Headless CMS Software Market to Grow at a CAGR of 22.6% to reach US$ 1,628.6 million from 2020 to 2027

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Headless CMS Software Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Deployment Type (Cloud and On-Premise) and Enterprise Size (SMEs and Large Enterprises)

Publication Month: Nov 2020 | Report Code: TIPRE00015372 | No. of Pages: 138 | Category: Technology, Media and Telecommunications | Status: Published

The headless CMS software market was valued at US$ 328.5 million in 2019 and it is projected to reach US$ 1,628.6 million by 2027; it is expected to grow at a CAGR of 22.6% from 2020 to 2027.

Customers are willing to communicate with the brands through various digital channels such as chatbots, mobile apps, augmented and virtual reality, and digital assistants. Several companies seek headless CMS software only from a technical outlook and miss the business opportunity to future-proof their content and provide a smooth experience across channels. The adoption of headless CMS is propelled by technical people who want to use modern front-end frameworks and microservices architecture, and avoid the limitations of traditional CMSs. Regardless of the current preference of the self-hosted open-source model, it is expected that the growth of the SaaS CMS model will continue as companies will seek to increase their agility and eliminate costs of CMS maintenance. Geographically, Asia Pacific is anticipated to grow at the highest CAGR during the forecast period owing to the growing demand for CMS solutions across the region. CMS solutions enable an organization to deploy personalized content across the world to increase an organization’s overall revenue. China has emerged as the undisputed leader in the headless CMS software market. Meanwhile, North America is anticipated to hold the largest headless CMS software market size during 2020–2027.

Impact of COVID-19 Pandemic on Headless CMS Software Market

Amid the COVID-19 outbreak pandemic, several business organizations have been pushed to reduce their operations owing to lockdowns announced by governments across the world. It is adversely affecting businesses that depend on physical interaction to generate revenues. Thus, several companies are now using digital channels to make conversions, interactions, and revenue generation. Therefore, the platform that handles online experiences, such as headless CMS, are becoming mission-critical applications for many companies. In addition, companies investing in headless CMS are reevaluating their platform requirements and ensuring that CMS must support through extended work-from-home (WFH) periods, shifting marketing strategies, and surging online traffic. Companies are accelerating their digital transformation strategies that are dedicated to engage customers and conduct businesses online. They are also shifting their CMS requirements to support self-service for customers, employees, and partners to address the rapidly changing business environment. Moreover, they are focusing on customer engagement in an economical and personalized manner via the channel of their choice, and automating and streamlining processes to reduce cost and meet the continuously rising customer demands instantly. Therefore, the headless CMS software market is growing in the pandemic.

Lucrative Regions for Headless CMS Software Providers

Lucrative Regions for Headless CMS Software Providers

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Headless CMS Software Market Insights

Ability of Headless CMS to Improve Flexibility, Scalability, and Localization Drives Market Growth

A headless CMS allows developers to use various CMS or content sources easily, along with using the same decoupled front-end approach. It helps them extend and export similar designs to entirely different projects, which results in gaining access to predesigned work with minimal effort. Headless CMS can be integrated with any code base, irrespective of the programming language or framework. Since the front-end and back-end CMS are separated, any performance or maintenance issue in the back-end CMS would not interrupt the live site. Thus, upgrade and customization of the software are possible without the risk of breaking the site. Apart from improved scalability, headless CMS also accelerates the response time of the site via simplifying the back-end and shifting display logic to the client-side. However, this is based on front-tend implementation. Downtime in a website can result in a decline in conversion rate. Traditional CMS has a complex localization process; on the other side, headless CMS offers an API-only approach, enabling the simultaneous existence of content for multiple regions worldwide. Thus, the capability of headless CMS to improve flexibility, scalability, and localization drives the growth of the headless CMS software market.

Deployment Type-Based Market Insights

Based on deployment type, the global headless CMS software market is bifurcated into cloud-based and on-premise. The demand for cloud-based headless CMS software is higher than on-premise software as it is comparatively less expensive and has a strong network infrastructure in developed countries. In addition, the vendors in the cloud-based headless CMS software market are concentrating on security concerns to eliminate the risk of cyberattacks. This factor is creating a significant demand for cloud-based software from the end-users, which is driving the growth of the market. While selecting the deployment type of headless CMS software, a user must make certain decisions regarding timeline, technical limitations, security regulations, preexisting technology investments, and vendor selection.

Headless CMS Software Market, by Deployment Type – 2019 and 2027

Headless CMS Software Market, by Deployment Type – 2019 and 2027

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Enterprise Size-Based Market Insights

Based on enterprise size, the headless CMS software market is bifurcated into SMEs and large enterprises. The increasing number of colleges, universities, and medical laboratories drives the demand for headless CMS software among SMEs operating in the market. Moreover, several SMEs are moving their focus on online presence due to increasing digitalization, which bolsters the growth of the market.

Strategic Insights

Report Coverage - Headless CMS Software Market
Report CoverageDetails
Market Size Value inUS$ 328.5 Million in 2019
Market Size Value byUS$ 1,628.6 Million by 2027
Growth rateCAGR of 22.6% from 2020-2027
Forecast Period2020-2027
Base Year2020
No. of Pages138
No. of Tables57
No. of Charts & Figures69
Historical data availableYes
Segments coveredDeployment Type and Enterprise Size
Regional scopeNorth America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country scopeUS, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina
Report coverageRevenue forecast, company ranking, competitive landscape, growth factors, and trends
Free Sample Copy Available

The players operating in the headless CMS software market focus on strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

In 2020, Agility Inc. introduced new pricing plans for its solution. Under the new pricing plans the company introduced standard, pro, and enterprise plans for US$ 47 per month, US$ 579 per month, and US$ 2,500 per month, respectively.

In 2020, ButterCMS deployed a new update for its headless CMS. Under this update, the content modelling feature has been enhanced to improve user experience. 

Global Headless CMS Software Market – By Deployment Type

  • Cloud
  • On-Premise

Global Headless CMS Software Market – By Enterprise Size

  • SMEs
  • Large Enterprises

By Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)

    • Australia
    • China
    • India
    • Japan
    • South Korea
    • Rest of APAC
  • Middle East & Africa (MEA)

    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of MEA
  • South America (SAM)

    • Brazil
    • Argentina
    • Rest of SAM

Company Profiles

  • Agility Inc.
  • Contentful
  • ButterCMS
  • Contentstack LLC
  • GraphCMS GmbH
  • Kentico Software s.r.o.
  • Mura Software
  • Quintype Technologies Pvt Ltd
  • Zesty.io Platform, Inc.

Frequently Asked Questions

Factors such as increasing adoption of digital channels by the enterprises worldwide is a key driving factor propelling the growth of headless CMS software market. Organizations are increasing trying to connect to their customers through every channel as well as are transforming their mobile apps and websites into more engaging online experiences. The use of headless CMS software is streaming the strategies that are incapable with the use of traditional CMS software.
Rise in partnerships and acquisitions is expected to create significant opportunity of the BFSI institutions are increasingly adopting headless CMS as it enables backend developers to create, combine, and optimize their entire content in a single repository. Further, the frontend designers and developers are capable of creating an appropriate display for the content while delivering it to a mobile application, website, chatbot, or any Internet of Things (IoT) device. Thus, the flexible content creation, storage, and delivery conferred by headless CMS software led to the rise in its adoption among the BFSI institutions as it helps them to deliver more personalized experiences across the various communication channels used by customers.
The Headless CMS software market is led by cloud segment with highest share and is expected to dominate in the forecast period. The cloud based headless CMS software is witnessing high demand as compared to on-premise headless CMS software. The cloud segment generates the majority of the demand since it is comparatively less expensive and due to strong network infrastructure in developed countries.

The List of Companies - Headless CMS Market

  1. Agility Inc.
  2. Contentful
  3. ButterCMS
  4. Contentstack LLC
  6. GraphCMS GmbH
  7. Kentico Software s.r.o.
  8. Mura Software
  9. Quintype Technologies Pvt Ltd
  10. Zesty.io Platform, Inc
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global headless CMS software market.

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  • The key findings and recommendations highlight crucial progressive industry trends in the global headless CMS software market, thereby allowing players across the value chain to develop effective long-term strategies.

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  • Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.

  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution.
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