Marché des SMS A2P – Analyse des tendances et de la croissance | Année de prévision 2031

  • Report Code : TIPTE100000559
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 215
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On estime que le marché des SMS A2P connaîtra une croissance de 4,4 % au cours de la période de prévision 2016-2025 et représentera 62,10 milliards de dollars américains en 2025.



Les SMS A2P sont la communication en cours. entre une application et un abonné via des services de messagerie à des fins diverses. Avec l'évolution des smartphones accompagnée de l'émergence d'acteurs OTT sur le marché, les ORM ont constaté une forte baisse des revenus générés par les services de messagerie P2P (Peer-to-Peer). Cependant, il y a eu une augmentation parallèle des revenus des SMS A2P pour les ORM à l'échelle mondiale.



Les SMS peuvent atteindre un client même dans les zones les plus reculées où il existe une connexion réseau. et devient finalement le mode de communication le plus simple avec le client. Distinct des services de messagerie instantanée, le service SMS peut fonctionner sur les mobiles standards et basiques et ne dépend pas d'une connexion Internet pour fonctionner. La portée et la flexibilité des services SMS par rapport aux services en ligne sont bien supérieures et l'avantage des utilisateurs de téléphones mobiles prépayés qui continuent de recevoir des messages texte même s'ils sont déséquilibrés donne à ce mode un avantage. Certaines des principales caractéristiques de la messagerie sont qu'elle atteint un taux de lecture plus élevé en quelques minutes et affiche le taux d'engagement le plus élevé par rapport aux e-mails et aux applications de messagerie mobile OTT. En fin de compte, les clients étant plus susceptibles d'ouvrir des messages que des e-mails, il est clair que le marché des SMS A2P en serait stimulé.



Couverture du rapport



Dans notre étude, nous avons segmenté les Marché des SMS A2P par type, application, modèle commercial et vertical. Le segment de type du marché des SMS A2P comprend la plate-forme de messagerie API Cloud et les services de messagerie traditionnels et gérés. Sur la base des applications, le marché des SMS A2P est largement segmenté en services de contenu poussé, services interactifs, campagnes promotionnelles, services CRM et autres services. De plus, le marché des SMS A2P est divisé sur la base de secteurs verticaux qui ont de grandes applications de SMS A2P, notamment BFSI, la vente au détail, les médias et le divertissement, les voyages et les transports, l'hôtellerie et d'autres secteurs verticaux qui trouvent de grandes applications de SMS A2P. Sur la base de la géographie, le marché des SMS A2P est analysé en Amérique du Nord, en Europe, en Asie-Pacifique (APAC), au Moyen-Orient et en Afrique (MEA) et en Amérique du Sud (SAM). L'un des principaux facteurs qui déterminent la demande de L'adoption des SMS A2P augmente le nombre d'abonnés aux téléphones mobiles dans le monde, ce qui en fait des appareils omniprésents à des fins de communication. Le secteur BFSI a connu d’importants développements au cours de la dernière décennie. La sécurité des données des consommateurs et l’importance des stratégies marketing ont été mises en avant comme les principaux facteurs lors de la conception de campagnes A2P pour n’importe quel secteur vertical. La nature omniprésente des services SMS a favorisé la croissance du marché des SMS A2P. Les messages A2P sont utilisés par les banques, les établissements de santé pour des rappels, la billetterie mobile d'événements, les mots de passe à usage unique (OTP), les mises à jour de vols et de trains, les activités promotionnelles et les concours de vote, etc. ... pour n'en nommer que quelques-uns. Pour être assuré d'une portée maximale auprès des clients, on ne peut pas compter uniquement sur les services des acteurs OTT. Au lieu de cela, la portée maximale peut être atteinte grâce aux services SMS. La raison en est que dans de nombreuses régions du monde, il existe encore des utilisateurs de téléphones mobiles qui ne s'abonnent pas aux services Internet mobiles. Étant donné que les acteurs OTT nécessitent généralement une connexion Internet pour assurer la transmission des messages, les services SMS ont été préférés par les organisations dans un passé récent. La pénétration d'Internet par les utilisateurs de téléphones mobiles dans le monde est encore faible. Alors que dans les pays développés, la pénétration de l'Internet par les utilisateurs de téléphones mobiles est élevée, dans de nombreux pays en développement et sous-développés du monde, la pénétration de l'Internet par téléphone mobile est très faible et les SMS sont le moyen de communication privilégié pour assurer une portée maximale. Ce fait valide l’augmentation de l’utilisation du marché des SMS A2P. Les principaux acteurs présentés dans le rapport sont DIMOCO Messaging GmBH, AANAM Technologies, Twilio Inc., CLX Communications AB, Infobip Ltd., Syniverse Technologies, Vonage, Tyntec, Tanla Solutions et Trillian Group Ltd.



Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies

1. ANAM Technologies
2. CLX Communications AB.
3. DIMOCO Messaging GmBH
4. Infobip Ltd.
5. Nexmo Inc. (acquired by Vonage)
6. Syniverse Technologies, LLC
7. Tanla Solutions
8. Trillian Group Ltd.
9. Twilio Inc.
10. tyntec

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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