Europe Subscriber Data Management Market Growth and Forecast by 2028

The Europe subscriber data management market is expected to grow from US$ 1,305.44 million in 2021 to US$ 3,880.50 million by 2028; it is estimated to grow at a CAGR of 16.8% from 2021 to 2028.

The UK, Germany, France, Italy, and Russia are major economies in Europe.  Growing over the top (OTT) subscription is expected to surge the market growth. The rising adoption of OTT has considerably assisted the video, music, podcast, and audio streaming categories. The narrow genre selections, packaging flexibility, wider device availability, internet penetration, and overall cheaper costs are all contributing to the increasing subscription of OTT across the region. The OTT market is being driven by the ongoing commoditization of media and entertainment services, as well as increased competition among several OTT providers. According to Deltatre's 2019 edition of "The Future of Sports Entertainment," sports content distributors throughout the region are investing roughly 15% of their entire operating budget to develop the OTT technology stack. Furthermore, rather than being viewed as platforms for downloading movies and TV episodes, companies that provide OTT platform services are investing in the expansion and licensing of their content. Thus, the growth in exclusive content across the OTT platforms is also contributing to the rise in subscriptions. For instance, in 2020, Netflix has recorded millions of subscribers across the region. Thus, the rise in OTT subscribers across the region is contributing to the increasing number of subscribers data for the companies, thereby influencing the adoption of subscriber data management solutions market across Europe region.

In case of COVID-19, Europe is highly affected especially France and Russia. In Europe, the COVID-19 pandemic has a different impact on different countries, as only selective countries have witnessed the rise in the number of cases and subsequently attracted strict, as well as prolonged, lockdown periods or social isolation norms. However, Western European countries such as Germany, France, Russia, and the UK have seen a comparatively modest decrease in their growth activities because of the robust healthcare systems. The sudden outbreak of the COVID-19 pandemic across the region has not only led to the standstill of business operations but have also led to the closure of several small and medium enterprises across the region. In the initial three to four months of 2020, the region has experienced a dip in technological investments across the country. It has also led to the standstill of manufacturing units thereby adversely impacting the production of subscription management hardware and servers across the region. However, the restrictions imposed across the region, increased the internet traffic to 70% in a week’s time. The major sections that experienced rise in subscription was the OTT platforms for movies and TV shows. Additionally, Disney+ which was launched in the UK and other European countries in March 2020, recorded over 50 million subscribers in five months. Thus, the rising subscriptions of OTT platforms among the region’s population led to a positive impact on the growth of the market.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe subscriber data management market. The Europe subscriber data management market is expected to grow at a good CAGR during the forecast period.

Europe Subscriber Data Management Market Segmentation     

Europe Subscriber Data Management Market – By Solution

• User Data Repository
• Subscriber Data Federation
• Policy Management
• Identity Management

Europe Subscriber Data Management Market – By Network Type

• Fixed Networks
• Mobile Networks

Europe Subscriber Data Management Market – By Deployment

• Cloud
• On-Premise

Europe Subscriber Data Management Market – ByApplication

• Voice Over IP
• Mobile

Europe Subscriber Data Management Market, by Country

• Germany
• France 
• Italy 
• UK
• Russia
• Rest of Europe

Europe Subscriber Data Management Market -Companies Mentioned

• Cisco Systems, Inc.
• Enea AB
• Hewlett Packard Enterprise Development LP (HPE)
• Huawei Technologies Co., Ltd.
• Nokia Corporation
• Oracle Corporation
• R Systems International Limited 
• Sandvine
• Telefonaktiebolaget LM Ericsson
• ZTE Corporation

Europe Subscriber Data Management Report Scope