Perspectives du marché et point de vue des analystes :
Les articles ménagers sont des produits et des articles utilisés au sein d'un ménage pour la cuisine, la pâtisserie et l'organisation de la maison, entre autres fins. Le marché des articles ménagers connaît une croissance constante en raison de facteurs tels que l’évolution des modes de vie et l’augmentation du temps passé à la maison, qui ont déclenché une demande d’articles ménagers fonctionnels et esthétiques. Pendant la pandémie de COVID-19, les gens ont passé plus de temps chez eux et ont investi dans l’amélioration de leur espace de vie. De plus, l’essor des plateformes de commerce électronique et d’achats en ligne a permis aux consommateurs d’accéder plus facilement à une large gamme de produits ménagers et d’en acheter depuis leur domicile. Ces facteurs, associés aux conceptions innovantes et aux options durables proposées par les entreprises d'articles ménagers, favorisent l'expansion du marché des articles ménagers.
Moteurs de croissance et défis :
Les changements dynamiques dans le mode de vie et l'augmentation des familles à double revenu ont conduit à une recrudescence des revenus disponibles et amélioration du niveau de vie des ménages. Avec l’augmentation des revenus disponibles, les consommateurs dépensent des sommes importantes en articles ménagers et autres appareils permettant de vivre confortablement. Ils sont souvent disposés à acheter de nouveaux produits en raison de leur style unique, qui fait appel à leur individualité, ce qui entraîne une fréquence d'achat plus élevée. En outre, un nombre croissant de ménages composés d'une seule personne nécessite des modifications dans leur logement, ce qui stimule la demande d'articles ménagers tels que des appareils de cuisine, des ustensiles de cuisine, des ustensiles de cuisson, des ustensiles de table et des articles essentiels pour la salle de bain.
En outre, une augmentation de l'urbanisation a renforcé l'urbanisation. la demande d’unités résidentielles et, à terme, de produits ménagers. Selon le Bureau du recensement des États-Unis et le Département américain du logement et du développement urbain, les États-Unis ont achevé la construction d'environ 1,3 million de logements en 2021, alors que la construction d'environ 1,7 million de logements était en cours. De même, l’urbanisation croissante dans les pays européens a créé une énorme demande de logements résidentiels. Selon la Commission européenne, les permis de construire résidentiels ont augmenté de 42,3 % entre 2015 et 2021 dans l'Union européenne. En 2021, la France, l’Allemagne et la Pologne ont enregistré le plus grand nombre de mises en chantier de construction résidentielle en Europe. Ainsi, la construction croissante de logements dans divers pays stimule encore la demande d’articles ménagers. Ainsi, l'achat croissant d'articles ménagers ainsi que le nombre croissant de ménages propulsent la croissance du marché des articles ménagers.
Cependant, le marché des articles ménagers est très fragmenté et désorganisé en raison de nombreuses petites entreprises privées et vendeurs ambulants inexploités opérant dans les pays en développement. Selon un article publié dans Business Standards, en 2020, 80 % du marché des ustensiles de cuisine n’était pas organisé en Inde. Les petites entreprises locales utilisent des matières premières de mauvaise qualité pour fabriquer des articles ménagers tels que des ustensiles de cuisine, des ustensiles de cuisson, des accessoires de salle de bain et de la vaisselle. L’utilisation de matières premières de mauvaise qualité donne lieu à des produits finaux de mauvaise qualité susceptibles d’être endommagés. De plus, les fabricants proposent ces produits à faible coût ; par conséquent, la majorité des consommateurs achètent ces produits en raison de leur prix abordable et de leur facilité de disponibilité. Ce facteur entraîne une diminution de la clientèle des principaux fabricants d'articles ménagers.
En outre, le plus souvent, les fabricants locaux du marché non organisé des articles ménagers ne respectent pas les normes réglementaires, ce qui peut soulever des problèmes de qualité et entraver la perception des consommateurs envers produits ménagers. En outre, la disponibilité de produits contrefaits peut nuire à l’image de marque des principaux acteurs. Ainsi, le manque d'uniformité dans les opérations et les réglementations entrave la croissance du marché des articles ménagers.
Aperçus stratégiques
Segmentation et portée du rapport :
Le marché mondial des articles ménagers est segmenté en fonction du type de produit, du canal de distribution, et la géographie. En fonction du type de produit, le marché est classé en ustensiles de cuisine et ustensiles de cuisson, vaisselle, appareils de cuisine, articles essentiels de salle de bain et autres. Par canal de distribution, le marché est classé en supermarchés et hypermarchés, magasins spécialisés, vente au détail en ligne et autres. Par géographie, le marché mondial des articles ménagers est largement segmenté en Amérique du Nord, en Europe, en Asie-Pacifique, au Moyen-Orient et en Afrique, ainsi qu'en Amérique du Sud et centrale.
Analyse segmentaire :
En fonction du type de produit, le marché des articles ménagers est classé dans les ustensiles de cuisine et de cuisson, la vaisselle, les appareils de cuisine, les articles essentiels de salle de bain et autres. Le segment des arts de la table devrait enregistrer le TCAC le plus élevé entre 2022 et 2030. Le segment de la vaisselle comprend des produits tels que la vaisselle, les couverts, la verrerie et les ustensiles de service. L’augmentation de la demande de vaisselle sur le marché des articles ménagers peut être attribuée à la transformation des habitudes alimentaires pendant la pandémie de COVID-19. Avec de plus en plus de personnes dînant à la maison, les gens ont commencé à se concentrer sur la vaisselle esthétique et fonctionnelle, car elle améliore les expériences culinaires à la maison. Des repas quotidiens aux réunions spéciales, les consommateurs recherchent des ensembles de vaisselle qui rehaussent leur expérience culinaire. En outre, l’appréciation croissante des designs uniques et artisanaux joue un rôle important dans la demande de vaisselle. Les consommateurs sont de plus en plus attirés par les pièces de vaisselle fabriquées à la main et d'inspiration artistique qui apportent une touche d'individualité et de personnalité à leur salle à manger. Ainsi, une évolution vers des choix de vaisselle plus personnalisés et visuellement frappants a contribué au progrès du marché des articles ménagers pour le segment de la vaisselle. Vivo - Le groupe Villeroy & Boch, Corelle, Pyrex, Luminarc et Schott Zwiesel sont quelques-uns des principaux acteurs opérant sur le marché de la vaisselle.
Analyse régionale :
Le marché des articles ménagers est segmenté en cinq régions clés : Nord Amérique, Europe, Asie-Pacifique, Amérique du Sud et centrale, Moyen-Orient et Afrique. L’Asie-Pacifique a dominé le marché mondial des articles ménagers en 2022, le marché de cette région étant évalué à 120,63 milliards de dollars cette année-là. L’Europe est le deuxième contributeur majeur, détenant plus de 23 % du marché mondial. L’Asie-Pacifique devrait enregistrer un TCAC considérable de plus de 5 % entre 2022 et 2030. L'urbanisation croissante et le revenu disponible de la population de la classe moyenne sont l'un des principaux facteurs qui stimulent la demande d'articles ménagers modernes et pratiques, notamment des appareils de cuisine avancés et une vaisselle élégante.
Impact de la pandémie de COVID-19 :
La pandémie de COVID-19 a initialement entravé le marché mondial des articles ménagers en raison de la fermeture d’unités de fabrication, du manque de main-d’œuvre, de la perturbation des chaînes d’approvisionnement et de l’instabilité financière. La perturbation des opérations dans diverses industries en raison du ralentissement économique provoqué par l’épidémie de COVID-19 a limité l’approvisionnement en articles ménagers. De plus, plusieurs magasins ont été fermés, ce qui a limité les ventes d'articles ménagers. Néanmoins, les entreprises ont commencé à gagner du terrain puisque les restrictions précédemment imposées ont été abrogées dans divers pays en 2021. De plus, la mise en œuvre de campagnes de vaccination contre le COVID-19 par les gouvernements de différents pays a atténué la situation, entraînant une augmentation des activités commerciales dans le monde entier. Plusieurs marchés, y compris celui des articles ménagers, ont enregistré une croissance après l'assouplissement des confinements et des restrictions de mouvement.
Paysage concurrentiel et entreprises clés :
Bradshaw Home Inc, Denby Pottery, HF Coors Co Inc, Inter Ikea Holding Bv, Hutzler Manufacturing Co Inc, TTK Prestige Ltd, Newell Brands Inc, BSH Hausgerate GmbH, Kohler Co et Haier US Appliance Solutions Inc font partie des principaux acteurs opérant sur le marché mondial des articles ménagers.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Based on distribution channel, the housewares market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Buying convenience and accessibility are the significant characteristics of supermarkets and hypermarkets. These stores are typically located in areas that are easily accessible by the masses, making it convenient for customers to check and purchase housewares alongside completing the planned shopping. Many supermarkets and hypermarkets have introduced their private label houseware brands, offering consumers superior-quality products at competitive prices. Supermarkets and hypermarkets have extended operating hours, which allows customers to shop at convenient hours. Also, these larger retail establishments often have the advantage of bulk purchasing power, which allows them to offer products at competitive prices. Moreover, supermarkets and hypermarkets tend to stock a variety of houseware in different product types, brands, and varieties, providing customers with a more elaborate range of selections. Walmart, Costco Wholesale Corporation, Tesco, Target, and Bed Bath & Beyond are some of the supermarkets and hypermarket stores offering houseware products.
The major players operating in the global housewares market are Bradshaw Home Inc, Denby Pottery, HF Coors Co Inc, Inter Ikea Holding Bv, Hutzler Manufacturing Co Inc, TTK Prestige Ltd, Newell Brands Inc, BSH Hausgerate GmbH, Kohler Co, and Haier US Appliance Solutions Inc among others.
Dynamic changes in lifestyle and the rising dual income families led to an upsurge in disposable incomes and improved living standards of households. With increasing disposable incomes, consumers spend significant amounts on housewares and other appliances supporting convenient living. They are often willing to purchase new products owing to their unique styles, which appeal to their individuality, resulting in a higher buying frequency. Moreover, a burgeoning number of single-person households triggers the need for home modifications, thereby driving the demand for housewares such as kitchen appliances, cookware, bakeware, tableware, and bathroom essentials. Further, a rise in urbanization has been bolstering the demand for residential units and, ultimately, homewares products. As per the US Census Bureau and the US Department of Housing and Urban Development, the US completed construction of ~1,337,800 housing units in 2021, whereas construction of 1,702,000 housing units was in progress. Similarly, rising urbanization in European countries has created a huge demand for residential housing. For instance, according to the European Commission, between 2015 to 2021, residential building permits increased by 42.3%. In 2021, France, Germany, and Poland had the most residential construction starts in Europe. Thus, the increasing construction of housing units across various countries further boosts the demand for housewares.
Based on product type, the housewares market is categorized into cookware and bakeware, tableware, kitchen appliances, bathroom essentials, and others. The tableware segment is expected to register the highest CAGR during 2022–2030. The tableware segment includes products such as crockery, cutlery, glassware, and serveware. A surge in demand for tableware in the housewares market can be attributed to transformed dining habits during the COVID-19 pandemic. With more people dining at home, people have started focusing on aesthetic and functional tableware, as it enhances home dining experiences. From everyday meals to special gatherings, consumers are looking for tableware sets that elevate their dining experience. Furthermore, the growing appreciation for unique and artisanal designs plays a significant role in driving the demand for tableware. Consumers are increasingly drawn to handcrafted and artistically inspired tableware pieces that bring a touch of individuality and personality to their dining settings. Thus, a shift toward more personalized and visually striking tableware choices has contributed to the progress of the housewares market for the tableware segment. Vivo - Villeroy & Boch Group, Corelle, Pyrex, Luminarc, and Schott Zwiesel are a few of the prominent players operating in the market for tableware.
Smart appliances can be operated using smartphones or tablets connected via Bluetooth, near–field communication (NFC), or Wi-Fi. These technologies allow users to control their smart appliances via an app. Manufacturers are continuously modifying and developing smart home appliances to support easy lifestyles, which especially appeals to tech-savvy consumers. Well-known brands have been developing devices with automation and hi-tech features for smart homes. Moreover, voice assistants and artificial intelligence (AI) are bringing significant evolution into smart housewares.
Energy-saving appliances, notifications enabled on connected devices, and Wi-Fi capabilities are the key functional upgrades in smart kitchen appliances. For example, smart microwaves can seamlessly download cooking instructions, read barcodes on food products, and offer AI voice assistants to enable a completely hands-free experience. Whirlpool, in January 2022, announced that some of its smart, Wi-Fi-connected microwave would be upgraded to incorporate an air fry mode via a software update to replicate the crispy reheating specifications. Thus, the incorporation of innovative technologies into housewares is likely to bring new trends in the housewares market in the coming years.
The List of Companies - Houseware Market
- Bradshaw Home Inc
- The Denby Pottery Co Ltd
- HF Coors Co Inc
- Inter Ikea Holding Bv
- Hutzler Manufacturing Co Inc
- TTK Prestige Ltd, Newell Brands Inc
- BSH Hausgerate Gmbh
- Kohler Co
- Haier US Appliance Solutions Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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