Punto de vista del analista:
El pronóstico del mercado de la salud digital puede ayudar a las partes interesadas en este mercado a planificar sus estrategias de crecimiento. Factores como el crecimiento del mercado de la salud digital están aumentando la conectividad a Internet y la penetración de dispositivos inteligentes, el aumento del apoyo regulatorio y las iniciativas de políticas gubernamentales, y el desarrollo tecnológico en la infraestructura de TI para el cuidado de la salud impulsan el crecimiento del mercado de la salud digital. Sin embargo, las preocupaciones de seguridad asociadas con las violaciones de datos y privacidad obstaculizan el crecimiento del mercado.
La salud digital implica el uso de tecnología de la información y la comunicación en la industria de la salud para gestionar enfermedades crónicas de forma remota. El mercado de la salud digital abarca la salud móvil (mHealth), los dispositivos portátiles, la telesalud y la telemedicina, la tecnología de la información sanitaria (TI) y la medicina personalizada. Proporciona diversos servicios a los consumidores, incluida la identificación temprana de enfermedades potencialmente mortales y el tratamiento de enfermedades crónicas. Los beneficios ofrecidos por la salud digital tendrán un impacto positivo en el tamaño del mercado de la salud digital
Perspectivas del mercado:
Aumento del apoyo regulatorio gubernamental y de iniciativas políticas para impulsar el crecimiento del mercado de la salud digital
El apoyo regulatorio y las iniciativas gubernamentales son cruciales para dar forma y avanzar a la tecnología digital salud. Estos esfuerzos abarcan diversas políticas, regulaciones, mecanismos de financiación e iniciativas estratégicas para mejorar la adopción, integración y eficacia de las soluciones de salud digital. Por ejemplo, la Agencia de los Estados Unidos para el Desarrollo Internacional (USAID) prevé utilizar tecnologías digitales para permitir que las personas accedan a información y servicios cruciales, lo que conducirá a una vida saludable y próspera. La agencia ha diseñado una directriz de políticas específica, "Visión para la acción en salud digital", que orienta sus inversiones en tecnologías digitales que apoyan los programas de salud en los países socios. De manera similar, en 2022, el Gobierno de la India lanzó la Misión de Salud Digital Ayushman Bharat (ABDM) para crear un ecosistema de salud digital. De manera similar, en octubre de 2021, el gobierno francés invirtió más de 650 millones de dólares para mejorar su infraestructura nacional de salud digital.
Además, la Organización Mundial de la Salud (OMS) define la Salud Digital como "la aplicación de las Tecnologías de la Información y la Comunicación (TIC) a la Salud" en su Estrategia Nacional de e-Salud o Conjunto de Herramientas de Salud Digital. Según la OMS, en 2020, más del 75% de los proveedores elegibles y el 90% de los hospitales elegibles recibieron fondos por participar en el programa gubernamental que alienta a los hospitales a permitir que los pacientes vean, descarguen y transmitan su información de salud. En mayo de 2020, el gobierno federal de EE. UU. propuso el Plan Estratégico Federal de TI para la Salud 2020-2025 para exigir el uso de EHR por parte de los proveedores de atención médica.
Por lo tanto, los factores mencionados anteriormente facilitarán la expansión de la participación en el mercado de la salud digital
Perspectivas estratégicas
Segmentación y alcance del informe:
El “análisis del mercado de la salud digital” se ha llevado a cabo considerando los siguientes segmentos: ofertas, tecnología, aplicación y usuario final.
El mercado global de la salud digital está segmentado basado en la oferta, la tecnología, la aplicación, el usuario final y la geografía. El mercado de la salud digital, por oferta, se segmenta en software, servicios y hardware. El mercado de la salud digital, por tecnología, se segmenta en mHealth, telesalud, sistemas de salud digitales y otros. El mercado de la salud digital, por aplicación, se segmenta en manejo de enfermedades crónicas, salud conductual, salud y fitness, y otros. El mercado de la salud digital, por usuario final, se segmenta en hospitales y clínicas, pacientes y consumidores, y otros. Los hospitales y clínicas tenían la mayor participación en el mercado de salud digital.
Geográficamente, el informe del mercado global de salud digital está segmentado en América del Norte (EE. UU., Canadá y México), Europa (Alemania, Francia, Italia, Reino Unido, España, y el resto de Europa), Asia Pacífico (China, Japón, India, Australia, Corea del Sur y el resto de Asia Pacífico), Oriente Medio y África (Sudáfrica, Arabia Saudita, los Emiratos Árabes Unidos y el resto de Oriente Medio y África) y América del Sur y Central (Brasil, Argentina y el resto de América del Sur y Central).
Perspectivas basadas en la oferta
El mercado de la salud digital, basado en la oferta, se segmenta en software, servicios, y hardware. El segmento de servicios tuvo la mayor participación de mercado en 2022 y se prevé que registre la CAGR más alta durante 2022-2030.
Información basada en tecnología
El mercado de la salud digital, por tecnología, está segmentado en mHealth, tele-healthcare, sistemas de salud digitales, y otros. El segmento de mHealth tuvo la mayor cuota de mercado en 2022. Se prevé que el segmento de telesalud crecerá más rápido entre 2022 y 2030.
Información basada en aplicaciones
El mercado de la salud digital, por aplicación, se segmenta en gestión de enfermedades crónicas , salud conductual, salud y fitness, y otros. En 2022, el segmento de gestión de enfermedades crónicas tuvo la mayor participación de mercado.
Información basada en el usuario final
Basado en los usuarios finales, el mercado de la salud digital se segmenta en hospitales y clínicas, pacientes y consumidores, y otros. El segmento de hospitales y clínicas tuvo la mayor participación de mercado en 2022.
Mercado de salud digital por tecnología: 2022 y 2030
Análisis regional:
Según la geografía, el mercado global de salud digital está segmentado en Asia Pacífico, Europa , Medio Oriente y África, América del Norte y América del Sur y Central. En 2022, América del Norte tenía la mayor participación del mercado global. Se espera que Asia Pacífico registre la CAGR más alta entre 2022 y 2030.
El mercado de la salud digital en América del Norte está segmentado en EE. UU., Canadá y México. La transformación de la atención sanitaria digital y la creciente adopción de soluciones sanitarias inteligentes, incluidas diversas tecnologías como aplicaciones móviles, dispositivos portátiles inteligentes y servicios de eSalud como EHR y servicios de telemedicina, que permiten la monitorización remota de pacientes, impulsan en gran medida el mercado. Otros factores, como la introducción de tecnologías de software avanzadas en la atención médica, un mayor número de hospitales y la implementación de políticas gubernamentales estratégicas, también ayudan a promover el mercado de la salud digital.
Estados Unidos es el mayor contribuyente al mercado de la salud digital en América del Norte y el mundo. En septiembre de 2020, la Administración de Alimentos y Medicamentos de EE. UU. (FDA) inauguró el Centro de Excelencia en Salud Digital. Este establecimiento es un paso significativo hacia el compromiso de la agencia de promover el progreso de la tecnología de salud digital. Esto incluye dispositivos de salud móviles, software como dispositivo médico (SaMD), dispositivos portátiles utilizados como dispositivos médicos y tecnologías utilizadas para estudiar productos médicos. Además, la presencia de actores líderes del mercado en el país y sus desarrollos probablemente favorecerán el crecimiento del mercado.
Desarrollos de la industria y oportunidades futuras:
En octubre de 2022, Medulance se asoció con Reliance Jio para lanzar una ambulancia 5G. El vehículo tiene cámaras y dispositivos inteligentes y cuenta con comunicación bidireccional de audio y video, transmisión de imágenes HD, seguimiento de ubicación y transmisión en tiempo real de datos de salud del paciente a un médico distante a través de la red de Internet de alta velocidad. En junio de 2021, Amazon lanzó un acelerador de salud digital, AWS Healthcare Accelerator, para apoyar a las nuevas empresas en los sectores de análisis y atención virtual de la atención médica. El programa prioriza la monitorización remota de pacientes, el análisis de datos, la participación del paciente, la tecnología de voz y la atención virtual. En octubre de 2021, Deloitte y Vodafone anunciaron una alianza estratégica para permitir un mayor acceso a la atención sanitaria en toda Europa a través del Centro Vodafone para la Salud con Deloitte. Esta colaboración tenía como objetivo acelerar la adopción de la atención sanitaria conectada. Este centro virtual une las soluciones de salud conectada de Vodafone con la experiencia en consultoría sanitaria de Deloitte para hacer que la atención sanitaria sea más accesible para las personas, independientemente de cuándo y dónde la requieran. Cerner Corporation; Obras clínicas; Allscripts Healthcare Solutions Inc.; Honeywell Internacional Inc.; Sistemas Cisco; GE Atención sanitaria; Koninklijke Philips NV; Siemens Healthineers AG; Tecnologías Qualcomm, Inc.; y Fitbit, Inc. se encuentran entre las empresas destacadas descritas en el informe del mercado de la salud digital. Estos actores líderes se centran en expandir y diversificar su presencia en el mercado y su clientela, aprovechando oportunidades comerciales en el mercado de la salud digital.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The digital health market, by end-user, is segmented into hospitals & clinics, patients & consumers, and others. In 2022, the hospitals & clinics segment held the largest market share.
The digital health market was valued at US$ 306,443.04 billion in 2022.
The digital health market, by technology, is segmented into antibacterial drugs, antiviral drugs, antifungal drugs, and others. The mHealth segment held a larger market share in 2022. However, telehealthcare segment is anticipated to register a higher CAGR during 2022-2030.
The digital health market majorly consists of the players, including Cerner Corporation, Eclinicalworks, Allscripts Healthcare Solutions Inc., Honeywell International Inc., Cisco Systems, General Electric Company, Koninklijke Philips N.V., Siemens Healthineers AG, Qualcomm Technologies, Inc., Fitbit, Inc.
Key factors driving the growth of the digital health market are increasing internet connectivity and smart device penetration, rising government regulatory support and policy initiatives, and technological development in healthcare IT infrastructure.
Digital health refers to the implementation of digital technologies in the healthcare industry, including software, hardware, and related services. Several technologies fall under the umbrella of digital health, such as mobile health (mHealth) apps, wearable devices, electronic health records (EHRs), electronic medical records (EMRs), telemedicine, telehealth, and personalized medicine, among others.
The List of Companies - Digital Health Market
- Cerner Corporation
- Eclinicalworks
- Allscripts Healthcare Solutions Inc.
- Honeywell International Inc.
- Cisco Systems
- GE Healthcare
- Koninklijke Philips N.V.
- Siemens Healthineers AG
- Qualcomm Technologies, Inc.
- Fitbit, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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