El mercado de pan plano representó 81.796,6 millones de dólares en 2018 y se espera que crezca a una tasa compuesta anual del 6,6% durante el período previsto 2019-2027, hasta alcanzar 145.180,9 millones de dólares en 2027.
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La mayor participación de mercado de la región de América del Norte se atribuye principalmente a los cambios en los patrones de estilo de vida de los consumidores y la preferencia hacia los productos de pan plano congelados. Además, el estilo de vida ajetreado y los hábitos alimentarios cambiantes de los consumidores en países desarrollados como Estados Unidos y Canadá han provocado un aumento en la demanda de alimentos preparados. Los panes planos se utilizan ampliamente en la preparación de alimentos preparados, como sándwiches, tortillas, panecillos, etc. Por lo tanto, se prevé que la creciente demanda de alimentos preparados impulse la demanda de panes planos en América del Norte. Además, se prevé que la demanda de productos de pan plano orgánicos, sin gluten y sin OGM aumente durante el período previsto. Estos productos están ganando una gran aceptación entre los consumidores preocupados por su salud en América del Norte y están influyendo positivamente en el crecimiento del mercado de pan plano en la región.
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Mercado mundial de pan plano
Perspectivas del mercado
La creciente demanda de productos de pan plano saludables ha llevado al crecimiento del mercado de pan plano
Consumidores En los países desarrollados y en desarrollo, como Estados Unidos, Canadá, Alemania, Francia, China y Japón, se están volviendo más conscientes de la salud debido al acceso ilimitado a la información en línea. Esto ha afectado positivamente el crecimiento de las empresas que buscan comercializar productos de pan plano. Es más probable que los consumidores preocupados por su salud busquen información específica asociada con los productos alimenticios que compran. La creciente concienciación de los consumidores sobre la salud está impulsando la demanda de productos de pan plano saludables y bajos en grasa y azúcar. Además, factores como la conciencia de los consumidores sobre los problemas de salud, los mayores ingresos personales, una mayor atención al fitness y la rápida urbanización están impulsando la demanda de productos de pan plano saludables. Los principales productores del mercado se centran constantemente en introducir productos de pan plano ricos en nutrientes para atraer un nuevo segmento de consumidores en los países desarrollados. Los beneficios para la salud que ofrecen algunos tipos de panes planos, junto con la creciente demanda de productos de pan planos saludables, impulsan el crecimiento del mercado de panes planos.
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La introducción de productos de pan plano orgánicos, sin OGM y sin gluten creará oportunidades de crecimiento para el mercado mundial de pan plano
La demanda de productos de pan plano orgánicos, sin OGM y sin gluten ha crecido considerablemente en los últimos años en los países desarrollados. La creciente conciencia entre los consumidores sobre los beneficios para la salud del pan plano orgánico, sin OGM y sin gluten ha impulsado la demanda de estos productos en el mercado. Además, se prevé que el mayor poder adquisitivo de los consumidores en países desarrollados como Estados Unidos, Canadá, Alemania, Francia, Reino Unido, Australia y China impulse la demanda de productos orgánicos. Los consumidores de estos países están dispuestos a pagar precios más altos por productos que ofrecen beneficios para la salud. La creciente preocupación por la seguridad alimentaria entre los consumidores es el principal factor que impulsa la demanda de pan plano orgánico.
Información sobre el producto
Según el producto, el mercado de pan plano se bifurca según la tortilla y el naan. , pita y otros. El segmento de la tortilla dominó el mercado mundial de pan plano. Una tortilla es una fina ronda de pan plano sin levadura que se utiliza en la cocina mexicana. Se utilizan principalmente para hacer enchiladas, burritos y wraps como tacos. Las tortillas son ricas en proteínas, vitaminas y nutrientes. minerales. Por lo tanto, la demanda de tortillas está aumentando debido a sus propiedades nutricionales, junto con la creciente población preocupada por su salud en todo el mundo. Se espera que la creciente demanda de comida mexicana en varias regiones, como Europa y Asia Pacífico, impulse el crecimiento del mercado de pan plano en todo el mundo.
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Perspectivas del canal de distribución
El pan plano El mercado se bifurca según el canal de distribución en supermercados e hipermercados, panaderías, tiendas de conveniencia y otros. El segmento de supermercados e hipermercados representó la mayor participación en el mercado mundial de pan plano. Entre los distintos canales de distribución, los supermercados y los hipermercados han ganado relativa importancia. Los productores venden su producto a distribuidores que los suministran a los hipermercados y supermercados, según su demanda. Esto resulta beneficioso ya que el producto obtendría una buena imagen de ventas en estas tiendas; además, no habría desperdicio de estos productos ya que la fabricación se realizaría sólo según demanda y en cantidades específicas. Aparte de esto, estas tiendas representan una gran variedad de productos lo que permite una fácil comparación y accesibilidad a varias marcas. Se espera que el creciente número de hipermercados y supermercados respalde el crecimiento del mercado mundial de pan plano durante el período de pronóstico.
Resto de Medio Oriente y África Mercado de pan plano por canal de distribución
Perspectivas estratégicas
Las fusiones y adquisiciones y las novedades de productos se observaron como las estrategias más adoptadas en el mercado mundial del pan plano. A continuación se enumeran algunos de los desarrollos recientes en el mercado mundial de pan plano:
2019: Signature Flatbreads lanzó su nuevo producto dentro de su marca Deli Kitchen, sus nuevos panes planos de estilo griego. Está disponible en el mercado en formato listo para comer.
2017:California Lavash, una empresa de pan plano con sede en California, anunció la incorporación de Garlic Naan a su línea de pan plano estirado a mano.
2017:Conagra Brands ingresó a un acuerdo definitivo para adquirir el negocio Sandwich Bros. de Wisconsin, que produce sándwiches congelados para desayuno y platos principales.
SEGMENTACIÓN DEL MERCADO GLOBAL DE PAN PLATO
< br />
Mercado global de pan plano: por producto
- Tortilla
- Naan
- Pita
- Otros
Mercado global de pan plano - por canal de distribución
- Supermercado e hipermercado
- Panaderías
- Tiendas de conveniencia
- Otros
Mercado global de pan plano - por geografía
- América del Norte
- Estados Unidos
- Canadá
- México
- Europa
- Alemania
- Francia
- Italia
- Reino Unido
- España
- Turquía
- Resto de Europa
- Asia Pacífico
- Australia
- China
- India
- Japón
- Corea del Sur
- Resto de Asia Pacífico
- Oriente Medio y África
- Sudáfrica
- Arabia Saudita
- EAU
- Resto de MEA
- América del Sur
- Brasil
- Argentina
- Resto de SAM
Perfiles de Empresas
- < li>American Flatbread Company Inc.
- California Lavash
- Conagra Brands, Inc.
- Evron Foods Ltd
- GRUMA, SAB DE CV
- Klosterman Baking Company
- Kontos Foods Inc.
- Kronos
- Signature Flatbreads Ltd
- Stonefire >ul>
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The growing demand for convenience food products and rising demand for healthy flatbread products have been the major factors that have been favoring the flatbread market all over the globe. With the growth of the fast-food industry and the rise in the disposable income of consumers, consumers are inclining toward convenience foods. Currently, convenience foods are able to sufficiently meet the food requirements of the population in developed countries. As flatbreads are widely used in preparing food products such as flatbread sandwiches, tortillas, and rolls, the flatbread demand is projected to boost during the forecast period.
The North America accounted for the largest market in the flatbread region. Several domestic and international companies have a strong foothold in the North American region. In the North America region, the US is a major market for flatbread. The rise in demand for convenience food due to the increasing working population has led to a rise in demand for flatbread in the developed and developing countries in North America. Over the past few decades, demand for convenience foods that save household time in meal preparation and cleanup has grown in the US and Canada. Various types of flatbread products such as tortilla, naan, and pita are extensively available in the supermarket and hypermarkets in the US and Canada. Tortillas are more popular in Mexico. This factor has propelled the demand for flatbread products in the North America region.
Tortilla is the most widely used flatbread product all over the globe. The mass production of tortilla products and automation in the food and beverage industries has ensured that tortillas are manufactured at low price and are available to customers at low unit cost. The availability of factory produced tortillas with homemade or traditional taste at reasonably low cost is expected to drive the growth of the global tortilla market. The growing share of woman the workforce, rapid urbanization, and the rise in demand for convenience foods such as tortillas is anticipated to spur the growth of tortillas during the forecast period.
The List of Companies in Global Flatbread Market
- American Flatbread Company
- California Lavash
- Conagra Brands, Inc.
- Evron Foods Ltd
- GRUMA, S.A.B. DE C.V
- Klosterman Baking Company
- Kontos Foods Inc
- KRONOS
- Signature Flatbreads LTD
- Stonefire
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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