Geomarketing Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Component (Software , Service); Technology (Bluetooth, Beacons, GPS, NFC, Wi-Fi); Deployment Type (On-Premise, Cloud); Location (Indoor, Outdoor); Industry (BFSI, Healthcare, Travel and Hospitality, Retail, Others) and Geography

Report Code: TIPRE00012291 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

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MARKET INTRODUCTION

Germarketing is a type of marketing which incorporates location intelligence to enhance odds of particular message reaching to right consumer at a right time. Geofencing is one of an example of real-time geomarketing strategy developed to target established geographic area. Constant rise in the use of location analytics will propel the use of geomarketing at a wide scale.

MARKET DYNAMICS

Rising demand for location-based intelligence, location analytics, and investment in digital marketing are some factors accountable for driving the growth of geomarketing market. In addition to this, improvement in connected devices and mobile computing is anticipated to provide ample of growth opportunities to the players operating in the geomarketing market.

MARKET SCOPE

The Global Geomarketing Market Analysis to 2028 is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The report aims to provide an overview of the geomarketing market with detailed market segmentation- component, technology, deployment type, location, industry, and geography. The global geomarketing market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading geomarketing market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global geomarketing market is segmented on the basis of software, technology, deployment type, location, and industry. Based on component, the geomarketing market is segmented into software, services. On the basis of technology, the geomarketing market is segmented into Bluetooth, beacons, GPS, NFC, Wi-Fi. Based on deployment type, the geomarketing market is segmented into on-premise, cloud. On the basis of location, the geomarketing market is segmented into indoor and outdoor. Based on industry, the geomarketing market is segmented into BFSI, healthcare, travel and hospitality, retail, others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global geomarketing market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The geomarketing market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the geomarketing market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the geomarketing in these regions.



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MARKET PLAYERS


The reports cover key developments in the geomarketing market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from geomarketing market are anticipated to lucrative growth opportunities in the future with the rising demand for geomarketing in the global market. Below mentioned is the list of few companies engaged in the geomarketing market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the geomarketing market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.


  •   Cisco Systems, Inc
  •   Deloitte
  •   ESRI
  •   GfK
  •   Galigeo
  •   IBM Corporation
  •   Microsoft Corporation
  •   PlaceIQ
  •   Reveal Mobile, Inc.
  •   Salesforce


The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1Geomarketing Market - By Component
1.3.2Geomarketing Market - By Technology
1.3.3Geomarketing Market - By Deployment Type
1.3.4Geomarketing Market - By Location
1.3.5Geomarketing Market - By Industry
1.3.6Geomarketing Market - By Region
1.3.6.1By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4.GEOMARKETING MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PORTER™S FIVE FORCES ANALYSIS
4.2.1Bargaining Power of Buyers
4.2.1Bargaining Power of Suppliers
4.2.1Threat of Substitute
4.2.1Threat of New Entrants
4.2.1Competitive Rivalry
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS

5.GEOMARKETING MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6.GEOMARKETING MARKET - GLOBAL MARKET ANALYSIS
6.1.GEO - GLOBAL MARKET OVERVIEW
6.2.GEO - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE

7.GEOMARKETING MARKET - REVENUE AND FORECASTS TO 2028- COMPONENT
7.1.OVERVIEW
7.2.COMPONENT MARKET FORECASTS AND ANALYSIS
7.3.SOFTWARE
7.3.1.Overview
7.3.2.Software Market Forecast and Analysis
7.4.SERVICE
7.4.1.Overview
7.4.2.Service Market Forecast and Analysis
8.GEOMARKETING MARKET - REVENUE AND FORECASTS TO 2028- TECHNOLOGY
8.1.OVERVIEW
8.2.TECHNOLOGY MARKET FORECASTS AND ANALYSIS
8.3.BLUETOOTH
8.3.1.Overview
8.3.2.Bluetooth Market Forecast and Analysis
8.4.BEACONS
8.4.1.Overview
8.4.2.Beacons Market Forecast and Analysis
8.5.GPS
8.5.1.Overview
8.5.2.GPS Market Forecast and Analysis
8.6.NFC
8.6.1.Overview
8.6.2.NFC Market Forecast and Analysis
8.7.WI-FI
8.7.1.Overview
8.7.2.Wi-Fi Market Forecast and Analysis
9.GEOMARKETING MARKET - REVENUE AND FORECASTS TO 2028- DEPLOYMENT TYPE
9.1.OVERVIEW
9.2.DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
9.3.ON-PREMISE
9.3.1.Overview
9.3.2.On-Premise Market Forecast and Analysis
9.4.CLOUD
9.4.1.Overview
9.4.2.Cloud Market Forecast and Analysis
10.GEOMARKETING MARKET - REVENUE AND FORECASTS TO 2028- LOCATION
10.1.OVERVIEW
10.2.LOCATION MARKET FORECASTS AND ANALYSIS
10.3.INDOOR
10.3.1.Overview
10.3.2.Indoor Market Forecast and Analysis
10.4.OUTDOOR
10.4.1.Overview
10.4.2.Outdoor Market Forecast and Analysis
11.GEOMARKETING MARKET - REVENUE AND FORECASTS TO 2028- INDUSTRY
11.1.OVERVIEW
11.2.INDUSTRY MARKET FORECASTS AND ANALYSIS
11.3.BFSI
11.3.1.Overview
11.3.2.BFSI Market Forecast and Analysis
11.4.HEALTHCARE
11.4.1.Overview
11.4.2.Healthcare Market Forecast and Analysis
11.5.TRAVEL AND HOSPITALITY
11.5.1.Overview
11.5.2.Travel and Hospitality Market Forecast and Analysis
11.6.RETAIL
11.6.1.Overview
11.6.2.Retail Market Forecast and Analysis
11.7.OTHERS
11.7.1.Overview
11.7.2.Others Market Forecast and Analysis

12.GEOMARKETING MARKET REVENUE AND FORECASTS TO 2028- GEOGRAPHICAL ANALYSIS
12.1.NORTH AMERICA
12.1.1North America Geomarketing Market Overview
12.1.2North America Geomarketing Market Forecasts and Analysis
12.1.3North America Geomarketing Market Forecasts and Analysis - By Component
12.1.4North America Geomarketing Market Forecasts and Analysis - By Technology
12.1.5North America Geomarketing Market Forecasts and Analysis - By Deployment Type
12.1.6North America Geomarketing Market Forecasts and Analysis - By Location
12.1.7North America Geomarketing Market Forecasts and Analysis - By Industry
12.1.8North America Geomarketing Market Forecasts and Analysis - By Countries
12.1.8.1United States Geomarketing Market
12.1.8.1.1United States Geomarketing Market by Component
12.1.8.1.2United States Geomarketing Market by Technology
12.1.8.1.3United States Geomarketing Market by Deployment Type
12.1.8.1.4United States Geomarketing Market by Location
12.1.8.1.5United States Geomarketing Market by Industry
12.1.8.2Canada Geomarketing Market
12.1.8.2.1Canada Geomarketing Market by Component
12.1.8.2.2Canada Geomarketing Market by Technology
12.1.8.2.3Canada Geomarketing Market by Deployment Type
12.1.8.2.4Canada Geomarketing Market by Location
12.1.8.2.5Canada Geomarketing Market by Industry
12.1.8.3Mexico Geomarketing Market
12.1.8.3.1Mexico Geomarketing Market by Component
12.1.8.3.2Mexico Geomarketing Market by Technology
12.1.8.3.3Mexico Geomarketing Market by Deployment Type
12.1.8.3.4Mexico Geomarketing Market by Location
12.1.8.3.5Mexico Geomarketing Market by Industry
12.2.EUROPE
12.2.1Europe Geomarketing Market Overview
12.2.2Europe Geomarketing Market Forecasts and Analysis
12.2.3Europe Geomarketing Market Forecasts and Analysis - By Component
12.2.4Europe Geomarketing Market Forecasts and Analysis - By Technology
12.2.5Europe Geomarketing Market Forecasts and Analysis - By Deployment Type
12.2.6Europe Geomarketing Market Forecasts and Analysis - By Location
12.2.7Europe Geomarketing Market Forecasts and Analysis - By Industry
12.2.8Europe Geomarketing Market Forecasts and Analysis - By Countries
12.2.8.1Germany Geomarketing Market
12.2.8.1.1Germany Geomarketing Market by Component
12.2.8.1.2Germany Geomarketing Market by Technology
12.2.8.1.3Germany Geomarketing Market by Deployment Type
12.2.8.1.4Germany Geomarketing Market by Location
12.2.8.1.5Germany Geomarketing Market by Industry
12.2.8.2France Geomarketing Market
12.2.8.2.1France Geomarketing Market by Component
12.2.8.2.2France Geomarketing Market by Technology
12.2.8.2.3France Geomarketing Market by Deployment Type
12.2.8.2.4France Geomarketing Market by Location
12.2.8.2.5France Geomarketing Market by Industry
12.2.8.3Italy Geomarketing Market
12.2.8.3.1Italy Geomarketing Market by Component
12.2.8.3.2Italy Geomarketing Market by Technology
12.2.8.3.3Italy Geomarketing Market by Deployment Type
12.2.8.3.4Italy Geomarketing Market by Location
12.2.8.3.5Italy Geomarketing Market by Industry
12.2.8.4United Kingdom Geomarketing Market
12.2.8.4.1United Kingdom Geomarketing Market by Component
12.2.8.4.2United Kingdom Geomarketing Market by Technology
12.2.8.4.3United Kingdom Geomarketing Market by Deployment Type
12.2.8.4.4United Kingdom Geomarketing Market by Location
12.2.8.4.5United Kingdom Geomarketing Market by Industry
12.2.8.5Russia Geomarketing Market
12.2.8.5.1Russia Geomarketing Market by Component
12.2.8.5.2Russia Geomarketing Market by Technology
12.2.8.5.3Russia Geomarketing Market by Deployment Type
12.2.8.5.4Russia Geomarketing Market by Location
12.2.8.5.5Russia Geomarketing Market by Industry
12.2.8.6Rest of Europe Geomarketing Market
12.2.8.6.1Rest of Europe Geomarketing Market by Component
12.2.8.6.2Rest of Europe Geomarketing Market by Technology
12.2.8.6.3Rest of Europe Geomarketing Market by Deployment Type
12.2.8.6.4Rest of Europe Geomarketing Market by Location
12.2.8.6.5Rest of Europe Geomarketing Market by Industry
12.3.ASIA-PACIFIC
12.3.1Asia-Pacific Geomarketing Market Overview
12.3.2Asia-Pacific Geomarketing Market Forecasts and Analysis
12.3.3Asia-Pacific Geomarketing Market Forecasts and Analysis - By Component
12.3.4Asia-Pacific Geomarketing Market Forecasts and Analysis - By Technology
12.3.5Asia-Pacific Geomarketing Market Forecasts and Analysis - By Deployment Type
12.3.6Asia-Pacific Geomarketing Market Forecasts and Analysis - By Location
12.3.7Asia-Pacific Geomarketing Market Forecasts and Analysis - By Industry
12.3.8Asia-Pacific Geomarketing Market Forecasts and Analysis - By Countries
12.3.8.1Australia Geomarketing Market
12.3.8.1.1Australia Geomarketing Market by Component
12.3.8.1.2Australia Geomarketing Market by Technology
12.3.8.1.3Australia Geomarketing Market by Deployment Type
12.3.8.1.4Australia Geomarketing Market by Location
12.3.8.1.5Australia Geomarketing Market by Industry
12.3.8.2China Geomarketing Market
12.3.8.2.1China Geomarketing Market by Component
12.3.8.2.2China Geomarketing Market by Technology
12.3.8.2.3China Geomarketing Market by Deployment Type
12.3.8.2.4China Geomarketing Market by Location
12.3.8.2.5China Geomarketing Market by Industry
12.3.8.3India Geomarketing Market
12.3.8.3.1India Geomarketing Market by Component
12.3.8.3.2India Geomarketing Market by Technology
12.3.8.3.3India Geomarketing Market by Deployment Type
12.3.8.3.4India Geomarketing Market by Location
12.3.8.3.5India Geomarketing Market by Industry
12.3.8.4Japan Geomarketing Market
12.3.8.4.1Japan Geomarketing Market by Component
12.3.8.4.2Japan Geomarketing Market by Technology
12.3.8.4.3Japan Geomarketing Market by Deployment Type
12.3.8.4.4Japan Geomarketing Market by Location
12.3.8.4.5Japan Geomarketing Market by Industry
12.3.8.5South Korea Geomarketing Market
12.3.8.5.1South Korea Geomarketing Market by Component
12.3.8.5.2South Korea Geomarketing Market by Technology
12.3.8.5.3South Korea Geomarketing Market by Deployment Type
12.3.8.5.4South Korea Geomarketing Market by Location
12.3.8.5.5South Korea Geomarketing Market by Industry
12.3.8.6Rest of Asia-Pacific Geomarketing Market
12.3.8.6.1Rest of Asia-Pacific Geomarketing Market by Component
12.3.8.6.2Rest of Asia-Pacific Geomarketing Market by Technology
12.3.8.6.3Rest of Asia-Pacific Geomarketing Market by Deployment Type
12.3.8.6.4Rest of Asia-Pacific Geomarketing Market by Location
12.3.8.6.5Rest of Asia-Pacific Geomarketing Market by Industry
12.4.MIDDLE EAST AND AFRICA
12.4.1Middle East and Africa Geomarketing Market Overview
12.4.2Middle East and Africa Geomarketing Market Forecasts and Analysis
12.4.3Middle East and Africa Geomarketing Market Forecasts and Analysis - By Component
12.4.4Middle East and Africa Geomarketing Market Forecasts and Analysis - By Technology
12.4.5Middle East and Africa Geomarketing Market Forecasts and Analysis - By Deployment Type
12.4.6Middle East and Africa Geomarketing Market Forecasts and Analysis - By Location
12.4.7Middle East and Africa Geomarketing Market Forecasts and Analysis - By Industry
12.4.8Middle East and Africa Geomarketing Market Forecasts and Analysis - By Countries
12.4.8.1South Africa Geomarketing Market
12.4.8.1.1South Africa Geomarketing Market by Component
12.4.8.1.2South Africa Geomarketing Market by Technology
12.4.8.1.3South Africa Geomarketing Market by Deployment Type
12.4.8.1.4South Africa Geomarketing Market by Location
12.4.8.1.5South Africa Geomarketing Market by Industry
12.4.8.2Saudi Arabia Geomarketing Market
12.4.8.2.1Saudi Arabia Geomarketing Market by Component
12.4.8.2.2Saudi Arabia Geomarketing Market by Technology
12.4.8.2.3Saudi Arabia Geomarketing Market by Deployment Type
12.4.8.2.4Saudi Arabia Geomarketing Market by Location
12.4.8.2.5Saudi Arabia Geomarketing Market by Industry
12.4.8.3U.A.E Geomarketing Market
12.4.8.3.1U.A.E Geomarketing Market by Component
12.4.8.3.2U.A.E Geomarketing Market by Technology
12.4.8.3.3U.A.E Geomarketing Market by Deployment Type
12.4.8.3.4U.A.E Geomarketing Market by Location
12.4.8.3.5U.A.E Geomarketing Market by Industry
12.4.8.4Rest of Middle East and Africa Geomarketing Market
12.4.8.4.1Rest of Middle East and Africa Geomarketing Market by Component
12.4.8.4.2Rest of Middle East and Africa Geomarketing Market by Technology
12.4.8.4.3Rest of Middle East and Africa Geomarketing Market by Deployment Type
12.4.8.4.4Rest of Middle East and Africa Geomarketing Market by Location
12.4.8.4.5Rest of Middle East and Africa Geomarketing Market by Industry
12.5.SOUTH AND CENTRAL AMERICA
12.5.1South and Central America Geomarketing Market Overview
12.5.2South and Central America Geomarketing Market Forecasts and Analysis
12.5.3South and Central America Geomarketing Market Forecasts and Analysis - By Component
12.5.4South and Central America Geomarketing Market Forecasts and Analysis - By Technology
12.5.5South and Central America Geomarketing Market Forecasts and Analysis - By Deployment Type
12.5.6South and Central America Geomarketing Market Forecasts and Analysis - By Location
12.5.7South and Central America Geomarketing Market Forecasts and Analysis - By Industry
12.5.8South and Central America Geomarketing Market Forecasts and Analysis - By Countries
12.5.8.1Brazil Geomarketing Market
12.5.8.1.1Brazil Geomarketing Market by Component
12.5.8.1.2Brazil Geomarketing Market by Technology
12.5.8.1.3Brazil Geomarketing Market by Deployment Type
12.5.8.1.4Brazil Geomarketing Market by Location
12.5.8.1.5Brazil Geomarketing Market by Industry
12.5.8.2Argentina Geomarketing Market
12.5.8.2.1Argentina Geomarketing Market by Component
12.5.8.2.2Argentina Geomarketing Market by Technology
12.5.8.2.3Argentina Geomarketing Market by Deployment Type
12.5.8.2.4Argentina Geomarketing Market by Location
12.5.8.2.5Argentina Geomarketing Market by Industry
12.5.8.3Rest of South and Central America Geomarketing Market
12.5.8.3.1Rest of South and Central America Geomarketing Market by Component
12.5.8.3.2Rest of South and Central America Geomarketing Market by Technology
12.5.8.3.3Rest of South and Central America Geomarketing Market by Deployment Type
12.5.8.3.4Rest of South and Central America Geomarketing Market by Location
12.5.8.3.5Rest of South and Central America Geomarketing Market by Industry

13.INDUSTRY LANDSCAPE
13.1.MERGERS AND ACQUISITIONS
13.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
13.3.NEW PRODUCT LAUNCHES
13.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

14.GEOMARKETING MARKET, KEY COMPANY PROFILES
14.1.CISCO SYSTEMS, INC.
14.1.1.Key Facts
14.1.2.Business Description
14.1.3.Products and Services
14.1.4.Financial Overview
14.1.5.SWOT Analysis
14.1.6.Key Developments
14.2.DELOITTE
14.2.1.Key Facts
14.2.2.Business Description
14.2.3.Products and Services
14.2.4.Financial Overview
14.2.5.SWOT Analysis
14.2.6.Key Developments
14.3.ESRI
14.3.1.Key Facts
14.3.2.Business Description
14.3.3.Products and Services
14.3.4.Financial Overview
14.3.5.SWOT Analysis
14.3.6.Key Developments
14.4.GFK
14.4.1.Key Facts
14.4.2.Business Description
14.4.3.Products and Services
14.4.4.Financial Overview
14.4.5.SWOT Analysis
14.4.6.Key Developments
14.5.GALIGEO
14.5.1.Key Facts
14.5.2.Business Description
14.5.3.Products and Services
14.5.4.Financial Overview
14.5.5.SWOT Analysis
14.5.6.Key Developments
14.6.IBM CORPORATION
14.6.1.Key Facts
14.6.2.Business Description
14.6.3.Products and Services
14.6.4.Financial Overview
14.6.5.SWOT Analysis
14.6.6.Key Developments
14.7.MICROSOFT CORPORATION
14.7.1.Key Facts
14.7.2.Business Description
14.7.3.Products and Services
14.7.4.Financial Overview
14.7.5.SWOT Analysis
14.7.6.Key Developments
14.8.PLACEIQ
14.8.1.Key Facts
14.8.2.Business Description
14.8.3.Products and Services
14.8.4.Financial Overview
14.8.5.SWOT Analysis
14.8.6.Key Developments
14.9.REVEAL MOBILE, INC.
14.9.1.Key Facts
14.9.2.Business Description
14.9.3.Products and Services
14.9.4.Financial Overview
14.9.5.SWOT Analysis
14.9.6.Key Developments
14.10.SALESFORCE
14.10.1.Key Facts
14.10.2.Business Description
14.10.3.Products and Services
14.10.4.Financial Overview
14.10.5.SWOT Analysis
14.10.6.Key Developments

15.APPENDIX
15.1.ABOUT THE INSIGHT PARTNERS
15.2.GLOSSARY OF TERMS
The List of Companies

1. Cisco Systems, Inc.
2. Deloitte
3. ESRI
4. GfK
5. Galigeo
6. IBM Corporation
7. Microsoft Corporation
8. PlaceIQ
9. Reveal Mobile, Inc.
10. Salesforce
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