假发产品市场基于(主要地区、市场参与者、规模和份额)- 到 2031 年的预测

Publication Month : Sep 2023

  • Report Code : TIPRE00030030
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 182
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【研究报告】2022年假发产品市场规模为84.8419亿美元,预计到2030年将达到121.1521亿美元;预计 2022 年至 2030 年复合年增长率为 4.6%。

市场洞察和分析师观点:

假发产品是旨在增强或改变人的自然状态的人造假发。头发外观。这些产品有多种形式,包括接发、假发和发片。它们通常用于增加头发的长度、体积或不同的颜色。假发产品可以由合成纤维或天然人发制成,它们为个人提供了尝试不同发型的灵活性,而无需进行永久性改变。虽然这些产品可以提供即时转变,但必须选择高质量的选项并正确使用它们才能实现自然无缝的外观。

生长驱动力和挑战:

化疗、放射治疗和其他癌症医学治疗旨在消除快速分裂的细胞,不幸的是,其中包括毛囊。因此,接受癌症治疗的患者经常会出现严重脱发,这可能会造成情绪困扰并影响他们的自尊。

根据国际癌症研究机构 (IARC) 的估计,在2018年,全球报告了1700万新发癌症病例和950万癌症死亡病例。到 2040 年,由于生活方式和饮食习惯的改变、饮酒和吸烟,预计新增癌症病例和死亡人数将分别增至 2750 万和 1630 万。由于不健康饮食的消费增加、吸烟成瘾和缺乏运动,未来经济转型国家的负担可能会更加严重。

对假发产品的需求显着增加由于癌症治疗引起的普遍脱发。假发、接发等假发产品为那些在与癌症作斗争中希望保持外表并恢复正常感觉的患者提供了有效的解决方案。为了满足癌症患者的需求,假发产品市场参与者提供了广泛的产品,包括天然发假发、合成假发、合成发片、天然发片和个性化设计。假发产品制造商提高了产品的质量和舒适度,确保癌症患者能够获得舒适且逼真的假发产品,帮助他们在充满挑战的时期增强信心。

假发产品市场的增长也受到人们对癌症及其对患者影响的认识和理解的提高的推动。支持组织、医疗中心和社区倡议积极向癌症患者宣传假发和接发的可用性和好处,鼓励他们接受假发产品作为一种增强选择。 Cherian 基金会 (TCF) 是一家位于印度钦奈的私人慈善信托基金,发起了一项名为“礼物头发礼物信心”的活动。在此次活动中,该信托基金携手 Dabur Amla Hair Oil 在 2022 年世界癌症日开展头发捐赠和假发捐赠活动。该活动旨在消除癌症的耻辱,鼓励女性早期发现癌症。该活动致力于为贫困癌症患者免费提供150顶假发,帮助他们重拾信心面对生活。因此,癌症治疗导致的脱发病例不断增加,带动了假发产品市场的增长。

美发行业的不道德行为导致了非法出售头发、降低报酬等违禁行为。在美发行业工作的工人。头发的主要销售来自小型代理商和调解员,他们走访中国、印度和东欧国家等国家的村庄,向贫困妇女提供小额报酬,让她们放弃自己的头发。根据最近的研究,低收入地区面临经济困难的个人会出售头发。在印度,各种与出售头发有关的不道德行为正在发生。例如,贫民窟的孩子被误导剃光头以换取玩具;有时,丈夫强迫妻子卖掉头发。此外,甚至走私者也通过陆路将原产于印度的人发非法贸易到中国。通过陆路走私可以免除超过 28% 的进口关税,同时向那些在生发和未加工的人发中分离和隔离发丝的儿童支付微薄的费用。因此,所有上述因素都对全球假发产品市场产生负面影响。

战略洞察

报告细分和范围:

全球假发产品市场根据产品类型、材料、最终用户进行细分、分销渠道和地理位置。假发产品市场根据产品类型分为接发、假发和发片。从材质上来说,假发产品市场分为真人发和化纤发。根据最终用户,市场分为男性、女性和儿童。根据分销渠道,市场分为超市和大卖场、专卖店、网上零售等。按地域划分,全球假发产品市场大致分为北美、欧洲、亚太地区、中东和非洲以及南美洲和中美洲。

细分分析:
根据产品类型,假发产品市场分为接发、假发和发片。预计接发领域在预测期内的复合年增长率最高。接发已成为美容和时尚界的革命性解决方案。它们能够立即增加自然头发的长度、体积甚至亮点,提供了一种实现各种外观的多功能方式。由于对快速和临时发型改变的需求不断增加,接发市场正在经历快速增长。社交媒体平台、美容影响者和名人定期展示不同的发型,鼓励人们尝试自己的外表。此外,接发适合头发较短的人以及头发细或稀疏但寻求增加体积的人。随着接发质量和种类的不断提高,以及人们接受使用接发作为创意表达手段的想法,预计接发领域的假发产品市场将在未来几年扩大。

区域分析:

假发产品市场分为五个关键区域——北美、欧洲、亚太地区、南美洲和中美洲以及中东和非洲。北美主导了全球假发产品市场,2022年该地区市场规模为29.9552亿美元。欧洲是第二大贡献者,占据全球市场29%以上的份额。预计亚太地区在预测期内复合年增长率将超过 5%。亚太地区假发产品市场分为中国、印度、日本、韩国和澳大利亚。在印度、中国和日本,越来越多的人因压力、自身免疫性疾病(脱发)、污染、真菌感染、癌症、荷尔蒙失调和多囊卵巢综合症(POS)而面临脱发问题,这推动了对假发的需求护发产品作为改善外观的解决方案。假发和接发制造技术和材料的进步带来了质量更好、外观逼真的假发,吸引了消费者的选择。 Evergreen Products Group Ltd、Henan Ruimei Products Co Ltd、Artnature Co Ltd 和 Lordhair Co Ltd 是主导亚太假发产品市场的主要制造商。此外,该地区的这些领先制造商一直期待着扩大其在市场上的影响力。

COVID-19 大流行的影响:

COVID-19 大流行最初阻碍了市场的发展。由于制造单位停工、劳动力短缺、供应链中断和金融不稳定,全球假发产品市场。由于COVID-19爆发导致经济放缓,各行业受到干扰,限制了假发产品的供应。各种假发制品店都关门了。然而,随着各国放松先前施加的限制,企业正在取得进展。此外,各国政府推出的COVID-19疫苗缓解了局势,导致全球商业活动增加。包括假发产品市场在内的多个市场在封锁和行动限制放松后出现增长。

竞争格局和主要公司:

Evergreen Products Group Ltd、Hairuwear Inc 、河南瑞美制品有限公司、Artnature Co Ltd、Shake-N-Go Inc、Papillon Hair World、Locks & Bonds、Klix Hair Inc、Easihair Pro 和 Balmain Hair Group BV 是全球假发产品领域的知名参与者市场。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


Based on the material, which segment led the global false hair products market in 2022?

Based on material, the false hair products market is bifurcated into human hair and synthetic hair. By end user, the market is segmented into men, women, and kids. Based on distribution channel, the false hair products market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the global false hair products market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America.

What are the trends observed in the global false hair products market?

Social media platforms have integrated shopping facilities, which allow several influencers and hairstylists to promote and sell false hair products online. Consumers tend to purchase false hair products and skin-related products to enhance their appearance on social media platforms. Moreover, the growing adoption of false hair products by famous Hollywood and social media celebrities, especially in emerging countries such as China and India, influences viewers to use false hair products to create looks inspired by these celebrities.
Several false hair products companies prefer Instagram, Facebook, Pinterest, YouTube, and other social media platforms to endorse their brand and work. Such organizations record clients' best hair transformation videos and upload them on social media platforms to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the most used social media platforms to sell false hair products. False hair products are best shown off in consumer-generated content, where they exhibit their hair wig or hair extension in video and picture tutorials. Therefore, the rising use of social media platforms to promote false hair products is expected to bolster the false hair products market in the coming years.

Which product type segment is the fastest growing in the hair extension globally?

Based on product type, the false hair products market is segmented into hair extension, hair wig, and hair pieces. The hair extension segment is expected to register the highest CAGR during the forecast period. Hair extensions have become a revolutionary solution in the beauty and fashion world. With the ability to instantly add length, volume, and even highlights to natural hair, they offer a versatile way to achieve a variety of looks. The market for the hair extensions segment is experiencing rapid growth due to the increasing demand for quick and temporary hairstyle changes. Social media platforms, beauty influencers, and celebrities regularly showcase different hairstyles, inspiring individuals to experiment with their appearance. Moreover, hair extensions cater to those with shorter hair and to people with fine or thin hair seeking additional volume. As the quality and variety of extensions continue to improve and people embrace the idea of using extensions as a means of creative expression, the false hair products market for the hair extensions segment is expected to expand in the coming years.

Can you list some major players operating in the global false hair products market?

The major players operating in the global false hair products market are Evergreen Products Group Ltd, Hairuwear Inc, Henan Ruimei Products Co Ltd, Artnature Co Ltd, Shake-N-Go Inc, Papillon Hair World, Locks & Bonds, Klix Hair Inc, Easihair Pro, and Balmain Hair Group BV, among others.

In 2022, which region held the largest share of the global false hair products market?

In 2022, North America region accounted for the largest share of the global false hair products market. The false hair products market in North America is segmented into the US, Canada, and Mexico. The market is growing due to the increasing demand for trending hair products such as wigs, extensions, etc. and the rising prevalence of hair loss issues due to aging, stressful schedules, and medical conditions. According to the American Academy of Dermatology Association, the common cause of hair loss is hereditary-patterned baldness, also known as androgenetic alopecia. In this type of hair loss, hair thinning occurs first, and then total hair loss develops on some areas of the scalp. This condition has affected ~80 million Americans—50 million men and 30 million women. Rising hair loss issues among Americans have driven the demand for false hair products across North America. Therefore, the region accounted for a remarkable share of the global false hair products market in 2022.

Many domestic and international false hair products companies have a strong foothold in North America. HairUWear Inc, Shake-N-Go Inc, UniWigs Inc, and Indique Hair LLC are among the key players operating in the North American false hair products market. Key participants operating in the regional market continuously enhance their overall business processes to meet the rising customer demands. Also, key manufacturers in the region focus on developing innovative and stylish false hair products to attract new consumers. This gives them a huge opportunity to expand their business in North American countries such as the US, Canada, and Mexico. Consumers in the region mainly prefer advanced forms of false hair products. Manufacturers in the region are investing heavily in the research and development of false hair products, which is expected to boost its market in North America. In March 2023, HairUWear Inc launched 'Textured Hair Wigs' in the US. Celebrity Hairstylist Kim Kimble has joined forces with HairUWear Inc to create the wig collection, designed specifically for those with textured hair. The collection has eight styles in 14 shades, ranging in price from US$ 299 to US$ 479. Hair wigs and extensions have gained popularity as a fashion accessory, allowing North Americans to experiment with different hairstyles and colors without committing to permanent changes. Additionally, demand for false hair products has upsurged across North America due to growing celebrity fashion trends and elevated grooming and beauty activities. Caucasian consumers from North America generally hold higher incomes than customers in other regions. They also pay more attention to the quality of their hair products, which propels the demand for human false hair products. These above-mentioned factors boost the false hair products market in North America.

What are the drivers for the growth of the global false hair products market?

Chemotherapy, radiation therapy, and some other medical treatments for cancer are designed to target rapidly dividing cells, which unfortunately include hair follicles. As a result, patients undergoing cancer treatment often experience significant hair loss, which can be emotionally distressing and affect their self-esteem.
According to estimates from the International Agency for Research on Cancer (IARC), in 2018, 17.0 million new cancer cases and 9.5 million cancer deaths were reported across the world. By 2040, the new cancer cases and deaths are expected to grow to 27.5 million and 16.3 million, respectively, due to the changing lifestyles, dietary habits, alcohol, smoking, etc. The burden will probably be even more significant in economically transitioning countries in the future due to the increasing consumption of unhealthy diets, rising addiction to smoking, and physical inactivity.
The demand for false hair products has significantly increased due to the prevalent hair loss caused by cancer treatments. False hair products such as wigs, extensions, etc. provide an effective solution for patients looking to maintain their appearance and regain some sense of normalcy amidst their battle with cancer. To meet the needs of cancer patients, false hair products market players are offering a wide range of products, including natural hair wigs, synthetic wigs, synthetic hair extensions and hair pieces, natural hair extensions and hair pieces, and personalized designs. False hair products manufacturers have improved the quality and comfort of their products, ensuring that cancer patients have access to comfortable and realistic-looking false hair products that help boost their confidence during a challenging period.
The false hair products market growth is also driven by increasing awareness and understanding of cancer and its effects on patients. Support organizations, medical centers, and community initiatives have actively promoted the availability and benefits of wigs and extensions for cancer patients, encouraging them to embrace false hair products as an empowering option. The Cherian Foundation (TCF), a private charitable trust based out of Chennai, India, started a campaign called "Gift Hair Gift Confidence." In this campaign, the trust joined hands with Dabur Amla Hair Oil to conduct a hair donation and wig donation drive on World Cancer Day 2022. The campaign aimed to eradicate the stigma around cancer and encourage early cancer detection among women. This campaign is committed to provide 150 wigs free of cost to underprivileged cancer patients to help them face life with renewed confidence. Therefore, the increasing hair loss cases due to cancer treatments drive the false hair products market growth.

The List of Companies - False Hair Products Market

  1. Evergreen Products Group Ltd
  2. Hairuwear Inc
  3. Henan Ruimei Products Co Ltd
  4. Artnature Co Ltd
  5. Shake-N-Go Inc
  6. Papillon Hair World
  7. Locks & Bonds
  8. Klix Hair Inc
  9. Easihair Pro
  10. Balmain Hair Group BV,

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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