Headless CMS Software Market to Grow at a CAGR of 22.6% to reach US$ 1,628.6 million from 2020 to 2027

The headless CMS software market was valued at US$ 328.5 million in 2019 and it is projected to reach US$ 1,628.6 million by 2027; it is expected to grow at a CAGR of 22.6% from 2020 to 2027.

Customers are willing to communicate with the brands through various digital channels such as chatbots, mobile apps, augmented and virtual reality, and digital assistants. Several companies seek headless CMS software only from a technical outlook and miss the business opportunity to future-proof their content and provide a smooth experience across channels. The adoption of headless CMS is propelled by technical people who want to use modern front-end frameworks and microservices architecture, and avoid the limitations of traditional CMSs. Regardless of the current preference of the self-hosted open-source model, it is expected that the growth of the SaaS CMS model will continue as companies will seek to increase their agility and eliminate costs of CMS maintenance. Geographically, Asia Pacific is anticipated to grow at the highest CAGR during the forecast period owing to the growing demand for CMS solutions across the region. CMS solutions enable an organization to deploy personalized content across the world to increase an organization’s overall revenue. China has emerged as the undisputed leader in the headless CMS software market. Meanwhile, North America is anticipated to hold the largest headless CMS software market size during 2020–2027.

Impact of COVID-19 Pandemic on Headless CMS Software Market

Amid the COVID-19 outbreak pandemic, several business organizations have been pushed to reduce their operations owing to lockdowns announced by governments across the world. It is adversely affecting businesses that depend on physical interaction to generate revenues. Thus, several companies are now using digital channels to make conversions, interactions, and revenue generation. Therefore, the platform that handles online experiences, such as headless CMS, are becoming mission-critical applications for many companies. In addition, companies investing in headless CMS are reevaluating their platform requirements and ensuring that CMS must support through extended work-from-home (WFH) periods, shifting marketing strategies, and surging online traffic. Companies are accelerating their digital transformation strategies that are dedicated to engage customers and conduct businesses online. They are also shifting their CMS requirements to support self-service for customers, employees, and partners to address the rapidly changing business environment. Moreover, they are focusing on customer engagement in an economical and personalized manner via the channel of their choice, and automating and streamlining processes to reduce cost and meet the continuously rising customer demands instantly. Therefore, the headless CMS software market is growing in the pandemic.

Lucrative Regions for Headless CMS Software Providers

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Headless CMS Software Market Insights

Ability of Headless CMS to Improve Flexibility, Scalability, and Localization Drives Market Growth

A headless CMS allows developers to use various CMS or content sources easily, along with using the same decoupled front-end approach. It helps them extend and export similar designs to entirely different projects, which results in gaining access to predesigned work with minimal effort. Headless CMS can be integrated with any code base, irrespective of the programming language or framework. Since the front-end and back-end CMS are separated, any performance or maintenance issue in the back-end CMS would not interrupt the live site. Thus, upgrade and customization of the software are possible without the risk of breaking the site. Apart from improved scalability, headless CMS also accelerates the response time of the site via simplifying the back-end and shifting display logic to the client-side. However, this is based on front-tend implementation. Downtime in a website can result in a decline in conversion rate. Traditional CMS has a complex localization process; on the other side, headless CMS offers an API-only approach, enabling the simultaneous existence of content for multiple regions worldwide. Thus, the capability of headless CMS to improve flexibility, scalability, and localization drives the growth of the headless CMS software market.

Deployment Type-Based Market Insights

Based on deployment type, the global headless CMS software market is bifurcated into cloud-based and on-premise. The demand for cloud-based headless CMS software is higher than on-premise software as it is comparatively less expensive and has a strong network infrastructure in developed countries. In addition, the vendors in the cloud-based headless CMS software market are concentrating on security concerns to eliminate the risk of cyberattacks. This factor is creating a significant demand for cloud-based software from the end-users, which is driving the growth of the market. While selecting the deployment type of headless CMS software, a user must make certain decisions regarding timeline, technical limitations, security regulations, preexisting technology investments, and vendor selection.

Headless CMS Software Market, by Deployment Type – 2019 and 2027

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Enterprise Size-Based Market Insights

Based on enterprise size, the headless CMS software market is bifurcated into SMEs and large enterprises. The increasing number of colleges, universities, and medical laboratories drives the demand for headless CMS software among SMEs operating in the market. Moreover, several SMEs are moving their focus on online presence due to increasing digitalization, which bolsters the growth of the market.

Strategic Insights

The players operating in the headless CMS software market focus on strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

In 2020, Agility Inc. introduced new pricing plans for its solution. Under the new pricing plans the company introduced standard, pro, and enterprise plans for US$ 47 per month, US$ 579 per month, and US$ 2,500 per month, respectively.

In 2020, ButterCMS deployed a new update for its headless CMS. Under this update, the content modelling feature has been enhanced to improve user experience. 

Global Headless CMS Software Market – By Deployment Type

• Cloud
• On-Premise

Global Headless CMS Software Market – By Enterprise Size

• SMEs
• Large Enterprises

By Geography

• North America

  • US
  • Canada
  • Mexico

• Europe

  • France
  • Germany
  • Italy
  • UK
  • Russia
  • Rest of Europe

• Asia Pacific (APAC)

  • Australia
  • China
  • India
  • Japan
  • South Korea
  • Rest of APAC

• Middle East & Africa (MEA)

  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

• South America (SAM)

  • Brazil
  • Argentina
  • Rest of SAM

Company Profiles

• Agility Inc.
• Contentful
• ButterCMS
• Contentstack LLC
• DOTCMS INC.
• GraphCMS GmbH
• Kentico Software s.r.o.
• Mura Software
• Quintype Technologies Pvt Ltd
• Zesty.io Platform, Inc.