Se espera que el mercado mundial de soluciones de disponibilidad en el lineal crezca de 2447,6 millones de dólares estadounidenses en 2018 a 6019,7 millones de dólares estadounidenses para el año 2027. Esto representa una tasa compuesta anual del 10,7% entre el año 2019 y 2027.
Los desabastecimientos son uno de los problemas comunes que enfrentan tanto los minoristas como los consumidores. La situación afecta profundamente al negocio minorista a través de la reducción de las ventas y de daños que se extienden mucho más allá de las ventas. También da como resultado una experiencia decepcionante para el cliente, además de aumentar la tasa de abandono de clientes. Un impacto más adverso de la falta de existencias también incluye la sensibilidad y el valor de la marca, lo que posteriormente conduce a la pérdida de la buena voluntad de la marca y a pérdidas de ingresos para los minoristas y comercializadores. Alimentar datos inexactos sobre los productos, realizar un seguimiento de los productos a través de un proceso que requiere mucho tiempo usando lápiz y papel, contar artículos en la cadena de suministro a través de un proceso manual que requiere mucho tiempo y no reordenar a tiempo los artículos agotados son algunas de las varias causas comunes de desabastecimiento. Para superar estos problemas que enfrentan los consumidores y minoristas, se adopta un sistema de inventario moderno para evitar inconsistencias en la integración de un sistema de inventario electrónico. El sistema también ayuda a realizar un seguimiento de los productos; también beneficia a las tiendas que tienen múltiples sucursales, ya que facilitan la gestión del inventario desde un solo punto.
Los minoristas invierten y se centran continuamente en la adopción de tecnologías de alta tecnología para mantener la precisión del inventario. Por ejemplo, la integración de la tecnología RFID en las tiendas ayuda a los operadores de las tiendas a realizar un seguimiento y registro de cada producto con la ayuda de un chip integrado en el embalaje o la etiqueta de un artículo. Los sistemas RFID permiten a los comerciantes buscar y monitorear mercancías con el uso de un escáner de mano, y hacen que sea más fácil y rápido para los minoristas rastrear la ubicación exacta de cada artículo. En consecuencia, el fuerte enfoque de los minoristas en la centralización del proceso de integración de datos en tiempo real pertenecientes a toda la cadena de suministro les permite mejorar el margen de beneficio a través de un seguimiento preciso y exacto del movimiento del inventario.
Información estratégica< /h3>regiones lucrativas para el mercado de soluciones de disponibilidad disponibles
Perspectivas del mercado
Creciente número de fabricantes de CPG en todo el mundo
Los bienes de consumo empaquetados (CPG, por sus siglas en inglés) se encuentran entre las industrias de rápido crecimiento que están adoptando el marketing en línea, lo que está retrasando el crecimiento del negocio minorista físico. Muchos fabricantes de CPG pequeños y medianos están presentes a nivel mundial; la operación comercial de estos fabricantes de CPG depende de las ventas iniciales y de la base de sus objetivos de crecimiento general para el crecimiento comercial y la distribución global. Los fabricantes de CPG están impulsando la demanda de soluciones de disponibilidad en el lineal para capturar conocimientos de la investigación de innovación de productos, la investigación de categorías y la simulación de mercado. La industria CPG está fabricando productos físicos incorporados con tecnologías inteligentes. Las diversas marcas de CPG ofrecen nuevo valor a lo largo del ciclo de vida del producto, con la ayuda de datos en tiempo real y potenciando diversas aplicaciones que están transformando todo, desde las cadenas de suministro hasta las ventas, así como desde el marketing hasta las relaciones con los clientes. Las empresas de CPG están utilizando IoT para agilizar el proceso de fabricación, así como para ofrecer mejores experiencias a los clientes, asociadas con los productos o colaborando con otras marcas que ofrecen productos de IoT. Los fabricantes de CPG, en colaboración con sus socios comerciales que buscan el "estante perfecto", que proporciona el producto exacto que el consumidor desea, y también en la tienda adecuada, en las cantidades adecuadas, en el momento adecuado y al valor correcto. Hay varias suites OSA disponibles en el mercado que ofrecen alertas de estantería minorista a los fabricantes de CPG. Las alertas en los estantes minoristas ayudan a una visibilidad de portal único sobre la disponibilidad de existencias y presenta velocidad de obtención de valor, precisión y retorno de la inversión comprobados, una interfaz fácil de usar y granularidad de datos y alertas predictivas. Por lo tanto, el creciente número de fabricantes de CPG que adoptan soluciones de disponibilidad en el lineal está impulsando el crecimiento del mercado.
Perspectivas del mercado de implementación
El mercado de soluciones de disponibilidad en el lineal basado en la implementación se ha segmentado en la nube y en las instalaciones. Las soluciones de disponibilidad local se instalan y ejecutan en las instalaciones de la organización. Sin embargo, se puede acceder remotamente en línea a las soluciones basadas en la nube y se instalan en el servidor en línea. La solución de implementación local cuesta más y generalmente la adoptan empresas que no tienen intención de compartir datos con otras organizaciones. Sin embargo, la implementación de la nube está ganando popularidad porque ofrece soluciones rentables con diversos beneficios, como mayor flexibilidad, escalabilidad bajo demanda y bajo costo de implementación. Varios actores importantes del mercado se están centrando en ofrecer soluciones eficientes basadas en la nube para satisfacer los cambiantes requisitos comerciales y atraer más clientes.
Mercado de soluciones de disponibilidad en el mercado, por implementación: 2018 y 2027Perspectiva del mercado de componentes
En el escenario actual, los clientes todavía optan por comprar en la tienda, por muy poca disponibilidad en los lineales. así como una gran cantidad de situaciones de falta de stock, pueden afectar profundamente su experiencia de compra. Los métodos tradicionales para gestionar la disponibilidad en los lineales están siendo reemplazados por tecnología moderna, que monitorea el espacio en los lineales en tiempo real. El mercado de soluciones de disponibilidad disponible por componente se divide en soluciones y servicios. Los actores del mercado ofrecen servicios de auditoría así como soluciones personalizadas a los clientes según sus necesidades. Los usuarios finales de soluciones de disponibilidad en el lineal están implementando software rápidamente y aprovechando los beneficios de los servicios ofrecidos por los jugadores para mantener un registro de los detalles del producto, el stock de productos, así como para garantizar la visibilidad del producto en el lineal.
Perspectiva del mercado del usuario final
Cuando un cliente se queda sin existencias, es más probable que compre un producto sustituto que puede no ser del mismo fabricante de bienes de consumo empaquetados (CPG). Además, el cliente puede comprar un producto competitivo de un minorista diferente o renunciar a la compra por completo. Así, dependiendo del tipo de producto y de la fidelidad a la marca del cliente, las ventas futuras pueden verse afectadas permanentemente. Debido a los datos y al seguimiento deficientes, la falta de existencias oscila entre el 8% y el 10% y se dispara a más del 20% para los productos promocionados. Para erradicar este escenario, los actores de la cadena de suministro de bienes de consumo están adoptando soluciones de disponibilidad en los lineales. Según el usuario final, el mercado se segmenta en fabricantes, minoristas, proveedores y otros de CPG.
Segmentos globales de soluciones de disponibilidad en el lineal:
Mercado de soluciones de disponibilidad en el lineal, ndash; Por implementación
- On-Premise
- Nube
Mercado de soluciones de disponibilidad en el estante: ndash; Por componente
- Solución
- Servicios
Mercado de soluciones de disponibilidad disponibles: Por usuario final
- Fabricantes de CPG
- Minoristas
- Proveedores
- Otros
Soluciones de disponibilidad disponibles: Por geografía
- América del Norte
- Estados Unidos
- Canadá
- México
< li>Europa - Francia
- Alemania
- Italia
- España
- Reino Unido
- Resto de Europa
- Asia Pacífico (APAC)
- Australia
- China
- India
- Japón
- Resto de APAC
- Medio Oriente y Asia África (MEA)
- Arabia Saudita
- EAU
- Sudáfrica
- Resto de MEA
- América del Sur (SAM)
- Brasil
- Resto de SAM
Empresas
- Atlas Technology Group
- BeMyEye Holdings Ltd
- IBM Corporation
- Market6, Inc.
- Retail Solutions, Inc .
- Velocidad minorista
- SAP SE
- Shelfie Pty Ltd
- Tech Mahindra Limited
- Verix, Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Both suppliers and retailers play a vital role in tracking and recording the data required for retail execution. The data required by both these stakeholders are observational data, sales data, and activity data (obtained from the store), along with the data regarding quantitative activities achieved by product brand representatives in the retail store. The rising number of consumer goods retailers, manufacturers, and suppliers globally, and their collaboration enhance the performance efficiency of the retail stores. Such co-operation increases profit margin for the businesses to provide significant long-term value for both suppliers and retailers and improve supplier-retailer relationships.
The cooperation of retailers and suppliers is leading toward the growing focus on commercial areas, which includes in-store programs as well as merchandising.
The adoption of advanced and innovative technologies across the region is high. The deployment of on-shelf availability solutions has increased in Asian countries over the period owing to the investment as well as initiatives taken by the government for the development in the retail industry. Asia is referred as the growth engine of the global economy with countries such as China, India, Japan, and Singapore.
Various on-shelf availability service providers are helping the enterprises to identify the product availability related issues throughout the supply chain. The services offered by these players include audits, which enable to address issues such as out-of-stock, general replenishment, stock system errors, planogram compliance, and missing shelf edge label. These providers arrange team store visits to provide product availability data.
Further, they also provide a comparison of the stock-keeping unit (SKU) and retailer performance, product availability analysis as compared to competitors, and the creation of an action plan to solve issues on a constant basis.
The List of Companies
- Atlas Technology Group
- BeMyEye Holdings Ltd
- IBM Corporation
- Market6, Inc.
- Retail Solutions, Inc
- Retail Velocity
- SAP SE
- Shelfie Pty Ltd
- Tech Mahindra Limited
- Verix, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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