Digital Experience Monitoring Market Size & Trends Report 2028

Digital Experience Monitoring Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Enterprise Size (Large Enterprises and SMEs), Deployment Type (On-Premises and Cloud), and End-User (BFSI, IT and Telecommunications, Retail and Consumer Goods, Healthcare and Life Sciences, and Others)

Publication Month : May 2022

  • Report Code : TIPRE00023414
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 180
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The digital experience monitoring market size is expected to grow from US$ 2,156.71 million in 2021 to US$ 5,960.87 million by 2028. Digital experience monitoring market size is estimated to grow at a CAGR of 15.9% from 2022 to 2028.

Digital experience monitoring (DEM) is a new technology that enterprises are looking at as a method to simplify user performance concerns while gaining insight into a range of networking technologies with a single solution. The progression of application performance monitoring (APM) and end-user experience monitoring (EUEM) into a holistic solution that assesses the efficacy of an enterprise's applications and services is DEM. DEM is a real-time monitoring solution that assists IT operations teams in promptly resolving user concerns while ensuring the network is not disturbed. Existing application performance monitoring (APM) and network performance monitoring and diagnostics (NPMD) technologies can be supplemented with DEM solutions. When used together, they give an end-to-end view, with DEM providing insight into the user experience. Those are the experiences that have the most direct impact on company outcomes. DEM is a real-time monitoring tool that helps your company's "machine" function smoothly by discovering vulnerabilities that cause downtime or disturbances to the user experience, such as poor page load times, and determining the underlying cause of performance. The DEM software monitors user behavior, traffic, and additional factors to help businesses understand product usability and performance. DEM products integrate active or simulated traffic and real-user monitoring to analyze theoretical performance and real-user experience. These tools provide analytical tools for examining and improving application and site performance. They also help businesses understand how visitors navigate through their site and discover where end-user experience appears to suffer.

Examining performance data across devices, apps, infrastructure, and services to understand how end users' interactions with technology influence the quality of their digital experience is known as DEM. IT may track and assess various parameters that affect users, including CPU, memory, hardware utilization, latency, software performance, and more, using digital experience monitoring. These measurements, which are collected constantly from the endpoint and paired with cognitive analysis and automation, may assist IT in promptly diagnosing, remediating, and even predicting problems without the user's knowledge. Feedback and opinion can also indicate elements, which endpoint statistics can't capture. Digital experience monitoring solutions go beyond typical network and application performance monitoring to uncover network issues, which may affect cloud-based service performance. This factor is influencing the digital experience monitoring market growth.

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Digital Experience Monitoring Market: Strategic Insights

digital-experience-monitoring-market
Market Size Value inUS$ 2,156.71 million in 2021
Market Size Value byUS$ 5,960.87 million by 2028
Growth rateCAGR of 15.9% from 2022 to 2028.
Forecast Period2022-2028
Base Year2022
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Impact of COVID-19 Pandemic on Digital Experience Monitoring Market

With the emergence of the COVID-19 pandemic, the entire aviation industry came to an unscheduled halt. Turkey, Iran, South Africa, Iraq, Israel, Saudi Arabia, and the UAE reported a large number of COVID-19 confirmed cases and deaths. The digital experience monitoring market comprises major economies, such as the UAE and Saudi Arabia, which are prospective providers in the digital experience monitoring industry due to the huge presence of a diverse customer base. Before the pandemic, Gulf countries were on the verge of adopting transformative digital technologies in various verticals to improve the socio-economic conditions of the countries. However, due to the COVID-19 outbreak, the implementation of stringent measures such as factory lockdowns, business shutdowns, and travel restrictions aggravated the economic problems of the countries, such as the MEA. Hence, the MEA’s economic condition and the impact of the COVID-19 pandemic on the growth of various industries in the region slightly influenced the digital experience monitoring market growth in 2020.

Lucrative Regions for Digital Experience Monitoring Market

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Digital Experience Monitoring Market Insights

The customer feedback system critical to any functional and profitable digital experience monitoring industry has been enhanced thanks to technology improvements in the digital experience monitoring market. For example, companies are implementing an online feedback system using a cutting-edge Customer Relationship Management (CRM). As a result, client input directly aids in making real-time modifications and updating the company’s software to conduct a real-time assessment of the quality and adjust or change as needed. Any company experiencing a digital transition must implement experience monitoring systems. Streamlining the digital procedures involved in running a company lays a strong basis for future system changes or ongoing innovation. This is driving the digital experience monitoring market.

Enterprise Size-Based Market Insights

Digital experience monitoring market analysis by enterprise size, the market is segmented into large enterprises and SMEs. In 2021, the large enterprises segment accounted for a larger digital experience monitoring market share.

Digital Experience Monitoring Market, by Enterprise Size, during 2021–2028 (%)

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Deployment Type-Based Market Insights

Digital experience monitoring market analysis by deployment type, the market is segmented into on-premises and cloud. In 2021, the cloud segment accounted for a larger digital experience monitoring market share.

Players adopt strategies, such as mergers, acquisitions, and market initiatives, to maintain their positions in the market. A few developments by key players in the market are listed below:

  • In 2022, BMC announced new capabilities and integrations across its BMC AMI (automated mainframe intelligence) and BMC Compuware portfolios. The innovations help customers improve service quality and accelerate software delivery by providing greater data visibility and context-based insights across their IT environments.
  • In 2021, Broadcom Inc. acquired AppNeta to bolster network performance monitoring across the internet and hybrid cloud-based applications. By combining AppNeta's end-to-end visibility with Broadcom's award-winning and proven Infrastructure and AIOps capabilities, the world's largest enterprises running the most complex networks will now have access to a single source of truth to support their cloud journey.

Company Profiles in the Digital Experience Monitoring Market Report

  • BMC Software, Inc.
  • Broadcom Inc.
  • ControlUp Technologies LTD
  • Lakeside Software, LLC
  • Aternity LLC
  • Nexthink SA
  • AppDynamics LLC
  • Catchpoint Systems, inc.
  • Dynatrace LLC
  • IBM Corporation
  • Micro Focus
  • Oracle Corporation
  • Riverbed Technology, Inc.
  • SAP SE
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Enterprise Size, Deployment Type, and End-User

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


What are the reasons behind digital experience monitoring market growth?

Demand for better end-user experience and adoption of cutting-edge technologies are driving the growth of the digital experience monitoring market.

What are market opportunities for digital experience monitoring market?

The market opportunity lies in developing countries. Developing countries have become a hub of opportunity for various markets, including the digital experience monitoring market. Further, adoption of AI & IoT in fintech business is presenting significant potential for the future growth of the digital experience monitoring market players.

Which enterprise size segment is expected to dominate the market in terms of 2021 market share?

Based on enterprise size, the digital experience monitoring market is bifurcated into large enterprises and SMEs. In 2021, the large enterprises segment led the digital experience monitoring market, accounting for the largest share in the market. Further, small and medium enterprises (SMEs) are companies with revenues, assets, or personnel that fall below a particular threshold. A small and medium enterprises (SME) is defined differently in each country. Small and medium enterprises (SMEs) play a vital role in the economy, despite their small size. They outnumber major corporations by a substantial margin, employ a huge workforce, and are entrepreneurial in nature, contributing to the shaping of innovation.

Which region has dominated the digital experience monitoring market?

In 2021, North America led the market with a substantial revenue share, followed by Europe and APAC. North America is a prospective market for digital experience monitoring developers.

Which are the major five companies in the digital experience monitoring market?

The major five companies in the digital experience monitoring market include BMC Software, Inc.; Broadcom Inc.; AppDynamics LLC; Dynatrace LLC; and IBM Corporation.

Which end user segment is expected to dominate the market in terms of 2021 market share?

On the basis of end user, the digital experience monitoring market is segmented into BFSI, IT and telecommunications, retail and consumer goods, healthcare and life sciences and life sciences, and others. In 2021, the BFSI segment led the digital experience monitoring market, accounting for the largest share in the market.

The List of Companies - Digital Experience Monitoring Market 
  1. AppDynamics LLC
  2. BMC Software, Inc.
  3. Broadcom Inc.
  4. Catchpoint Systems, inc.
  5. Dynatrace LLC
  6. IBM Corporation
  7. Micro Focus
  8. Oracle Corporation
  9. Riverbed Technology, Inc.
  10. SAP SE
  11. ControlUp Technologies LTD
  12. Lakeside Software, LLC
  13. Aternity LLC
  14. Nexthink SA

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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