The wheat flour market was valued at US$ 181,377.66 million in 2019 and is projected to reach US$ 219,995.42 million by 2027; it is expected to grow at a CAGR of 2.8% from 2020 to 2027.
The wheat flour market has experienced tremendous growth in the past on the back of the development in food processing technologies and an increase in the demand for vegan products. The upsurge in demand for bakery products, snacks, noodles, and pasta, among others, has also bolstered the wheat flour market growth. Gluten is a naturally occurring protein in wheat, and it is responsible for the shape of the baked goods as it helps make the dough more elastic when kneaded. The amount of gluten may vary according to different varieties of wheat flour available. Low-gluten wheat variety is termed as "soft" or "weak," and the high-gluten wheat variety is referred to as "hard" or "strong." Bread is a part of a wide range of meals and cuisines, and there is a high demand for wheat bread among consumers.
The wheat flour market in Asia Pacific is expected to grow at the highest CAGR during the forecast period. Moreover, Asia Pacific holds the largest share in the global wheat flour market due to the consumption of wheat flour in everyday meals and a large wheat production capacity of the region; China and India are among the leading wheat-producing countries in the world. China dominated the Asia Pacific wheat flour market in 2019 and is projected to lead the market during 2020–2027. The growth of the market in China is mainly attributed to the existence of well-established food and beverages sector and increasing spending by companies on the development of innovative wheat flour products. With the increasingly busy lifestyle of consumers in Asian countries such as Australia, China, and India, they are gradually shifting their preference toward convenience food, which reduces their cooking time and provides them instant food. Wheat flour is used in various convenience food products such as bakery products, snacks, noodles, pasta, among others.
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Wheat Flour Market: Strategic Insights
Market Size Value in US$ 181,377.66 Million in 2019 Market Size Value by US$ 219,995.42 Million by 2027 Growth rate CAGR of 2.8% from 2020-2027 Forecast Period 2020-2027 Base Year 2020
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Wheat Flour Market: Strategic Insights
Market Size Value in | US$ 181,377.66 Million in 2019 |
Market Size Value by | US$ 219,995.42 Million by 2027 |
Growth rate | CAGR of 2.8% from 2020-2027 |
Forecast Period | 2020-2027 |
Base Year | 2020 |
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Speak to AnalystThe COVID-19 outbreak, which began in Wuhan (China) in December 2019, has spread around the globe at a fast pace. As of August 2020, the US, Russia, India, China, Italy, Spain, France, and Germany are among the worst-affected countries in terms of positive cases and reported deaths. According to the WHO figures updated in August 2020, 17,660,523 confirmed cases and 680,894 deaths have been reported globally. The outbreak has affected economies and industries due to lockdowns, travel bans, and business shutdowns. Food and beverages is one the world’s major industries suffering serious disruptions such as supply chain breaks, technology events cancellations, and office shutdowns as a result of this pandemic. China is the global manufacturing hub and is the largest raw material supplier for various industries; however, it is also one of the worst-affected countries by the COVID-19 pandemic. The lockdown of various plants and factories in China is affecting the global supply chains and adversely impacting the manufacturing and sales of various types of wheat flour. The overall market collapse due to COVID-19 is also affecting the wheat flour market growth due to shutting down of factories, obstacle in supply chain, and downturn in world economy.
Market Insights
Rise in Demand for Convenience Food
The demand for wheat flour is increasing due to growing consumer preference toward processed or convenience foods. Wheat flour is a vital ingredient in various convenience food items, such as bakery and confectionery products, snacks, and ready-to-eat foods. The flour improves the texture and profile of food product. Consumers in developed and developing countries are more inclined toward convenience foodstuff due to growing food & beverages industry and improving economic conditions. Also, with the diversification of distribution channels, retail outlets and supermarkets have also started offering convenience food. Further, the change in working demographics and busy lifestyle are among the other factors promoting the demand for convenience food items. The urbanization of society has resulted in the prominence of convenience foods in the modern diet. The availability of organic wheat flour expands its applications in bakery and confectionery, and other industries. Further, the increase in population, rising economic standard, hike in disposable incomes, and diversification in food habits are propelling the demand for convenience food. To meet these demands, companies are coming up with the improved quality of wheat flour and opting for efficient distribution channels to serve the wider customer base.
Product Type Insights
Based on product type, the wheat flour market is segmented into all-purpose flour, bread flour, semolina and durum flour, whole wheat flour, and others. The bread flour segment accounted for the largest share in market in 2019, and the whole wheat flour segment is expected to register the fastest CAGR during 2020–2027. The all-purpose flour is prepared from the combination of hard and soft wheat in 4:1 ratio, and it is considered to be the most popular form of wheat flour worldwide. It is obtained from the finely ground part of the wheat kernel known as the endosperm, which gets detached from the bran and germ at the time of milling process. All-purpose flour has rich nutritional profile and is a rich source of vitamins such as niacin, riboflavin thiamin and folic acid (vitamin B family), and minerals such as iron. All-purpose wheat flour is commercially available in bleached and unbleached forms. During bleaching, chemicals are used as a preservative to protect the flour from developing an off flavor or from spoiling after a short period. All-purpose flour is ideal for the preparation of all types of baked goods, including cakes, cookies, pizza, yeast breads, biscuits, and muffins, and it is also used to provide thick consistency to gravies and sauces. It is also used as a coating agent in meat, vegetables, and other products while frying or sautéing.
End User Insights
Based on end-user, the wheat flour market is segmented into residential and commercial. The commercial segment accounted for the largest share in the market in 2019, and the residential segment is expected to register the highest CAGR during 2020–2027. With the growth of food processing industries as well as increasing demand for healthy and innovative food products, the demand for commercial purpose wheat flour has increased manifolds. The commercial segment is further segmented into HORECA, institutional and food service, and other manufacturers. The commercial purpose flour mills process wheat flours with a small number of additives. Other than this, bleaching agents such as benzoyl peroxide and oxidizing agents such as potassium bromate and chlorine oxide are also added while processing to make the flour look white. Commercial applications of wheat flour include food and bakery items such as breads, cakes, cookies, pastries, muffins, and cookies. Apart from this, it is extensively used in preparation of snacks, noodles, pasta, etc. Wheat flour also finds application in a biofuel industry and in feeding purpose. The US Department of Agriculture has adopted several standards in terms of testing of wheat flour for commercial use. Such standards ensure purity and detection of any adulterations present in terms of wheat flour market.
Application Insights
Based on application, the wheat flour market has been segmented into bread, bakery products, noodles and pasta, and others. The bread segment accounted for the largest share in the global wheat flour market in 2019, and bakery products segment is expected to register the highest CAGR during 2020–2027. Wheat flour is the most common base ingredient used in bread preparation. Wheat flour consists of gluten that is considered to be key source of protein and a significant ingredient in yeast-leavened breads. Gluten is a rubbery substance that helps provide structure and elasticity to the bread dough by trapping air and gas molecules; this action helps enhance the texture of the baked items. Wheat flour such as all-purpose flour, white bread flour, fine French bread flour, high gluten flour, and semolina flour are significantly used in preparation of different varieties of breads. These flours can be used alone or can be blended with other types of wheat flours, depending on the type of bread being developed. The rise in the consumption of bread as a part of breakfast, along with rapid innovations in the same, is likely to boost the demand for wheat flour in bread-making.
Distribution Channel Insights
Based on distribution channel, the wheat flour market has been segmented into hypermarket/supermarket, convenience stores, online, and others. The hypermarket/supermarket segment accounted for the largest share in the global wheat flour market in 2019, and the market based on other channels is expected to grow at the fastest CAGR during the forecast period. Manufacturers opt for various channels of distribution to make their products easily available to consumers. Among several distribution channels, supermarkets and hypermarkets have gained relatively greater importance. Producers sell their products to distributors who provide these products to hypermarkets and supermarkets, depending upon their demand. This proves to be beneficial as the products get a good sales image in these stores; moreover, there would be no wastage of products as the manufacturing is undertaken only on demand and in specific numbers. Apart from this, these stores simultaneously present a large variety of products to buyers, which allows easy comparison among them and accessibility to several brands. The sales of wheat flour through the hypermarkets and supermarkets are growing at high pace. The increasing number of hypermarkets and supermarkets has positively impacted this rise. Wheat flour types are extensively available in the supermarkets and hypermarkets around the globe.
Mergers and acquisitions, and research and development are commonly adopted strategies by companies to expand their footprint worldwide. The wheat flour market players such as Archer Daniels Midland Company, FoodMaven, and ITC Limited have been implementing these strategies to enlarge the customer base and to gain significant market share in the world, which also allows them to maintain their brand name globally. For instance, in July 2019, Aashirvaad, under ITC Limited, announced the launch of a new range comprising Gluten-Free Flour, Ragi Flour and Multi Millet Mix Flour under the umbrella of Aashirvaad Nature’s Super Foods. In February 2020, FoodMaven announced the company’s partnership with The Annex by Ardent Mills (The Annex), a business unit of Ardent Mills, LLC, to sell its transitional wheat flour to FoodMaven’s foodservice customers. In September 2019, Archer Daniels Midland Company opened its new, state-of-the-art flour mill in Mendota, Illinois. It is the largest flour mill ever built in North America. The new, 30,000-cwts facility can mill spring, winter, and soft wheat varieties plus two types of whole wheat.
Global Wheat Flour Market – by Product Type
- All-Purpose Flour
- Bread Flour
- Semolina and Durum Flour
- Whole Wheat Flour
- Others
Global Wheat Flour Market – by End-User
- Residential
- Commercial
Global Wheat Flour Market – by Application
- Bread
- Bakery Products
- Noodles and Pasta
- Others
Global Wheat Flour Market – by Distribution Channel
- Hypermarket/Supermarket
- Convenience Stores
- Online
- Others
Company Profiles
- Archer Daniels Midland Company
- Acarsan Holding
- Allied Pinnacle
- Ardent Mills
- General Mills Inc
- George Weston Foods Limited
- ITC Limited
- The King Arthur Baking Company
- KORFEZ Flour Group
- Manildra Group
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type ; Application ; End User ; Distribution Channel , and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
Asia Pacific region accounts for a significant share of the global population and the rising disposable incomes and urbanization have contributed to the growth of the wheat flour market in the region. Increasing number of restaurants and cafes coupled with the demand for exotic cuisine in the region have aided the demand for wheat flour in the region.
Residential segment of the wheat flour market is expected to witness significant growth over the forecast period. Increasing number of home bakers increasing interest in cooking have aided the demand for wheat flour in the residential segment. Moreover, the COVID-19 pandemic has also increased the demand for ingredients in the residential sector as people were experimenting with cooking and baking as most of the countries had announced lockdowns and restrictions on travel. Hence, the residential segment of the global wheat flour market is expected to witness significant growth in the coming years.
Wheat flours are widely consumed across the globe, within the food service sector as well as across households. Some of the product types are all-purpose flour, semolina and durum flour, whole-wheat flour, bread flour, and others.
The major players operating in the global wheat flour market are Archer Daniels Midland Company; Acarsan Holding; Allied Pinnacle Pty Limited; Ardent Mills LLC; General Mills Inc.; George Weston Foods Limited; ITC Limited; The King Arthur Baking Company; KORFEZ Flour Group; and Manildra Group among many others.
All-purpose flour has been growing in popularity in recent years. It is obtained from the finely ground part of the wheat kernel known as the endosperm. All-purpose flour has a rich nutritional profile being a rich source of vitamins such as niacin, riboflavin thiamin and folic acid (vitamin B family), and also other minerals such as iron.
Commercial segment accounted for the largest share of the global wheat flour market in 2019. High volume consumption of wheat flour in the commercial sector, including food service outlets as well retail food manufacturing sector has aided the growth of the commercial segment. Moreover, increasing number of bakeries and confectioneries along with the demand for freshly baked bread at cafes have also propelled the growth of wheat flour market.
The List of Companies - Wheat Flour Market
- Archer Daniels Midland Company
- Acarsan Holding
- Allied Pinnacle
- Ardent Mills
- General Mills Inc
- George Weston Foods Limited
- ITC Limited
- The King Arthur Baking Company
- KORFEZ Flour Group
- Manildra Group
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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