Il mercato del sake è stato valutato a 9.290,16 milioni di dollari nel 2019 e si prevede che raggiungerà i 13.146,68 milioni di dollari entro il 2027; si prevede che crescerà a un CAGR del 4,7% dal 2020 al 2027.
Il sake è una bevanda alcolica giapponese a base di riso fermentato e viene chiamata vino di riso. Il sake viene generalmente preparato utilizzando riso mai lucidato, una muffa nota come Aspergillus oryzae, acqua e lievito. I sake pregiati vengono invecchiati per più di un anno e la maggior parte delle varianti ha un contenuto alcolico compreso tra il 15% e il 20%.
Il mercato del sake in Nord America si prevede che cresca al CAGR più elevato durante il periodo di previsione. La crescita del mercato del sake in questa regione è principalmente attribuita al crescente consumo di bevande alcoliche nel Nord America. La crescente domanda di bevande alcoliche, compreso il sakè, è stata soddisfatta dall'aumento del numero di birrifici e distillerie nella regione. La crescente domanda di sake in Nord America ha attratto i produttori a stabilire la loro presenza nella regione, il che ha ulteriormente alimentato la crescita del mercato del sake in Nord America. La presenza di aziende affermate come Takara Sake USA Inc., Gekkeikan Sake e Ozeki Sake sta offrendo opportunità di crescita per il mercato del sake in Nord America.
Impatto della pandemia di COVID-19 sul mercato del sake
L'epidemia di COVID-19 influisce negativamente sulle economie e sulle industrie di vari paesi a causa dei lockdown , divieti di viaggio e chiusura delle attività. Quello alimentare e delle bevande sono tra i settori più colpiti da gravi interruzioni, come restrizioni sulla catena di approvvigionamento e chiusura degli impianti di produzione. La chiusura di diversi stabilimenti e fabbriche in vari paesi interrompe le catene di approvvigionamento globali e ha un impatto negativo sulle attività produttive, sui programmi di consegna e sulle vendite di beni multipli. La pandemia di COVID ha inizialmente interrotto la domanda di alcol a causa della chiusura di ristoranti, fornitori di servizi di ristorazione, negozi di liquori, hotel e bar che hanno avuto un impatto negativo sul mercato del sake. La chiusura dei negozi e dei pub locali ha generato opportunità per i fornitori di servizi online che hanno stabilizzato la domanda di bevande alcoliche nel periodo di pandemia che ha avuto un impatto positivo sul mercato del sake. Pertanto, inizialmente il COVID 19 ha avuto un impatto negativo sul mercato del sake, ma in modo lento e costante con l'aumento della domanda di alcol, portando ad un aumento della domanda di sake.
Mercato del sakeApprofondimenti di mercato
Aumento delle esportazioni di sake
La diminuzione della domanda di sake in Giappone e nei paesi dell'Asia del Pacifico ha portato ad un aumento delle esportazioni di sake. A causa dell'elevato consumo di alcol e di un'elevata propensione delle persone verso le bevande in stile tradizionale negli Stati Uniti, ha portato ad un aumento delle esportazioni di sake negli Stati Uniti. La crescente crescita del numero di ristoranti giapponesi in regioni come Europa e Nord America ha portato ad un aumento della domanda di sake. L'elevato apprezzamento e la crescente tendenza ad abbinare le varietà culinarie al sakè stanno portando a un aumento delle esportazioni di sakè in vari paesi.
Approfondimenti sul tipo di prodotto
In base al tipo di prodotto, il mercato del sake è suddiviso in Ordinary Sake, Junmai, Honjozo, Junmai Ginjo, Ginjo e Junmai Daiginjo. Il segmento del sake ordinario ha rappresentato la quota maggiore del mercato nel 2019; mentre si prevede che il segmento del sake Junmai registrerà il CAGR più elevato nel corso del 2020-2027. Il sake ordinario è anche chiamato FutsÅ«-shu che è l'equivalente di un vino da tavola e rappresenta anche la maggior parte del sake prodotto. Secondo Takara Sake, il sake ordinario comprende circa due terzi della produzione mondiale di sake con un gusto e un corpo delicati con un palato dolce sottotono e un'acidità minima o nulla. Il riso utilizzato per preparare il sake ordinario è raffinato al 70% e può o meno contenere alcol di birra aggiunto.
Mercato del sake, per applicazione– 2019 e 2027Approfondimenti sulla gamma
In base alla gamma, il mercato del sake è segmentato in premium, medio e basso. Il segmento basso ha rappresentato la quota maggiore di mercato nel 2019 e si prevede che il segmento premium registrerà il CAGR più rapido nel corso del 2020-2027. Il segmento di sake di fascia bassa viene prodotto per ottenere la massima resa e valore, nonché per utilizzare riso di qualità più economica, per lo più lucidato al di sotto del 30%. La maggior parte del sake prodotto rientra nel segmento di fascia bassa.
Approfondimenti strategici
Alcuni attori che operano nel mercato del sake sono Aramasa Co , Ltd.; Asahishuzo CO., Ltd.; Birrificio Corrente Blu; Gekkeikan Sake Co., Ltd; Hakutsuru Sake Brewing Co., Ltd; Kanpai Londra; Sake artigianale; Società per azioni Ozeki; Sun Masamune Pty Limited; Takara Sake USA Inc.; Tatsuuma-Honke Brewing Co. Ltd. tra molti altri. Le aziende chiave implementano fusioni e acquisizioni e strategie di ricerca e sviluppo per espandere la base di clienti e acquisire una quota significativa nel mercato globale, il che consente loro anche di mantenere il proprio marchio a livello globale.
Report Spotlights
- Tendenze progressive del settore nel mercato globale del sake per aiutare i giocatori a sviluppare strategie efficaci a lungo termine
- Strategie di crescita aziendale adottate da mercati sviluppati e in via di sviluppo
- Analisi quantitativa del mercato globale del sake dal 2017 al 2027
- Stima della domanda globale di sake in vari settori
- Analisi PEST per illustrare l'efficacia di acquirenti e fornitori che operano nel settore
- Sviluppi recenti per comprendere lo scenario del mercato competitivo e la domanda globale di sake
- Tendenze e prospettive del mercato, nonché fattori che guidano e frenano la crescita del mercato globale mercato del sake
- Processo decisionale attraverso la comprensione delle strategie che sostengono l'interesse commerciale per quanto riguarda la crescita del mercato.
- Dimensione del mercato globale del sake in vari nodi del mercato
- Panoramica dettagliata e segmentazione del mercato globale del sake, nonché le sue dinamiche di settore
- Dimensione del mercato globale del sake in vari regioni con promettenti opportunità di crescita
Mercato del sake: per tipo di prodotto
- Sake ordinario
- Junmai
- Honjozo
- Junmai Ginjo
- Ginjo
- Junmai Daiginjo
Mercato del sake- di Gamma
- Premium
- Medio
- Basso
Profili aziendali
- Aramasa Co, Ltd.;
- Asahishuzo CO., Ltd.
- Blue Current Brewery
- Gekkeikan Sake Co. , Ltd
- Hakutsuru Sake Brewing Co., Ltd
- Kanpai London Craft Sake
- Ozeki Corporation
- Sun Masamune Pty Limited
- Takara Sake USA Inc.
- Tatsuuma-Honke Brewing Co. Ltd.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
The List of Companies - Sake Market
- BLUE CURRENT BREWERY
- GEKKEIKAN SAKE CO., LTD
- ARAMASA CO, LTD.
- HAKUTSURU SAKE BREWING CO., LTD.
- SUN MASAMUNE PTY LIMITED
- TATSUUMA-HONKE BREWING CO. LTD.
- ASAHISHUZO CO., LTD.
- TAKARA SAKE USA INC.
- KANPAI LONDON CRAFT SAKE
- OZEKI CORPORATION
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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