Mercado de pan plano: mapeo competitivo y perspectivas estratégicas para 2031

  • Report Code : TIPRE00007763
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 137
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El mercado de pan plano representó 81.796,6 millones de dólares en 2018 y se espera que crezca a una tasa compuesta anual del 6,6% durante el período previsto 2019-2027, hasta alcanzar 145.180,9 millones de dólares en 2027.

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La mayor participación de mercado de la región de América del Norte se atribuye principalmente a los cambios en los patrones de estilo de vida de los consumidores y la preferencia hacia los productos de pan plano congelados. Además, el estilo de vida ajetreado y los hábitos alimentarios cambiantes de los consumidores en países desarrollados como Estados Unidos y Canadá han provocado un aumento en la demanda de alimentos preparados. Los panes planos se utilizan ampliamente en la preparación de alimentos preparados, como sándwiches, tortillas, panecillos, etc. Por lo tanto, se prevé que la creciente demanda de alimentos preparados impulse la demanda de panes planos en América del Norte. Además, se prevé que la demanda de productos de pan plano orgánicos, sin gluten y sin OGM aumente durante el período previsto. Estos productos están ganando una gran aceptación entre los consumidores preocupados por su salud en América del Norte y están influyendo positivamente en el crecimiento del mercado de pan plano en la región.

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Mercado mundial de pan plano



Perspectivas del mercado

La creciente demanda de productos de pan plano saludables ha llevado al crecimiento del mercado de pan plano

Consumidores En los países desarrollados y en desarrollo, como Estados Unidos, Canadá, Alemania, Francia, China y Japón, se están volviendo más conscientes de la salud debido al acceso ilimitado a la información en línea. Esto ha afectado positivamente el crecimiento de las empresas que buscan comercializar productos de pan plano. Es más probable que los consumidores preocupados por su salud busquen información específica asociada con los productos alimenticios que compran. La creciente concienciación de los consumidores sobre la salud está impulsando la demanda de productos de pan plano saludables y bajos en grasa y azúcar. Además, factores como la conciencia de los consumidores sobre los problemas de salud, los mayores ingresos personales, una mayor atención al fitness y la rápida urbanización están impulsando la demanda de productos de pan plano saludables. Los principales productores del mercado se centran constantemente en introducir productos de pan plano ricos en nutrientes para atraer un nuevo segmento de consumidores en los países desarrollados. Los beneficios para la salud que ofrecen algunos tipos de panes planos, junto con la creciente demanda de productos de pan planos saludables, impulsan el crecimiento del mercado de panes planos.

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La introducción de productos de pan plano orgánicos, sin OGM y sin gluten creará oportunidades de crecimiento para el mercado mundial de pan plano

La demanda de productos de pan plano orgánicos, sin OGM y sin gluten ha crecido considerablemente en los últimos años en los países desarrollados. La creciente conciencia entre los consumidores sobre los beneficios para la salud del pan plano orgánico, sin OGM y sin gluten ha impulsado la demanda de estos productos en el mercado. Además, se prevé que el mayor poder adquisitivo de los consumidores en países desarrollados como Estados Unidos, Canadá, Alemania, Francia, Reino Unido, Australia y China impulse la demanda de productos orgánicos. Los consumidores de estos países están dispuestos a pagar precios más altos por productos que ofrecen beneficios para la salud. La creciente preocupación por la seguridad alimentaria entre los consumidores es el principal factor que impulsa la demanda de pan plano orgánico.

Información sobre el producto

Según el producto, el mercado de pan plano se bifurca según la tortilla y el naan. , pita y otros. El segmento de la tortilla dominó el mercado mundial de pan plano. Una tortilla es una fina ronda de pan plano sin levadura que se utiliza en la cocina mexicana. Se utilizan principalmente para hacer enchiladas, burritos y wraps como tacos. Las tortillas son ricas en proteínas, vitaminas y nutrientes. minerales. Por lo tanto, la demanda de tortillas está aumentando debido a sus propiedades nutricionales, junto con la creciente población preocupada por su salud en todo el mundo. Se espera que la creciente demanda de comida mexicana en varias regiones, como Europa y Asia Pacífico, impulse el crecimiento del mercado de pan plano en todo el mundo.

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Perspectivas del canal de distribución

El pan plano El mercado se bifurca según el canal de distribución en supermercados e hipermercados, panaderías, tiendas de conveniencia y otros. El segmento de supermercados e hipermercados representó la mayor participación en el mercado mundial de pan plano. Entre los distintos canales de distribución, los supermercados y los hipermercados han ganado relativa importancia. Los productores venden su producto a distribuidores que los suministran a los hipermercados y supermercados, según su demanda. Esto resulta beneficioso ya que el producto obtendría una buena imagen de ventas en estas tiendas; además, no habría desperdicio de estos productos ya que la fabricación se realizaría sólo según demanda y en cantidades específicas. Aparte de esto, estas tiendas representan una gran variedad de productos lo que permite una fácil comparación y accesibilidad a varias marcas. Se espera que el creciente número de hipermercados y supermercados respalde el crecimiento del mercado mundial de pan plano durante el período de pronóstico.

Resto de Medio Oriente y África Mercado de pan plano por canal de distribución



Perspectivas estratégicas

Las fusiones y adquisiciones y las novedades de productos se observaron como las estrategias más adoptadas en el mercado mundial del pan plano. A continuación se enumeran algunos de los desarrollos recientes en el mercado mundial de pan plano:

2019: Signature Flatbreads lanzó su nuevo producto dentro de su marca Deli Kitchen, sus nuevos panes planos de estilo griego. Está disponible en el mercado en formato listo para comer.
2017:California Lavash, una empresa de pan plano con sede en California, anunció la incorporación de Garlic Naan a su línea de pan plano estirado a mano.
2017:Conagra Brands ingresó a un acuerdo definitivo para adquirir el negocio Sandwich Bros. de Wisconsin, que produce sándwiches congelados para desayuno y platos principales.

SEGMENTACIÓN DEL MERCADO GLOBAL DE PAN PLATO
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Mercado global de pan plano: por producto

  • Tortilla
  • Naan
  • Pita
  • Otros


Mercado global de pan plano - por canal de distribución

  • Supermercado e hipermercado
  • Panaderías
  • Tiendas de conveniencia
  • Otros


Mercado global de pan plano - por geografía

  • América del Norte
    • Estados Unidos
    • Canadá
    • México
  • Europa
    • Alemania
    • Francia
    • Italia
    • Reino Unido
    • España
    • Turquía
    • Resto de Europa
  • Asia Pacífico
    • Australia
    • China
    • India
    • Japón
    • Corea del Sur
    • Resto de Asia Pacífico
  • Oriente Medio y África
    • Sudáfrica
    • Arabia Saudita
    • EAU
    • Resto de MEA
  • América del Sur
    • Brasil
    • Argentina
    • Resto de SAM

Perfiles de Empresas

    < li>American Flatbread Company Inc.
  • California Lavash
  • Conagra Brands, Inc.
  • Evron Foods Ltd
  • GRUMA, SAB DE CV
  • Klosterman Baking Company
  • Kontos Foods Inc.
  • Kronos
  • Signature Flatbreads Ltd
  • Stonefire
  • >ul>
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which key factors drive the growth of flatbread across the globe?

The growing demand for convenience food products and rising demand for healthy flatbread products have been the major factors that have been favoring the flatbread market all over the globe. With the growth of the fast-food industry and the rise in the disposable income of consumers, consumers are inclining toward convenience foods. Currently, convenience foods are able to sufficiently meet the food requirements of the population in developed countries. As flatbreads are widely used in preparing food products such as flatbread sandwiches, tortillas, and rolls, the flatbread demand is projected to boost during the forecast period.

Which global region is the largest market for flatbread?

The North America accounted for the largest market in the flatbread region. Several domestic and international companies have a strong foothold in the North American region. In the North America region, the US is a major market for flatbread. The rise in demand for convenience food due to the increasing working population has led to a rise in demand for flatbread in the developed and developing countries in North America. Over the past few decades, demand for convenience foods that save household time in meal preparation and cleanup has grown in the US and Canada. Various types of flatbread products such as tortilla, naan, and pita are extensively available in the supermarket and hypermarkets in the US and Canada. Tortillas are more popular in Mexico. This factor has propelled the demand for flatbread products in the North America region.

Which is the most widely used flatbread product?

Tortilla is the most widely used flatbread product all over the globe. The mass production of tortilla products and automation in the food and beverage industries has ensured that tortillas are manufactured at low price and are available to customers at low unit cost. The availability of factory produced tortillas with homemade or traditional taste at reasonably low cost is expected to drive the growth of the global tortilla market. The growing share of woman the workforce, rapid urbanization, and the rise in demand for convenience foods such as tortillas is anticipated to spur the growth of tortillas during the forecast period.

The List of Companies in Global Flatbread Market

  1. American Flatbread Company
  2. California Lavash
  3. Conagra Brands, Inc.
  4. Evron Foods Ltd
  5. GRUMA, S.A.B. DE C.V
  6. Klosterman Baking Company
  7. Kontos Foods Inc
  8. KRONOS
  9. Signature Flatbreads LTD
  10. Stonefire

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

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