The parenting apps market forecast is expected to grow from US$ 472.4 Million in 2021 to US$ 788.8 Million by 2028; market share is estimated to grow at a CAGR of 7.6% from 2021 to 2028.

Parenting apps are the featured apps that allow monitoring and restricting a kid's activities online. There are a wide variety of apps that do such things as block and filter websites and content, limit their time online, record their activities, and view their browsing history and communications. Parenting apps transform the traditional process of raising the child and make it more adaptable to the new reality, owing to lack of time but still need to take care of many things at the same time. The parenting apps monitor kids and provide home learning or pre-school preparation. Healthcare institutions, development centers, pre-school organizations, and many more businesses can use parenting apps. Thus, it is used to connect parents with their kids, educate them, and help with kids' care, further assisting the parenting apps market growth. As per the survey conducted by Umongous, Inc., more than 60% of people claimed that they would install and use a parenting application if it caters to their needs. Thus, parenting apps are highly in demand, and people still lack high-quality solutions for raising kids, which makes a lucrative growth opportunity for the parenting apps market industry.

The increasing investment in an e-learning platform, growing dependency of parents for parenting and child-related information, and rise in adoption of digital technologies for raising their kids are the key factors propelling the parenting apps market growth. The continued development in digital technology with added app features holds promising opportunities for parenting apps market growth. However, the lack of awareness among parents for adopting parenting apps is restraining the parenting apps market growth.

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Parenting Apps Market: Strategic Insights

Parenting Apps Market

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  CAGR (2021 - 2028)

  7.6%
• Market Size 2021
  US$ 472.4 Million
• Market Size 2028
  US$ 788.8 Million

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Key Players

• AppClose, Inc.
• Baby Connect (Seacloud Software)
• Blub Blub Inc.
• Kinedu
• Med Art Studios (Sprout Baby)
• Parent Cue
• Peanut
• Playfully LLC
• Human Improvement Project LLC

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Operating System

• iOS
• Android
• Others

End User

• Parents and Childcare/Daycare

Pricing

• Monthly Subscription and Annual Subscription

Application

• Education
• Sleep and Movement Tracking
• Feeding
• Medicine
• Others

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Impact of COVID-19 Pandemic on Parenting Apps Market

COVID-19 pandemic has had a significant impact on the North America due to a high number of immigrants traveling through the region, the lack of an initial stage lockdown in the country, and the presence of a large number of virus carriers in the country at the same time, spreading the disease rapidly. The US, Canada, and Mexico have witnessed a significant rise in the number of COVID-19 infected patients. The pandemic has also impacted the education sector, which later stood at recovery owing to the growing influence of social distancing measures and appropriate communication infrastructure. Thus, during the first half of 2020, ongoing impact on the education sector and lockdown affected the market dynamics for parenting apps market. However, COVID-19 pandemic has hastened the shift to a work-from-home model, increasing the demand for parenting for kids. The presence of two large economies, the US and Canada; wide-scale internet users; and the availability of major parenting apps providers in the region have contributed to make North America a leading parenting apps market.

Market Insight 
Growing Dependency on Parenting Apps for Parenting and Child-Related Information

Parental applications allow to monitor and restrict the activities a kid does online. Various apps block and filter websites and content, limit their time online, record their activities, and view their browsing history and communications. It provides secure access to view photos and videos, checks daily reports and child schedules, real-time photo sharing, learning stories and portfolios, development assessments, blocking and scheduling messages, and other features, which make a secured environment for learning and growing. Parenting apps have made life easier for parents from their child expectancy phase to the child's growth. Everything is well-covered by the parenting apps. Thus, parents are becoming dependent on parenting apps for developing their kids for parenting and child-related information, driving the parenting apps market.

End User Segment Insights

By end user, the parenting apps market is bifurcated into parents and childcare/daycare. Gadgets and applications can be utilized for raising children. Parenting apps have become a new trend among the new generation parents. They change the conventional process of raising children to make it adaptable to the modern reality, in which parents are short on time but need to take care of a lot of things at the same time. According to the parenting apps survey, more than 60% of parents said they are likely to install and use a parenting app if the app meets their requirements. This shows that there is a huge demand for parenting apps.

Operating System Segment Insights

Based on operating system, the global parenting apps market is segmented into iOS, Android, and others. Parental control applications on Android are more powerful than those on iOS. Parents may also view images and videos that their children share and receive using the app. The advanced GPS monitoring informs parents their child's actual location and provides notifications whenever they enter geofenced zones, even if the user does not need to view what the kid is up to. It also has a screen recording option to remotely record what the children are watching. For instance, eyeZy is a parental control tool that has a slew of monitoring capabilities that allow adults to keep tabs on their children's internet activities. These aspects contribute to the growth of the parenting apps market report.

Pricing Segment Insights

Based on pricing, the global parenting apps market is bifurcated into monthly subscription and annual subscription. Parenting apps allow parents to monitor and track their children's online and offline activities on devices, such as phones, laptops, and PCs. The software also prevents children from accessing unsuitable internet information, such as pornography, drugs, suicide, and weapons. Furthermore, the parenting apps market analysis provide a set of digital communication tools to help co-parents with scheduling, communicating, managing spending, and sharing and updating contact information and crucial information. For instance, Cozi Inc., provides flexible subscriptions to its web platform for the co-parents that begins at $99 for one year and include a 30-day money-back guarantee.

Application Segment Insights

Based on application, the parenting apps market is segmented into education, sleep and movement tracking, feeding, medicine, and others. The parenting app provides recommended immunization schedules for children along with vaccine safety information. The app provides an extensive library of medically approved content to help parents keep the baby healthy and happy. For instance, the Centers for Disease Control and Prevention (CDC) Milestone tracker allows parents to track their baby's milestones from 2 months till 5 years old using an illustrated checklist. Parents get CDC's tips for encouraging their child's development. The app also tracks the child's doctor appointments and sends reminders about recommended developmental screenings. These capabilities lead to the demand for parenting apps.

The market players focus on new product innovations and developments by integrating advanced technologies and features to compete with the competitors. In October 2020, Winnie announced a partnership with ChildcareCRM to simplify the process of enrolling in child care both for providers and the parents who rely on them. Childcare providers can collect their leads directly from Winnie to engage them directly into childcare CRM, thereby making it easy for the customers enrollment.

The global parenting apps market industry is segmented based on an operating system as iOS, Android, and others. The parenting apps market is categorized on basis of the end user as parents and childcare/daycare. The global parenting apps market is bifurcated based on pricing as monthly subscription, and annual subscription. The parenting apps market is segmented based on application as education, sleep and movement tracking, feeding, medicine, and others. Based on region, the global parenting apps market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Parenting Apps Market Report Scope

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Parenting Apps Market – Company Profiles

• AppClose, Inc.
• Baby Connect (Seacloud Software)                 
• Blub Blub Inc.
• Kinedu                  
• Med Art Studios (Sprout Baby)     
• Parent Cue
• Peanut               
• Playfully LLC           
• Human Improvement Project LLC
• Winnie, Inc.