G Suite Business Software Market Size & Share Outlook to 2028

G Suite Business Software Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Type (Administration Software, ERP Software, Finance Software, HR Software, Others); End-User (Individual, Enterprise, Others) and Geography

Publication Month : Dec 2021

  • Report Code : TIPRE00013586
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 124
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The G suite business software market is expected to grow from US$ 2,224.76 million in 2021 to US$ 3,903.72 million by 2028; it is estimated to register a CAGR of 8.4% during 2021–2028.

G Suite allows enterprises and organizations to use Google's suite of cloud-based productivity and collaboration tools at the backend of their business processes. Various third-party developers and solution providers offer expert governance and management of G suite solutions based on the needs of the enterprises. For instance, Calendly provides a solution for the G suite that works seamlessly with Google Calendar to manage all the bookings and schedule-related work. Similarly, Mixmax offers calendaring solutions and an email productivity platform for sales, customer success, recruiting, sales operations, leadership, and entrepreneurs. Third-party companies offer add-on tools for the G suite that enhance the productivity and manageability of enterprises and support clients' customized requirements. For example, Kami tools enable the users to annotate, markup and collaborate on PDF documents or image files on G suite. The benefits of third-party integration and add-on tools in G suite to increase productivity drive the G suite business software market growth.

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G Suite Business Software Market: Strategic Insights

g-suite-business-software-market
Market Size Value inUS$ 2,224.76 Million in 2021
Market Size Value byUS$ 3,903.72 Million by 2028
Growth rateCAGR of 8.4% from 2021 to 2028
Forecast Period2021-2028
Base Year2021
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Impact of COVID-19 Pandemic on G Suite Business Software Market

The COVID-19 pandemic has been affecting many businesses globally. The continuous growth in the virus-infected patients compelled governments to put a bar on the transportation of humans and goods by announcing travel bans, mass lockdowns, and business shutdowns. The lockdown imposition led to the lesser production of commodities, goods, and services. Manufacturing, automotive, semiconductor & electronics, oil & gas, mining, aviation, and other industries have witnessed a decline in their operations due to the temporary shutdown of activities.

The COVID-19 pandemic created uncertainty, stress, and emotional disruption worldwide. Businesses and organizations struggled to provide their stakeholders with the appropriate resources to overcome the crisis. Therefore, during an emergency, effective communication is essential. An unprecedented growth was witnessed in the use of Google Meet, a video conferencing product, as businesses relied on connecting an at-home workforce to sustain productivity. Meet's day-over-day growth topped 60% in March 2021, and its daily usage is now more than 25 times what it was in January 2020. Despite this growth, the demand remained well within the network's capabilities. Google LLC has made the advanced capabilities of Google Meet free to all G suite business software users worldwide because they realize how important it is to keep colleagues connected and engaged for business continuity

Many people are looking forward to improving their skills and gaining knowledge from home as they shift to remote employment and learning environment in response to the COVID-19 pandemic. To assist, the Google Cloud learning tools, such as a vast catalog of training courses, hands-on labs on Qwiklabs, and interactive Cloud OnAir webinars, are available for free. Anyone can obtain cloud experience through hands-on labs and learn how to prototype an app, construct prediction models, and more remotely. Teams can also improve their skills by taking Pluralsight and Coursera on-demand courses.

Lucrative Regions for G Suite Business Software Market

 

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In the G Suite business software market, the APAC region is expected to grow at the highest CAGR during the forecast period.


G Suite Business Software Market Insights

Adoption of Remote Work in Tech Companies Drives the Demand for G Suite Business Software Market

Many technology companies have been shifting to remote working in recent years. Remote work or hybrid work models are essential for businesses to support employees and clients for smooth functioning. As most countries are reopening due to the ease in restrictions, tech companies enable flexibility for employee satisfaction by announcing hybrid and remote work approaches. For instance, Google announced that they want their employees to come to the office at least three days a week and allow them to work remotely for up to four weeks a year. There is an increasing demand for cloud-based business solutions, such as G suite, since it is essential for companies involved in remote work to securely collaborate data between employees and use different virtual cloud-based tools to enhance their productivity. According to secondary sources, finance, management, professional services, and information sectors have the highest potential for remote work. G suite business software considerably increases business productivity through customized solutions for task-specific needs. Therefore, the rising adoption of remote work by tech companies would create ample opportunities for the growth of the G Suite business software market in the coming years.

Type-Based G Suite Business Software Market Insights

Based on type, the G Suite business software market is segmented into administration software, ERP software, finance software, HR software, and others. In 2020, the ERP software segment led the G suite business software market, accounting for the largest market share.

G Suite Business Software Market, by Type, 2020 and 2028 (%)

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End User-Based G Suite Business Software Market Insights

Based on end-user, the G Suite business software market can be bifurcated into individual and enterprise. In 2020, the enterprise segment accounted for a larger market share in G Suite Business Software Market.

The players operating in the G Suite business software market adopt strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

  • In February 2021, NetHunter CRM added new features to assist businesses in propelling their growth. The new features are aimed at streamlining sales, marketing, and business processes. NetHunter users can now leverage automated processes directly from their Gmail inbox to better manage their customer connections, increase engagement, and close more deals.
  • In July 2020, with Mailtrack's new iOS support, iPhone users can now track emails received through the Gmail app on their phones. They can send tracked emails even if they are not in front of their computers. Chrome on a desktop or laptop can provide precise information, such as when an email was opened or how many times it was opened.

The global G suite business software market has been segmented as mentioned below:

By Type

  • Administration Software
  • ERP Software
  • Finance Software
  • HR Software
  • Others

By End-User

  • Individual
  • Enterprise

By Geography

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • India
    • South Korea
    • Japan
    • Australia
    • Rest of APAC
  • Middle East & Africa (MEA)
    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of MEA
  • South America (SAM)
    • Brazil
    • Argentina
    • Rest of SAM

Company Profiles: - G Suite Business Software Market

  • GROOVE      
  • MAILTRACK.IO        
  • Calendly      
  • NetHunt Inc.          
  • Mixmax       
  • Salesforce.com, Inc.         
  • Rewardly, Inc.        
  • Zendesk      
  • Expensify, Inc.       
  • Freshworks Inc.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type, End-User

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


What are the reasons behind G suite business software market growth?

Application of third-party services in G-suite business software and implementation by numerous professional service providers are driving the growth of the G suite business software market.

What are the market opportunities for the G suite business software market?

The market opportunity lies in developing countries. Developing countries have become a hub of opportunity for various markets, including G suite business software market. Further, the adoption of remote work in tech companies are presenting significant potential for the future growth of the G suite business software market players.

Which type segment is expected to dominate the market in terms of 2020 market share?

Based on type, the G suite business software market is segmented into administration software, ERP software, finance software, HR software, and others. In 2020, the ERP software segment led the G suite business software market, accounting for the largest share in the market.

Which region has dominated the G suite business software market?

In 2020, North America led the market with a substantial revenue share, followed by Europe and APAC. North America is a prospective market for G suite business software developers.

Which are the major companies in the G suite business software market?

The major companies in G suite business software includes GROOVE; MAILTRACK.IO; Calendly; NetHunt Inc.; Mixmax; Salesforce.com, inc.; Rewardly, Inc; Zendesk; Expensify, Inc.; Freshworks Inc.

Which end-user segment is expected to dominate the market in terms of 2020 market share?

Based on end-user, the G suite business software market can be segmented into individual and enterprise. In 2020, the enterprise segment accounted for the largest market share.

The List of Companies - G Suite Business Software Market

  1. GROOVE                 
  2. MAILTRACK.IO     
  3. Calendly                  
  4. NetHunt Inc.         
  5. Mixmax                   
  6. Salesforce.com, inc.           
  7. Rewardly, Inc        
  8. Zendesk                  
  9. Expensify, Inc.      
  10. Freshworks Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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