Self-Service BI Market Overview, Growth, and Oppotunities by 2031

MARKET INTRODUCTION

Self-service BI (business intelligence) is the data analytics tool that enables business users to access and work with business data. Self-service BI provides data quality management, open data-driven culture, and data visualization or discovery, henceforth, increasing demand for the BI tool that fuels the growth of the self-service BI market. Furthermore, the self-service BI help to improve organizational results, increasing response time, improving decision making, improve the allocation of resources, and reduces corporate risks, thus increasing deployment of the self-service BI, which drives the growth of the market.

MARKET DYNAMICS

Rising adoption of the business intelligence tools among the enterprises is driving the growth of the self-service BI market. The advantage offered by the BI tool, such as non-technical users can do their data analysis; additionally, growing focus toward data-driven decisions making are some of the factors that are propelling the growth of the self-service BI market. Moreover, the rising volume of data and the growing need for in-depth data analysis are accelerating the growth of the self-service BI market. The growing implementation of the self-service BI for various business functions such as finance, marketing, sales, operations, and human resources are expected to boost the growth of the self-service BI market.

MARKET SCOPE

The "Global Self-Service BI Market Analysis to 2031” is a specialized and in-depth study of the Self-service BI industry with a special focus on the global market trend analysis. The report aims to provide an overview self-service BI market with detailed market segmentation by offering, business function, deployment type, application, end-user, and geography. The global self-service BI market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading self-service BI market players and offers key trends and opportunities in the self-service BI market.

MARKET SEGMENTATION

The global self-service BI market is segmented on the basis of offering, business function, deployment type, application, end-user. On the basis offering the market is segmented as software, services. On the basis business function the market is segmented as finance, marketing, sales, operations, human resources (HR). On the basis deployment type the market is segmented as on-premise, cloud. On the basis application the market is segmented as fraud and security management, sales and marketing management, predictive asset maintenance, supply chain management and procurement, customer engagement and analysis, operations management, risk and compliance management, others. On the basis end-user the market is segmented as BFSI, IT and telecom, retail and Ecommerce, healthcare, media and entertainment, transportation and logistics, energy and utilities, others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global self-service BI market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The self-service BI market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting self-service BI market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the self-service BI market in these regions.

MARKET PLAYERS

The reports cover key developments in the self-service BI market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from self-service BI market are anticipated to lucrative growth opportunities in the future with the rising demand for self-service BI in the global market. Below mentioned is the list of few companies engaged in the self-service BI market.

The report also includes the profiles of key self-service BI companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

 IBM Corporation

 Microsoft Corporation

 MicroStrategy Incorporated

 Oracle Corporation

 QlikTech International A.B.

 SAP SE

 SAS Institute Inc.

 Tableau Software

 TIBCO Software Inc.

 Zoho Corporation Pvt. Ltd.

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

Self-Service BI Report Scope

Report Attribute	Details
Market size in 2024	US$ XX million
Market Size by 2031	US$ XX Million
Global CAGR (2025 - 2031)	XX%
Historical Data	2021-2023
Forecast period	2025-2031
Segments Covered	By Offering Software Services By Business Function Finance Marketing Sales Operations Human Resources By Deployment Type On-premise Cloud By Application Fraud and Security Management Sales and Marketing Management Predictive Asset Maintenance Supply Chain Management and Procurement Customer Engagement and Analysis Operations Management Risk and Compliance Management
Regions and Countries Covered	North America US Canada Mexico Europe UK Germany France Russia Italy Rest of Europe Asia-Pacific China India Japan Australia Rest of Asia-Pacific South and Central America Brazil Argentina Rest of South and Central America Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	IBM Corporation Microsoft Corporation MicroStrategy Incorporated Oracle Corporation QlikTech International A.B. SAP SE SAS Institute Inc. Tableau Software TIBCO Software Inc.