Noninvasive Fat Reduction Market Overview and Growth by 2031

The noninvasive fat reduction market size is projected to grow from US$ 1.8 billion in 2023 to US$ 6.1 billion by 2031; the market is estimated to record a CAGR of 16.5% during 2023–2031. The rising demand for nonsurgical fat reduction procedures propels the noninvasive fat reduction market growth. However, complications associated with noninvasive fat reduction procedures impede the market growth.

Growth Drivers:

Rising Demand for Nonsurgical Fat Reduction Procedures

Nonsurgical fat reduction involves the removal of fat cells from target areas by inducing apoptosis, which can result in the reduction of subcutaneous fat pockets (fat deposited beneath the skin and above the muscle). Nonsurgical fat reduction procedures implement advanced techniques such as cryolipolysis, injection lipolysis, radiofrequency lipolysis, and laser lipolysis.

Fig: Number of Nonsurgical Fat Reduction Procedures–Global and Country-Wise  Data

Source: International Society of Aesthetic Plastic Surgery Report

Fig: Number of Nonsurgical Fat Reduction Procedures Performed in 2021 by Age Group

Source: International Society of Aesthetic Plastic Surgery Report

Fig: Nonsurgical Fat Reduction Procedures Performed in2021 by Gender

Source: International Society of Aesthetic Plastic Surgery Report

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Noninvasive Fat Reduction Market: Strategic Insights

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Report Segmentation and Scope:

The noninvasive fat reduction market analysis has been carried out by considering the following segments: technology and end user.

Segmental Analysis:

By technology, the noninvasive fat reduction market is segmented into cryolipolysis, laser lipolysis, ultrasound, and others. The cryolipolysis segment held the largest noninvasive fat reduction market share in 2023 and is anticipated to register the highest CAGR of 17.8% during 2023–2031. Cryolipolysis, commonly known as "CoolSculpting," is a procedure implemented to break down fat cells by exposing the targeted area to cold temperatures. It is one of the most safe and effective cosmetic procedures performed worldwide for localized fat reduction. The American Society of Plastic Surgeons 2024 report revealed that 450,000 cryolipolysis procedures were performed globally.

Additionally, cryolipolysis is one of the most cost-effective procedures for fat reduction. According to the American Society of Plastic Surgeons (ASPS) report, in 2020, the average "CoolSculpting" procedure cost was between US$ 1,300 and US$ 1,500.

Table: Price Range of Cryolipolysis

Source: American Society of Plastic Surgeons, February 2022

The table below shows a comparison of the average price of CoolSculpting across different countries––

Table: Average CoolScuplting Cost by Country (Approx.)

Source: AEDIT, LLC Company February 2022 Updates from the Website

Cost-effectiveness has, therefore, resulted in a high volume of noninvasive fat reduction procedures performed globally, which, in turn, stimulates the growth of the cryolipolysis segment in the noninvasive fat reduction market.

Noninvasive Fat Reduction Market Trends

Robotics to Perform Noninvasive Fat Reduction Procedures

Companies are trying to launch technologically advanced, noninvasive, fat-reducing products. Dominion Aesthetic Technologies, Inc.'s EON is one such example. EON includes a programmable articulated robotic arm that uses sensors to map the body's unique topography, providing 100% personalized treatment. Also, the programmable articulated robotic arm understands the body better than other fat contouring machines; it is capable of mapping the entire treatment area, reducing the chances of irregular results and increasing comfort levels. EON is an FDA-cleared product that has been proven safe, effective, and better than laser treatment. Laser treatment targets unwanted fat cells, while EON targets only abdominal fat without causing any harm to the rest of the body, producing effective results. For example, during the apoptosis procedure, EON permanently removes subcutaneous fat cells by delivering consistent and powerful laser energy through the robotic arm, whereas jet impingement ensures a comfortable and safe patient experience. Treatment by EON takes about 20 minutes, with the whole treatment being completed within 60 minutes, requiring no downtime. This treatment time is remarkably short compared to other fat-reduction treatment machines that exist in the market. Therefore, such advanced robotic delivery technologies provide effective fat reduction results and patient safety in the long run. Thus, the use of robotics to perform noninvasive fat reduction procedures acts as a new trend that is likely to boost the noninvasive fat reduction market growth in the coming years.

Regional Analysis:

The scope of the noninvasive fat reduction market report entails North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. In 2022, North America held the largest noninvasive fat reduction market share. The US is the largest contributor to the market in North America. Rising consciousness among Americans to improve physical appearance and overall wellness has been observed. Americans adopt body contouring procedures post-bariatric surgeries to sculpt their body in order to improve their overall physique. According to the American Society of Plastic Surgeons 2024 report, approx. 70% of Americans are transitioning toward nonsurgical fat reduction procedures to quickly tackle obesity.

Table: Number of Nonsurgical Fat Reduction Procedures and Nonsurgical Procedures Performed in US

Source: International Society of Aesthetic Plastic Surgery (ISAPS) report, 2021

The International Society of Aesthetic Plastic Surgery (ISAPS) report further reveals that nonsurgical fat reduction procedures in the US accounted for 29.1% of the total nonsurgical procedures performed in 2021. Among all the nonsurgical fat reduction procedures in the US, “CoolSculpting” is highly adopted.

Table: Average CoolSculpting Procedure Cost in US States (Approx.)

Source: AEDIT, LLC., FEBRUARY 2022 STATS FROM THE WEBSITE

Therefore, the high adoption of “CoolSculpting” procedures for fat reduction among US citizens is the key factor influencing the noninvasive fat reduction market.

Additionally, Canada accounts second largest market share that favors the growth of the noninvasive fat reduction market in North America. Canadians have a positive attitude toward the adoption of medical aesthetics procedures. A survey conducted by Environics Analytics (EA) across Toronto and Vancouver markets, published in May 2023, estimated that over 2.5 million Canadian people are likely to receive noninvasive aesthetic procedures by 2027. These noninvasive aesthetic procedures include injectables to combat aging and wrinkles and the use of dermal filler to restore facial volume by removing excess facial fat. Further, the survey revealed that a notable number of young adults are willing to undergo medical aesthetic procedures. For instance, individuals in the age group between 18 and 29 have shown positive responses to receiving medical aesthetics treatment across Toronto and Vancouver. Additionally, the GFK (an NIQ Company) report revealed that 15% of Canadians are dissatisfied with their physical appearance, of which 4% are unhappy with their looks. These concerns are accelerating the adoption of noninvasive body contouring procedures to remove fat from faces, thighs, arms, and other body parts.

Noninvasive Fat Reduction Market Regional Insights

The regional trends and factors influencing the Noninvasive Fat Reduction Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Noninvasive Fat Reduction Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Noninvasive Fat Reduction Market Report Scope

Noninvasive Fat Reduction Market Players Density: Understanding Its Impact on Business Dynamics

The Noninvasive Fat Reduction Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Industry Developments and Future Opportunities:

The noninvasive fat reduction market forecast can help stakeholders in this marketplace plan their growth strategies. As per company press releases, a few strategic developments by leading players operating in the market are listed below:

• In March 2023, CUTERA, INC.'s "truBody" brand is an award-winning product that is clinically proven technologies for a customized, convenient, and complete approach to fat reduction and muscle toning with 15-minute treatment options. The truBody brand's "truSculpt" is intended for fat reduction for muscle toning and is a fast and effective combination approach, allowing practitioners and patients to achieve optimal results.
• In April 2019, Alma Lasers, Inc. announced the launch of the fat transfer system "BeautiFill," the first laser-based system designed to optimize the process, time, and quality of autologous fat transfer for complete aesthetic contouring. The BeautiFill combines laser, suction, and fat processing into one simple allowing physicians to quickly harvest and process high-quality fat for immediate reimplantation to address volume loss.
• In June 2020, Lynton Lasers announced the launch of OANDA Coolwaves—a new smart handpiece to treat the submental area. The submental area is one of the most challenging areas of the neck and head, as the patient's problem is related to either excess fat or skin laxity. Therefore, ONDA's new ergonomic handpiece is designed specifically to optimize the effectiveness in treating the submental area as the Coolwaves technology utilizes a controlled wavelength on the microwave spectrum of 2.45 Ghz to target unwanted deposits of subcutaneous fat and skin laxity.

Competitive Landscape and Key Companies:

Cynosure LLC, Alma Lasers Ltd, Cutera Inc, Fotona, Sciton, Inc., Lynton Lasers Ltd, Solta Medical, Lumenis, Venus Concept Inc, and Candela Corporation are among the prominent companies profiled in the noninvasive fat reduction market report. These companies focus on developing new technologies, upgrading existing products, and expanding their geographic presence to meet the growing consumer demand worldwide.