Rapporto sull'analisi delle dimensioni e delle quote del mercato SMS A2P | Previsioni 2031

  • Report Code : TIPTE100000559
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 215
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Si stima che il mercato degli SMS A2P crescerà a un CAGR del 4,4% nel periodo di previsione 2016-2025 e rappresenterà 62,10 miliardi di dollari nel 2025.

Gli SMS A2P sono la comunicazione in corso tra un'applicazione e un abbonato su servizi di messaggistica per vari scopi. Con l'evoluzione degli smartphone accompagnata dall'emergere di operatori OTT sul mercato, gli MNO hanno assistito a un forte calo dei ricavi guadagnati dai servizi di messaggistica P2P (Peer-to-Peer). Tuttavia, si è verificato un aumento parallelo dei ricavi degli SMS A2P per gli MNO a livello globale.

Approfondimenti strategici



Gli SMS possono raggiungere un cliente anche nell'area più remota dove è presente una connessione di rete e alla fine diventa la modalità di comunicazione più semplice con il cliente. Distinto dai servizi di messaggistica istantanea, il servizio SMS può funzionare su cellulari standard e di base e non dipende da una connessione Internet per funzionare. La portata e la flessibilità dei servizi SMS rispetto ai servizi online è molto maggiore e il vantaggio che gli utenti mobili prepagati continuino a ricevere messaggi di testo anche se sono fuori equilibrio dà alla modalità un vantaggio. Alcune delle caratteristiche principali della messaggistica sono che raggiunge una velocità di lettura più elevata in pochi minuti e vanta il tasso di coinvolgimento più elevato rispetto alle e-mail e alle app di messaggistica mobile OTT. Alla fine, poiché i clienti sono più propensi ad aprire i messaggi rispetto alle e-mail, è evidente che il mercato degli SMS A2P verrebbe trainato da questo.

Copertura del rapporto

Nel nostro studio, abbiamo segmentato i Mercato SMS A2P per tipologia, applicazione, modello di business e verticale. Il segmento tipo del mercato SMS A2P comprende la piattaforma di messaggistica API Cloud e la piattaforma di messaggistica tradizionale e amp; Servizi di messaggistica gestiti. Sulla base delle applicazioni, il mercato degli SMS A2P è ampiamente segmentato in servizi di contenuto push, servizi interattivi, campagne promozionali, servizi CRM e altri servizi. Inoltre, il mercato degli SMS A2P è biforcato sulla base di verticali che hanno ampie applicazioni di SMS A2P che includono BFSI, Retail, Media & Intrattenimento, viaggi e viaggi Trasporti, ospitalità e altri settori verticali che trovano ampie applicazioni degli SMS A2P. Sulla base della geografia, il mercato degli SMS A2P viene analizzato in Nord America, Europa, Asia-Pacifico (APAC), Medio Oriente e Asia. Africa (MEA) e Sud America (SAM).

Uno dei fattori principali che stanno guidando la domanda di adozione degli SMS A2P è il crescente numero di abbonati di telefonia mobile a livello globale che li rendono dispositivi onnipresenti per scopi di comunicazione. Il settore BFSI ha assistito a grandi sviluppi nell’ultimo decennio. La sicurezza dei dati dei consumatori e l'importanza delle strategie di marketing sono stati indicati come fattori principali durante la progettazione di campagne A2P per qualsiasi settore verticale. La natura onnipresente dei servizi SMS ha favorito la crescita del mercato degli SMS A2P in modo significativo. I messaggi A2P vengono utilizzati da banche, istituti sanitari per promemoria, biglietteria mobile per eventi, One Time Password (OTP), voli e servizi SMS. aggiornamenti sui treni, attività promozionali e concorsi elettorali, ecc., solo per citarne alcuni. Per essere certi di raggiungere il massimo livello di clientela, non si può fare affidamento solo sui servizi degli operatori OTT. La massima raggiungibilità può invece essere raggiunta tramite i servizi SMS. Il motivo è che a livello globale in molte regioni ci sono ancora utenti di telefoni cellulari che non si abbonano ai servizi Internet mobili. Poiché gli operatori OTT generalmente richiedono una connessione Internet per garantire la consegna dei messaggi, nel recente passato le organizzazioni hanno preferito i servizi SMS.

La penetrazione di Internet da parte degli utenti di telefoni cellulari nel mondo è ancora bassa. Mentre nei paesi sviluppati la penetrazione di Internet da parte degli utenti di telefonia mobile è elevata, in molti paesi in via di sviluppo e sottosviluppati del mondo, la penetrazione di Internet da parte degli utenti di telefonia mobile è molto bassa e gli SMS sono il mezzo di comunicazione preferito per garantire la massima portata. Questo fatto convalida l’aumento dell’utilizzo del mercato SMS A2P. I principali attori descritti nel rapporto sono DIMOCO Messaging GmBH, AANAM Technologies, Twilio Inc., CLX Communications AB, Infobip Ltd., Syniverse Technologies, Vonage, tyntec, Tanla Solutions e Trillian Group Ltd.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies

1. ANAM Technologies
2. CLX Communications AB.
3. DIMOCO Messaging GmBH
4. Infobip Ltd.
5. Nexmo Inc. (acquired by Vonage)
6. Syniverse Technologies, LLC
7. Tanla Solutions
8. Trillian Group Ltd.
9. Twilio Inc.
10. tyntec

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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