Direct-To-Consumer Genetic Testing Market Growth, Size, Share, Trends, Key Players Analysis, and Forecast till 2031

Direct-To-Consumer Genetic Testing Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Test Type (Nutrigenomics Testing, Predictive Testing, Carrier Testing, and Others), Technology (Whole Genome Sequencing, Single Nucleotide Polymorphism Chips, Targeted Analysis, and Others), Distribution Channel (Online and Offline), and Geography

  • Report Code : TIPRE00018484
  • Category : Biotechnology
  • No. of Pages : 150
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The Direct-To-Consumer Genetic Testing Market size is projected to reach US$ 4526.76 million by 2031 from US$ 1752.76 million in 2023. The market is expected to register a CAGR of 12.7% in 2024–2031. The increasing incidence of genetic disorders and rising public awareness of direct-to-consumer genetic testing are likely to remain the direct-to-consumer genetic testing market trend.

Direct-To-Consumer Genetic Testing Market Analysis

According to the Gimjournal, most prevalence estimates tend to be disease specific, precluding an examination of genetic conditions in the pediatric population overall. An estimated 3.5% to 5.9% of individuals worldwide have 1 of approximately 7000 rare or genetic conditions. According to the Texas.gov, as of 2024,  1 in 22 people in the United States has a genetic disorder. 20-30% of all infant deaths are due to genetic disorders. Direct-to-consumer genetic testing promotes awareness of genetic diseases. It provides personalized information about health, disease risk, and other similar traits. Thus, the rising number of genetic diseases across the globe is expected to drive the global direct-to-consumer genetic testing market.

Direct-To-Consumer Genetic Testing Market Overview

The increasing incidence of genetic disorders and rising public awareness of direct-to-consumer genetic testing are driving the demand for direct-to-consumer genetic testing products. However, DTC genetic testing often does not provide appropriate/conclusive results on whether the consumer will develop a disease or not which is one of the factors that are critically impacting the growth of the direct-to-consumer genetic testing market.

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Direct-To-Consumer Genetic Testing Market: Strategic Insights

Direct-To-Consumer Genetic Testing Market

  • CAGR (2024 - 2031)
    12.7%
  • Market Size 2023
    US$ 1752.76 Million
  • Market Size 2031
    US$ 4526.76 Million

Market Dynamics

GROWTH DRIVERS
  • Increasing incidence of genetic disorders
FUTURE TRENDS
  • Rising public awareness of direct-to-consumer genetic testing
OPPORTUNITIES
  • New Product Launches by Companies is likely to Create Opportunities in Future Years for the overall Market

Key Players

  • 23andMe, Inc.,
  • Full Genome Corporation Inc.,
  • Ancestry,
  • Counsyl,
  • Gene by Gene,
  • Easy DNA,
  • Helix OpCo LLC,
  • Living DNA Ltd,
  • Mapmygenome,
  • and GenomeWeb

Regional Overview

  • North America
  • Europe
  • Asia-Pacific
  • South and Central America
  • Middle East and Africa

Market Segmentation

Test Type
  • Nutrigenomics Testing
  • Predictive Testing
  • Carrier Testing
  • Others
Technology
  • Whole Genome Sequencing
  • Single Nucleotide Polymorphism Chips
  • Targeted Analysis
  • Others
Distribution Channel
  • Online
  • Offline
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Direct-To-Consumer Genetic Testing Market Drivers and Opportunities

Rising Public Awareness to Favor Market

Genetic disorders might impact cognitive development, leading to learning impairments or intellectual disabilities. Raising awareness of genetic disorders is not only about understanding the scientific aspects of such conditions but also about embracing the individuals and families who navigate life with them. According to the National Institutes of Health (NIH), the awareness level of genetic disease is 29.5%. Education is needed for the public about the predisposition, management, and inheritance of genetic diseases. Thus, rising public awareness across the globe is thereby contributing to the direct-to-consumer genetic testing market growth.

New Product Launches is Likely to Propel the Overall Direct-To-Consumer Genetic Testing Market Growth

In July 2023, Quest Diagnostics, one of the US-based diagnostic information service providers, launched its first consumer-focused genetic test named Genetic Insights. The concerned service will help people in understanding the risks of developing inheritable medical conditions. The service will also include personalized health reports and access to genetic counseling which is a service not commonly offered with similar services. Such a factor is responsible for the growth of the direct-to-consumer genetic testing market size.

Direct-To-Consumer Genetic Testing Market Report Segmentation Analysis

Key segments that contributed to the derivation of the Direct-To-Consumer Genetic Testing market analysis are test type and distribution channel.

  • Based on test type, the direct-to-consumer genetic testing market has been segmented into nutrigenomics testing, predictive testing, carrier testing, and others. The predictive testing segment held the largest share of the market in 2023; the same segment is likely to follow a similar trend in the market during the forecast period.
  • Based on the distribution channel, the direct-to-consumer genetic testing market has been online and offline. The offline segment held a larger share of the market in 2023. However, the online is estimated to register a higher CAGR in the market during the forecast period.

Direct-To-Consumer Genetic Testing Market Share Analysis by Geography

The geographic scope of the direct-to-consumer genetic testing market report is mainly segmented into five regions: North America, Asia Pacific, Europe, the Middle East & Africa, and South America/South & Central America.

Based on geography, the direct-to-consumer genetic testing market is segmented into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. The North America, direct-to-consumer genetic testing market has been analyzed based on three major countries — the US, Canada, and Mexico. The North America market held the largest share in 2023 and is expected to continue a similar trend during the forecast period. The US direct-to-consumer genetic testing market is estimated to hold the largest market share during the forecast period. The cost of DTC genetic testing varies from company to company but is roughly in the range of 100–1,000 US dollars, and DTC genetic testing is generally not covered by insurance. Rising expenditures in healthcare applications is further expected to boost the regional market growth during the forecast period.

Direct-To-Consumer Genetic Testing Market Report Scope

Report Attribute Details
Market size in 2023 US$ 1752.76 Million
Market Size by 2031 US$ 4526.76 Million
Global CAGR (2024 - 2031) 12.7%
Historical Data 2021-2022
Forecast period 2024-2031
Segments Covered By Test Type
  • Nutrigenomics Testing
  • Predictive Testing
  • Carrier Testing
  • Others
By Technology
  • Whole Genome Sequencing
  • Single Nucleotide Polymorphism Chips
  • Targeted Analysis
  • Others
By Distribution Channel
  • Online
  • Offline
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • 23andMe, Inc.,
  • Full Genome Corporation Inc.,
  • Ancestry,
  • Counsyl,
  • Gene by Gene,
  • Easy DNA,
  • Helix OpCo LLC,
  • Living DNA Ltd,
  • Mapmygenome,
  • and GenomeWeb
    • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

    Direct-To-Consumer Genetic Testing Market News and Recent Developments

    The Direct-To-Consumer Genetic Testing market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for innovations, business expansion, and strategies:

    • In May 2024,  iMeUsWe, one of the Indian genealogy platforms, launched at-home DNA testing services in collaboration with MapMyGenome. The goal is to provide insights into health, wellness, and ancestry, along with genetic counseling. Users can also benefit from India’s largest genetics database focusing on Indian sub-populations. The technology delivers a comprehensive breakdown of their ancestral origins. (Source: HEALTHCARERADIUS, Business)
    • In October 2023, Basepaws, one of the leaders in feline DNA testing and genetics, entered canine market with the most extensive DNA test for dogs, accelerating the health genetic testing landscape. Basepaws Breed + Health Dog DNA Test helps pet owners shift from reactive to proactive care, offering convenient and easy swabbing and mobile-friendly results for a simplified experience. (Source: Zoetis, Media Statement Details)

    Direct-To-Consumer Genetic Testing Market Report Coverage and Deliverables

    The “Direct-To-Consumer Genetic Testing Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering the following areas:

    • Direct-To-Consumer Genetic Testing Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
    • Market dynamics such as drivers, restraints, and key opportunities
    • Direct-To-Consumer Genetic Testing Market trends
    • Detailed PEST/Porter’s Five Forces and SWOT analysis
    • Direct-To-Consumer Genetic Testing market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
    • Direct-To-Consumer Genetic Testing Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
    • Detailed company profiles
    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    Test Type, Technology, and Distribution Channel

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    This text is related
    to country scope.

    Frequently Asked Questions


    Which region dominated the Direct-To-Consumer Genetic Testing market in 2023?

    North America dominated the Direct-To-Consumer Genetic Testing market in 2023.

    What are the driving factors impacting the Direct-To-Consumer Genetic Testing market?

    Factors including increasing incidence of genetic disorders and rising public awareness of direct-to-consumer genetic testing are driving the Direct-To-Consumer Genetic Testing market growth.

    What are the future trends of the Direct-To-Consumer Genetic Testing market?

    Rising number of product launches is one of the future trends of the market.

    Which are the leading players operating in the Direct-To-Consumer Genetic Testing market?

    23andMe, Inc.; Full Genome Corporation Inc.; Ancestry; Counsyl; Gene by Gene; Easy DNA; Helix OpCo LLC; Living DNA Ltd; Mapmygenome; and GenomeWeb are some leading players operating in the Direct-To-Consumer Genetic Testing market.

    What would be the estimated value of the Direct-To-Consumer Genetic Testing market by 2031?

    The Direct-To-Consumer Genetic Testing market is estimated to reach US$ 4526.76 million by 2031.

    What is the expected CAGR of the Direct-To-Consumer Genetic Testing market?

    The Direct-To-Consumer Genetic Testing market is anticipated to grow at a CAGR of 12.7% during 2024-2031.

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

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    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • 3.1 Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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    • 3.3 Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • 3.4 Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

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    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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