Perspectivas del mercado y visión del analista:
El pollo en polvo es un ingrediente versátil que se elabora deshidratando la carne, los huesos, los cartílagos, las vísceras y otras partes del pollo. moliéndolos hasta obtener un polvo fino o haciendo el extracto concentrado de pollo y partes de pollo en agua y secando por aspersión el extracto líquido. El polvo se utiliza ampliamente como agente aromatizante debido a su sabor único a umami y a carne. También se puede utilizar como agente fortificante por su alto contenido en proteínas y colágeno. El pollo en polvo es muy adecuado para diferentes formas de productos, incluidos líquidos, secos y pastosos. También es económico y requiere menos costos de transporte y almacenamiento que los extractos líquidos de pollo. Estos factores impulsan significativamente la demanda de pollo en polvo en diversas áreas de aplicación, como alimentos y bebidas, alimentos para mascotas, piensos y suplementos dietéticos.
Impulsores del crecimiento y desafíos:
Modernización creciente, estilos de vida cambiantes y preferencias de sabor cambiantes impulsar la demanda de sabores umami en todo el mundo. El umami se considera el quinto sabor principal, junto al dulce, el ácido, el amargo y el salado. El sabor umami imparte un sabor sabroso a los alimentos. Por lo tanto, se ha convertido en un sabor popular entre los fabricantes de alimentos y bebidas que buscan mejorar el sabor de las ofertas bajas en sodio. Umami añade un sabor "caldoso" o "carnoso" a los productos finales. Por lo tanto, con la creciente popularidad, la demanda de productos con sabor umami está aumentando entre la población mundial.
El sabor umami se obtiene principalmente de diversos extractos de carne, como extractos de carne de res, pollo en polvo y cerdo. El pollo en polvo se utiliza en diversos alimentos y bebidas para aportar el sabor y la sensación en boca umami. Además, el umami aporta un sabor carnoso al producto final. La sabrosa calidad del Umami puede hacer que los alimentos tengan un sabor más rico sin agregar sodio ni grasa. Por tanto, la preferencia por el sabor umami aumenta entre los fabricantes para satisfacer la creciente demanda de los consumidores. Kerry Group ofrece caldos umami con etiqueta limpia y que pueden usarse en comidas preparadas, sopas, salsas, salsas, hamburguesas y aplicaciones avícolas.
Por lo tanto, se espera que la creciente preferencia por los sabores umami brinde oportunidades lucrativas para el mercado mundial. mercado de polvo de pollo durante el período de pronóstico.
Información estratégica
Segmentación y alcance del informe:
El "Mercado global de polvo de pollo" está segmentado según el tipo, la aplicación y la geografía. Según el tipo, el mercado se divide en bajo en grasa y convencional. Según la aplicación, el mercado de pollo en polvo se segmenta en alimentos y bebidas, suplementos dietéticos, alimentos para mascotas y piensos para animales. El mercado del segmento de alimentos y bebidas está subsegmentado en comidas RTE y RTC; sopas, salsas y aderezos; bocadillos salados; fideos y pastas; y otros. El mercado de pollo en polvo, según la geografía, está segmentado en América del Norte (EE. UU., Canadá y México), Europa (Alemania, Francia, Italia, Reino Unido, Rusia y el resto de Europa), Asia Pacífico (Australia, China). , Japón, India, Corea del Sur y el resto de Asia Pacífico), Medio Oriente y África (Sudáfrica, Arabia Saudita, Emiratos Árabes Unidos y el resto de Medio Oriente y África) y América del Sur y Central (Brasil, Chile y el resto de América del Sur y Central).
Análisis segmentario:
Según el tipo, el mercado de pollo en polvo se divide en bajo en grasa y convencional. El segmento convencional tuvo una mayor participación en el mercado de pollo en polvo en 2022. Se espera que el segmento bajo en grasa registre una CAGR más alta durante el período previsto debido a la creciente preferencia de los consumidores por productos alimenticios bajos en grasa y las crecientes preocupaciones sobre la salud. El pollo en polvo bajo en grasa aporta menos calorías que el pollo en polvo convencional, lo que lo convierte en una opción más saludable. Además, las crecientes preferencias dietéticas de los consumidores por una ingesta baja en grasas, colesterol y cetogénica impulsan la demanda de pollo en polvo bajo en grasas en diferentes industrias. Los principales fabricantes del mercado, como Symrise AG, International Dehidratod Foods Inc y FR Benson & Partners Ltd, ofrecen pollo en polvo bajo en grasa para satisfacer la creciente demanda de los consumidores.
Análisis regional:
El mercado de pollo en polvo está segmentado en cinco regiones clave: América del Norte, Europa, Asia Pacífico, América del Sur y Central, y Medio Oriente y África. El mercado mundial de pollo en polvo estaba dominado por América del Norte y se estimaba en ~USD 100 millones en 2022. América del Norte es una de las regiones prominentes para el mercado de pollo en polvo debido al creciente consumo de productos cárnicos ricos en proteínas. alimento. Estados Unidos es el mayor exportador de carne de ave del mundo y un importante productor de huevos. La creciente preferencia de los consumidores por opciones de carne más limpias debido a los cambios en los patrones dietéticos impulsa la demanda de carne a base de pollo en la región. El pollo en polvo realza el sabor de los productos alimenticios a base de carne y otros alimentos y bebidas. Por tanto, el creciente consumo de alimentos a base de carne aumenta la demanda de pollo en polvo. Estos factores alimentan la demanda de pollo en polvo. Además, los consumidores de países como Estados Unidos y Canadá han comenzado a optar por productos RTE y RTC a base de pollo debido a la conveniencia y el sabor que ofrecen los productos. El pollo en polvo también se utiliza en la preparación de medios de cultivo. Debido a todos estos factores, la demanda de pollo en polvo está aumentando en toda la región.
América del Norte ha sido un mercado deseable para los proveedores de pollo en polvo, y la mayoría de los consumidores llevan estilos de vida exigentes y buscan productos procesados, como los a base de carne. sopas y salsas, caldos y snacks. El pollo en polvo es una materia prima importante para la fabricación de estos productos. Además, los requisitos de etiqueta limpia de los consumidores crean una demanda para el desarrollo de nuevas tecnologías que mantengan la integridad del proceso de extracción. Existe una alta concentración de destacados actores del mercado de pollo en polvo, como The Scoular Company. Además, el pollo en polvo mejora la palatabilidad de los alimentos para mascotas y animales. Según la Encuesta Nacional de Propietarios de Mascotas (2021-2022) realizada por la Asociación Estadounidense de Alimentos para Mascotas, la propiedad de mascotas aumentó de ~67% en los hogares de EE. UU. en 2021 al 70% en 2022. Por lo tanto, el aumento de la propiedad de mascotas aumenta la demanda de pollo en polvo. entre los fabricantes de alimentos para mascotas. Estos factores impulsan el crecimiento del mercado en América del Norte.
Impacto de la pandemia de COVID-19:
La pandemia de COVID-19 afectó negativamente a las economías e industrias en varios países. Los bloqueos, las restricciones de viaje y el cierre de negocios en países líderes de América del Norte, Europa, Asia Pacífico (APAC), América del Sur y Central y Medio Oriente y África (MEA) obstaculizaron el crecimiento de diversas industrias, incluidas las industrias de alimentos y bebidas. . El cierre de unidades de fabricación perturbó las cadenas de suministro mundiales, las actividades de fabricación, los calendarios de entrega y las ventas de diversos productos esenciales y no esenciales. Varias empresas anunciaron posibles retrasos en las entregas de productos y una caída en las ventas futuras de sus productos en 2020. Además, las prohibiciones impuestas por varios gobiernos de Europa, Asia Pacífico y América del Norte a los viajes internacionales obligaron a las empresas a poner en riesgo su colaboración y asociación. planes en suspenso temporal. Además, el cierre de los mataderos debido al cierre afectó negativamente al crecimiento del mercado. Todos estos factores obstaculizaron la industria de alimentos y bebidas en 2020 y principios de 2021, frenando así el crecimiento del mercado de pollo en polvo.
Panorama competitivo y empresas clave:
Proliver Srl, Symrise AG, FR Benson and Partners Ltd, BRF SA, International Dehidratod Foods Inc, HE Stringer Flavors Ltd, The Scoular Co, Henningsen Netherland BV, Nikken Foods Co Ltd y Fuji Foods Inc se encuentran entre los actores destacados que operan en el mercado mundial de pollo en polvo. Estos fabricantes de pollo en polvo ofrecen soluciones de extractos de vanguardia con características innovadoras para brindar una experiencia superior a los consumidores.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Based on type, conventional segments hold the largest revenue. Conventional chicken powder is expected to hold a significant market share in 2022. The growth is attributed to easy availability, low cost, and less processing required compared to the low-fat chicken powder. However, in the coming years, the demand for conventional chicken powder is expected to decrease as consumers become more health-conscious due to increased obesity and lifestyle issues. Further, less awareness regarding low-fat chicken powder is boosting the demand for conventional chicken powder.
The major players operating in the global chicken powder market are Proliver Srl, Symrise AG, F R Benson and Partners Ltd, BRF SA, International Dehydrated Foods Inc, HE Stringer Flavours Ltd, The Scoular Co, Henningsen Netherland BV, Nikken Foods Co Ltd, and Fuji Foods Inc.
Rising modernization, changing lifestyles, and changing taste preferences boost the demand for umami flavors across the world. Umami is considered the fifth primary taste—next to sweet, sour, bitter, and salty. Umami flavor imparts a savory taste to the food items. Thus, it has become a popular flavor among food and beverage manufacturers aiming to improve the taste of low-sodium offerings. Umami adds a ‘brothy’ or ‘meaty’ taste to end products. Thus, with increasing popularity, the demand for umami-flavored products is increasing among the global population.
North America accounted for the largest share of the global chicken powder market. North America is one of the prominent regions for the chicken powder market due to the increasing consumption of meat-based products as protein-rich food. The US is the world’s largest poultry meat exporter and a major egg producer. Growing consumer preference for leaner meat options, due to changing dietary patterns, boosts the demand for chicken-based meat in the region. Chicken powder enhance the flavor of meat-based food products and other food & beverages. Thus, growing consumption of meat-based food increase the demand for chicken powder. These factors are expected to fuel the demand for chicken powder.
Based on the application, food and beverages segment is projected to grow at the fastest CAGR over the forecast period. The increasing utilization of chicken powder as a flavor enhancer in various products is expected to surge the demand for chicken powder in the food & beverages industry. In addition, rising preference for umami flavors is expected to positively increase the demand for chicken powder in the food & beverage industry. Food and beverages are further sub-segmented into soups, sauces, and dressing; RTC and RTC meals; savory snacks; noodles and pasta; and others.
The application industries of the chicken powder market across the world invest significantly in strategic development initiatives such as product innovation to attract consumers and enhance their market position. In July 2019, Hormel Foods Corporation introduced two new flavors to its snacking portfolio – Mediterranean-style chicken with bruschetta jack cheese and chipotle chicken with queso quesadilla cheese and flaxseed corn chips. An innovative product-level innovation approach initiated by the company aims to offer a convenient way for people to consume snacks. Thus, increasing innovations in end products ultimately boost the demand for chicken powder.
The List of Companies - Chicken Powder Market
- Proliver Srl
- Symrise AG
- F R Benson and Partners Ltd.
- BRF S.A.
- International Dehydrated Foods Inc.
- HE Stringer Flavours Ltd.
- The Scoular Co.
- Henningsen Netherland B.V.
- Nikken Foods Co Ltd.
- Fuji Foods Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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