基于(关键地区、市场参与者、规模和份额)的 A2P SMS 市场 - 到 2031 年的预测

  • Report Code : TIPTE100000559
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 215
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A2P SMS 市场预计在 2016 年至 2025 年预测期内将以 4.4% 的复合年增长率增长,到 2025 年将达到 621 亿美元。

A2P SMS 是一种正在发生的通信出于各种目的,通过消息传递服务在应用程序和订阅者之间进行通信。随着智能手机的发展以及市场上 OTT 玩家的出现,移动网络运营商从 P2P(点对点)消息服务获得的收入急剧下降。然而,全球移动网络运营商的 A2P 短信收入却同步增长。

战略见解



短信可以覆盖客户即使在有网络连接的最偏远地区,也最终成为与客户沟通的最简单的方式。与即时消息服务不同,短信服务可以在标准和基本手机上运行,并且不依赖于互联网连接来工作。与在线服务相比,短信服务的覆盖范围和灵活性要大得多,而且预付费移动用户即使在失去平衡的情况下仍然可以接收短信,这一优势使该模式占据了上风。消息传递的一些关键特征是,与电子邮件和 OTT 移动消息传递应用程序相比,它可以在几分钟内实现更高的阅读率,并且拥有最高的参与率。最终,随着客户更有可能打开消息而不是电子邮件,A2P SMS 市场将因此受到推动,这是显而易见的。

报告覆盖范围

在我们的研究中,我们对A2P SMS 市场按类型、应用、商业模式和垂直划分。 A2P短信市场的类型细分包括云API消息平台和传统与短信平台。托管消息服务。根据应用程序,A2P SMS 市场大致分为推送内容服务、互动服务、促销活动、CRM 服务和其他服务。此外,A2P SMS 市场根据垂直方向分为两部分,其中 A2P SMS 具有大量应用,包括 BFSI、零售、媒体和行业。娱乐、旅游和交通运输、酒店业和其他垂直行业都大量应用 A2P SMS。根据地理位置,A2P SMS 市场分析为北美、欧洲、亚太地区 (APAC)、中东和美国。非洲 (MEA) 和南美洲 (SAM)。

推动 A2P SMS 采用需求的主要因素之一是全球移动电话用户数量的增加,使其成为无处不在的通信设备。 BFSI 行业在过去十年中取得了巨大发展。在为任何垂直行业设计 A2P 活动时,消费者数据安全和营销策略的重要性已被视为首要因素。 SMS 服务的普遍性有利于 A2P SMS 市场的增长,银行、医疗机构正在使用 A2P 消息来进行提醒、移动活动票务、一次性密码 (OTP)、航班和旅行等。列车更新、促销活动和投票比赛等。为了确保最大程度地接触客户,不能仅依赖 OTT 运营商的服务。相反,可以通过短信服务实现最大程度的接触。原因是,全球仍有许多地区的手机用户没有订阅移动互联网服务。由于OTT玩家普遍需要互联网连接来确保消息的传递,短信服务近年来已成为组织的首选。

全球手机用户互联网普及率仍处于较低水平。虽然在发达国家,手机用户互联网普及率很高,但在世界上许多发展中国家和欠发达国家,手机互联网普及率很低,短信是确保最大覆盖范围的最佳首选通信媒介。这一事实证实了 A2P SMS 市场使用量的增长。报告中介绍的主要参与者包括 DIMOCO Messaging GmBH、AANAM Technologies、Twilio Inc.、CLX Communications AB、Infobip Ltd.、Syniverse Technologies、Vonage、tyntec、Tanla Solutions 和 Trillian Group Ltd。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies

1. ANAM Technologies
2. CLX Communications AB.
3. DIMOCO Messaging GmBH
4. Infobip Ltd.
5. Nexmo Inc. (acquired by Vonage)
6. Syniverse Technologies, LLC
7. Tanla Solutions
8. Trillian Group Ltd.
9. Twilio Inc.
10. tyntec

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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