Geo Market 2028 By Component, Technology, Deployment Type, Location, Industry and Geography | The Insight Partners

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Geomarketing Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Component (Software , Service); Technology (Bluetooth, Beacons, GPS, NFC, Wi-Fi); Deployment Type (On-Premise, Cloud); Location (Indoor, Outdoor); Industry (BFSI, Healthcare, Travel and Hospitality, Retail, Others) and Geography

Report Code: TIPRE00012291 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming


Germarketing is a type of marketing which incorporates location intelligence to enhance odds of particular message reaching to right consumer at a right time. Geofencing is one of an example of real-time geomarketing strategy developed to target established geographic area. Constant rise in the use of location analytics will propel the use of geomarketing at a wide scale.


Rising demand for location-based intelligence, location analytics, and investment in digital marketing are some factors accountable for driving the growth of geomarketing market. In addition to this, improvement in connected devices and mobile computing is anticipated to provide ample of growth opportunities to the players operating in the geomarketing market.


The Global Geomarketing Market Analysis to 2028 is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The report aims to provide an overview of the geomarketing market with detailed market segmentation- component, technology, deployment type, location, industry, and geography. The global geomarketing market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading geomarketing market players and offers key trends and opportunities in the market.


The global geomarketing market is segmented on the basis of software, technology, deployment type, location, and industry. Based on component, the geomarketing market is segmented into software, services. On the basis of technology, the geomarketing market is segmented into Bluetooth, beacons, GPS, NFC, Wi-Fi. Based on deployment type, the geomarketing market is segmented into on-premise, cloud. On the basis of location, the geomarketing market is segmented into indoor and outdoor. Based on industry, the geomarketing market is segmented into BFSI, healthcare, travel and hospitality, retail, others.


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global geomarketing market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The geomarketing market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the geomarketing market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the geomarketing in these regions.

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The reports cover key developments in the geomarketing market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from geomarketing market are anticipated to lucrative growth opportunities in the future with the rising demand for geomarketing in the global market. Below mentioned is the list of few companies engaged in the geomarketing market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the geomarketing market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   Cisco Systems, Inc
  •   Deloitte
  •   ESRI
  •   GfK
  •   Galigeo
  •   IBM Corporation
  •   Microsoft Corporation
  •   PlaceIQ
  •   Reveal Mobile, Inc.
  •   Salesforce

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

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The List of Companies

1. Cisco Systems, Inc.
2. Deloitte
4. GfK
5. Galigeo
6. IBM Corporation
7. Microsoft Corporation
8. PlaceIQ
9. Reveal Mobile, Inc.
10. Salesforce
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