Europe Meat Coating Ingredients Market Key Players and Forecast by 2030

The Europe meat coating ingredients market size is projected to grow from US$ 442.03 million in 2022 to US$ 715.84 million by 2030. The market is expected to record a CAGR of 6.2% from 2022 to 2030.

Market Insights and Analyst View:

Meat coating ingredients are used to enhance the appearance, texture, taste, and shelf life of various meat products. The coating is available in the form of ingredients such as batters, predusts, breader, and marinades. These ingredients add flavor and crispiness to the end products. The increasing consumption of processed meat products in Europe resulted in surging demand for meat coating ingredients as they are increasingly used for ready-to-cook processed meat products. These are the major factors driving the Europe meat coating ingredientsmarket growth in the region.

Growth Drivers and Challenges:

Processed meat products such as burger patties and nuggets allow consumers to save time and effort associated with ingredient shopping, consumption, meal preparation and cooking, and post-meal activities. Convenience and taste are among the major desired attributes among consumers across Europe while buying food. As per the Food and Health Survey of the "International Food Information Council" (IFIC), millennials consider convenience while purchasing food, whereas taste is essential for boomers. Thus, manufacturers are using meat coating ingredients to enhance the taste and overall appearance of processed meat products. Processed products such as ready-to-eat meals are gaining popularity owing to hectic work schedules, and millennials prefer to be efficient with their time and avoid tedious tasks. Additionally, manufacturers of on-the-go meat products and meat snacks incorporate meat-coating ingredients in their products to attract a large number of consumers.

Rising modernization, changing lifestyles, and changing taste preferences boost the demand for customized meat coating across Europe. As a result, manufacturers provide customized coating solutions to meet the specific requirements of consumers and enhance their market presence. In July 2021, Kerry Group Plc launched its coating production facility in Rome, Georgia. The recently expanded Rome site provides significant capacity, advanced capabilities, and customized coating solutions. Thus, the availability of customized solutions is expected to provide lucrative opportunities for the Europe meat coating ingredients market during the forecast period.

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Europe Meat Coating Ingredients Market: Strategic Insights

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Report Segmentation and Scope:

The Europe meat coating ingredients market is segmented based on type, category, application, and geography. The market, by type, is segmented into breader, batter, marinades, predusts, and others. The breader segment is further divided into flours and starches, breadcrumbs, corn crumbs, rice crumbs, and others.  Based on category, the market is bifurcated into gluten-free and conventional. Based on application, the market is segmented into nuggets, burger patties, meatballs, fillets, and others. The Europe meat coating ingredients market, based on countries, is segmented into Germany, France, Italy, the UK, Russia, Spain, the Netherlands, Denmark, Poland, Norway, Sweden, and the Rest of Europe.

Segmental Analysis:

Based on type, the Europe meat coating ingredients market is segmented into breader, batter, marinades, predusts, and others. The breader segment is further divided into flours and starches, breadcrumbs, corn crumbs, rice crumbs, others. The breader segment holds a significant share of the market. Breader is a versatile and popular meat coating ingredient used to enhance the texture and flavor of various meat dishes. Typically made with a mixture of flour, breadcrumbs, and seasonings, breader serves multiple purposes in the culinary realm. Its primary function is to create a crispy and golden outer layer on meats, adding a delightful crunch that contrasts with the tenderness of the cooked meat. The composition of breaders may vary, allowing for customization based on individual preferences or specific recipes. These factors drive the market growth for the breader segment.

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Country Analysis:

Based on country, the Europe meat coating ingredients market is segmented into Germany, France, Spain, Italy, the UK, Denmark, Sweden, Russia, Finland, Norway, Poland, and the Rest of Europe. Germany dominated the European market. The market in this country was valued at US$ 20,344 million in 2022. The market in Spain is expected to register a CAGR of 6.6% during the forecast period. In Germany, consumers are increasingly aware of the importance of food quality and safety. Meat coating ingredients play a crucial role in enhancing the texture, flavor, and overall appeal of meat products, meeting the evolving preferences of discerning consumers. Additionally, the increasing popularity of convenience food has contributed to the demand for meat coating ingredients. These ingredients improve the sensory attributes of the meat and extend its shelf life, aligning with the convenience-driven lifestyles of many consumers. These factors boost the demand for meat coating ingredients in the country.

The UK accounts for ~14% of the market share in Europe. The Europe meat coating ingredients market in the UK is witnessing strong growth due to the increasing meat consumption and rising demand for convenience meat-based products. Consumers in the UK, with an adventurous palate and a penchant for global cuisines, seek products that enhance the flavor and texture of meat, contributing to a diverse and exciting culinary landscape. The convenience trend in food consumption is a key driver behind the growing demand for meat coating ingredients. As busy lifestyles become prevalent, there is an increasing preference for convenient and easy-to-prepare meals. Meat coatings offer a quick and efficient way to add variety and excitement to meals, catering to the demand of consumers looking for convenient yet flavorful options. Thus, owing to all the factors mentioned above, the Europe meat coating ingredients market is expected to grow significantly in the UK during the forecast period.

Industry Developments and Future Opportunities:

Initiatives taken by key players operating in the Europe meat coating ingredients market are listed below:

1. In July 2021, Kerry Group Plc launched its coating production facility in Rome, Georgia. The company stated that the recently expanded Rome site provides significant capacity, advanced capabilities, and customized coating solutions.
2. In April 2023, Loryma introduced a wheat-based variant of its Lory IsoCrisp range, offering low-sugar, protein-rich extruded crispies. They are made from European wheat; it has a neutral taste and can be individually flavored. The crispies can also be used as crunchy highlights in muesli.

COVID-19 Pandemic Impact:

The COVID-19 pandemic adversely affected almost all industries in various countries in Europe. Lockdowns, travel restrictions, and business shutdowns in Europe hampered the growth of several food and beverages manufacturing companies. The shutdown of manufacturing units disturbed supply chains, production activities, delivery schedules, and essential and nonessential product sales. Many companies reported delays in product deliveries and a slump in their product sales in 2020, which hampered the Europe meat coating ingredients market. The shortage of workforce, ban on import and export, and limited supply of raw materials also led to a halt in operations and processes across the region during the COVID-19 pandemic. These factors negatively impacted the market growth in the pandemic.

In 2021, various economies resumed operations as several governments revoked the previously imposed restrictions, which positively impacted the marketplace in various countries. Moreover, manufacturers were permitted to operate at full capacities, which helped them overcome the demand and supply gaps.

Competitive Landscape and Key Companies:

Newly Weds Foods Inc, Ingredion Inc, PGP International Inc, Loryma GmbH, Hiltfields Ltd, Griffith Foods Inc, Advanced Food Systems Inc, Ulmer Nahrungsmittel GmbH, Bowman Ingredients Ltd, and Kerry Group Plc are among the prominent players operating in the Europe meat coating ingredients market. These market players adopt strategic development initiatives to expand their businesses, further driving the Europe meat coating ingredients market growth. 

Europe Meat Coating Ingredients Report Scope