大数据分析市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00029289
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 249
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[研究报告]2021 年大数据分析市场规模达 2397.5 亿美元,预计到 2028 年将达到 6386.6 亿美元,2022 年和 2028 年复合年增长率为 15.3%。

分析师观点:

大数据分析市场近年来经历了显着的增长和转型,彻底改变了企业和组织从海量数据中提取有价值见解的方式。零售、金融、医疗保健和电信等各个行业的数据生成呈指数级增长,迫切需要先进的分析工具和技术。随着数字设备、社交媒体平台和物联网设备的激增,海量数据正在以前所未有的速度产生。组织已经认识到利用大数据获得竞争优势的巨大潜力。此外,技术进步在塑造大数据分析市场方面发挥了至关重要的作用。

可扩展且经济高效的云计算平台的可用性使企业能够更轻松地存储、处理和分析大数据数据集。大数据分析市场的特点是多元化的解决方案提供商,包括成熟的软件供应商、利基分析初创公司和云服务提供商。这些公司提供根据业务需求量身定制的各种分析平台、工具和服务。市场为各种规模的组织提供了许多选择,从使业务用户能够执行临时分析的自助分析工具到提供高级分析功能的企业级分析平台。近年来,大数据分析市场经历了显着的增长和转型,彻底改变了企业和组织从海量数据中提取有价值见解的方式。大数据分析是指检查、组织和解释大型复杂的数据集,以发现可以为决策提供信息并推动业务战略的模式、趋势和相关性。几个关键因素推动了大数据分析市场的发展。零售、金融、医疗保健和电信等各个行业的数据生成呈指数级增长,迫切需要先进的分析工具和技术。随着数字设备、社交媒体平台和物联网设备的激增,海量数据正在以前所未有的速度产生。组织已经认识到利用大数据获得竞争优势的巨大潜力。市场为各种规模的组织提供了多种选择,从支持业务用户执行临时分析的自助分析工具到提供高级分析功能的企业级分析平台。

市场概述:

大数据分析在企业中发挥着重要作用,因为它们使企业能够实时管理、组织和简化庞大的数据集,同时增强决策能力。此外,大数据和业务分析的一个关键目标是通过帮助组织更好地了解目标受众和客户来帮助组织加强营销活动。此外,各种企业正在实施大数据和业务分析,以分析全球线下和在线交易产生的大量数据。这使不同的大数据服务提供商比竞争对手的服务提供商具有优势,使他们能够增加对云技术的投资。此外,得益于云上大数据和业务分析的发展,客户可以从世界任何地点在线访问所有数据。这使不同的大数据服务提供商比竞争对手的服务提供商具有优势,从而使他们能够增加对云技术的投资。

战略见解

市场驱动因素:

增加数据生成,推动全球大数据分析市场的增长

数据生成的增加是推动大数据分析市场发展的重要驱动力。在当今的数字时代,社交媒体、物联网设备、数字交易和企业系统等不同来源的数据创建量激增。数据的爆炸式增长为组织提供了大量宝贵的资源,帮助他们获得见解并做出明智的决策。丰富的数据使企业能够更深入、更准确地分析和了解客户行为、偏好和趋势。通过利用大数据分析,公司可以发现隐藏的模式、相关性和以前无法获得的见解。这使组织能够做出数据驱动的决策、发现新的市场机会并优化运营。

此外,不断增加的数据生成与数字技术和连接的兴起密切相关。随着智能手机、社交媒体平台和在线交易的激增,个人和企业正在留下产生大量数据的数字足迹。这种数字足迹提供了丰富的信息源,可用于有针对性的营销、个性化的客户体验和提高运营效率。数据生成的增长也与物联网 (IoT) 的出现相一致,其中各种互连设备和传感器实时收集和传输数据。这些数据包括有关消费者行为、产品使用、环境因素等的宝贵见解。大数据分析可帮助组织从物联网生成的数据中提取有价值的见解,以增强产品开发、优化供应链并改善客户体验。

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What are the market opportunities for the big data analytics market?

The adoption of the Internet of Things (IoT), artificial intelligence (AI), and machine learning (ML) algorithms are increasing the number of linked IoT devices. Edge computing is gaining popularity with the rising demand for connected devices. Edge computing refers to a framework in which processors are positioned closer to the data source or destination than the cloud. As a result, the ongoing trend toward edge computing to increase database quantity is expected to fuel future market opportunities for big data analytics market players.

Which segment of components is driving the big data analytics market?

Based on component, the big data analytics market is segmented into software and services. The software segment accounted for a larger share of the big data analytics market in 2021. Organizations shifting on digital platforms are adopting business intelligence solutions, customer relationship management, and workforce analytics. Thus, these factors of software is driving the growth of a market.

Which segment of analytical tools is driving the big data analytics market?

Based on analytical tools, the big data analytics market is segmented into dashboard and data visualization, data mining and warehousing, self-service tools, reporting, and others. The dashboard and data visualization segment accounted for a larger share of the big data analytics market in 2021. The technologies could present massive amounts of data in an understanding way, which means Big Data visualization initiatives combine IT and management projects. Thus, these factors of dashboard and data visualization is driving the growth of a market.

Which segment of the application is driving the big data analytics market?

Based on application, the big data analytics market is segmented into customer analytics, supply chain analytics, marketing analytics, pricing analytics, workforce analytics, and others. The customer analytics segment accounted for the largest share in the big data analytics market in 2021. Customer analytics is a method that allows you to make wise and well-informed business decisions by analyzing data gathered from your customers' behavior. The following tools provide a broad range of features and capabilities, from website use to social media participation such as Mixpanel, Google Analytics, Kissmetrics, Woopra, Hotjar, Zoho Pagesense, Crazyegg, and many more. It also allows website owners to monitor how users interact with their sites through heat maps and screen recordings. Thus, these factors of customer analytics driving the growth of a market.

What are the top 5 key players in big data analytics markets?

The top five key players operating in the big data analytics markets IBM Corporation, Oracle Corporation, SAP SE, VMware, Inc., and Salesforce, Inc. are among the key players profiled in the research study on the big data analytics market.

Which segment of the end user industry is driving the big data analytics market?

Based on end user industry, the big data analytics market is segmented into pharmaceuticals, semiconductor, battery manufacturing, electronics, and others. The others segment accounted for the largest share in the big data analytics market in 2021. BFSI, automotive, IT & telecom, and transportation and logistics, retail & CG, healthcare, and manufacturing are among others in the end user industry that come under the other segment.

What are the factors driving the growth of the big data analytics market growth?

Firms like IT firms can access, store, and process huge amounts of data due to advances in information technologies. Organizations analyze data sets and generate significant insights to apply to their operations, thereby demonstrating the importance of big data in several industries. Big data analytics in logistics and supply chain management (LSCM) has gotten tremendous attention because of its complexity and the important role of LSCM in improving overall business performance. Thus, increasing the adoption of big data analytics in supply chain management are driving the big data analytics market growth.

The List of Companies - Big Data Analytics Market 

  1. Amazon Web Services
  2. FICO
  3. Hewlett Packard Enterprise Development LP (HPE)
  4. IBM Corporation
  5. Microsoft Corporation
  6. Oracle Corporation
  7. SAP SE
  8. SAS Institute Inc.
  9. TIBCO Software Inc.
  10. Teradata

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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