南部非洲小麦玉米饼和卷饼市场规模预计将从 2024 年的 1.7874 亿美元增长到 2031 年的 2.4424 亿美元；预计 2025-2031 年期间该市场的复合年增长率为 4.6%。
南部非洲小麦玉米饼和卷饼市场分析
南部非洲小麦玉米饼和卷饼市场细分为南非、博茨瓦纳、纳米比亚、莱索托、津巴布韦、莫桑比克和南部非洲其他地区。由于城镇化、可支配收入的提高以及消费者偏好转向便捷、全球风味的美食，该地区小麦玉米饼的消费量正在增长。尽管传统的玉米饮食仍占主导地位，但小麦制品的需求正在增长，尤其是在城市零售和餐饮服务市场。在南非等南部非洲国家，消费者普遍更喜欢小麦玉米饼，而不是玉米制品，因为小麦玉米饼更易于获取、用途广泛且更为人熟知。小麦玉米饼在超市很常见，其口感柔软，易于填充馅料，是制作卷饼和方便食品的理想选择。
南部非洲小麦玉米饼和卷饼市场概览
快速的城市化以及对方便食品和即食产品需求的增加是南部非洲小麦玉米饼和卷饼市场的主要增长因素。此外，小麦产量的增加也促进了市场的增长。南非是该地区最大的小麦生产国和进口国，也是玉米饼等加工小麦产品的主要供应国。根据美国农业部的数据，南非的小麦产量将从2024年的1930吨增加到2025年的2000吨。这一增长的主要驱动力是超市的扩张、人们健康意识的增强以及便携式食品消费的增加。
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南部非洲小麦玉米饼和卷饼市场驱动因素和机遇
市场驱动因素：
城市化和生活方式的改变：
不断增长的城市人口和快节奏的生活方式推动了对快速、多样化膳食选择的需求，例如只需极少准备的玉米饼和卷饼。快餐和休闲餐饮的增长：
快餐休闲和国际食品连锁店的兴起让更多消费者接触到卷饼和全球融合美食，从而刺激了机构需求。健康与保健趋势：
随着人们营养和均衡饮食意识的不断提高，消费者正在寻求更健康的面包替代品，例如全麦面包或高蛋白卷饼。零售和电子商务扩张：
零售基础设施和数字平台的改善使得玉米饼和卷饼更容易买到，尤其是在城市和城郊市场。产品创新与本地化：
制造商正在开发适合当地口味和形式，整合当地原料和偏好，以扩大对不同消费者群体的吸引力。
市场机会：
以健康为中心的产品线：
推出全谷物、无麸质、低碳水化合物或高蛋白卷饼，以满足对功能性和健康食品日益增长的需求当地风味融合：
使用当地熟悉的食材（例如，chakalaka、peri-peri 或玉米混合物）制作卷饼，以迎合当地口味，并与进口产品区分开来自有品牌和实惠库存单位 (SKU)：
扩大超市和批发商的自有品牌和高价值产品线，瞄准对价格敏感但对品牌忠诚的消费者冷冻和即食形式：
为冷链物流有限的农村和偏远地区提供保质期长的冷冻或保质期长的包装。餐饮服务合作伙伴：
与 QSR、咖啡馆和餐饮服务合作，提供批量或定制卷饼，尤其是在对便利菜单的需求不断增长的情况下。
南部非洲小麦玉米饼和卷饼市场报告细分分析
为了更清晰地了解南部非洲小麦玉米饼和卷饼市场运作方式、增长潜力和最新趋势，我们将市场细分为不同的细分领域。以下是大多数行业报告中使用的标准细分方法：
按类型：
小麦玉米饼：
一种由小麦粉制成的柔软、薄的扁面包，常用于墨西哥和德州-墨西哥菜中的卷饼、墨西哥卷饼和油炸玉米粉饼。小麦皮塔饼：
一种圆形口袋式扁面包，高温烘烤而成，非常适合填充肉类、蔬菜以及中东菜肴中的鹰嘴豆泥等酱料小麦煎饼/印度薄饼：
一种在烤盘（tava）上烤制的无酵饼，传统上在南亚菜肴中与咖喱和炖菜一起食用。其他的：
包括拉瓦什、馕饼或玛纳基什等区域性品种，每种都有独特的质地和烹饪方法，可用于舀取、包裹或作为不同美食的配料
按口味：
普通/常规：
一种中性小麦卷饼，可用于咸味和甜味食品，非常适合三明治、墨西哥卷饼和油炸玉米饼草本植物：
这些卷饼中加入了牛至或罗勒等混合香草，增添了微妙的味道，常用于素食或熟食店风格的卷饼。番茄：
由番茄酱或番茄粉制成，味道温和浓郁，色泽鲜艳，通常与烤肉或地中海馅料搭配辣椒：
这些卷饼用辣椒或辣椒调味以增加辣味，迎合了当地人对香料的偏好，适合搭配烤鸡或口味浓郁的馅料。玛萨拉香料：
用印度风味的香料调味，例如孜然、香菜和姜黄，非常适合与咖喱蔬菜或奶酪融合在一起蒜：
融入大蒜风味，口感鲜美，通常搭配奶油酱、烤蔬菜或奶酪馅料其他的：
其他口味包括墨西哥辣椒、夏威夷甜味、墨西哥辣椒切达干酪、洋葱和细香葱、帕尔马干酪和黑胡椒。这些特色卷饼融合了独特的食材，以满足特定消费者的口味需求，提供浓郁、甜味或咸味的口味，适合各种美食和融合菜单。
按类别：
传统的：
传统的小麦玉米饼是用精制小麦粉、水、脂肪、盐以及发酵粉等膨松剂制成的。低碳水化合物：
低碳水化合物玉米饼采用高纤维小麦粉、燕麦纤维、亚麻籽或其他纤维来源制成，以降低净碳水化合物含量。
按最终用途：
零售：
零售领域包括超市、大卖场、便利店、线上零售等。消费者更喜欢在零售店购买小麦玉米饼，因为那里方便、品牌多样、易于购买。餐饮服务：
餐饮服务行业包括快餐店 (QSR)、休闲餐厅、高级餐厅以及咖啡馆和酒吧。餐饮服务经营者青睐小麦玉米饼，因为它们用途广泛、经久耐用，而且深受顾客喜爱。
按国家/地区：
- 南非
- 博茨瓦纳
- 纳米比亚
- 莱索托
- 津巴布韦
- 莫桑比克
- 南部非洲其他地区
南非在南部非洲小麦玉米饼和卷饼市场中占据最大份额，预计将实现最快的增长。这一增长得益于该国小麦产量的增加和产品知名度的提升。
南部非洲小麦玉米饼和卷饼市场区域洞察
The Insight Partners 的分析师已详尽阐述了预测期内影响南部非洲小麦玉米饼和卷饼市场的区域趋势和因素。本节还讨论了南部非洲小麦玉米饼和卷饼市场的细分市场以及北美、欧洲、亚太地区、中东和非洲以及南美洲和中美洲的地域分布。
南部非洲小麦玉米饼和卷饼市场报告范围
| 报告属性 | 细节 |
|---|---|
| 2024年的市场规模 | 1.7874亿美元 |
| 2031年的市场规模 | 2.4424亿美元 |
| 全球复合年增长率（2025-2031） | 4.6% |
| 史料 | 2021-2023 |
| 预测期 | 2025-2031 |
| 涵盖的领域 | 按类型
|
| 覆盖地区和国家 | 南部非洲
|
| 市场领导者和主要公司简介 |
|
南部非洲小麦玉米饼和卷饼市场参与者密度：了解其对商业动态的影响
南非小麦玉米饼和卷饼市场正在快速增长，这得益于终端用户需求的不断增长，而这些需求的驱动因素包括消费者偏好的演变、技术进步以及对产品优势的认知度的提升。随着需求的增长，企业正在拓展产品线，不断创新以满足消费者需求，并抓住新兴趋势，从而进一步推动市场增长。
- 获取南部非洲小麦玉米饼和卷饼市场主要参与者的概述
南部非洲小麦玉米饼和卷饼市场参与者密度：了解其对商业动态的影响
市场密度高，竞争激烈
由于 Grupo Bimbo SAB de CV、Comessa Food Services (Pty) Ltd 和 Tiger Brands Limited 等知名企业的加入，竞争异常激烈。此外，Blue Shirt Bakery（南非）和 Azteca Mexican Products（南非）等区域性和利基供应商也加剧了不同国家之间的竞争格局。
这种激烈的竞争促使公司通过提供以下产品脱颖而出：
- 创新产品
- 可持续和道德采购
- 有竞争力的定价模式
- 强大的客户支持和轻松的集成
机遇与战略举措
- 专注于研发活动以在市场中脱颖而出
- 通过收购增值小麦玉米饼品牌扩大全球影响力和能力
- 扩大产品组合，推出多款小麦玉米饼和卷饼产品
在南部非洲小麦玉米饼和卷饼市场运营的主要公司有：
- Comessa Food Services (Pty) Ltd – 南非
- Fatti's & Moni's – 南非
- Grupo Bimbo SAB de CV – 墨西哥
- Premier Foods (Sasko) – 南非
- Tiger Brands——南非
- 奥尔巴尼面包店——南非
- 新鲜出炉（南非）——南非
- Wrap it Up SA——南非
- Trufoods——南非
- Simba（百事可乐子公司）——南非
免责声明：以上列出的公司没有按照任何特定顺序排列。
研究过程中分析的其他公司：
- Glen Mills Foods——南非
- Real Wrap Company——南非
- Huletts面粉厂——南非
- 顶级烤饼——南非
- Woolworths Holdings Ltd – 南非
- Rhodes 食品集团——南非
- Amaro Foods——南非
- Anat Foods (Pty) Ltd – 南非
- Mexicorn——南非
- FGL Foods——南非
- Rotilicious——南非
- Mezé Foods——南非
- Tortilla Dora Pty Ltd——南非
- 蓝衬衫面包店——南非
- Azteca Mexican Products——南非
南部非洲小麦玉米饼和卷饼市场新闻及近期发展
Mission Foods——扩大产品组合
2023年9月，Mission Foods推出了三款更健康的玉米饼：零净碳水化合物Sriracha Ranch口味、Carb Balance口味和Chipotle fajita口味。这些获得Keto认证、零糖、零反式脂肪和零胆固醇的玉米饼，迎合了注重健康的消费者的需求。La Tortilla Factory 和 Yucatan Guacamole 产品发布会
2024年6月，La Tortilla Factory 携手 Yucatan Guacamole 推出了 Tradición 系列玉米饼，这是一款全新玉米和面粉玉米饼，带来地道的自制风味。该系列玉米饼在北加州各大连锁超市以及南加州和德克萨斯州的指定门店均有销售。Rise & Puff 产品发布会
2024年2月，玉米饼品牌Rise & Puff推出了三款旗舰产品：原味、有机和无麸质。每种玉米饼都使用五种或更少的原料制成，包括面粉底料、水、鳄梨油和盐。
南部非洲小麦玉米饼和卷饼市场报告覆盖范围及交付成果
《南部非洲小麦玉米饼和卷饼市场规模和预测（2021-2031 年）》报告对市场进行了详细分析，涵盖以下领域：
- 南部非洲小麦玉米饼和卷饼市场规模以及区域和国家层面所有主要市场领域的预测
- 南部非洲小麦玉米饼和卷饼市场趋势，以及市场动态，如驱动因素、限制因素和关键机遇
- 详细的波特五力模型和 SWOT 分析
- 南部非洲小麦玉米饼和卷饼市场分析，涵盖主要市场趋势、区域框架、主要参与者、法规和近期市场发展
- 行业格局和竞争分析，涵盖市场集中度、热图分析、知名参与者以及南部非洲小麦玉米饼和卷饼市场的最新发展
- 详细的公司简介
- 历史分析（2 年）、基准年、预测（7 年）及复合年增长率
- PEST 和 SWOT 分析
- 市场规模价值/数量 - 全球、区域、国家
- 行业和竞争格局
- Excel 数据集
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
常见问题
Blue Shirt Bakery, Grupo Bimbo SAB de CV, Comessa Food Services (Pty) Ltd, Azteca Mexican Products, Tortilla Dora Pty Ltd, Mezé Foods, Rotilicious, Top Rotis, FGL Foods, Mexicorn, Anat Foods (Pty) Ltd, Tiger Brands Limited, Amaro Foods, and Woolworths Holdings Ltd are among the key players operating in the market.
The market size is projected to reach US$ 244.24 million by 2031.
A surge in clean-label and organic products is likely to bring new trends in the market.
South Africa dominated the market with the largest share in 2024.
Growing urbanization and the expansion of quick-service restaurants are factors contributing to the market growth.
The List of Companies - Southern Africa Wheat Tortilla and Wraps Market
- Comessa Food Services (Pty) Ltd.
- Fatti's & Moni's
- Grupo Bimbo SAB de CV
- Premier Foods (Sasko)
- Tiger Brands
- Albany Bakeries
- Freshly Baked
- Wrap it Up SA
- Trufoods
- Simba (PepsiCo subsidiary)
- Glen Mills Foods
- The Real Wrap Company
- Huletts Flour Mills
- Top Rotis
- Woolworths Holdings Ltd
- Rhodes Food Group
- Amaro Foods
- Anat Foods (Pty) Ltd
- Mexicorn
- FGL Foods
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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