Approfondimenti di mercato e punto di vista degli analisti:
Gli articoli per la casa sono prodotti e articoli utilizzati all'interno di una famiglia per cucinare, cuocere al forno e organizzare la casa, tra gli altri scopi. Il mercato degli articoli per la casa è in costante crescita a causa di fattori come il cambiamento degli stili di vita e il maggior tempo trascorso a casa, che hanno innescato la domanda di articoli per la casa funzionali ed esteticamente gradevoli. Durante la pandemia di COVID-19, le persone hanno trascorso più tempo a casa e hanno investito nel miglioramento dei propri spazi abitativi. Inoltre, l’aumento dell’e-commerce e delle piattaforme di shopping online ha reso più semplice per i consumatori accedere e acquistare un’ampia gamma di prodotti per la casa direttamente da casa. Questi fattori, uniti a design innovativi e opzioni sostenibili rese disponibili dalle aziende di articoli per la casa, favoriscono l'espansione del mercato degli articoli per la casa.
Fattori e sfide della crescita:
I cambiamenti dinamici nello stile di vita e l'aumento delle famiglie a doppio reddito hanno portato a un'impennata redditi disponibili e il miglioramento del tenore di vita delle famiglie. Con l’aumento del reddito disponibile, i consumatori spendono cifre significative in articoli per la casa e altri elettrodomestici che supportano una vita conveniente. Sono spesso disposti ad acquistare nuovi prodotti grazie al loro stile unico, che fa appello alla loro individualità, determinando una maggiore frequenza di acquisto. Inoltre, un numero crescente di famiglie composte da una sola persona innesca la necessità di modifiche domestiche, guidando così la domanda di articoli per la casa come elettrodomestici da cucina, pentole, stoviglie, stoviglie ed articoli essenziali per il bagno.
Inoltre, un aumento dell'urbanizzazione ha rafforzato la domanda di unità residenziali e, in ultima analisi, di prodotti per la casa. Secondo l’US Census Bureau e il Dipartimento statunitense per l’edilizia abitativa e lo sviluppo urbano, nel 2021 gli Stati Uniti hanno completato la costruzione di circa 1,3 milioni di unità abitative, mentre era in corso la costruzione di circa 1,7 milioni di unità abitative. Allo stesso modo, la crescente urbanizzazione nei paesi europei ha creato un’enorme domanda di alloggi residenziali. Secondo la Commissione Europea, i permessi di costruire residenziali sono aumentati del 42,3% dal 2015 al 2021 nell’Unione Europea. Nel 2021, Francia, Germania e Polonia hanno registrato il maggior numero di avviamenti di costruzioni residenziali in Europa. Pertanto, la crescente costruzione di unità abitative in vari paesi aumenta ulteriormente la domanda di articoli per la casa. Pertanto, il crescente acquisto di articoli per la casa insieme al crescente numero di famiglie spinge la crescita del mercato degli articoli per la casa.
Tuttavia, il mercato degli articoli per la casa è altamente frammentato e disorganizzato a causa di molte piccole imprese private e venditori ambulanti non sfruttati che operano nei paesi in via di sviluppo. Secondo un articolo pubblicato su Business Standards, nel 2020, l'80% del mercato degli utensili da cucina in India era non organizzato. Le piccole imprese locali utilizzano materie prime di bassa qualità per produrre articoli per la casa come pentole, stoviglie, accessori per il bagno e stoviglie. L'utilizzo di materie prime di bassa qualità si traduce in prodotti finali di scarsa qualità soggetti a danni. Inoltre, i produttori offrono questi prodotti a costi bassi; pertanto, la maggior parte dei consumatori acquista questi prodotti grazie alla convenienza e alla facile disponibilità. Questo fattore si traduce nella contrazione della base clienti dei principali produttori di casalinghi.
Inoltre, più spesso, i produttori locali nel mercato non organizzato dei casalinghi non rispettano gli standard normativi, il che può sollevare problemi di qualità e ostacolare la percezione dei consumatori verso prodotti per la casa. Inoltre, la disponibilità di prodotti contraffatti può ostacolare l’immagine del marchio dei principali attori. Pertanto, la mancanza di uniformità nelle operazioni e nelle normative ostacola la crescita del mercato dei casalinghi.
Approfondimenti strategici
Segmentazione e ambito del rapporto:
Il mercato globale dei casalinghi è segmentato sulla base del tipo di prodotto, del canale di distribuzione, e geografia. In base al tipo di prodotto, il mercato è classificato in pentole e prodotti da forno, stoviglie, elettrodomestici da cucina, articoli essenziali per il bagno e altri. Per canale di distribuzione, il mercato è classificato in supermercati e ipermercati, negozi specializzati, vendita al dettaglio online e altri. Per area geografica, il mercato globale degli articoli per la casa è ampiamente segmentato in Nord America, Europa, Asia Pacifico, Medio Oriente e Africa e America meridionale e centrale.
Analisi segmentale:
In base al tipo di prodotto, il mercato degli articoli per la casa è classificato in pentole e teglie, stoviglie, elettrodomestici da cucina, articoli essenziali per il bagno e altri. Si prevede che il segmento degli articoli per la tavola registrerà il CAGR più elevato nel periodo 2022-2030. Il segmento delle stoviglie comprende prodotti come stoviglie, posate, bicchieri e stoviglie. L’aumento della domanda di stoviglie nel mercato degli articoli per la casa può essere attribuito alle trasformate abitudini alimentari durante la pandemia di COVID-19. Con sempre più persone che cenano a casa, le persone hanno iniziato a concentrarsi su stoviglie estetiche e funzionali, poiché migliorano l'esperienza culinaria domestica. Dai pasti quotidiani alle riunioni speciali, i consumatori sono alla ricerca di set di stoviglie che migliorino la loro esperienza culinaria. Inoltre, il crescente apprezzamento per il design unico e artigianale gioca un ruolo significativo nel guidare la domanda di stoviglie. I consumatori sono sempre più attratti da pezzi di stoviglie realizzati a mano e di ispirazione artistica che apportano un tocco di individualità e personalità ai loro ambienti da pranzo. Pertanto, uno spostamento verso scelte di stoviglie più personalizzate e di grande impatto visivo ha contribuito al progresso del mercato degli articoli per la casa nel segmento degli articoli per la tavola. Vivo - Villeroy & Boch Group, Corelle, Pyrex, Luminarc e Schott Zwiesel sono alcuni degli attori di spicco che operano nel mercato delle stoviglie.
Analisi regionale:
Il mercato degli articoli per la casa è segmentato in cinque regioni chiave: Nord America, Europa, Asia Pacifico, America centrale e meridionale, Medio Oriente e Africa. L'Asia Pacifico ha dominato il mercato globale degli articoli per la casa nel 2022 poiché in quell'anno il mercato in questa regione era valutato a 120,63 miliardi di dollari. L’Europa è il secondo grande contributore, con una quota superiore al 23% del mercato globale. Si prevede che l’Asia Pacifico registrerà un CAGR considerevole, superiore al 5% nel periodo 2022-2030. La crescente urbanizzazione e il reddito disponibile della popolazione della classe media sono un fattore primario che spinge la domanda di articoli per la casa moderni e convenienti, compresi elettrodomestici da cucina avanzati e stoviglie eleganti.
Impatto della pandemia di COVID-19:
La pandemia di COVID-19 inizialmente ha ostacolato il mercato globale dei casalinghi a causa della chiusura delle unità produttive, della carenza di manodopera, dell’interruzione delle catene di approvvigionamento e dell’instabilità finanziaria. L’interruzione delle attività in vari settori a causa del rallentamento economico causato dall’epidemia di COVID-19 ha limitato l’offerta di articoli per la casa. Inoltre sono stati chiusi diversi negozi, limitando così le vendite di articoli per la casa. Tuttavia, le imprese hanno iniziato a guadagnare terreno quando le limitazioni precedentemente imposte sono state revocate in vari paesi nel 2021. Inoltre, l’attuazione delle campagne di vaccinazione contro il COVID-19 da parte dei governi di diversi paesi ha alleviato la situazione, portando ad un aumento delle attività commerciali in tutto il mondo. Diversi mercati, incluso quello degli articoli per la casa, hanno riportato una crescita dopo l'attenuazione dei lockdown e delle restrizioni alla circolazione.
Paesaggio competitivo e aziende chiave:
Bradshaw Home Inc, Denby Pottery, HF Coors Co Inc, Inter Ikea Holding Bv, Hutzler Manufacturing Co Inc, TTK Prestige Ltd, Newell Brands Inc, BSH Hausgerate GmbH, Kohler Co e Haier US Appliance Solutions Inc sono tra i principali attori che operano nel mercato globale degli articoli per la casa.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Based on distribution channel, the housewares market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Buying convenience and accessibility are the significant characteristics of supermarkets and hypermarkets. These stores are typically located in areas that are easily accessible by the masses, making it convenient for customers to check and purchase housewares alongside completing the planned shopping. Many supermarkets and hypermarkets have introduced their private label houseware brands, offering consumers superior-quality products at competitive prices. Supermarkets and hypermarkets have extended operating hours, which allows customers to shop at convenient hours. Also, these larger retail establishments often have the advantage of bulk purchasing power, which allows them to offer products at competitive prices. Moreover, supermarkets and hypermarkets tend to stock a variety of houseware in different product types, brands, and varieties, providing customers with a more elaborate range of selections. Walmart, Costco Wholesale Corporation, Tesco, Target, and Bed Bath & Beyond are some of the supermarkets and hypermarket stores offering houseware products.
The major players operating in the global housewares market are Bradshaw Home Inc, Denby Pottery, HF Coors Co Inc, Inter Ikea Holding Bv, Hutzler Manufacturing Co Inc, TTK Prestige Ltd, Newell Brands Inc, BSH Hausgerate GmbH, Kohler Co, and Haier US Appliance Solutions Inc among others.
Dynamic changes in lifestyle and the rising dual income families led to an upsurge in disposable incomes and improved living standards of households. With increasing disposable incomes, consumers spend significant amounts on housewares and other appliances supporting convenient living. They are often willing to purchase new products owing to their unique styles, which appeal to their individuality, resulting in a higher buying frequency. Moreover, a burgeoning number of single-person households triggers the need for home modifications, thereby driving the demand for housewares such as kitchen appliances, cookware, bakeware, tableware, and bathroom essentials. Further, a rise in urbanization has been bolstering the demand for residential units and, ultimately, homewares products. As per the US Census Bureau and the US Department of Housing and Urban Development, the US completed construction of ~1,337,800 housing units in 2021, whereas construction of 1,702,000 housing units was in progress. Similarly, rising urbanization in European countries has created a huge demand for residential housing. For instance, according to the European Commission, between 2015 to 2021, residential building permits increased by 42.3%. In 2021, France, Germany, and Poland had the most residential construction starts in Europe. Thus, the increasing construction of housing units across various countries further boosts the demand for housewares.
Based on product type, the housewares market is categorized into cookware and bakeware, tableware, kitchen appliances, bathroom essentials, and others. The tableware segment is expected to register the highest CAGR during 2022–2030. The tableware segment includes products such as crockery, cutlery, glassware, and serveware. A surge in demand for tableware in the housewares market can be attributed to transformed dining habits during the COVID-19 pandemic. With more people dining at home, people have started focusing on aesthetic and functional tableware, as it enhances home dining experiences. From everyday meals to special gatherings, consumers are looking for tableware sets that elevate their dining experience. Furthermore, the growing appreciation for unique and artisanal designs plays a significant role in driving the demand for tableware. Consumers are increasingly drawn to handcrafted and artistically inspired tableware pieces that bring a touch of individuality and personality to their dining settings. Thus, a shift toward more personalized and visually striking tableware choices has contributed to the progress of the housewares market for the tableware segment. Vivo - Villeroy & Boch Group, Corelle, Pyrex, Luminarc, and Schott Zwiesel are a few of the prominent players operating in the market for tableware.
Smart appliances can be operated using smartphones or tablets connected via Bluetooth, near–field communication (NFC), or Wi-Fi. These technologies allow users to control their smart appliances via an app. Manufacturers are continuously modifying and developing smart home appliances to support easy lifestyles, which especially appeals to tech-savvy consumers. Well-known brands have been developing devices with automation and hi-tech features for smart homes. Moreover, voice assistants and artificial intelligence (AI) are bringing significant evolution into smart housewares.
Energy-saving appliances, notifications enabled on connected devices, and Wi-Fi capabilities are the key functional upgrades in smart kitchen appliances. For example, smart microwaves can seamlessly download cooking instructions, read barcodes on food products, and offer AI voice assistants to enable a completely hands-free experience. Whirlpool, in January 2022, announced that some of its smart, Wi-Fi-connected microwave would be upgraded to incorporate an air fry mode via a software update to replicate the crispy reheating specifications. Thus, the incorporation of innovative technologies into housewares is likely to bring new trends in the housewares market in the coming years.
The List of Companies - Houseware Market
- Bradshaw Home Inc
- The Denby Pottery Co Ltd
- HF Coors Co Inc
- Inter Ikea Holding Bv
- Hutzler Manufacturing Co Inc
- TTK Prestige Ltd, Newell Brands Inc
- BSH Hausgerate Gmbh
- Kohler Co
- Haier US Appliance Solutions Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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