基于(关键地区、市场参与者、规模和份额)的航空零售市场 - 到 2031 年的预测

  • Report Code : TIPRE00006366
  • Category : Aerospace and Defense
  • Status : Published
  • No. of Pages : 169
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就收入而言,2018年全球航空零售市场价值为72.551亿美元,预计到2027年将达到276.664亿美元;预计 2020 年至 2027 年的预测期内复合年增长率为 16.4%。

航空零售市场大致分为五个主要地区:北美、欧洲、亚太地区、MEA 和 SAM。从市场份额来看,2018年北美地区在航空零售市场占据主导地位。该地区由高度发达国家组成,航空业正在高速增长。航空公司客户更喜欢无摩擦、无缝的购物体验,这为航空公司零售商提供了巨大的机会。随着越来越注重提供增强的客户服务,供应商正在寻找新技术和能力来为其客户提供无缝服务。

亚太地区预计将以最快的复合年增长率。航空业见证了来自亚太地区的大量旅客。过去十年来,这一比例几乎是美洲和欧洲游客的两倍。供应商高度重视开拓亚太地区新兴的航空零售市场。在中国,预计中国游客流量将越来越多地来自北京、上海、广州和深圳等一线城市以外。航空零售市场预计将由中国一线城市推动。

利润丰厚的支线航空零售市场


市场洞察–航空零售市场

增强客户体验的需求不断增长

航空业是一个竞争激烈的市场。航空公司的运营成本非常高,需求受季节性波动较大。随着航空公司数量的不断增加,企业正在寻找可以帮助航空公司在竞争激烈的市场中获得优势的替代方案。为了在市场中获得优势,航空公司高度重视增强服务以提高客户满意度。

先进技术和客户智能正在带来新机遇以改善客户体验。客户智能的实施为航空公司零售带来了新的机遇。该航空公司拥有忠实的受众和广泛的客户知识,通过数字应用程序实现,可以利用情感动力通过智能且有趣的机上零售机会来刺激。大多数航空公司在零售机会方面都处于学习曲线上。通过招募具有零售经验的外部人员,航空公司正在改善其零售业绩。大数据的利用也影响着航空公司零售业,并正在优化客户价值和体验。随着先进技术的引入以及对增强客户体验日益增长的需求,正在显着推动航空零售市场的发展。

零售类型细分市场洞察

基于在零售类型方面,预登机细分市场在2018年主导全球航空零售市场。预计发展中国家个人购买力的增强将推动预登机市场的发展。此外,全方位服务航空公司也致力于加强登机前零售业务。

运营商类型细分洞察

从运营商类型来看,自适应头灯在2018年全球航空零售市场占据主导地位。全服务运营商的支持让忠实的客户在机上购买各种产品正在通过全方位服务的航空公司部门促进航空零售市场的增长。此外,一些已经终止机上免税销售的航空公司也越来越重视登机前的购物选择,这也是航空零售市场的一个重要推动力。

购物类型细分洞察

根据购物类型,商品在 2019 年全球航空零售市场中占据主导地位。预计未来几年航空零售市场的商品部分收入将增长,由于航空旅客数量的增加和长途航班数量的增加。此外,低成本航空公司机上和机场商品销售的上升趋势预计也会对该细分市场的增长产生积极影响。


战略见解

市场参与者注重新产品的创新和开发,通过在产品中集成先进技术和功能来与竞争对手竞争。

  • 2019年,拉加德旅游零售亚洲航空的 OurShop 宣布建立战略合作伙伴关系,客户可以在抵达和出发点预订和领取物品。
  • 2019 年,英国航空和 Tourvest Retail Services 宣布建立合作伙伴关系今年与多个英国品牌一起庆祝该航空公司成立一百周年。各种限量版礼品、饮料和食品可供顾客购买。
  • 2019 年,Eraman 宣布与亚航旗下 Ourshop.com 建立战略合作伙伴关系。此次合作将允许顾客从吉隆坡国际机场 klia2 的 Eraman 免税店的专门提货点领取预订的产品。

 

全球航空零售市场细分如下:

航空零售市场 –按零售类型划分

  • 登机前
  • 登机后

航空公司零售市场&ndash ;按购物类型

  • 配饰
  • 酒类
  • 美容产品
  • 商品
  • 其他

航空零售市场——按承运商类型划分

  • 全方位服务承运商
  • 低成本承运商

航空零售市场 - 按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 法国
    • 德国
    • 意大利
    • 英国
    • 俄罗斯
    • 欧洲其他地区
  • 亚太地区 (APAC)
    • 中国
    • 印度
    • 韩国
    • 日本
    • < li>澳大利亚
    • 亚太地区其他地区
  • 中东和非洲 (MEA)
    • 南非
    • 沙特阿拉伯
    • 阿联酋
    • 中东和非洲其他地区
  • 南美洲(SAM)
    • 巴西
    • SAM 的其余部分

航空零售市场 -公司简介

  • 亚洲航空集团
  • 法国航空 -荷兰皇家航空
  • 英国航空
  • 易捷航空
  • 大韩航空
  • Duetsche Lufthansa AG
  • 澳洲航空有限公司
  • 新加坡航空有限公司
  • 泰国国际航空有限公司
  • 阿联酋航空集团
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Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

The List of Companies

  1. Air France/ KLM
  2. AirAsia Group Berhad
  3. British Airways Plc
  4. Deutsche Lufthansa AG
  5. Easy Jet PLC
  6. Korean Air Lines Co., Ltd
  7. Qantas Airways Limited
  8. Singapore Airlines Limited
  9. Thai Airways International Public Co., Ltd
  10. The Emirates Group

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

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Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

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  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

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