Se espera que el mercado de software empresarial G suite crezca de 2.224,76 millones de dólares en 2021 a 3.903,72 millones de dólares en 2028; se estima que registrará una CAGR del 8,4 % durante 2021-2028.
G Suite permite a las empresas y organizaciones utilizar el conjunto de herramientas de colaboración y productividad basadas en la nube de Google en el backend de sus procesos de negocio. Varios desarrolladores y proveedores de soluciones externos ofrecen gobierno y gestión expertos de las soluciones de G suite en función de las necesidades de las empresas. Por ejemplo, Calendly proporciona una solución para G suite que funciona perfectamente con Google Calendar para gestionar todas las reservas y el trabajo relacionado con la programación. De manera similar, Mixmax ofrece soluciones de calendario y una plataforma de productividad de correo electrónico para ventas, éxito de clientes, reclutamiento, operaciones de ventas, liderazgo y emprendedores. Empresas de terceros ofrecen herramientas complementarias para G suite que mejoran la productividad y la capacidad de administración de las empresas y respaldan los requisitos personalizados de los clientes. Por ejemplo, las herramientas Kami permiten a los usuarios anotar, marcar y colaborar en documentos PDF o archivos de imágenes en G suite. Los beneficios de la integración de terceros y las herramientas complementarias en G suite para aumentar la productividad impulsan el crecimiento del mercado de software empresarial de G suite.
Strategic Insights
< p>Impacto de la pandemia de COVID-19 en el mercado de software empresarial G SuiteLa pandemia de COVID-19 ha estado afectando a muchas empresas a nivel mundial. El continuo crecimiento del número de pacientes infectados por el virus obligó a los gobiernos a poner freno al transporte de personas y mercancías anunciando prohibiciones de viaje, cierres masivos y cierres de empresas. La imposición del bloqueo provocó una menor producción de materias primas, bienes y servicios. Fabricación, automoción, semiconductores y otros sectores. Electrónica, aceite y amp; Las industrias del gas, la minería, la aviación y otras han experimentado una disminución en sus operaciones debido al cierre temporal de actividades.
La pandemia de COVID-19 generó incertidumbre, estrés y perturbación emocional en todo el mundo. Las empresas y organizaciones lucharon por proporcionar a sus partes interesadas los recursos adecuados para superar la crisis. Por lo tanto, durante una emergencia, la comunicación efectiva es esencial. Se observó un crecimiento sin precedentes en el uso de Google Meet, un producto de videoconferencia, ya que las empresas dependían de conectar a una fuerza laboral en casa para mantener la productividad. El crecimiento diario de Meet superó el 60 % en marzo de 2021, y su uso diario es ahora más de 25 veces mayor que en enero de 2020. A pesar de este crecimiento, la demanda se mantuvo dentro de las capacidades de la red. Google LLC ha hecho que las capacidades avanzadas de Google Meet sean gratuitas para todos los usuarios del software empresarial G suite en todo el mundo porque se dan cuenta de lo importante que es mantener a los colegas conectados y comprometidos para la continuidad del negocio.
< p>Muchas personas esperan mejorar sus habilidades y adquirir conocimientos desde casa a medida que pasan al entorno laboral y de aprendizaje remoto en respuesta a la pandemia de COVID-19. Para ayudar, las herramientas de aprendizaje de Google Cloud, como un amplio catálogo de cursos de capacitación, laboratorios prácticos en Qwiklabs y seminarios web interactivos de Cloud OnAir, están disponibles de forma gratuita. Cualquiera puede obtener experiencia en la nube a través de laboratorios prácticos y aprender a crear prototipos de una aplicación, construir modelos de predicción y más de forma remota. Los equipos también pueden mejorar sus habilidades tomando cursos bajo demanda de Pluralsight y Coursera.regiones lucrativas para el mercado de software empresarial G Suite
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En el mercado de software empresarial G Suite, se espera que la región APAC crezca al CAGR más alto durante el período de pronóstico.
Perspectivas del mercado de software empresarial G Suite
La adopción del trabajo remoto en empresas de tecnología impulsa la demanda del mercado de software empresarial G Suite
Muchas empresas de tecnología han estado cambiando al trabajo remoto en los últimos años. El trabajo remoto o los modelos de trabajo híbridos son esenciales para que las empresas apoyen a los empleados y clientes para que funcionen sin problemas. A medida que la mayoría de los países están reabriendo debido a la flexibilización de las restricciones, las empresas de tecnología permiten flexibilidad para la satisfacción de los empleados al anunciar enfoques de trabajo híbridos y remotos. Por ejemplo, Google anunció que quiere que sus empleados vengan a la oficina al menos tres días a la semana y les permitan trabajar de forma remota hasta cuatro semanas al año. Existe una demanda creciente de soluciones empresariales basadas en la nube, como G suite, ya que es esencial para las empresas involucradas en el trabajo remoto colaborar de forma segura con los datos entre los empleados y utilizar diferentes herramientas virtuales basadas en la nube para mejorar su productividad. Según fuentes secundarias, los sectores de finanzas, gestión, servicios profesionales e información tienen el mayor potencial para el trabajo remoto. El software empresarial G suite aumenta considerablemente la productividad empresarial a través de soluciones personalizadas para necesidades específicas de tareas. Por lo tanto, la creciente adopción del trabajo remoto por parte de las empresas de tecnología crearía amplias oportunidades para el crecimiento del mercado de software empresarial G Suite en los próximos años.
G Suite basado en tipos Información sobre el mercado de software empresarial
Según el tipo, el mercado de software empresarial G Suite se segmenta en software de administración, software ERP, software financiero, software de recursos humanos y otros. En 2020, el segmento de software ERP lideró el mercado de software empresarial G Suite y representó la mayor cuota de mercado.
Mercado de software empresarial G Suite, por tipo, 2020 y 2028 (%)
Perspectivas del mercado de software empresarial G Suite basado en el usuario final
Basado en usuario final, el mercado de software empresarial G Suite se puede dividir en individual y empresarial. En 2020, el segmento empresarial representó una mayor participación de mercado en el mercado de software empresarial G Suite.
Los actores que operan en el mercado de software empresarial G Suite adoptan estrategias como las fusiones , adquisiciones e iniciativas de mercado para mantener sus posiciones en el mercado. A continuación se enumeran algunos desarrollos de actores clave:
- En febrero de 2021, NetHunter CRM agregó nuevas funciones para ayudar a las empresas a impulsar su crecimiento. Las nuevas funciones tienen como objetivo optimizar los procesos de ventas, marketing y negocios. Los usuarios de NetHunter ahora pueden aprovechar los procesos automatizados directamente desde su bandeja de entrada de Gmail para administrar mejor las conexiones de sus clientes, aumentar la participación y cerrar más acuerdos.
- En julio de 2020, con la nueva compatibilidad con iOS de Mailtrack, los usuarios de iPhone ahora pueden realizar un seguimiento de los correos electrónicos recibidos a través de la aplicación Gmail en sus teléfonos. Pueden enviar correos electrónicos rastreados incluso si no están frente a sus computadoras. Chrome en una computadora de escritorio o portátil puede proporcionar información precisa, como cuándo se abrió un correo electrónico o cuántas veces se abrió.
La suite G global El mercado de software empresarial se ha segmentado como se menciona a continuación:
Por tipo
- Software de administración
- Software ERP
- Software de finanzas< /li>
- Software de RRHH
- Otros
Por usuario final
- Individual
- Empresa
Por geografía
- América del Norte
- EE.UU.
- Canadá
- México
- Europa
- Francia
- Alemania
- Italia
- Reino Unido
- Rusia
- Resto de Europa
- Asia Pacífico (APAC )
- China
- India
- Corea del Sur
- Japón
- Australia
- Resto de APAC
- Oriente Medio y Asia África (MEA)
- Sudáfrica
- Arabia Saudita
- EAU
- Resto de MEA
- América del Sur (SAM)
- Brasil
- Argentina
- Resto de SAM
Perfiles de empresa: - Mercado de software empresarial G Suite
- GROOVE
- MAILTRACK.IO
- Calendario
- NetHunt Inc.
- Mixmax
- Salesforce.com, Inc.
- Rewardly, Inc.
- Zendesk
- Expensify, Inc.
- Freshworks Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Application of third-party services in G-suite business software and implementation by numerous professional service providers are driving the growth of the G suite business software market.
The market opportunity lies in developing countries. Developing countries have become a hub of opportunity for various markets, including G suite business software market. Further, the adoption of remote work in tech companies are presenting significant potential for the future growth of the G suite business software market players.
Based on type, the G suite business software market is segmented into administration software, ERP software, finance software, HR software, and others. In 2020, the ERP software segment led the G suite business software market, accounting for the largest share in the market.
In 2020, North America led the market with a substantial revenue share, followed by Europe and APAC. North America is a prospective market for G suite business software developers.
The major companies in G suite business software includes GROOVE; MAILTRACK.IO; Calendly; NetHunt Inc.; Mixmax; Salesforce.com, inc.; Rewardly, Inc; Zendesk; Expensify, Inc.; Freshworks Inc.
Based on end-user, the G suite business software market can be segmented into individual and enterprise. In 2020, the enterprise segment accounted for the largest market share.
The List of Companies - G Suite Business Software Market
- GROOVE
- MAILTRACK.IO
- Calendly
- NetHunt Inc.
- Mixmax
- Salesforce.com, inc.
- Rewardly, Inc
- Zendesk
- Expensify, Inc.
- Freshworks Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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