Direct-To-Consumer Genetic Testing Market Report by 2030
The direct-to-consumer genetic testing market size was valued at US$ 1,715.84 million in 2022 and is expected to reach US$ 7,191.68 million by 2030. It is estimated to register a CAGR of 19.6% from 2022 to 2030.
The increasing incidence of genetic disorders and rising public awareness of direct-to-consumer genetic testing are likely to remain the direct-to-consumer genetic testing market trend.
Direct-To-Consumer Genetic Testing Market Analysis
According to the Gimjournal, most prevalence estimates tend to be disease specific, precluding an examination of genetic conditions in the pediatric population overall. An estimated 3.5% to 5.9% of individuals worldwide have 1 of approximately 7000 rare or genetic conditions. According to the Texas.gov, as of 2024, 1 in 22 people in the United States has a genetic disorder. 20-30% of all infant deaths are due to genetic disorders. Direct-to-consumer genetic testing promotes awareness of genetic diseases. It provides personalized information about health, disease risk, and other similar traits. Thus, the rising number of genetic diseases across the globe is expected to drive the global direct-to-consumer genetic testing market
Direct-To-Consumer Genetic Testing Market Overview
The increasing incidence of genetic disorders and rising public awareness of direct-to-consumer genetic testing are driving the demand for direct-to-consumer genetic testing products. However, DTC genetic testing often does not provide appropriate/conclusive results on whether the consumer will develop a disease or not which is one of the factors that are critically impacting the growth of the direct-to-consumer genetic testing market.
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Direct-To-Consumer Genetic Testing Market: Strategic Insights
Direct-To-Consumer Genetic Testing Market
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![](https://www.theinsightpartners.com/assets/images/rd_int_img/cagr.png)
CAGR (2022 - 2030)
19.6%
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Market Size 2022
US$ 1,715.84 Million
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Market Size 2030
US$ 7,191.68 Million
Market Dynamics
GROWTH DRIVERS
- Increasing incidence of genetic disorders
FUTURE TRENDS
- Rising public awareness of direct-to-consumer genetic testing
OPPORTUNITIES
- New Product Launches by Companies is likely to Create Opportunities in Future Years for the overall Market
Key Players
- 23andMe, Inc.,
- Full Genome Corporation Inc.,
- Ancestry,
- Counsyl,
- Gene by Gene,
- Easy DNA,
- Helix OpCo LLC,
- Living DNA Ltd,
- Mapmygenome,
- and GenomeWeb
Regional Overview
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Market Segmentation
Test Type
- Nutrigenomics Testing
- Predictive Testing
- Carrier Testing
- Others
Technology
- Whole Genome Sequencing
- Single Nucleotide Polymorphism Chips
- Targeted Analysis
- Others
Distribution Channel
- Online
- Offline
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Direct-To-Consumer Genetic Testing Market: Strategic Insights
-
CAGR (2022 - 2030)19.6% -
Market Size 2022
US$ 1,715.84 Million -
Market Size 2030
US$ 7,191.68 Million
![](https://www.theinsightpartners.com/assets/images/rd_int_img/tip-logo.jpg)
Market Dynamics
- Increasing incidence of genetic disorders
- Rising public awareness of direct-to-consumer genetic testing
- New Product Launches by Companies is likely to Create Opportunities in Future Years for the overall Market
Key Players
- 23andMe, Inc.,
- Full Genome Corporation Inc.,
- Ancestry,
- Counsyl,
- Gene by Gene,
- Easy DNA,
- Helix OpCo LLC,
- Living DNA Ltd,
- Mapmygenome,
- and GenomeWeb
Regional Overview
![](https://www.theinsightpartners.com/assets/images/rd_int_img/ig-regional.png)
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Market Segmentation
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_danger.png)
- Nutrigenomics Testing
- Predictive Testing
- Carrier Testing
- Others
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_warning.png)
- Whole Genome Sequencing
- Single Nucleotide Polymorphism Chips
- Targeted Analysis
- Others
![](https://www.theinsightpartners.com/assets/images/rd_int_img/cust_bullet_primary.png)
- Online
- Offline
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Direct-To-Consumer Genetic Testing Market Drivers and Opportunities
Rising Public Awareness to Favor Market
Genetic disorders might impact cognitive development, leading to learning impairments or intellectual disabilities. Raising awareness of genetic disorders is not only about understanding the scientific aspects of such conditions but also about embracing the individuals and families who navigate life with them. According to the National Institutes of Health (NIH), the awareness level of genetic disease is 29.5%. Education is needed for the public about the predisposition, management, and inheritance of genetic diseases. Thus, rising public awareness across the globe is thereby contributing to the direct-to-consumer genetic testing market growth.
New Product Launches is Likely to Propel the Overall Direct-To-Consumer Genetic Testing Market Growth
In July 2023, Quest Diagnostics, one of the US-based diagnostic information service providers, launched its first consumer-focused genetic test named Genetic Insights. The concerned service will help people in understanding the risks of developing inheritable medical conditions. The service will also include personalized health reports and access to genetic counseling which is a service not commonly offered with similar services. Such a factor is responsible for the growth of the direct-to-consumer genetic testing market size.
Direct-To-Consumer Genetic Testing Market Report Segmentation Analysis
Key segments that contributed to the derivation of the Direct-To-Consumer Genetic Testing market analysis are test type and distribution channel.
- Based on test type, the direct-to-consumer genetic testing market has been segmented into nutrigenomics testing, predictive testing, carrier testing, and others. The predictive testing segment held the largest share of the market in 2022; the same segment is likely to follow a similar trend in the market during the forecast period.
- Based on the distribution channel, the direct-to-consumer genetic testing market has been online and offline. The offline segment held a larger share of the market in 2022. However, the online is estimated to register a higher CAGR in the market during the forecast period.
Direct-To-Consumer Genetic Testing Market Share Analysis by Geography
The geographic scope of the direct-to-consumer genetic testing market report is mainly segmented into five regions: North America, Asia Pacific, Europe, the Middle East & Africa, and South America/South & Central America.
Based on geography, the direct-to-consumer genetic testing market is segmented into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. The North America, direct-to-consumer genetic testing market has been analyzed based on three major countries — the US, Canada, and Mexico. The North America market held the largest share in 2023 and is expected to continue a similar trend during the forecast period. The US direct-to-consumer genetic testing market is estimated to hold the largest market share during the forecast period. The cost of DTC genetic testing varies from company to company but is roughly in the range of 100–1,000 US dollars, and DTC genetic testing is generally not covered by insurance. Rising expenditures in healthcare applications is further expected to boost the regional market growth during the forecast period.
Direct-To-Consumer Genetic Testing Market Report Scope
Report Attribute | Details |
---|---|
Market size in 2022 | US$ 1,715.84 Million |
Market Size by 2030 | US$ 7,191.68 Million |
Global CAGR (2022 - 2030) | 19.6% |
Historical Data | 2020-2021 |
Forecast period | 2022-2030 |
Segments Covered |
By Test Type
|
Regions and Countries Covered | North America
|
Market leaders and key company profiles |
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Direct-To-Consumer Genetic Testing Market News and Recent Developments
The Direct-To-Consumer Genetic Testing market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for innovations, business expansion, and strategies:
- In May 2024, iMeUsWe, one of the Indian genealogy platforms, launched at-home DNA testing services in collaboration with MapMyGenome. The goal is to provide insights into health, wellness, and ancestry, along with genetic counseling. Users can also benefit from India’s largest genetics database focusing on Indian sub-populations. The technology delivers a comprehensive breakdown of their ancestral origins. (Source: HEALTHCARERADIUS, Business)
- In October 2023, Basepaws, one of the leaders in feline DNA testing and genetics, entered canine market with the most extensive DNA test for dogs, accelerating the health genetic testing landscape. Basepaws Breed + Health Dog DNA Test helps pet owners shift from reactive to proactive care, offering convenient and easy swabbing and mobile-friendly results for a simplified experience. (Source: Zoetis, Media Statement Details)
Direct-To-Consumer Genetic Testing Market Report Coverage and Deliverables
The “Direct-To-Consumer Genetic Testing Market Size and Forecast (2020–2030)” report provides a detailed analysis of the market covering the following areas:
- Direct-To-Consumer Genetic Testing Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Market dynamics such as drivers, restraints, and key opportunities
- Direct-To-Consumer Genetic Testing Market trends
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Direct-To-Consumer Genetic Testing market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Direct-To-Consumer Genetic Testing Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
- Detailed company profiles
![Report Coverage](https://www.theinsightpartners.com/assets/rdimages/report_coverage.png)
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
![Segment Covered](https://www.theinsightpartners.com/assets/rdimages/segment_covered.png)
Segment Covered
Test Type, Technology, and Distribution Channel
![Regional Scope](https://www.theinsightpartners.com/assets/rdimages/regional_scope.png)
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
![Country Scope](https://www.theinsightpartners.com/assets/rdimages/country_scope.png)
Country Scope
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to country scope.
Frequently Asked Questions
The Direct-To-Consumer Genetic Testing market is anticipated to grow at a CAGR of 12.7% during 2024-2031.
Factors including increasing incidence of genetic disorders and rising public awareness of direct-to-consumer genetic testing are driving the Direct-To-Consumer Genetic Testing market growth.
The Direct-To-Consumer Genetic Testing market is estimated to reach US$ 4526.76 million by 2031.
Rising number of product launches is one of the future trends of the market.
23andMe, Inc.; Full Genome Corporation Inc.; Ancestry; Counsyl; Gene by Gene; Easy DNA; Helix OpCo LLC; Living DNA Ltd; Mapmygenome; and GenomeWeb are some leading players operating in the Direct-To-Consumer Genetic Testing market.
North America dominated the Direct-To-Consumer Genetic Testing market in 2023.