Publication Month: Sep 2017 | Report Code: TIPTE100000525 | No. of Pages: 184 | Category: Technology, Media and Telecommunications | Status: Published
IP Assets are valuable and flexible key assets for creating and sustaining enterprise competition. Globalization and trade liberalization have made most it significant for all enterprises including SMEs become competitive on intercontinental platform even if the company is operating in the domestic market only limited to a single country. So as to be remain into competition, SMEs requisite a comprehensible business strategy to improve their efficiency on constant basis, and also reduce production costs along with enhancing the repute of their product offering using various procedure including R&D investment, technology acquisition, developing new improved designs and effectively marketing their products. For this, enterprises make significant investments of time and resources on Intellectual Property licensing and management. This factor is strengthening the growth of enterprise IP management software market.
Broadcasting companies and content providers are focusing on new modes of delivery channels. Many companies are investing heavily to develop new gadgets/wearable devices such as Samsung gear VR or apple watch as there is huge demand among user for these products. These gadgets are extremely specific in terms of design, size, safety and content. The uniqueness of these content is more important and differentiating factor of the companies. The increasing demand of such devices to access different content ultimately increases the demand for IP management solution. Therefore, the new channels for content delivery such as smart watch, VR devices and holographic display drive the demand for IP rights management in near future, which further boosts the enterprise IP management software market.
Based on the types, enterprise IP management software market is categorized into Trademark IP Management Software, Patent IP Management Software, Copyright IP Management Software, Design IP Management Software and Litigation IP Management Software. Majority of the successful organizations in IT industry are becoming more and more aware regarding the significance of innovation in business. For instance, Apple, Inc. is good example to explain how optimal innovation management facilitate in improvisation of products and scale up one’s business. A better innovation management in these IT and Law firms requires a robust IP management system. Majority of IT companies like IBM, Cisco, HCL, Oracle and many more highly rely upon their intellectual properties in order to create their brand values. Thus, the IT industry in enterprise IP management software market is projected to provide numerous lucrative business opportunities for the market players in the forecast period.
The market initiative and new development was observed as the most adopted strategy in global enterprise IP management software market. Few of the recent strategies by some of the players operating in enterprise IP management software market landscape are listed below-