Visual Analytics Market Key Companies and SWOT Analysis by 2025

Name: Visual Analytics Market Strategic Insights by 2025
Creator: The Insight Partners
License: https://www.theinsightpartners.com/privacy-policy

Historic Data: 2015-2016 | Base Year: 2017 | Forecast Period: 2018-2025

Visual Analytics Market to 2025 - Global Analysis and Forecasts by Deployment Model (On-Premises and Cloud); Business Function (Sales and Marketing, Operations, Finance, Supply Chain, Information Technology, CRM, and Human Resources); Vertical (Retail & Consumer Goods, IT & Telecom, BFSI, Manufacturing, Energy & Utilities, Healthcare, and Government)

Report Date : Oct 2018
Report Code : TIPTE100000740

Category : Technology, Media and Telecommunications
Status : Published

Available Report Formats :
No. of Pages : 154

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

[Research Report] The visual analytics market was valued at US$ 2215.0 million in 2017 and is projected to reach US$ 5718.6 million by 2025. The Visual analytics market is expected to grow at a CAGR of 12.8% during the forecast period of 2017 to 2025.

Combining visualization with interactive analysis to explore large data set is the wholesome aim of a Visual Analytics solutions. In other words, visual analytics is the science of analytical reasoning facilitated by interactive visual interfaces. To be more precise, visual analytics is an iterative process that involves information gathering, data preprocessing, knowledge representation, interaction and decision making. The ultimate goal is to gain insight in the problem at hand which is described by vast amounts of scientific, forensic or business data from heterogeneous sources. To reach this goal, visual analytics combines the strengths of machines with those of humans. On the one hand, methods from knowledge discovery in databases (KDD), statistics and mathematics are the driving force on the automatic analysis side, while on the other hand human capabilities to perceive, relate and conclude turn visual analytics into a very promising field of research. Today, just data visualization is not sufficient, and the companies are looking forward to data driven analytics capabilities integrated with their data visualization. Visual analytics can be explained as the formation of intellectual visual metaphors combined with manual information interaction.

The market for visual analytics has been segmented on the basis of deployment model, business function and vertical. Based on deployment model, the visual analytics market has been segmented into on-premises and cloud. Based on business function, the visual analytics market has been segmented into sales and marketing, operations, finance, supply chain, information technology, CRM, and human resources. The market is further segmented on the basis vertical into retail & consumer goods, IT & telecom, BFSI, manufacturing, energy & utilities, healthcare, and government. Geographically, the market is fragmented into five regions, including North America, Europe, Asia-Pacific, Middle East & Africa, and South America.

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Visual Analytics Market: Strategic Insights

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Visual Analytics Market Insights

Prevalence of AI and Machine learning globally

The biggest trend impacting data visualization and analytics innovation today is the prevalence of artificial intelligence (AI) and machine learning. While it may sound scary to IT departments and analysts who are hesitant to relinquish human control, analytic platforms that include AI and ML capabilities are actually going to serve as a highly effective assistant to modern analysts. While there might be concern over being replaced, machine learning will actually supercharge analysts and make them more efficient, more precise, and more impactful to the business. Instead of fearing machine learning technology, embrace the opportunities it presents.

Deployment Model -Based Market Insights

The visual analytics comprises of cloud, and on-premise deployment model. The deployment model for the visual analytics is a critical decision for deciding upon a particular model to opt for. Enterprises prefer both cloud as well as on-premise mode of deployment depending upon various factors. The demand for cloud-based visual analytics is preferred as the best deployment type by many SMEs as it comes at inexpensive rates.

Business Function -Based Market Insights

A paradigm shift in the business approaches has led to rising demands for the integration of various analytics software in the business processes by various industry verticals, across the globe and in particular in the advanced regions. The business users today have taken leaps from the conventional data management, processing and analyzing techniques. Different business functions in a particular sector require data to be analyzed for various purposes.

Verticals -Based Market Insights

The basic function of any visual analytic tool is to take the complex data and present it to the user in such a manner that it would be highly interactive and easy to comprehend. Visual analytic tools are required to perform two critical tasks that include visualization of the data and then analysis of that data. Simple visualization won’t suffice the issues of simplifying a large volume of data. User friendliness of these tools, cost-effectiveness, the ability of customization of visual analytics tools, interactive user interfaces, dashboards, and filtering options are some of the parameters that help the end-users decide upon choosing a particular visual analytic tool for their business function..

Players operating in the Visual analytics market focus on strategies, such as market initiatives, acquisitions, and product launches, to maintain their positions in the visual analytics market. A few developments by key players of the visual analytics market are:

In September 2018, TIBCO introduced A(X) Experience for TIBCO Spotfire which will permit real-time visual analytics on data streams allow real-time awareness and actions.

In September 2018, SAP SE introduced SAP Analytics Cloud, it is one simple cloud for all analytics. This analytic cloud offers its customers with all-in-one integration of data visualization, predictive, and planning capabilities.

Visual Analytics Market Regional Insights

The regional trends and factors influencing the Visual Analytics Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Visual Analytics Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

visual-analytics-market-global-geography

Get the Regional Specific Data for Visual Analytics Market

Visual Analytics Market Report Scope

Report Attribute	Details
Market size in 2017	US$ 2.22 Billion
Market Size by 2025	US$ 5.72 Billion
Global CAGR (2017 - 2025)	12.8%
Historical Data	2015-2016
Forecast period	2018-2025
Segments Covered	By Deployment Model On-Premises and Cloud By Business Function Sales and Marketing Operations Finance Supply Chain Information Technology CRM Human Resources By Vertical Retail & Consumer Goods IT & Telecom BFSI Manufacturing Energy & Utilities Healthcare Government
Regions and Countries Covered	North America US Canada Mexico Europe UK Germany France Russia Italy Rest of Europe Asia-Pacific China India Japan Australia Rest of Asia-Pacific South and Central America Brazil Argentina Rest of South and Central America Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	Tableau Software SAP SE Qlik Technologies TIBCO Software ADVIZOR Solutions Pvt. Ltd SAS Institute Oracle Corporation MicroStrategy IBM Corporation

Visual Analytics Market Players Density: Understanding Its Impact on Business Dynamics

The Visual Analytics Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Visual Analytics Market are:

Tableau Software
SAP SE
Qlik Technologies
TIBCO Software
ADVIZOR Solutions Pvt. Ltd

Disclaimer: The companies listed above are not ranked in any particular order.

Get the Visual Analytics Market top key players overview

Visual Analytics Market – by Deployment Model

On-Premise
Cloud

Visual Analytics Market – by Business Function

Sales and Marketing
Operations
Finance
Supply Chain
Information Technology
CRM
Human Resources
Others

Visual Analytics Market – by Verticals

Retail & Consumer Goods Market
IT & Telecom
BFSI
Manufacturing
Energy & Utilities
Others
Healthcare
Government

Visual Analytics Market – by Geography

North America
- US
- Canada
- Mexico
Europe
- France
- Germany
- Spain
- UK
- Italy
Asia Pacific (APAC)
- China
- India
- Japan
- Australia
MEA
- Saudi Arabia
- UAE
- South Africa
SAM
- Brazil

Visual Analytics Market – Company Profiles

ADVIZOR Solutions, Inc.
Alteryx, Inc.
IBM Corporation
MicroStrategy Incorporated
Oracle Corporation
QLIK TECHNOLOGIES INC.
SAP Se
SAS Institute Inc.
Tableau Software
TIBCO Software Inc.

Research Manager

Ankita Mittal

Manager,
Market Research & Consulting

Ankita is a dynamic market research and consulting professional with over 8 years of experience across the technology, media, ICT, and electronics & semiconductor sectors. She has successfully led and delivered 100+ consulting and research assignments for global clients such as Microsoft, Oracle, NEC Corporation, SAP, KPMG, and Expeditors International. Her core competencies include market assessment, data analysis, forecasting, strategy formulation, competitive intelligence, and report writing.

Ankita is adept at handling complete project cycles—from pre-sales proposal design and client discussions to post-sales delivery of actionable insights. She is skilled in managing cross-functional teams, structuring complex research modules, and aligning solutions with client-specific business goals. Her excellent communication, leadership, and presentation abilities have enabled her to consistently deliver value-driven outcomes in fast-paced and evolving market environments.

What are the Visual Analytics Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

Visual Analytics Market Report Snapshots

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