (DSP) Software Market by Deployment Type
10.3.6.5.2South Korea Demand Side Platform (DSP) Software Market by Organization Size
10.3.6.5.3South Korea Demand Side Platform (DSP) Software Market by End User
10.3.6.6Rest of Asia-Pacific Demand Side Platform (DSP) Software Market
10.3.6.6.1Rest of Asia-Pacific Demand Side Platform (DSP) Software Market by Deployment Type
10.3.6.6.2Rest of Asia-Pacific Demand Side Platform (DSP) Software Market by Organization Size
10.3.6.6.3Rest of Asia-Pacific Demand Side Platform (DSP) Software Market by End User
10.4.MIDDLE EAST AND AFRICA
10.4.1Middle East and Africa Demand Side Platform (DSP) Software Market Overview
10.4.2Middle East and Africa Demand Side Platform (DSP) Software Market Forecasts and Analysis
10.4.3Middle East and Africa Demand Side Platform (DSP) Software Market Forecasts and Analysis - By Deployment Type
10.4.4Middle East and Africa Demand Side Platform (DSP) Software Market Forecasts and Analysis - By Organization Size
10.4.5Middle East and Africa Demand Side Platform (DSP) Software Market Forecasts and Analysis - By End User
10.4.6Middle East and Africa Demand Side Platform (DSP) Software Market Forecasts and Analysis - By Countries
10.4.6.1South Africa Demand Side Platform (DSP) Software Market
10.4.6.1.1South Africa Demand Side Platform (DSP) Software Market by Deployment Type
10.4.6.1.2South Africa Demand Side Platform (DSP) Software Market by Organization Size
10.4.6.1.3South Africa Demand Side Platform (DSP) Software Market by End User
10.4.6.2Saudi Arabia Demand Side Platform (DSP) Software Market
10.4.6.2.1Saudi Arabia Demand Side Platform (DSP) Software Market by Deployment Type
10.4.6.2.2Saudi Arabia Demand Side Platform (DSP) Software Market by Organization Size
10.4.6.2.3Saudi Arabia Demand Side Platform (DSP) Software Market by End User
10.4.6.3U.A.E Demand Side Platform (DSP) Software Market
10.4.6.3.1U.A.E Demand Side Platform (DSP) Software Market by Deployment Type
10.4.6.3.2U.A.E Demand Side Platform (DSP) Software Market by Organization Size
10.4.6.3.3U.A.E Demand Side Platform (DSP) Software Market by End User
10.4.6.4Rest of Middle East and Africa Demand Side Platform (DSP) Software Market
10.4.6.4.1Rest of Middle East and Africa Demand Side Platform (DSP) Software Market by Deployment Type
10.4.6.4.2Rest of Middle East and Africa Demand Side Platform (DSP) Software Market by Organization Size
10.4.6.4.3Rest of Middle East and Africa Demand Side Platform (DSP) Software Market by End User
10.5.SOUTH AND CENTRAL AMERICA
10.5.1South and Central America Demand Side Platform (DSP) Software Market Overview
10.5.2South and Central America Demand Side Platform (DSP) Software Market Forecasts and Analysis
10.5.3South and Central America Demand Side Platform (DSP) Software Market Forecasts and Analysis - By Deployment Type
10.5.4South and Central America Demand Side Platform (DSP) Software Market Forecasts and Analysis - By Organization Size
10.5.5South and Central America Demand Side Platform (DSP) Software Market Forecasts and Analysis - By End User
10.5.6South and Central America Demand Side Platform (DSP) Software Market Forecasts and Analysis - By Countries
10.5.6.1Brazil Demand Side Platform (DSP) Software Market
10.5.6.1.1Brazil Demand Side Platform (DSP) Software Market by Deployment Type
10.5.6.1.2Brazil Demand Side Platform (DSP) Software Market by Organization Size
10.5.6.1.3Brazil Demand Side Platform (DSP) Software Market by End User
10.5.6.2Argentina Demand Side Platform (DSP) Software Market
10.5.6.2.1Argentina Demand Side Platform (DSP) Software Market by Deployment Type
10.5.6.2.2Argentina Demand Side Platform (DSP) Software Market by Organization Size
10.5.6.2.3Argentina Demand Side Platform (DSP) Software Market by End User
10.5.6.3Rest of South and Central America Demand Side Platform (DSP) Software Market
10.5.6.3.1Rest of South and Central America Demand Side Platform (DSP) Software Market by Deployment Type
10.5.6.3.2Rest of South and Central America Demand Side Platform (DSP) Software Market by Organization Size
10.5.6.3.3Rest of South and Central America Demand Side Platform (DSP) Software Market by End User

11.INDUSTRY LANDSCAPE
11.1.MERGERS AND ACQUISITIONS
11.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.NEW PRODUCT LAUNCHES
11.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

12.DEMAND SIDE PLATFORM (DSP) SOFTWARE MARKET, KEY COMPANY PROFILES
12.1.ADFORM
12.1.1.Key Facts
12.1.2.Business Description
12.1.3.Products and Services
12.1.4.Financial Overview
12.1.5.SWOT Analysis
12.1.6.Key Developments
12.2.ADOBE
12.2.1.Key Facts
12.2.2.Business Description
12.2.3.Products and Services
12.2.4.Financial Overview
12.2.5.SWOT Analysis
12.2.6.Key Developments
12.3.AMAZON WEB SERVICES
12.3.1.Key Facts
12.3.2.Business Description
12.3.3.Products and Services
12.3.4.Financial Overview
12.3.5.SWOT Analysis
12.3.6.Key Developments
12.4.AMOBEE, INC.
12.4.1.Key Facts
12.4.2.Business Description
12.4.3.Products and Services
12.4.4.Financial Overview
12.4.5.SWOT Analysis
12.4.6.Key Developments
12.5.CENTRO, INC.
12.5.1.Key Facts
12.5.2.Business Description
12.5.3.Products and Services
12.5.4.Financial Overview
12.5.5.SWOT Analysis
12.5.6.Key Developments
12.6.LIVERAMP
12.6.1.Key Facts
12.6.2.Business Description
12.6.3.Products and Services
12.6.4.Financial Overview
12.6.5.SWOT Analysis
12.6.6.Key Developments
12.7.MEDIAMATH, INC
12.7.1.Key Facts
12.7.2.Business Description
12.7.3.Products and Services
12.7.4.Financial Overview
12.7.5.SWOT Analysis
12.7.6.Key Developments
12.8.RHYTHMONE, LLC
12.8.1.Key Facts
12.8.2.Business Description
12.8.3.Products and Services
12.8.4.Financial Overview
12.8.5.SWOT Analysis
12.8.6.Key Developments
12.9.STACKADAPT
12.9.1.Key Facts
12.9.2.Business Description
12.9.3.Products and Services
12.9.4.Financial Overview
12.9.5.SWOT Analysis
12.9.6.Key Developments
12.10.THE TRADE DESK
12.10.1.Key Facts
12.10.2.Business Description
12.10.3.Products and Services
12.10.4.Financial Overview
12.10.5.SWOT Analysis
12.10.6.Key Developments

13.APPENDIX
13.1.ABOUT THE INSIGHT PARTNERS
13.2.GLOSSARY OF TERMS
The List of Companies

1. Adform
2. Adobe
3. Amazon Web Services
4. Amobee, Inc.
5. Centro, Inc.
6. LiveRamp
7. MediaMath, Inc
8. RhythmOne, LLC
9. StackAdapt
10. The Trade Desk
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